ITB Convention 2014

Growing number of Foreign Visitors. Foreign travelers visiting Indonesia staying in hotels in 2013 were 8,802,100 travelers with expenditure per visit of 1.142,24 USD. The average length of stay was 7.65 days per visit, which equates to 149.31 USD/Day in expenditure. The Total expenditure was 10,1 billion USD.

Travelers in 2013

Top 11 Destination Cities & Regions According to Hotel Occupancy in 2013

Province Foreign Visitors 2013

% Contribution

1 B a l i

5,983,080 46,63%

2 DKI Jakarta

3,088,630 24.07%

3 Kep. Riau

1,094,635 8.53%

4 West Java 699,705 5,45%

5 East Java 383,615 2.99%

6 DI Yogyakarta 274,845 2.14%

7 West Nusa Tenggara

269,370 2.10%

8 North Sumatra

232,140 1.81%

9 Central Java

159,870 1.25%

10 Banten

104,025 0.81%

11 Riau (Batam)

72,635 0.57%

Province Domestic

Travelers 2013 %

Contribution

1 DKI Jakarta

6,089,660 17.19%

2 West Java

5,652,755 15.96%

3 Central Java 4,699,740 13,27%

4 B a l i

2,930,220 8.27%

5 East Java

2,604,275 7.35%

6 North Sumatra

1,573,515 4.44%

7 Kep. Riau

1,530,810 4.32%

8 South Sulawesi

1,269,835 3.58%

9 DI Yogyakarta

1,265,090 3,57%

10 South Sumatra

967,250 2.73%

11 West Sumatera

913,960 2.12%

Tourist Expenditure Statistic Breakdown

Indonesia remains the Asia Pacific region’s top destination for budget-conscious tourists, according to a survey by credit card company Visa, the average expenditure for foreign tourist/business travelers visiting Indonesia is around Rp 1.599.843,4 per day

Travel Expenditure Statistic.

Indonesia - Economics

Opportunities for SMEs

Current and future Opportunities:

• Arts and Crafts

• Car rentals

• Tour guides

• Cultural performances

• Diving

• Growing digital start-up scene

• Language training

• Hotel schools

• Etc.

Open Innovation in Indonesia

Open Innovation in Indonesia

Supporting Factors

• Open to meet new people and welcoming

• Gadget and tech-savvy

• Strong social media engagement: guess which city is the most tweeting city in the world? Hint: it‘s not New York

• Demographics: the average Indonesian is below 30 years old

• Large Creative Community

• Indonesians are „community people“ – sharing and supporting are important principles

Why it works in Indonesia? Growing Social Media usage and need for innovation

http://de.slideshare.net/anakcerdas/social-media-in-indonesia-the-stats-of-2011

Innovation management 2.0 =

Utilizing the creativity and collective intelligence of online communities by means of crowdsourcing, for the successful development and management of innovations.

Crowdsourcing =

The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined large group of people or crowd on the Internet.

Crowdsourcing as a new approach

Indonesian people are highly active and enthusiastic in global crowdsourcing projects. Statistics show that their activity is far above the average.

• 79 million Internet users (as of end of 2013) and growing fast

• However, largely through mobile devices

• 94% of internet user are using social media

Indonesia - Internet User Statistics

70 Million. Internet users 55 Million. Internet users

Facebook users 42 Million. (76%)

Facebook users 22 Million. (31%)

ITB Berlin 2013

My Indonesian Moment Photo and Story Contest

Generation of awareness for Indonesia as a travel destination

Promote Indonesia at the world’s largest travel fair, the ITB Berlin

Identification of unique travel places and exciting experiences

Innovate and co-create Indonesian tourism in the future

Platform to share and discuss the traveler's favorite moments and experiences in Indonesia

Submission of ideas in 2 categories: photos and stories

Prizes for the best entries, based on Creativity, Uniqueness, Professionalism and Content

Time frame: 8 weeks

OBJECTIVES

APPROACH RESULTS

Community members: 835

Submissions: 1914

Evaluations: 9259

Comments: 7187

Visitors: 14.768

(as of: 04/16/2014)

112.220 PAGE IMPRESSIONS

9:56 Min AVERAGE TIME PER VISIT

835 COMMUNITY MEMBERS

1914 SUBMISSIONS

Viral Buzz

Viral Buzz

Aku Pulang The Winning Submission

Winner‘s trip

What‘s Next

Your Idea for Indonesia • New co-creation campaign with Indonesia‘s Ministry

of Tourism and Creative Economy • Crowdsourcing ideas for new and innovative tourism

destinations and experiences • The best ideas will be published on an online platform

Thank you!

Dr. Ilham Habibie

iah@ilthabi.com

Please feel free to email me to get in touch.

• CEO PT Ilthabi Rekatama

• Vice Chairman – KADIN Chamber of Commerce and Industry,

Indonesia

• Chairman – Indonesia's National ICT Council (Detiknas)

• Member of KIN - the National Innovation Committee of

Indonesia