This unique event brings together manufacturers, global outsource solutions providers and key opinion leaders in Health & Beauty to explore growth opportunities

Hilton Bomonti Hotel & Conference Centre | 3rd - 5th November 2015

Delivering Excellence with Enhanced Added-Value

Solutions at both the Manufacturer and Retail Interface

Sponsorship Opportunities

Get your brand in front of over 120 delegates from across the Globe. Our sponsorship packages are tailored to offer your company or brand the maximum exposure for your target audience. Welcome Reception Sponsor 1 package available - Tuesday evening Two banners to be displayed at the Welcome Drinks Reception Thank you announcement during the event Logos printed on napkins and drink coasters Promotional material to be displayed in the event area (one table provided) Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 4,000

Gala Dinner Sponsor 1 package available - Wednesday evening Two banners to be displayed at the Gala Dinner at Sardunya Findikli Restaurant Thank you announcement during the event Your logo printed on the dinner menu placed on each table Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 4,000

Conference Session Sponsor 1 package available Wednesday and 1 package available Thursday Two banners to be displayed in the Crystal Ballroom Thank you announcement during the event Promotional material to be displayed in the Crystal Ballroom (one table provided) Your brochure included in the delegate pack handed out at the conference Booking for one delegate to attend the conference *all promotional / marketing material to be supplied by the sponsors PRICE € 6,000

Information for Delegates

DELEGATE RATES - What’s included (please see separate registration form) Welcome reception (drinks and canapés) on the evening of Tuesday 3rd November Two nights Bed and Breakfast (single occupancy room) on the 3rd & 4th November Full day conference session on the 4th November for all delegates Gala dinner on Wednesday 4th November for all delegates Full day NPD session on the 5th November for Alliance Partners and invited guests. HOTEL INFORMATION Hilton Istanbul Bomonti Hotel and Conference Centre | www.placeshilton.com/bomonti. Silahsor Caddesi Number 42, Bomonti Sisli, Istanbul 34381, Turkey. Telephone: +90 212 375 3000 | Facsimile: +90 212 375 3001 | Email: bomonti.info@hilton.com Check in from 14h00 on the day of arrival and check out before 12h00 on the day of departure. Parking is available on site for a charge of TRY20 per day for hotel guests. Limousine Service available to and from the airport: for reservations and price enquiries please email koray.cagiran@hilton.com or contact the hotel on the number or email above. TRAVELLING TO ISTANBUL Ataturk International Airport is 32km from the Hilton Bomonti Hotel. A taxi will take approximately 30 - 40 minutes and will cost in the region of TRY60. VISA REQUIREMENTS FOR ALL TRAVELLERS Electronic visas MUST be purchased before travel and your passport must be valid for at least 6 months at date of travel. For further information and to purchase an e-visa please visit: http:// www.evisa.gov.tr . If you require an invitation letter from Ceuta, please contact lorian.pitman@ceutahealthcare.com CANCELLATION POLICY Bookings may be transferred to a colleague at no extra charge. Notice of cancellations or transfers of bookings must be given in writing. For cancellations received by 31st August 2015, fees will be refunded in full. For cancellations received by the 30th September 2015, there will be a 50% refund. There will be no refund for cancellations received after the 30th September or cancellations where no written notice of cancellation is received.

Conference Co-ordination and Organisation For all queries about the Alliance Conference please contact Lorian Pitman

email lorian.pitman@ceutahealthcare.com | telephone +44 1202 449709

Ceuta Healthcare, Hill House, 41 Richmond Hill, Bournemouth, BH2 6HS, UK

www.ceutahealthcare.com | www.ceutaalliance.com

W elcome to Ceuta’s 10th International Alliance Conference at the Hilton Bomonti Hotel and Conference Centre in the charismatic city of Istanbul on the 4th and 5th November 2015.

This unique annual event is specifically designed to bring together manufacturers, global outsource sales and marketing service providers (distributors) and key opinion leaders in the Health & Beauty industry to explore how, by working together, we can create mutual growth opportunities.

At last year’s conference in Berlin, a number of our speakers highlighted the rapid global development of outsourcing services requirements within our fast changing market place. In the current evolving economic climate, the search for continued and incremental growth continues as manufacturers try to deliver the returns demanded by shareholders whilst working with the

ongoing demands at the trade and consumer interface.

