istream profile 2015
TRANSCRIPT
Broadcasting Beyond
BOUNDARIES
Interstream Sdn. Bhd (1002739-D)
No. 25-4, Jalan 1/116B, Kuchai Entrepreneurs Park, 58200 Kuala Lumpur, Malaysia
www.istream.my e:[email protected]
At iStream, our goal is simple;
CHANGE THE WAY PEOPLE WATCH
TV
Whoever controls the media,
controls the mind.
― Jim Morrison
This is the golden age of television. Through the union of online tv and social media, people from
different locations can communicate with you, and each other, while watching video content on your
website. With better integrated analytics, we will give you information about who your customer is, and
why they’re there. You’ll know where they came from, and where they’re going from here. Our objective
is to help you realize new potential you never knew your company had, by providing an innovative way to
communicate with your customers.
A paved path makes for an easier transition, and we are here with the means to empower TV
broadcasters, content owners and advertisers to reach further. Our dedication stems from the
passion to take digital content to heights it’s ever seen before.
is breaking ground with it’s IP-based platform that enables the delivery of LIVE HD
Broadcast of digital content to the global audience; at a fraction of traditional costs.
will revolutionize your communication strategies by exposing new opportunities to
reach your customers. We only use the latest technology for integration, to ensure that you
are always up-to-date with industry trends.
will benefit (but is not limited to);
Brands Government Agencies News Gatherers
Live Sports Producers Enterprise Businesses Event Organizers
Content Owners Multinational Organizations Concert Promoters
Introduction
Online Industry Trends - 2014
• Online Ads getting higher allocation in
company budgets
• Increase in connected smart devices
• Shift in media buying and ad spending
• Wider availability of quality web content
• Multi-device media consumption change
patterns
• Higher trust level - a decade of web familiarity
• Increase in online E-commerce transactions
and Online video purchasing power
0
5
10
15
20
25
30
35
40
2010 2012 2014 2016 2018 2020 2022
Online will surpass broadcast by 2020
Broadcast Television Online Video
In the year 2020, the global landscape will include 9 billion people, over 8 billion mobile broadband subscriptions and 1.5 billion homes
with digital television. The vision of the Networked Society will be realized as more than 50 billion connected devices, of which 15 billion
will be video-enabled, will rely on mobile IP (internet protocol) networks dominated by video. TV and Media industry will evolve over the
next several years and shows that the TV industry will be worth $750 billion by 2020.
Ericsson Media Vision 2020
According to Marketing
Sherpa, sites with videos:
• Attract two to three times
more monthly visitors
• Doubles the amount of
time spent on the sites
• 157% increase in organic
traffic from search engines
According to comScore, after
seeing a video:
• More than 50% take action
• More than 50% look for
more information
According to Bytemobile
• Online videos now account for
atleast 50% of all mobile traffic
• Reaching your audience on
smartphones and tablets has
never been more critical
Why Internet TV?
There will be more change in
television in the next 5 to 10 years
than the last 25 - combined.
― Brian Roberts,
CEO Comcast Corp.
iStream™ Integrated Media Delivery
We want to level the playing field for all businesses, large and small. With
, you now have an end-to-end solution for implementing a compelling digital strategy.
Our proprietary technology provides an acceleration for distribution and broadcasting of
digital content, to a global audience 24/7.
Contemporary Advertising– Be cost efficient with marketing expenses
– Break advertising chains with your own advertising platform
– Dictate your advertising preferences, customize it to your needs
The Global Audience– Scalability to reach millions of users at any given location and is
distance-insensitive; allowing LIVE simultaneous broadcasts across the globe, without compromise in quality of service
– Targeted audience based on your target market
– Cross-platform access; Mobile, PC, Tablet, Smart TV
Compelling Technology– Virtual Broadcast Studio
– HD Motion Broadcast
– Scalability
– Optimization
– Security
– Cloud storage
– Integration
This Digital Revolution Will Not Be Televised
If you are not experimenting or
innovating with new business
models and ways of behavior,
you’ll inherit the wind.
