itb breaking the cages social media introduction_20111022
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22 October 2011
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What do you think…when you hear social media?
What’s social media?
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Definitions
Social media are primarily Internet‐based tools for sharing and discussing information
among human beings (econsultancy.com)
Social media is the use of web‐basedand mobile technologies to turn communication into interactive
dialogue (Wikipedia)
A good way to think about social media is that all of this is actually just about
being human beings. (iCrossing)
Social media is a two‐way street that gives you the
ability to communicate (webtrend.abo
ut.com)
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Social Media is aCONVERSATION
supported by online tools
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Is Social Media new?
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BASIC FORMSSocial
Networks
Blogs
Wikis
PodcastForums
ContentCommunities
Micro‐blogging
SOCIAL MEDIA
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BASIC FORMSSOCIAL NETWORKS
‐ A web‐based services that allowed people to join, usually create a profile and then build a network by connecting to friends and contacts in the network, or by inviting real‐world contacts and friends to join the social network.
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BASIC FORMSBLOGS
‐is an online journal where the entries are published with the most recent first.
‐‐ Features: Tone, Topic, Links and Trackbacks, Comment, Subscription.
Some of the main kinds of blogs:
Personal blogsPolitical blogs Business blogs‘Almost media’ blogsMainstream media blogs
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… allow people to contribute or edit content on them.
Some examples of Wikis:
BASIC FORMSWIKIS
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… are audio or video files that are published on the internet and that users can subscribe to
BASIC FORMSPODCASTS
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… are the longest established form of online social media.
… good places to find and engage in a variety of detailed discussions.
BASIC FORMSFORUMS
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… like social networks but they are focused on sharing a particular type of content.
BASIC FORMSCONTENT COMMUNITY
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… is tool that combines elements of blogging with instant messaging and social networking.
BASIC FORMSMICRO-BLOGGING
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marketingsocial media
overview
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Marketing
Digital Marketing
Online Marketing
Social Media
Social Media is a part of marketing strategy.
It needs a strategy, too
Roles of Social Media
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Rules of Social Media
Social Media Rules
Connection
Participation
Conversation
Community
Listen to the market
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Social Media 2011 facts and figure
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THANK YOU
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