it’s all about revenue for airlines,airports and...

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IT’S ALL ABOUT REVENUE FOR AIRLINES,AIRPORTS AND PARTNERS FEATURING Africa Created by: 30 June- 1 July 2015 | Sandton Convention Centre | Johannesburg | South Africa POST SHOW REPORT Title Sponsor:

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Page 1: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

It’s all aboutrevenue for

aIrlInes,aIrports and partners

FEATURING

Africa

Created by:

30 June- 1 July 2015 | Sandton Convention Centre | Johannesburg | South Africa

post sHoW reportTitle Sponsor:

Page 2: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

stats at a GlanCe

5267Attendees- up 30% from 2014

13 000Square meters- up 53% from 2014

820Buyers from across Africa

160Exhibitors- up 20% from 2014

“very well organized, good networking and good presentations

by the speakers.”Christophe Penninck, CEO,

Murtala Muhammed Airport

“very Informative and a wonderful place to network.”

Castro Mafale, Managing Director, Masindi Group Holdings

“ totally relevant to the issues we are facing as airlines in africa right now.”

Kate du Toit, GM Airport Services, Air Namibia

Hundreds of MeetInGs betWeen eXHIbItors and vIsItors Were faCIlItated tHrouGH

tHe netWorKInG teaM and app

Page 3: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

show nameAviation Festival Africa 2015

about The 6th annual Aviation Festival Africa is part of Africa’s largest transport & infrastructure show. The Aviation Festival Africa is all about revenue for airlines, airports, government and their partners.

sponsors Airports Company South AfricaNedbank CapitalBoeingATNSHuawei TechnologiesThales Z T EAECOM LG ELECTRONICS SA Gunnebo Turkish AirlinesParsons

date 30 June- 1 July 2015

venueSandton Convention Centre

show size13,000m2

sponsors and exhibitorsOver 150 companies representing 16 countries

attendees5267 attendees from 58 countries

new for 2015 Exciting new product launches Event highlights and live demonstrations

Website www.terrapinn.com/ avfestafrica

2016 dates 28-29 June 2016, Johannesburg, South Africa

eXeCutIve suMMarYtHanKs to our sponsors

TITLE SPONSOR PLATINUM SPONSORS

SILVER SPONSORGOLD SPONSORS

ASSOCIATIONS

BUSINESS HUB SPONSORBRONZE SPONSORS

EXHIBITORS

Page 4: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

avIatIon festIval stats

“It is always good to network - meet people and see engineering progress”

Elrina van Graan, Operations Consultant, GIBB

800attendees

300delegates

90speakers

Hundredsof meetings

2 days of networking

5 free seminars

3 new profiles added

Page 5: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

“the discussions that took place were very enriching”

Zakhele Thwala, Deputy Director-General: Civil Aviation, Department of Transport

“..the possibility of exchanging ideas, the problems encountered in the industry- all of

this with a great audience”

Eric Hespeel, Director Regional Development, ECair“the layout was great but more importantly the

helpfulness of your team.”

Zachary Steglin, Network Performance Manager Operations, Global Load Control

Page 6: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

Angola

Argentina

Australia

Austria

Belgium

Botswana

Brazil

Canada

China

Congo

Cyprus

Democratic Republic of The Congo

Egypt

Ethiopia

Finland

France

Gabon

Germany

Ghana

India

Indonesia

Ireland

Italy

Japan

Kenya

Liberia

Malawi

Malaysia

Mauritius

Rest ofAfrica

30%Southern

Africa

35% 10%Middle

East

reGIons

Angola

Botswana

Democratic Republic of The Congo

CongoGabon

Ghana

Namibia

Nigeria

Tunisia

58 CountrIes attended

5%Asia

10%USA

10%Europe

Morocco

Mozambique

Namibia

Netherlands

Nigeria

Norway

Poland

Portugal

Republic Of Korea

Reunion Islands

Russian Federation

Rwanda

Saint Kitts & Nevis

Singapore

South Africa

Spain

Sri Lanka

Swaziland

Sweden

Switzerland

Tanzania

Tunisia

Turkey

Uganda

United Arab Emirates

United Kingdom

United States of America

Zambia

Zimbabwe“Turkish Airlines has found this show to have been a great opportunity for us.”

