italian food for life board – mirror group roma, 17 febbraio 2010

ITALIAN FOOD FOR LIFE

BOARD – MIRROR GROUP

ROMA, 17 FEBBRAIO 2010

DANIELE ROSSI CHAIRMAN ITALIAN FOOD FOR LIFE

History of ETP Food for Life

• First ideas for an agri-food ETP discussed, October 2004, consultation

• ETP Food for Life launched July 2005 on basis of Vision Paper

• Board, Operational Committee and Working Groups formed with good representation of all stakeholders across Europe, December 2005

• Stakeholders’ Strategic Research Agenda, February 2006• Recognition by the EU of the ETP’s programme on the basis of:

financial support through a FP6 Specific Support Action (SSA) the inclusion of SSRA-based priorities in calls 1 and 2 of the

FP7 KBBE theme

• National, regional and web consultations

• Strategic Research Agenda published, September 2007,

• Implementation Plan, June 2008. Published, October 2008.

Source: “Food for Life” SRA 2007-2020ROMA, 17 FEBBRAIO 2010

-

FoodQuality &

Manu-facturing

Food &Health

Food Safety

Sustainable

Food Production

Food &Consumer

Communication,Training &

Technology Transfer

Food Chain Management

Ensuring that the healthy choice is the easy choice for consumers

Delivering a healthier diet

Delivering quality food products

Assuring safe foods that consumers can trust

Achieving sustainable food production

Managing the food chain

Core Challenges addressed in the Strategic Research Agenda (SRA)

Source Food for LifeROMA, 17 FEBBRAIO 2010

http://www.ciaa.be/asp/documents/brochures_form.asp?doc_id=45

• The SRA outlined three key research thrusts to ensure that European resources are effectively targeted to boost competitiveness of the sector.

• The aim of the IAP is to turn the proposals made in the Strategic Research Agenda into focused, multi-disciplinary and collaborative activities.

From the Strategic Research Agenda (SRA) to the Implementation Action Plan (IAP)


Board of ETP Food for Life

MS Mirror Group

CIAA Research/Science group

Coordination Committee incl. Horizontal Activities

Research & Innovation

KT 1Food, Health, Well-being and Longevity

KT 2Consumertrust inthe food chain

KT 3Sustainable& Ethical production

Outreach

SME Task Force

PPP Task Force

Stakeholders

Cooperation

National Platforms

ERANetsetc.

CTTT Activities

Lead Market Task Force

International Activities Task Force


Key Thrusts

New products,

processes and tools that….....

Build consumer trust in the food chain

Improve health, well-being and longevity

Sustainable andethical production

Source Food for Life SRAROMA, 17 FEBBRAIO 2010

Key Thrust 1: Improve health, wellbeing & longevity


Scope :

Describe research requirements in key areas of consumer, nutrition and food sciences, to improve health, wellbeing and longevity

Main Challenges :

• optimal development, wellness and ageing,• intestinal health and immune functions, and• weight management and obesity.

Key challenge : to deliver a healthier diet by developing new, high quality food products.

Expected RESULT: Add years to Life!

IAP - Key Thrust 1: Improving health, wellbeing and longevity


Key Thrust 2: Build consumer trust in the food chain


Main challenges:

• Emergence of new and under-recognised biological hazards• Research on low-level chemical contaminants in the food chain• Immature tools for risk-benefit studies• Consumers tend to be suspicious of new products and processes

thus impeding introduction of novel quality, health and safety driven solutions

• Insufficiently-developed interfaces between natural science disciplines and economic and social sciences,

• Lack of transparency in prioritising research

IAP - Key Thrust 2: Build consumer trust in the food chain


Scope : • To understand consumer food choice behaviour • To stimulate the consumers’ selection of foods in order to arrive at a

healthy diet (‘to make the healthy choice the easy choice’)• To create trust and confidence in the food production chain

What needs to be done? • Development of innovative measurement tools for data analyses and

for predicting emerging hazards.• Drafting international standards and commonly-agreed criteria for

analytical methods. • Developement of technologies for the rational (cost-competitive)

control of food risks via new solutions for process logistics and packaging

• Increase public participation on food safety governance.

Expected RESULT: Increased trust in the food and drink Industry

IAP - Key Thrust 2: Build consumer trust in the food chain


Key Thrust 3: Sustainable & ethical production


IAP - Key Thrust 3: Sustainable & ethical production

Main Challenges :

• Analysis of sustainability of food products (lack of scienced-based methodology)

• Food system efficiency and effectiveness: improvement potentials for technical and managerial solutions in each step of the food chain

• Scope :

• To identify, promote and provide support for the implementation of sustainable food production systems.

• Develop synergetic solutions between environmental protection, social fairness and economic growth.

• Serve consumer needs for sustainable and affordable food.

Expected RESULT:

Reduced use of resources, increased efficiency and better governance


Development of the Implementation Plan:

• Stimulation of formation of ERA Nets on – Food, Health, Wellbeing & Longevity,– Sustainable Food Production/Food Chain Management,– Food-you-can-trust (extension of SAFEFoodERA).