This has led to an unprecedented level of restructuring by a high number of manufacturers and has created an increasing level of merger and acquisition activity as organisations position themselves for optimal growth in specific categories, brand portfolios and geographies. The Consumer Healthcare Industry has seen a significant number of these high profile announcements recently which will ultimately lead to larger, more complex brand portfolios with the inevitable challenge of how to retain focus, optimise and manage the growth and profit potential of the entire portfolio of assets.

These dynamics are leading to a significant increase in both large and medium sized consumer organisations who are embracing and implementing outsource strategies to partner with proven sales and marketing service providers, like Ceuta and its Alliance Partners who can deliver cost effective professional solutions across all areas of market expansion outsourcing services, delivering optimisation of sales and profit growth.

Are you searching for that missing piece to your international expansion model? If you are a company looking for solutions to either launch a brand into new international markets, or for a partner to manage local market brand fostering opportunities, this uniquely placed international conference delivers the opportunity to meet industry colleagues and highly respected global distributor partners. You will hear how outsourcing can add significant value to your business. If you have markets which have different challenges ie: lack of critical mass, then outsourcing might be a solution to be considered.

The Future: Ceuta will reveal how the future positioning and structure of an outsourcing company will look like, with supporting added-value services which will meet an industry need.

This year’s conference agenda includes a prestigious line up of speakers covering topics such as the global economy, trends in OTC Health & Beauty, Merger & Acquisition activity, Best Practice in outsourcing, leadership, leading global commercial centres, overcoming global regulatory challenges, mobile technology in healthcare and a view on global marketing. We will also be sharing examples of exciting new product opportunities and how

the brand owners outsourcing these brands to the Ceuta Alliance could deliver incremental sales and profit growth.

The team at Ceuta look forward to welcoming you to Istanbul on the 4th and 5th November, for what promises to be an informative, leading and enjoyable event.

See our website www.ceutaalliance.com/alliance.html to see the highlights and quotes from manufacturers and distributors from our previous conferences.

Keith Garrity

Director of International Business Development

- Some Comments from

the Conference in

Berlin, 2014 -

“Based on my observations and feedback

the conference was very well prepared

and extremely well received with some

excellent presentations delivered by real

experts” (Head of Business, DKSH)

“This was a very well prepared and

executed conference and I look forward

to discussing the feedback we received

during and after the exhibition”

(Country Manager, Tyratech)

“We really enjoyed the excellent

conference. It went well for us and we

had a lot of good feedback and

discussions with partners who are keen

to progress with us. It really helped that

this was our third conference in a

row” (Director, TLC Products)

“Thank you for the invitation to the

conference. We found much of the

content very useful and it was a great

update as to where the Ceuta business is

at” (Director Pharmacy Channel, GSK).

“My congratulations to you and your

team. A booming success!”

( Managing Director, Juggernaut)

08h30: Tea / Coffee in the Crystal Ballroom Foyer

08h45: Welcome Address and Itinerary

The Conference Chairman - Chris Clarkson - will open proceedings and outline the two day

programme.

09h00: Alliance Update and Key Note Address

Keith Garrity - Director of International Business Development - will deliver a key note address

which will include the following:

Objectives and purpose of the two day conference in Istanbul;

Update on the successful developments of the Ceuta Alliance and its Advisory Board;

Overview and case studies of successful Ceuta corporate outsourcing partnerships across a

number of International markets with Central Management support;

A review and update on the new Ceuta added-value services available to the Ceuta Alliance

members, Retailers and Manufacturers. These include Advisory Shopper Insight, Category

Management, Strategy Insight & Brand Activation and Field & Experiential Marketing;

Reasons why we are seeing more manufacturers gravitate towards global outsource providers

to achieve optimal and affordable reach and enhanced performance.

10h00: Latest Developments in the Global OTC Market and the Trend

towards Consumer Empowerment

Andy Tisman will present an overview of the global OTC Healthcare market,

highlighting trends and growth opportunities in categories and regions and reviewing the evolving

competitive environment. Andy will also highlight key themes in market evolution and discuss the

continuing trend towards consumer empowerment in OTC Healthcare and its implications for the OTC

Healthcare Industry.

10h30: Unprecedented Times in Consumer Healthcare

With several major OTC players changing hands, the past eighteen months

has been a momentous time for the global consumer healthcare industry. Deborah Wilkes will discuss

recent development in the industry, including key deal trends and strategies of leading players. Deborah

will also look at ways of growing the market through innovation.

