ABOUT EDENS • $4 billion company with premier retail centers

• 270 employees

• 110 properties totaling 17 million SF

• Diversified portfolio in desirable East Coast MSAs: Boston; New York;

Washington, DC; Atlanta; Miami

OUR PURPOSE At EDENS we enrich communities by creating relationships, enhancing places and

cultivating community engagement. Our centers reflect the values of their

community that differentiate themselves through

DESIGN, MERCHANDISING and ENGAGEMENT.

The State of Retail

U.S. is Over Retailed !!

7 billion square feet of shopping center space, comprises 23.1 square

feet per capita

14.2 billion square feet of total retail space, comprises 46.6 square feet

per capita

Social Media Influences Purchase

Decisions

• Facebook Fans are 79% more likely to purchase and 74% to recommend

• 75% of millennials make purchase decision based on social content

• 30% increase in positive tweets has a 4X higher impact on sales than 30% increase in marketing

E-Commerce Increase Driven by Mobile

• Mobile is 25% of e-commerce site visits

• 80% of mobile users would share location or personal data to receive offers

• The rise of Social Commerce – 60% start on Facebook, 15% on Pinterest and 5% on Twitter

On-Line Moves In-Store

• Store as a Destination (Ikea, Apple)

• 71%of shoppers want access to digital content in store

• Analytics to drive merchandising, promotions, staffing etc.

• Mobile & alternative payment

• 2/3 of all shoppers want a personalized offers

Impact of Social, Mobile, Cloud and Analytics have changed Retail

Visual Social Sites

Opt-in /Loyalty Program

Recommendations

“Friends” Info

Social Commerce

Endless Aisle

Curated Collections

Personalization

Commerce

Apps

Digital Signage

Location Based Offers, Social

Integration

Payment Options

Wifi

EDENS Digital Strategy Partner with retailers in new and innovative ways

Reach & engage our customers / Enable shoppers to connect with us

OUR 2013 & 2014 WINNERS

EDENS RETAIL CHALLENGE At EDENS we want to discover the best new retail ideas from the brightest students.

The EDENS Retail Challenge invites young entrepreneurs to pitch their retail concept

to a panel of industry leaders and compete for a chance at prize money.

ARTIS

Boston, MA Berkeley, CA

Joe Cut

Boston, MA

Innovative concepts foster an enhanced retail experience. This innovation is creating

renewed interest in brick and mortar retail.

INNOVATIVE RETAIL