is there anybody out there ? searching the social space for signs of intelligence
DESCRIPTION
Is there anybody out there ? Searching the social space for signs of intelligence. Mike Taylor Research Specialist http://orcid.org/0000-0002-8534-5985 [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/1.jpg)
Is there anybody out there?Searching the social space for signs of
intelligence
Mike TaylorResearch Specialist
http://orcid.org/[email protected]
![Page 2: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/2.jpg)
For much of the the last century, our only measurement of the impact of scholarly research has been through the counting and analysis of citation: one authoring researcher acknowledging the contribution of another authoring researcher. Significant, certainly, given these caveats, but in a wider social context citation analysis begins to look like an edge case. Can the measurement of sharing on social networks provide a wider view of how research is consumed in society, or is it all chatter and noise – and how do we detect the conversations of true significance?
![Page 3: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/3.jpg)
The world according to citation
• “I am writing an article and wish to cite another article”
![Page 4: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/4.jpg)
The world according to alternative metrics
• “I’m writing an article and might cite this”• “You should read this article if you’re
interested in #thistopic”• “My PI wrote this paper”• “My daughter wrote this and I’m so proud”• “This article has a titivating title. Anyway, it
made me laugh”• “These scientists are going to cure cancer”
![Page 5: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/5.jpg)
The phenomenally rich world of alternative metrics
• Social activity indicators: Twitter, Facebook, Delicious, Pintrest, Google+
• Scholarly activity indicators: Mendeley, Citeulike, Zotero
• Scholarly articles: blogs, reviews• Mass media: news papers, TV• Re-usage indicators: data, code, graphics
![Page 6: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/6.jpg)
An example from 2013
• Huge potential for social impact• Press campaign: front page story
on much of the UK press• Great publisher support from
Nature• 1000s of tweets• But what’s missing?
![Page 7: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/7.jpg)
The phenomenally poor world of alternative metrics
Current alternative metrics don’t count or model:• Poorly referenced mass media• Stories about stories• The flow of the story• Social media about stories, replies, re-tweets• Influence on professional bodies• Representation to Government, Government
policy
![Page 8: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/8.jpg)
Not only are alternative metrics bigger than citations, they’re also different
• Public vs private• Anonymous vs attributable• Persistent vs fleeting• Positive vs negative (counts and sentiment)• Real time vs slower• But article driven, formal links
![Page 9: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/9.jpg)
The different characteristics of alternative metrics
• Citation: one class of activity, with many sub-classes
• Alternative metrics: several types of activity, with many classes and countless sub-classes (all vying with each other)
![Page 10: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/10.jpg)
The power of intelligent conversation
• Elevator pitch > monograph• A word in the ear of a President
versus
• Engaging with millions• Patient-power• Lobbying interests
![Page 11: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/11.jpg)
The chatter of (how shall we say this?) less than intelligent
conversation• Not all communication is equal• Not all communication is between equals• Noise is not meritocratic• But is Twitter just meaningless noise?
![Page 12: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/12.jpg)
The myth of social networks• Often assumed to be trivial, with a focus on
titillating articles• An analysis of 13.5k papers revealed striking
differences:• Top 0.5% of social activity – strong emphasis on
policy, funding, areas where science and government overlap (stem cells, CERN, etc)
• Top 0.5% of scholarly activity – primary research
![Page 13: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/13.jpg)
The academic networks are building
• Orcid / ODIN / THOR• Data DOIs• RDA data citation• Data metrics• Usage APIs / data• Open data, open articles
![Page 14: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/14.jpg)
Mapping academic influence is becoming easier
• Heading towards a paradigm shift in mapping academic influence
• Academics probably won’t create negative links
• This is a matter-of-fact network, flat, a statement of “what is”
• Insufficient to understand social impact
![Page 15: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/15.jpg)
Science in society
• Open science, citizen science, open access, open data, cloud infrastructure, open source code, virtualization
• Social networks, easy access to scholars• Too hard => too easy? • Explosion in communication and access
![Page 16: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/16.jpg)
A partial view
• Moving towards a more complete scholarly network
• Data exists to get an idea of how research is being consumed in society
• Too much missing to extrapolate• Almost entirely devoid of political context
![Page 17: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/17.jpg)
Correlations
• Not an even picture, there are threads of correlations – blogs – tweets – mass media
• We can’t make simple conclusions• We don’t have enough data to make complex
conclusions
![Page 18: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/18.jpg)
Bigger data
• Deeper: Talking about people, departments, companies, movements
• More sensitive: Going from “being spoken about” to “what is being said”
• Wider: “who is speaking”, “to whom are they speaking”
• Further: “他們在中國說了什麼?”
![Page 19: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/19.jpg)
The role of sociologists and economists
• Social potential, professional and academic perspectives
• Is $$$ a good reflection of impact?• People like to think of the “return on
investment” model, but it’s not that easy, and the conclusions may be uncomfortable seen in isolation
![Page 20: Is there anybody out there ? Searching the social space for signs of intelligence](https://reader036.vdocument.in/reader036/viewer/2022070501/56816913550346895de03032/html5/thumbnails/20.jpg)
Is a social impact index computable?
• Social impact index = f(social capacity), f(social accessibility), f(social reach)
• If has no capacity for effecting social change, if is incomprehensible, if no-one is aware of it…
• We need the data and the maths to identify the intelligent versus the influential