is your ecommerce store making some mistakes
TRANSCRIPT
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Is Your Ecommerce Store Making Some Mistakes?
www.kudobuzz.com
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What is the most important thing to your ecommerce
store?
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Sales right?
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But how can you get sales pouring in?
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Catch your customers at every point of the sales
cycle
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Attention phase
Do you have a high SEO ranking?
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★ Use keywords in your title and page description★ Use between 40 and 70 characters in the title and
at most 150 to 160 characters in the description★ Use unique content. No copying, please
Attention phase
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Interest phase
Is your site easy to navigate?
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Interest phase★ Use a simple and neat layout★ Have a clear and concise product description★ Don’t have too many pop-ups
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Preference phase
Can you win your customers’ trust?
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Preference phase★ Proudly display reviews
from customers★ Ensure that reviews are
genuine and look it
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Purchase phase
How easy is it to make payments on your site?
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Purchase phase★ Use just enough security checks. Not too
little, not too much★ Don’t have unexpected costs at checkout★ Make membership before purchase optional★ Have a mobile-friendly checkout★ Error-proof your payment integration.
Payment should never decline
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Repurchase phase
Would they remember you and run back to you?
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Repurchase phase★ Get the shipping right★ Drive engagement on social media★ Send a few relevant emails per
month. No spam please
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Takeaways★ Have a high SEO ranking★ Make your website simple and clear★ Proudly display your reviews★ Have a friendly checkout process★ Work hard at customer retention
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Drive sales with a purposeful rather than a
distracting website
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Cheryl Dzifa Tetteh@tdzifa_
www.kudobuzz.comwww.seodoctorapp.com