ISAF OLYMPIC COMMISSION REPORT &

THE ISAF SAILING WORLD CUP]

Presented by Kate Allen Event Development Manager - Sail Melbourne

Overview

• ISAF Olympic Commission and its importance in securing sailings position in the Olympics

• How Sailing’s involvement in the Olympics impacts the sport at both a high performance and grass roots level

• How the Sailing World Cup’s role fits into the overall strategy

• The ISAF Sailing World Cup Melbourne

• How you and your club can get involved

ISAF Olympic Commission

• Established: The ISAF Olympic Commission was established in February 2009 and is lead by YA CEO Phil Jones

• Key Aim: The key aim of commission is to strengthen the sport of sailing in the Olympic Games

• ISAF Income: Important to highlight that the IOC provides ISAF with 65% of its income – the commission estimate this to be worth well over 100m annually

• Current situation – while sailing has historically had good links into the IOC, and will be making its 26th appearance in the Olympic Program for 2012 – a newly introduced Olympic Sport selection criteria by the IOC has highlighted some significant issues that need to be addressed to ensure its position in the Games moving forward

• Governed by the International Sailing Federation

• Competitive platform for both the world’s best Olympic Sailors & the wider sailing community

• Consists of 10 Olympic Class Events

• Sail Melbourne the first leg of the international series and the only leg in the Asia Pacific Rim

• Victorian Government secured event for Melbourne until 2011

Key Issues

The key issues identified were that sailing;

• Had a high number of athletes and events in comparison to its broadcast revenues and spectator appeal

• It’s cost and complexity of the operation of the sailing competition presents challenges for the development of the sport; and

• That from a global prospective sailing was strong in Europe but significantly weaker in emerging areas such as Asia and Africa.

Action

To secure its position as an Olympic Sport, there is

a need for an over arching Olympic Strategy that

will improve the sports performance against theIOC criteria and maximize the value the sportadds to the Olympic Program

Value to the Olympic Program

• The Olympic Brand - The IOC Packages a number of sports together to ‘sell’ to the global market. Collectively and the brand of the Olympic Games, IOC generates considerable sponsorship and rights revenue

• Olympic revenues - The greater the audience interest, the more valuable the rights to the various sports that the IOC is selling and the greater the revenue that can be generated

• Broadcast rights - Over 50% of the IOC income is generated from broadcast rights. The IOC Program commission therefore talks in terms of ‘.. The value that each sport adds to the Olympic Program.

• ISAF Income - It is from these rights ISAF receives 65% of its income

• Direct Impact -Sailing’s presence in the Olympics also directly impacts MNA’s and sailors through Government and NOC Funding in addition to significant levels sponsorship

• The Industry - Indirectly positively impacts the sailing industry

ISAF, MNAs and the sailingindustry right down to the

Clubstherefore have a collective

interest in ensuring our position in

the Olympics

MISSIONTo strengthen the position of sailing in

the Olympic Games in a way that serve to grow interest and

participation in sailing as a global sport.

To limit cost and environmental impact in achieving our goals

CORE SEGMENTS OF THEOVER ARCHING

STRATEGYIncreasing Universalit

y

Improving Event

Structure

Enhancing the

Olympic Games

Expanding Qualificatio

n Opportuniti

es

Building Popularity

THE ISAF SAILINGWORLD CUP

ISAF Sailing World Cup

• Hosted in 7 countries across the world

• ‘The Grand Slam of Olympic Class Sailing’

• Aimed at raising the profile of sailing outside of the Olympic Games

• Governed by the International Sailing Federation

• Competitive platform for both the world’s best Olympic Sailors & the wider sailing community

• Consists of 10 Olympic Class Events

• Sail Melbourne the first leg of the international series and the only leg in the Asia Pacific Rim

• Victorian Government secured event for Melbourne until 2011

INTERNATIONAL EVENT CALENDAR

Sail Melbourne is the largest sailing regatta in the Southern Hemisphere and currently the only host of the ISAF Sailing World Cup in the entire Asia Pacific Rim

AUSTRALIA (Melbourne)

USA (Miami)

SPAIN (Palma de Majorca)

FRANCE (Hyeres)

NETHERLANDS (Medemblik)

GERMANY (Kiel)

GREAT BRITAIN (Weymouth & Portland)

THE EVENT

A premium sports entertainmentplatform centered around world class

Olympic level sailing & engaginglifestyle/marine driven events

Event Product Areas

• World Class Olympic Sailing

• Lifestyle Entertainment

• Premium Hospitality

• Marine Driven Carnival

The ISAF Sailing World Cup Melbourneprovides Melbourne Australia with apremium entertainment platformcombining the excitement of worldClass Olympic sailing, good food andwine, vibrant people, engaging

lifestyleentertainment and spectacular viewsof Port Phillip Bay

An exciting addition to Melbourne’s summer events program, the event aligns perfectly with the Portsea Polo, Australian Tennis Open and Spring Racing Carnival event demographic

Aspirational, Engaging, World Class, Sophisticated, Entertaining

Positioning

Targeted at the international & national sailing community as well as the aspirational lifestyle fun seeker set here in Melbourne – the Sailing World Cup’s demographic predominately consist of fashion wired individuals /families with high disposable incomes

Target Audience

KEY OBJECTIVES

TO ATTRACT INTERNATIONAL &

INTERSTATE COMPETITORS TO

MELBOURNE

TO POSITION THE EVENT ON MELBOURNE’S MAJOR EVENT

CALENDAR

GENERATE LOCAL AND INTERNATIONAL MEDIA

EXPOSURE WHICH PROMOTES SAILING, THE EVENT AND IT’S SPONSORS AND SHOWCASES MELBOURNE AND ITS PORT

PHILLIP BAY – TO THE REST OF THE WORLD

ATTRACTCOMMERCIAL AND

COMMUNITY SUPPORT TO BUILD

& RETAIN THE SAILNG WORLD

CUP AT SAIL MELBOURNE

UTILISE THE EVENT TO DEVELOP

SAILING AT BOTH A HIGH

PERFORMANCE AND GRASS

ROOTS LEVEL

RAISE THE PROFILE

OF SAILING TO THE WIDER COMMUNITY VIA AN ENGAGING

SPORTS ENTERTAINMENT

PLATFORM FOR BOTH THE CORPORATE AND WIDER COMMUNITY

ATTRACT OTHER MAJOR SAILING

EVENTS TO MELBOURNE ALLOWING THEM TO CAPITALIZE ON OUR

PRIME SAILING CONDITIONS, WORLD

CLASS INFRASTRUCTURE AND EVENT/RACE

MANAGEMENT SKILLS

POSITION MELBOURNE AS THE

HUB FOR PROFESSIONAL

SAILNG DEVELOPMENT &

TRAINING FOR THE ASIA PACIFIC RIM

Our Signature Events2010 Event Program:

• 6 days of world class sailing action• Official Sailing World Cup Dinner• Sailing World Cup - Ladies Day • Sailing World Cup - Lifestyle Party• Podium Presentation Celebration• Corporate Hospitality Program• Marine Driven Carnival – Family Day

For further details log onto www.sailmelbourne.com.au

ISAF Sailing World CupMelbourne’s new sport entertainment

platform