Aslihan Safak, Marketing, Turkish Airlines

South Africa

Egypt

Ethiopia

Mozambique

Tanzania

Rwanda

Swaziland

Uganda

Zimbabwe

Zambia

Page 7: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

African Airline ManagementAfrican Premier AirlinesAir AsiaAir Charter ServiceAir MauritiusAir Mauritius CargoAir Namibia Pty LtdAir NewsAir Traffic And Navigation ServicesAir Transport Research InstituteAir UgandaAir ZimbabweAir Zimbabwe Pvt LtdAirAsia BerhadAirline Association of Southern AfricaAirlines Association of Southern AfricaAirlinkAirports Company South AfricaAntrak Air, GhanaASKY AirlineASKY, TogoAviation Co-ordination Services Pty LtdAviation, South African Weather ServiceB A R S ABAASA Brussels Airlines, BelgiumC A A S ACANSOCivil Aviation Authority South AfricaComair LimitedCommercial Aviation Association Of Southern AfricaDenel AviationDeutsche Lufthansa AgEcairEgypt AirEgyptAir Holding CompanyEmbassy Of SpainEmirates AirlinesEmirates Airlines (Skycargo)Ethiopion Airlines ExecuJetExecujet South Africafastjet AirlinesFlight SafetyFlySafairFLYTUFraportGambia Civil Aviation AuthorityGogoGrand Central AirportGryphon Airlines

saMple of WHo attended

Hahn Air Lines GmbH Incheon International AirportIncheon International Airport Corporation Interair South AfricaKenya Civil Aviation AuthorityKruger Mpumalanga International AirportLand & Sea ShippingLanseria International AirportLufhansa Cargo South AfricaLufthansa Cargo AgLufthansa ConsultingLufthansa Flight TrainingLufthansa German AirlinesLufthansa German Airlines - Deutsche Lufthansa A GMais Mozambique Air ServicesMangoMurtala Muhammed AirportNational Airways CorporationPan African InternationalPrecision Air Service PlcProflight ZambiaQatar AirwaysQatar Airways CargoQatar Airways, IndiaRwandairS A AS A C A AS A Express AirlinesS A Express AirwaysSA AirlinkSA ExpressSACAASafairSafair (Pty) LimitedSir Seretse Khana International Airport, BotswanaSkyline GroupSkywise Airline (Pty) LtdSOL AirSouth African AirlinkSouth African AirwaysSouth African Airways Soc LtdSouth African Civil Aviation AuthoritySouth African Electrotechnical Export Council (SAEEC)South African Weather ServiceSouthern African Women In Aviation And Aerospace IndustryStar AirSwaziland Civil Aviation AuthoritySwiss International Air LinesTAAG Angola AirlinesTanzania Civil Aviation AuthorityTurkish Airlines

“Congratulations, one of the best and most professional conferences outside europe!”

Christoph Uhl, VP Sales, Voith Turbo GmbH & Co KG

Page 8: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

The keynote sessions at this year’s Aviation Festival Africa conference included globally renowned experts, game-changers and leading regional and international airport operators and authorities.

over 300 conference delegates attended the keynote sessions.

World Class speakers

tHe ConferenCe

skhumbuzo MacozomaChairman, Airports Company South Africa, South Africa

dr John tambiTransport Infrastructure Expert, NEPAD,South Africa

tebogo MekgoeCOO, Airports Company South Africa

erik venterChief Executive Officer, Comair, South Africa

tamur Goudarzi-pourVice President for Middle East, Africa & Southeast Europe, Lufthansa German Airlines

rene GsponerAg. Managing Director, Air Namibia

ashraf HakimDirector of International Organisation, Egyptair

tleli MakhethaGeneral Manager, SAA Cargo, South Africa

suresh nairGeneral Manager - India, Sri-Lanka & Bangladesh, Air Asia

Joao Miguel santosDirector of International Sales for Middle East and Africa, Boeing, United Kingdom

Inati ntshangaChief Executive OfficerSouth African Express Airways

vincent bandaChief Executive OfficerBidAir Cargo, Tanzania

Won parkDirector International Relations, Incheon International Airport Corporation,Republic of Korea

Job titles of who attended

CEO, CFO, COO, Head of Marketing & Loyalty, Head of Network & Route Development, Head of Sales & Distribution, Head of Strategic Partnership,

Head of planning and development, Head of ground handling Head of infrastructure investment , Head of airport operations,

Head of customer service, Director – airport retail, Head of procurement

“the conference has been extremely educational and very well organised.”