― Barry Diller, Chairman IAC
Cross-Platform Broadcast
In-Stream
Advertising
Platform
Distance-
insensitive
Virtual Broadcast
StudioCost Efficient w/
Marketing
Expenses
LIVE
Simultaneous
Broadcast
Security
Proprietary
Broadcast Playout
Platform
Cross-Platform
Broadcast
Low-Bandwidth
Consumption
Robust &
Scalable
HD Motion
Broadcast
Payment
GatewayMedia
Compression
CLOUD-ENABLED
As consistent, higher quality content
on the web draws more big named
advertisers, there will be a massive
shift of billions of dollars.
― Ashton Kutcher
iStream™ Network Architecture
LIVE Content
Linear/Scheduled
Web Programming
Video On Demand
Mobile Broadcast Solution
LIVE Broadcasting
Virtual Studio Playout
System
Dedicated Bandwidth
Management
Traffic Monitoring
& Reporting
Advertising &
Monetization Tools
LIVE Broadcast
Encoder
VOD Server &
Storage
iStream
Cloud LIVEcast
Server
Real-time Multiplatform
IP Delivery
BROADCAST
CENTRE
iStream Network Architecture
Linear TV ChannelsNon-Linear,
Video On Demand
HYBRID
BROADCASTING
Playlist, Non-Linear Video StreamingSatellite, Cable, Terrestrial Transmission,
Scheduled Programming
Linear & Non-Linear Programming
In-Stream Advertising
Scheduled Programming
Mobile & Internet-based Delivery
Real-Time Statistics & Reporting
Mobile Playout System
Customization & Open Integration
Multi-Platform Access
Community-based TV Programming
Whoever controls the media,
controls the mind.
― Jim Morrison
iStream™ Portfolio
Southern Tigers TV
• First of its kind LIVE Football Broadcast to multiple platforms
and devices
• Low Bitrate/High Quality Live Broadcast – low bandwidth
consumption on end-user
• LIVE Webcasting & Data Management system
• Secured Broadcast Authentication
• Traffic Analytics / Data Collection Services
• Online Database Architecture Development / Loyalty
Program
• Custom Web Development
http://www.jdttv.my
1Hijau.TV is a 24-hour online channel dedicated to content regarding green technology and environmental issues.
The site attracts green-minded visitors from over 40 countries worldwide.
from left;
Prime Minister of Malaysia Datuk Seri Najib
Razak
Minister of Energy, Water and Green
Technology,
Datuk Seri Peter Chin Fah Kui,
CEO of iStream, Jon Wee
1Hijau TV
www.1hijau.tv
from left;
CEO iStream, Jon Wee
Bernama TV COO, Datuk Mohd Suhaimi Abdullah
Bernama Chairman, Datuk Seri Panglima Mohd Annuar Zaini
Prime Minister Datuk Seri Abdullah Ahmad Badawi, launching
Malaysia's first 24-hour Live TV Internet at the Prime Minister’s Office
in Putrajaya on September 3, 2008.
Bernama TV
www.bernama.com
Bernama TV is the first Malaysian News Station to deliver a 24-hour Live Internet TV News Channel, enabling
viewers from around the world to obtain up-to-date live news feeds in four different languages, at their
convenience.
The Malaysian Observer TV
portal covers various issues
involving business, politics,
lifestyle, religion, and
entertainment.
Mob TV
www.mobtv.my
Maaduu
is a FREE & LEGAL
Premium Korean TV channel
for the best of K-dramas and
the latest K-POP videos on-demand.
Maaduu
Playout System.
Digital Playout System with
Real-Time Ad Insertion.
Reports
& Analysis
Real-time Broadcast.
Real-time Mobile
Broadcast Platform used
during the MIMMA 2 Semi-
Finals.
Social Media.
Social Media
Analytics Suite.
Malaysian Invasion Mixed Martial Arts
THANK YOU
Benjamin Low,
Country Manager
+60108972287
Alisha Jackson
Project Manager
+60173775752