ITC - 2015 Co-opADARA Capabilities Proposal

ADARA: The World’s Largest Set of Digital Travel Data

Thanks to our contractual relationships with our partners, we pixel each partner website. As a result we collect search, booking & itinerary views in real time

directly from the source.

Averaging 23 data points per profile

1BILLIONRICH TRAVELER PROFILES

Real transactional and intent data

GET PURE. GET ADARA.

Track Bookings/ROI through our Hotel Partners

Over 300MM+ uniques/month are accessible through the Adara Platform

62,000,000 travel events stored

in our cloud

1,700,000

confirmed bookings and itineraries

viewed

24 HOURS

at31,000,000

ads shown to travellers preparing

their trip

8,000cities in the 5

continents visited by travellers

528,000 passengers in the sky

9,300,000 travellers preparing

their future trip

A typical day with us:

The first minutes are crucial to influence the user choice.

ADARA can help– in real time

27% of users who booked a hotel room after their airline ticket did so within 21 minutes.

ADARA Airlines, Hotels, Metasearch & OTA data to Europe March 2013-March 2014

20 seconds is the time needed for ADARA to target a user who just started to search.

Relevant, timely messages, and accurate conversion attribution

Reach your most valuable customersTargeted audiences at scale, across devices

Premium PlacementsHigh-impact placements, native formats

Private Marketplace, partner onsite placements

Actionable Insights

Inform and shape current and future campaigns

VIDEO

SOCIAL

DISPLAY

WEB Tablet MOBILE

Desktop Display

Reach your audience across the web with efficiently

Intelligent Retargeting

Retargeting someone who goes to your site is not enough. You need to overlay a complete profile of the traveler. Past performance shows that adding 4 data points to target customers increases campaign performance by 900%.

“Loyalty members are 2.5 times more likely to take action when seeing an intelligent retargeting message.”

Hudson Crossing/ADARA ReportNov 2013

0 2 4 6 8 10

Performance Index

Base +4

Base +3

Base +2

Base +1

Baseline Target

Idaho Travel Council Co-op proposal

Placement Name Ad Size Flight Proposed

Impressions CPM Cost

In-Market Travelers to Idaho 300x250, 160x600, 728x90, 300x600

2/16 - 6/30 875,000 8.00$ 7,000.00$

875,000 8.00$ 7,000.00$

Placement Name Ad Size Flight Proposed

Impressions CPM Cost

In-Market Travelers to Idaho300x250, 160x600, 728x90, 300x600

2/16 - 6/30 1,375,000 8.00$ 11,000.00$

Idaho Tourism Site Retargeting300x250, 160x600, 728x90, 300x600

2/16 - 6/30 1,000,000 4.00$ 4,000.00$

2,375,000 6.32$ 15,000.00$

Placement Name Ad Size Flight Proposed

Impressions CPM Cost

In-Market Travelers to Idaho300x250, 160x600, 728x90, 300x600

2/16 - 6/30 2,250,000 8.00$ 18,000.00$

Idaho Tourism Site Retargeting300x250, 160x600, 728x90, 300x600

2/16 - 6/30 1,750,000 4.00$ 7,000.00$

Added Value: Across Adara Platforms300x250, 160x600, 728x90, 300x600

2/16 - 6/30 200,000 -$ -$

4,200,000 5.95$ 25,000.00$

$7,000 Plan

$15,000 Plan

$25,000 Plan

Leveraging global travel data to drive consumer to the Gem State!