Kennedy Mpukusha Mwamba, Transport & Supply chain Specialist, Dares Salaam corridor Committee secretariat

Page 9: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

Attendees gained insight on:

• Advances in Security Detection Technology • Improving your competitive position• Developing an effective safety culture • Skills Development within the transport sector• Airport Infrastructure Design: Incorporating safety and security • Employing technology for protecting huge perimeters • Developing an effective safety culture

safetY

CarGo

We provided 2 days of jam-packed free content on the exhibition floor providing attendees with the choice of five free technical seminars to attend.

These ‘how to’ sessions covered technology, infrastructure, maintenance, cargo, safety and intermodal.

• Using technology to improve cargo monitoring• Short Term Insurance • How to use multichannel logistics to your advantage• Developments within the transport sector in KwaZulu-Natal• Focusing on the cargo segment to boost airport revenues

seMInars“the event was very informative and provided

an opportunity for networking. “Rudzani Malala, Regional Manager,

South African weather Service

Page 10: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

This year we hosted over 500 guests from Africa’s airport operating companies and transport authorities.

With so many buyers at the event, we understand the importance of networking, which is why we didn’t leave anything to chance.

We made sure everyone left the event having met all the prospects they needed to. Our networking activities included the following:

our networking activities included the following:

1-2-1 partnering in our meeting hubs

To ensure that our sponsors and exhibitors met with their key prospects at the event we facilitated over 450 pre-arranged meetings which took place in our dedicated networking lounge.

With 12 tables of meeting space and 5 private meeting rooms the area was fully utilized across the 2 days, with additional onsite introductions organized by the Networking Team.

VIPs, visitors, sponsors and exhibitors all have access to this networking portal allowing attendees to connect prior to the event to pre-arrange meetings and exchange contact details.

the networking app

Our dinner at the end of day one brought together VIPs, delegates and sponsors providing an informal networking platform and the perfect opportunity to catch up with decision makers that you had met earlier in the day.

Entertainment at the dinner offered a talking point, bringing people together and making more personal connections.

transport africa awards dinner

our sponsors had one-on-one meetings with the following buyers:

airlines association of southern africa - Chief operating officer

Hahn air lines - regional vice president -airline business Group Middle east, africa & India

fastjet airlines - ancillary revenue manager

emirates - operations Manager

lufthansa German airlines - vice president Middle east, africa & southeast europe

Kruger MpumalangaInternational airport - business development Manager

bid air Cargo - africa director

Incheon International airport - director: International relations

airasia - General Manager - India, sri lanka and bangladesh

air namibia - ag. Managing director

nepad - transport Infrastructure expert

1-2-1 partnerInG

“2015 show splendid, oral presentations on same floor good idea and the layout was neat.”

Gerrit Venter, Consultant

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Exquisite food and the company of some of the greatest and most influential minds within the transport sector guaranteed an evening packed with fun and networking at the highest level.

Our Awards dinner at the end of day one brought together VIPs, delegates and sponsors providing an informal networking platform and the perfect opportunity to catch up with decision makers that you had met earlier in the day.

Entertainment at the dinner, bringing people together and making more personal connections made for a memorable evening.

transport afrICa aWards

This year, the Transport Africa Awards awarded winners in the following categories:

fastJet transnetenGIneerInG

ausenCoGrande Côte Mineral

Sands Project

Central oCeansloGIstICs sa

patricia norrisCommuter Transport

Engineering Investments (Pty) Ltd

prasa aIrports CoMpanY

soutH afrICa

naMport

Sponsored by:

Page 12: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

The Aviation Festival Africa delivered a powerful multi-channel marketing campaign that achieved impressive results. Investment in the right media, to reach the right audience ensures Aviation Festival Africa stays front of mind with airport operators, government and suppliers.

The marketing campaign utilised every channel possible and reached an audience of over 1 million:

• Adverts in over 43 industry publications• Show website: over 83,000 impressions• Online advertising with a reach of more than 950,000• 120 EDMs to external databases• Widespread digital and social media campaigns with a global reach• Event guide distributed to all visitors onsite• Promotion and branding onsite

ASSOCIATIONS

MEDIA PARTNERS

a Global MarKetInG CaMpaIGn

“I managed to secure some business and meetings with some of the directors or decision makers from african

countries and local suppliers”Edward Sekgala, Sales and Marketing Manager: Exports,

Voestalpine VAE SA

Page 13: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

offline

the brochure

In 2015 we moved our focus to a strictly digital way of marketing the Aviation Festival Africa. With the exhibition elevated as the Africa’s number one aviation conference and exhibition we used the brochure to invite buyers from across Africa and globally.

