issue 6
DESCRIPTION
Bratt Decor, ABC Show, Art, Child Style Models, Child Style Magazine, 2010 Stroller Review,TRANSCRIPT
TTalking Shop alking Shop WithWithBratt DecorBratt Decor
2010 Annual Stroller Review2010 Annual Stroller Review
Vol. 1, Issue 5
AAlice inlice inEEtsylandtsyland
Editor-in-Chief: Gemma Lynn Booker
Operations Director: Isabell Romero
Art Director: Darren McGuire
Editorial Staff: Brandon Windsor Nicole DeLoach
Web Master: Courday Farnam
Photography: Laura Winslow Jeanette Dianda
Set-Design Tom Kat Studio
Published by: Style Maven Media, Inc.
Child Style Staff
Editor’s NoteOne year has passed since we started Childstyle
and, it has been one great year. Thank you to all
the amazingly talented people that work with us
and our clients, our unique ad & marketing
program has taken print ads to the next level
and I look forward to continue growing together!
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It all began in 1965 when Owen Maclaren designed and
patented his prototype Baby Buggy -- the B-01. The iconic
blue and white stripes and aluminum frame imparts a vintage
style that is popular and modern today. The revolutionary
lightweight, 3D fold design continues to be an important and
timeless prototype for the industry.
A former test pilot and aeronautical designer Owen
Maclaren, created the iconic B01 buggy in the converted
stables of his restored medieval farmhouse, Arnold House,
in the village of Barby, Northamptonshire in England in 1967.
The revolutionary design liberated parents from the bulky
pram and quickly became an object of design and desire.
Based on Maclaren's knowledge as a retired aeronautical
engineer and grandfather, the buggy had to be durable, safe,
and lightweight. With a combination of modern materials like
tubular aluminum, a durable structure that comfortably
carries even a fairly large child, and 3D folding mechanism,
the buggy weighed just 3kg/6lbs and fit into the same amount
of space as an umbrella.
Today’s Maclaren Buggy’s are descendants of the B-01 – from
the lightweight frame, durable fabric, and one-hand fold -- to
the above-industry standard safety features and innovative
style.
Origins of an Original