11h00: How Megatrends Impact Your Business and How You Should Respond

The average lifespan of a company in the S&P500 index has fallen from over 60

years in the late 1950s, to around 18 years today. This increased volatility has, in

turn, led to increased uncertainty for business leaders. KPMG’s Future Institute works with boards across

all industries to understand the pace and scale of change in their external environments and what the

corporate impact is. Eleanor Winton and Heather Bewers will share their insights on the megatrends

shaping the world of the future, including how business can futureproof their structure and build

resilience into their strategy.

11h30: Tea / Coffee Break

12h10: Adapt or Die - Challenging the Customary Approach to

Leadership Attraction

Jon Haslam (Practice Director) and Mark Lawson-Jones (Senior Consultant) will share the stage to present

an insightful and thought provoking session from a global head-hunters perspective on how organisations

that are growing geographically, entering new markets / sectors or seeking to broaden diversity in their

businesses attract new talent. They will look at how these additional requirements are challenging the

usual sources of talent and how a well executed recruitment process achieves optimal results in these

circumstances.

12h40: Extended Lunch Break and Networking Session

TUESDAY 3 NOVEMBER

WEDNESDAY 4 NOVEMBER

Arrival in Istanbul at your convenience

Check in after 14h00 to the Hilton Istanbul Bomonti Hotel & Conference Centre, Silhasor

Caddesi No 42, Bomonti, Sisli 34381

19h00: Sponsored Welcome Reception: drinks, canapés and networking session for all

delegates at Cloud 34 Bar at the top of the Hilton Hotel

Companies aligned with the Ceuta Group

14h00: Will Consumer Healthcare go Mobile?

Mobile technology is forecast to fundamentally change how healthcare is

delivered and managed. But with the bulk of innovation focused on

primary care, will Health technology really change the consumer

healthcare arena? Jo Pisani, Head of Pharma & Lifesciences Consulting at PWC will present the

opportunities in mobile health, big data and digital channels, such as social media, to differentiating

OTC product offers and delivering improved consumer outcomes.

14h40: Understanding and Overcoming Global Regulatory Challenges in

Healthcare and Health & Beauty

James Hall is the chief PV and Business Development Officer at the Jenson

Group. He will give an insightful presentation of the challenges and often seemingly complex and

changing regulatory issues within our industry and Jenson R+’s expertise within the area. James will

give his view of how best to manage and understand the requisites and share his knowledge on the

current and future developments we may expect within the regulatory environment and implications

and advantages this may bring to the OTC world.

15h10: Accelerating Growth through Partnership

Richard Learwood, who was the commercial design leader that set up

the Teva / P&G JV in 2011, will explore partnerships in which both

sides respect and trust each other’s areas of expertise as a way of accelerating

growth. Richard will talk of specific case studies from the successful PGT Healthcare partnership: the

Vicks expansion into Central Europe and Latin America; the transformation and expansion of the

Ratiopharm Company branded generic model, the development of the partnership with Swisse, the

world’s fastest growing VMS company and the successful partnership between PGT and Ceuta

Healthcare in the UK.

15h45: Tea / Coffee Break

16h15: Global Marketing - an Ubiquitous Approach

David Gray, founding partner and CEO, will share a practitioner’s

thoughts and real life experiences around the challenges and opportunities of developing and

implementing global brand and communication strategies within different geographical territories.

16h45: Summary of the Day and 2016 Venue Announcement

08h00: Tea / Coffee in the Crystal Ballroom foyer

08h30: New Product Development Sessions - Alliance Partners and Invited Guests

The NPD chairman - Roger Boon - will chair the session on NPD opportunities. The growth and life

blood of any organisation is new business and this session offers Alliance Partners the opportunity to

review new innovations and product opportunities for their companies and to network with like-

minded business people.

10h00: Tea / Coffee Break

12h45: Summary of Conference - Keith Garrity

13h00 - 16h00: Buffet Lunch and New Product Exhibition / Networking Session

THURSDAY 5 NOVEMBER

Sponsored Delegate Dinner 18h45: Meet in the Crystal Ballroom Foyer for drinks and snacks

19h15: Buses will depart the hotel promptly at 19h15 for dinner at Sardunya Findikle, a restaurant

located on the waterfront of the Bosphorus. Buses will return guests to the hotel at approximately

22h00.

