is your customer a moving target? first viewed at digital pharma east
DESCRIPTION
With the ever increasing pace of technology today, many pharmaceutical companies find it nearly impossible to track their customers’ multi-channel digital journeys, much less identify actionable insights. Ten years experience working in the pharmaceutical industry - with companies big & small - has given CI&T a real-time view of this struggle and hands-on experience in developing solutions along the way. In this session, CI&T will help you better understand your customers’ digital journeys and identify ways to engage the perpetually connected customer. Specifically, you will learn how to: Provide more dynamic customized content independent of devices used Adapt to user behavior and interaction Identify patterns and get predictive and prescriptive analytics data Improve overall user experience Uncover new market opportunitiesTRANSCRIPT
Top Cloud Partner 2013
Collaborateto prevent being disrupted10x the
innovators
Innovateby finding and creatingdisruptive solutions yourself
1/10th of the cost!
10x the innovators
Transformtake the big leap to reinvent yourself
100x the power!!
10x the innovators
1/10th of the cost!
Collaboration and Innovation:
average of 81% correlation
Digital BrainPharma Next
A product by in partnership with
There's a person in the crowd who's tired of being treated
just like anyone else
Multi-channeldigital journeys
We are different consumers
Self-service
The relationship between people,information and technology has changed.
Laura Parker: a tech savvy doctor working and living in
Philadelphia
Jessica Lee: Laura's best friend, so similar, but quite
different
How to make sense of these user journeys?
From Mad Men to Math Men!
Patterns!
2-2
Stay relevant / improve conversion
Keep relationship with doctors strong over time
avoid being disrupted by a start-up or competition
Big challenges
Digital Disruption means the majority of your revenues in 5 years are likely to come from things that don't exist today and are accelerated by digital tools and platforms
The anatomy of Modern Applications
One person's expectations
Your companytrying to be relevant
Cloud servicesSeveral connectedsmart devices
What's happened?Descriptive Analytics
Why has it happened?Diagnostic Analytics
What may happen?Predictive Analytics
How to prevent bad things from happening and to potentialize the good ones?Prescriptive Analytics
The different types of AnalyticsV
alu
e
Difficulty
INFORMATION OPTIMIZATION
Hindsight
Insight
Foresight
The anatomy of Predictive (Smart) Applications
One person's expectations
Several connectedsmart devices
Smart cloud services Your companytrying to be relevant
Digital Brain
It finds patterns in a huge massof data to provide insights
shall we fix Dr. Laura's experience?
It gives you real-time insightsand drive better campaigns
Digital Brain is the center of asmart digital marketing approach
It makes peoplefeel special
1. Feed the Brain:Content ingestion and categorization; capture and understand behavior
2. Listen & Learn:Understand yourcustomers’ journeys
3. Deliver results!Deliver content that influences behavior
How does the magic happen?
Digital Brain
A product by in partnership with
Thank you! Any burning questions?
created by one event attendee during the presentation