Humanizing your brand starts with your employees…

or…

Is Your Brand Powered By People?

Francois Gossieaux @fgossieaux

in the beginning… your brand was controlled by ads (=YOU)

…based on Reciprocity and Fairness

Then we found we could get our information from our

tribes…

So we no longer had to listen to companies (=YOU)

..and instead could rely on friends and colleagues…people who want to help us and

warn us…

Of course…

So how do you regain some control of your brand??

1) Fix the great divide between marketing & customer support – your brand is only

as good as your last transaction…

…and get a seat at those tables where recommendations are being made

Find your internal and external tribes and let them help one another

3) Establish trust as the new business

currency…how else can you expect customers to

trust you?

4) Ditch the rule-book, replace it by values, and

live your values!

“To the extent that we can be ‘human’ we will be fostering a

deeper level of trust with consumers”

– Barry Judge, CMO Best Buy

Francois Gossieaux @fgossieaux w. http://www.human1.com e. francois@human1.com b. http://www.emergencemarketing.com c. http://www.marketingtwo.com

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