Wednesday Evening

Roger Boon is Director of Corporate Development at Ceuta. Roger began his career at Kraft Foods in 1982 before moving to Alberto Culver in 1991 where his responsibilities included senior account management , global marketing and country management. He has been with Ceuta since 2001 where his role is divided between client management and new business development.

NEW PRODUCT DEVELOPMENT CHAIRMAN - Roger Boon

Keith Garrity : Ceuta Group

Director of International Business Development

Keith Garrity has 25 years’ experience in the Consumer Healthcare Industry and has been with the Ceuta Group for the past ten years, previously spending fifteen years with Wyeth Consumer Healthcare. Keith has had wide commercial exposure to all trading channels, leading the Ceuta UK retail National Account Team prior to joining the International Team five years ago. As Director of International Business Development, Keith has the remit of continued growth and development of the Ceuta Alliance, along with both client and partner management and new business development.

Deborah Wilkes : OTCToolbox

Editor and Publisher

Deborah Wilkes is Editor and Publisher of the OTCToolbox website, which provides ideas, intelligence and analysis for people involved in consumer healthcare business developments worldwide. OTCToolbox has recently launched a quarterly OTC Innovations review called New Ideas Better Ways. Deborah has spent more than two decades writing about the global OTC industry. A co-founder of OTC Publications Ltd in 1992, Deborah launched the OTC Bulletin newsletter in 1993 and remained Editor and Publisher until October 2012 when she left to create OTCToolbox. She also created OTC Bulletin’s OTC Marketing Awards, and played a key role in developing the SourceOTC and SourceGenerics websites.

Heather Bewers has been working on change projects for over 15 years, and innovation and foresight for the last 8 years. Her role is to challenge clients to think from an ‘outside-in’ perspective and to recognise disruption and opportunity in external trends. Together with Eleanor they have done multiple workshops in the health sector but, as with many industries, some of the most relevant shifts come from outside the traditional boundaries and work with the insurance industry, retail, technology and transport have all covered aspects of health futures. Having been with KPMG for nearly 25 years, Heather now combines advising KPMG and its clients with independent work in leadership development and foresight.

Heather Bewers : KPMG

Member of KPMG Future Institute

Andy Tisman joined IMS Health in 2005 to lead the development of a consumer health consulting business globally. Andy also leads Consumer Health Thought Leadership for IMS. Previously he was Managing Consultant at a boutique healthcare strategy and marketing consultancy based in the UK. Andy has worked around the world for many major Pharma and OTC / CHC clients and has extensive experience in brand / category strategy development and commercial (sales and marketing) optimisation. Andy also has extensive pharma and OTC consumer health marketing experience from over 16 years with SmithKline Beecham in local and international roles.

Andy Tisman : IMS Health

Senior Principal, Global Consumer Health

Eleanor Winton : KPMG

Head of KPMG Future Institute

Eleanor Winton joined KPMG in 2006 as an investigator in the firm’s forensic practice. In 2010 she made the career shift to Foresight and now leads KPMG’s Future Institute. Eleanor works directly with boards and executive teams helping them to uncover where, how and why they and their markets are being disrupted - and what they should do about it. Eleanor has worked with client boards across many sectors including healthcare, transport & leisure, financial services, energy & natural resources and many more.

Chris Clarkson, Sales Director for Pharmacy at Ceuta Healthcare UK will be chairing the conference in Istanbul this year. Chris started his sales career at GSK in 1987 working in various sales and marketing roles and has remained in the Health &Beauty industry ever since. Following progression at GSK he moved to Bayer as National Sales Manager where he outsourced their field sales to a relatively new Ceuta Healthcare. Having worked with Ceuta as their partner for a couple of years Chris left Bayer to join Ceuta where he is now a Board Director and is responsible for five pharmacy sales teams and the respective client management.

Chris Clarkson : Ceuta Group

Sales Director : Pharmacy

James Hall : Jenson R+ Limited

Chief PV and Business Development Officer

James Hall joined Jenson R+ Ltd in 2012 and has in excess of 20 years regulatory experience, predominantly in the OTC sector of the industry. His background covers a wide spectrum of areas including regulatory strategy and implementation, borderline products, promotional copy approval, reclassifications, medical devices and pharmacovigilance (PV). He has worked for major pharmaceutical companies and for the last 9 years as a consultant. James has a degree in Applied Biology and is a member of TOPRA. His role within Jenson covers business development, regulatory strategy, promotional copy review and Pharmacovigilance team management.

