connections matter letrsquos connect

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo note two ldquotrsquosrdquo

director of product development

Is Your Online Reputation Crap Nonexistent or Under Control Kevin Mullett

irsquom not a lawyer or an ORM guru

bull not a lawyer

bull not an ORM guruexpert

bull i have been caught off-guard

bull irsquove been black and blue from ORM skirmishes

bull irsquove seen my share of issues normally starting with SEO audits

kmullett SMCIndy

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett SMCIndy

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett SMCIndy

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett SMCIndy

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett SMCIndy

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett SMCIndy

whorsquos side are they on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett SMCIndy

be proactive and positive

kmullett SMCIndy

treat online reputation management as a positiveongoing activity rather than a defensive situation

be proactive and positive

kmullett SMCIndy

treat online reputation management as a positiveongoing activity rather than a defensive situation

online reputation monitoring

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SMCIndy

sneaky sneaky

kmullett SMCIndy

be on the look out for googlebowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

sneaky sneaky

kmullett SMCIndy

be on the look out for googlebowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

because social is now in SERPs

kmullett SMCIndy

how will it change social participation how will it change where we click on a SERP page

known to all or only you

kmullett SMCIndy

weigh what really needs to be addressed Is this known to the general public or only to you

known to all or only you

kmullett SMCIndy

weigh what really needs to be addressed Is this known to the general public or only to you

being proactive affords choice

kmullett SMCIndy

bull how would I score for ldquokevin mullettrdquo if I had not been proactivebull junk sites built on pligg scuttle defualt wordpress and bookmarking

326+ more

what are you watching for

kmullett SMCIndy

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

what are you watching for

kmullett SMCIndy

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

caught with your knickers down go backwards

kmullett SMCIndy

bull using quoted search

bull timedate ranges

bull search operators- allintitle detect plagiarism- allintext find them all

here comes the Calvary

kmullett SMCIndy

allow others to come to your aid if possible because the type of response is almost always as important as the original message

here comes the Calvary

kmullett SMCIndy

allow others to come to your aid if possible because the type of response is almost always as important as the original message

document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett SMCIndy

defamation is better than opinion

kmullett SMCIndy

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

defamation is better than opinion

kmullett SMCIndy

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

documentation is cheap

kmullett SMCIndy

bull discoveredbull documentedbull trackedbull removed

tools donrsquot catch aholes

kmullett SMCIndy

tools donrsquot catch aholes minds do sometimes you need a plan and someone to back you up

tools donrsquot catch aholes

kmullett SMCIndy

tools donrsquot catch aholes minds do sometimes you need a plan and someone to back you up

jobs will change your name wonrsquot

job changesyou are likely to changejobs many times in yourlifetime however savefor a few reasonsyour name will not

free services comeand goown a domain

$10 year (do it)

kmullett SMCIndy

social media brandidentity checks

grab your brandidentity

kmullett SMCIndy

social media brandidentity checks

grab your brandidentity

kmullett SMCIndy

are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett SMCIndy

smcindy thanks for having me

i leave you with this

kmullett SMCIndy

to proactively manage your online reputation is to recognize the value of everything else it impacts

smcindy thanks for having me

i leave you with this

kmullett SMCIndy

to proactively manage your online reputation is to recognize the value of everything else it impacts

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Is Your Online Reputation Crap Nonexistent or Under Control Kevin Mullett

bonus slideIs Your Online Reputation Crap Nonexistent or Under Control Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet able form (bitly bundle)

httpbitlyeu7X6h

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