The brochure was a great platform to show the exhibitors of the show and let our customers see why they needed to be there.

the visitor ticket

Simple and effective, the flyers and fold-out mini brochure was another way to let people know who they would be meeting on the expo floor. As well as the event highlights that will be taking place by our 2015 sponsors.

With a list of all sponsors and exhibitors, it was a quick and easy way to show that the Aviation Festival Africa had more exhibitors than ever before. Over 20 000 people received the visitor ticket.

billboard

The Aviation Festival ran billboards around ORTambo airport for the months leading up to the show.

HoW We spread tHe Word

online

the brochure

We distributed the brochure to our own transport database, over 55 industry publications andthrough our partners, leading to over 1000 people downloading the brochure in the leadup to the show.

emails

Over 115 emails to our own database of 250 000 people and over 120 emails via 3rd party databasesof 125 000 people.

social Media

The Africa’s transport group on LinkedIn had 1500 group members, where key announcements and highlights were shared.

Page 14: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

At the end of the day, the show is all about helping everyone meet the right contactsto do business.

We can tell the world how great The Aviation Festival Africa is, but it’s much more convincing coming from the sponsors and exhibitors who invest their time and money in being present at the show.

That’s why our exhibitors who promote their involvement in the show so heavily ultimately have the busiest stands. The Aviation Festival Africa created unique marketing packs foreach sponsor and exhibitor.

How did our exhibitors promote themselves?• personalised html invites• banners• email signatures• advertising in magazines • press releases for distribution in the media pack and externally through partners• copies of the brochure and visitor ticket

sponsor and eXHIbItor MarKetInG press CoveraGe

Aviation Festival Africa attracted international press coverage from mainstream and trade publications

55 members of the press attended from:

Forbes Africa

BARSA

Maputo Corridor Logistics initiative

South African Association of Freight Forwarders

CAASA

Airline Association of Southern Africa

Association of Mine Resident Engineers of South Africa (AMRE)

Supply Chain & Logistics Group

African & Indian-Ocean News Agency

African Aerospace

Asset Publishing

Business Day

Financial Mail

Creamer Media

East African Business Week

Freight & Trading Weekly

Logistics Update Africa

Mail and Gaurdian

RSSA

SABC

SA Rail

TNT News Services/Africa Cargo News

wattnow Magazine

World Airnews Magazine

Xinhua News

ZWBDC

Transport World Africa

IMIESA

Transport World Africa, Inside Mining

Rail Personnel

Media24 (Rapport newspaper)

Transport Forum

Engineering News

Mining Weekly

SA Flyer

African Pilot

Chai FM

Now Media

Biz Community

ANN7

Sunday Times

EWN

The New Age

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“The event allows for networking with a wide sector range.”Gaborekwe Esther Khambule, South African Weather Service

“The function is well organised and the program caters for all variety of specialised areas. The presentations and the round table discussions were great. Boeing’s presentation was excellent and informative.”Sam Ndlovu, Network Planning & Aero Political Affairs manager, South African Airways

“It is always good to network - meet people and see engineering progress”Elrina van Graan, rail operations consultant, GIBB

“2015 show splendid, oral presentations on same floor good idea and the layout was neat.”Gerrit Venter, Consultant

“Well organised and excellent networks invited”Brenda Mashika, SM: PMO & Strategy, ATNS

“The exhibition was good and well attended”Lindi Spezialetti, PR / Marketing, Grand Central Airport

“It was great networking event.” Mark Mansfield, Director, CAASA

“I found the topics and the speakers totally relevant to the issues we are facing as Airlines in Africa right now.” Kate du Toit, GM Airport Services, Air Namibia

“Very informative well organized” Vashni Deoduth – Smith, Station Manager (ORT), Comair Limited

Page 16: It’s all about revenue for aIrlInes,aIrports and partnersterrapinn-cdn.com/exhibition/aviation-festival...Murtala Muhammed Airport “very Informative and a wonderful place to network.”

beCoMe a sponsor and WIn neW busIness!

Africa

sponsor and exhibit at the aviation festival africa 2016

Want your share of africa’s billion dollar booming aviation industry?

the aviation festival africa where the aviation industry and it’s partners come to source the latest technologies and solutions

for their businesses.

Get your brand, your message and your sales people in front of real customers.

Call roschan van der Haar now on +27 (0)11 516 4045 or [email protected]

www.terrapinn.com/avfestafrica

28-29 June 2016 | Sandton Convention Centre | Johannesburg | South Africa