David Gray : Creative Leap

Chief Executive Officer

David Gray is a founding partner and CEO of Creative Leap, a London based branding and design consultancy focused on creating meaningful difference for brands and businesses to drive preference, loyalty and advocacy. Passionate about brand and business strategy, David has over 25 years international experience in health and wellbeing markets. With a keen focus on new brand creation, brand extension and brand rejuvenation, David has worked with organisations such as Allergan, Bupa, Johnson & Johnson, Merck, Reckitt Benckiser and the Walgreens-Boots Alliance in developing and executing corporate, product and service brand marketing and communication strategies.

As someone who has dedicated nine years to developing their headhunting career in the consumer space, it is clear that Mark Lawson-Jones has real personal and professional passion and interest for this sector. Mark’s career started in M&A before making the move into recruitment with a global FTSE 250 business. Success in recruiting commercial positions in the consumer market led to a career in team management before turning his expertise and knowledge to senior headhunting. Mark has broad knowledge and experience to cover all consumer channels and has worked with major branded sporting organisations and other consumer clients across board and senior appointments.

Mark Lawson-Jones : Hoggett Bowers

Senior Consultant

Richard Learwood : PGT

Global Director Brand Strategy & Innovation

Richard Learwood joined P&G in 1991 from the University of London where he studied economics and was President of the Students’ Union. He has held multiple positions across P&G before joining PGT Healthcare in November 2011 when he was appointed Commercial Leader within the JV design team. Today Richard heads up the Marketing, Market Research, Design and External Relations functions worldwide and leads the New Brand Development organisation tasked with delivering PGT Healthcare’s ambitious $4billion growth goals. Richard is an external member of the Board of Governors and the Audit and Risk Committee at Queen Mary University and a guest lecturer to the MBA students at Cranfield School of Management UK.

Jo Pisani : PWC

Head of Pharma & Lifesciences Consulting UK

Jo Pisani has thirteen years of industry experience in the pharmaceuticals, energy and OTC industries with BP and SmithKline Beecham where she held positions in the engineering, operations, IT and commercial sectors. Jo assists clients in developing strategy, supporting deals and conducting valuations. Her clients include big pharma, biotech, generics, OTC, contract manufacturers, contract research organisations, ministries of health, private equity and banks. She is a key author on PWC’s Pharma2020 thought leadership series. Jo is also a regular commentator on innovation, bio clusters, new commercial models and digital.

Jon Haslam, Director and Head of Consumer Practice at Hoggett Bowers, is a human psychology graduate with a genuine passion for behavioural assessment and people engagement and interaction. This, coupled with an equal passion for his broad consumer specialism, with a personal focus across the spectrum of the food industry, has resulted in a career in Search which he says was “made for him”. Jon’s early career was with Sainsbury’s in retail operations and buying and after a series of moves on the supplier side he became Sales & Marketing Director before joining Hoggett Bowers in 1998.

Jon Haslam : Hoggett Bowers

Director and Head of Consumer Practice

Sardunya Findikli Restaurant This waterfront restaurant is located right on the Bosphorus with an impressive, expansive view of the whole seaside area and any passing ships and pleasure boats. It is a true hidden gem and a well kept secret by the locals. We have selected a traditional Turkish menu for our Delegate Dinner which we are sure you will enjoy, along with the beautiful view, attentive waiters and relaxed atmosphere.

Istanbul - the City Istanbul is one of the world’s great cities. It is situated on both sides of the Bosphorus Strait between the Black Sea and the Marmara Sea and unlike any other city in the world it is split between two continents—Asia and Europe, where east truly does meet west. The city has a rich history, evident in the numerous historic monuments dating back to the Roman, Byzantine and Ottoman Empires.

Hilton Istanbul Bomonti Hotel Set in the heart of cosmopolitan Sisli, the Hilton Bomonti is near a wealth of attractions in Istanbul and a vast array of shopping, dining and leisure options. This brand new hotel is Istanbul’s largest hotel and conference centre and boasts state of the art luxury throughout. Cloud 34 bar on the roof terrace, where our welcome reception takes place, offers spectacular panoramic views of the city.