• Development of a potential Lead Market (food and health)• Stimulating the creation of public-private partnerships

and specific Eureka themes• Identifying “funding opportunities” (COST, European Institute of

Technology, European Investment Bank, Venture Capital, etc…)• Improving communication training and technology transfer • Creating a favourable business environment (improved regulation,

standards, IPR, etc.) to gain full commercial benefits of innovations

Next Steps


• Drive European competitiveness based on the F&D sector sheer size and the transition foreseen to high value added product portfolio (incl. services)

• Boost research performance • Prevent research fragmentation• Sustain career-development in food R&D in Europe• Promote entrepreneurial activity• Greater involvement of SMEs• increased R&D expenditure, substantial European funding is

essential!• Develop ERA – NET topics, JTI, KTI, Manufuture, FP8

The « ETP Food for Life » will


Norvegia

Svezia

Finlandia

UK

Islanda

Irlanda

Turchia

Russia

Svizzera

Estonia

Lettonia

Danimarca

Israele

Libano

FOOF FOR LIFE NATIONAL PLATFORMS


THE STATE OF THE ART

on January 2010 NTPs ESTABLISHEDNTPs ESTABLISHED 74%74%

VISION DOCUMENT VISION DOCUMENT 59%59%

STRATEGIC RESEARCH AGENDASTRATEGIC RESEARCH AGENDA 44%44%

IMPLEMENTATION PLAN (IP)IMPLEMENTATION PLAN (IP) 24%24%

DICUSSION ON ETP IPDICUSSION ON ETP IP 41%41%

ORGANISATIONAL STRUCTUREORGANISATIONAL STRUCTURE 74%74%

NATIONAL PUBLIC FUND FOR NATIONAL PUBLIC FUND FOR FOOD RESEARCH FOOD RESEARCH

97%97%

NATIONAL PUBLIC FUNDS FOR NATIONAL PUBLIC FUNDS FOR NTPsNTPs

41%41%

APPOINTMENT OF APPOINTMENT OF REPRESENTATIVES IN THE REPRESENTATIVES IN THE MIRROR GROUPMIRROR GROUP

65%65%


CHAIRMANSHIP: FOOD INDUSTRY

CO- CHAIRMANSHIP: RESEARCH

More than 300 stakeholders involved!

SOCIETY:FARMERS’ REPRESENTATIVESRETAILERSCONSUMER ORGANISATIONS

+ REGULATORY BODIES POLICYMAKERS IN THE MIRROR GROUP

+ 8 industrial coordinators

BARILLAFERREROGRANAROLOILLYCAFFE’INALCA CREMONINISAPLO PERONIPROGETTO EUROPATECNOALIMENTI

BRINGS TOGETHER NATIONAL

KEY STAKEHOLDER

S OF THE AGRO-FOOD

SECTOR


THE KEY DATES July 5th 2006: Launch of the national Technology Platform “Italian Food for Life”

(Rome).

November 27th 2006: Final presentation of the Vision – Strategic Research Agenda of the national Technology Platform “Italian Food for Life” (Bologna).

April 14th 2007: 1st meeting of the “Food for Life” national Technology Platforms (Rome).

July 20th 2007: 1st meeting of the Board of the Italian Technology Platform (Rome).

September 14th 2007: 2nd meeting of the “Food for Life” national Technology Platforms (Brussels).

February 27th 2008: Final approval of the ITP Implementation Plan by the Board (Rome).

May 8th 2008: Final presentation of the ITP Implementation Plan (Cibus Parma).

December 2009: Industria 2015 Made in Italy call deadline

February 17th 2010: Board / Mirror Group on key - thrusts

Source: ITP2008 ROMA, 17 FEBBRAIO 2010

stimulate research and technological innovation in the agro-food sector at a national level.

strengthen the scientific and technological basis of our food and drink Industry.

encourage the development and international competition, especially to help SMEs.

increase and support private and public investments in research.

The « ITP Food for Life » will

BRUSSELS, 10 DECEMBER 2009

IPOTESI DI STRUTTURA FEBBRAIO 2010

CHAIRMAN

DANIELE ROSSI (FEDERALIMENTARE)

CO –CHAIRMEN CARLO CANNELLA (INRAN) ACHILLE FRANCHINI (UNIBO)

LUIGI ROSSI (ENEA)

KEY – THRUST 1 Food, Health,

Well-being and

Longevity

LEADER: CARLO CANNELLA (INRAN/LA SAPIENZA)

CO – LEADERS:

ANDREA BORSARI (GRANAROLO) ROBERTO NARDI

(UNILEVER)

KEY – THRUST 2 Consumer

trust in the

food chain

LEADER: ROBERTO FANFANI

(UNIVERSITA’ DI BOLOGNA)

CO – LEADERS:

MAURO FONTANA (FERRERO)

ROBERTO CIATI (BARILLA)

KEY – THRUST 3 Sustainable

& Ethical

Production

LEADER: MASSIMO

IANNETTA (ENEA)

CO-LEADERS: GIORGIO ZASIO

(SAPLO – PERONI) GIOVANNI

SORLINI (INALCA)

BOARD (food industry leaders, rtd centres, retail, consumers, farmers, organics, consultants)

MI RROR

GROUP

COMMUNICATION TRAINING & TECHNOLOGY TRANSFER LEADER: ETHEL DE PAOLI (TECNOALIMENTI) CO – LEADER: MICHELE CONTEL (NEXEN)

(TECNOALIMENYI, AGRICONSULTING,

STAKEHOLDERS FOOD INDUSTRY, ACADEMIA, REPRESENTATIVE BODIES (AGRICOLTURE, RETAIL,

CONSUMERS)

THANKS FOR YOUR KIND ATTENTION!

italian food for life board – mirror group roma, 17 febbraio 2010

Documents

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