NAME OF THE ORGANIZATION

MANJEET KUMARPGDM 12-14

IILM ACADEMY OF HIGHER LEARNINGJAIPUR

Cont…

2000: a unique initiative was taken for upgrading the knowledge of farmers, stepped into greeting and stationery,and also launched retailing business in branded apparels.2002: stepped into paperkrakt and also into confectonaries.2003: launched notebooks under the brand “CLASSMATE”.2005,2007,2008: introduce essenza di wills, fiama di wills and vivel respectively.

Diversified business of ITC….

FMCG

HOTELS

PAPER BOARDS AND PACKAGING

AGRI BUSINESS

ITC:- FMCG

• FOODS

• STATIONARY

• CIGARATTES &CIGARS

• SAFTEY MATCHES & AGARBATTIS

• PERSONAL CARE PRODUCTS

• LIFE STYLE RETAILING

ITC-cigarettes

• The companies original business was traded in tobacoo.

• Cigarettes accounts for 47% of the company’s turnover.

• ITC Cigarettes itself responsible for 80% of its profits.

• Its Goldflake tobacco brand is the largest fmcg brand in india –holding 70% of the tobacco market.

• ITC cigarettes has been manufactured in the states of bengaluru,Munger,Saharanpur, Kolkatta & Pune.

• Its highly popular brands include-india silk,classic,gold flake,silk cut,navy cut, bristol and flake etc.

COMPETITORS… GODFREY PHILLIPS

VST

GTC

72%

12%

8% 8%

MARKET SHARE

ITC GODFREY VST GTC

Strategies of ITC cigarettes

Single minded focus on value creation of customers through :

• Innovation• Product design• Manufacturing technology.• Quality• Marketing• DistributionIncreasing exportsFlavoured cigarettes

Sales and profits…• Itc sales has increased by 18% even after

government imposes a ban.• ITC ‘s net cigarette sales was 52% in 2008

showed 3% increase in its sales.• Profits in 2008 has been increased to 736

crores from 651 crores.• In the quarter ended june 2012,profits rose

to 20.49% to rs 1,899.81 crore from 1,576.69 crore .

Awards!!!2004:India’s first cigarette factory of kolkatta to get ISO 9000 certificate & first among cigarette factories to get 14001 environment management systems certificate. 2005: “1ST National Security Today Award”,for best maintained fire saftey systems.2006: Innovative saftey management system to bangaluru factory,from institute of managers. “Sword of honour “ for bangaluru and saharanpur factories.2007 &2008: Best manufacturer of cigarettes,by tobacco board based on previous 3 year performance.2008: Best exporter of cigarettes by tobacco board.

SWOT ANALYSIS

STRENGHTSLARGEST

MARKET PLAYER.POWERFUL

BRANDS ACROSS SEGMENTS.GOLD FLAKE

HOLDS 70%OF THE MARKET

SHARE.

WEAKNESSITC FMCG STILL DEPENDS UPON

ITS TOBACCO REVENUES.

DESPITE OF THE NEGATIVE

CONNECTION OF TOBACCO WITH POOR HEALTH,IT

IS STILL USING ITS SAME NAME.OPPORTUNITIES

MOVE INTO NEW AND EMERGING

MARKETS OF COUNTRIES LIKE

EASTERN EUROPE,AFRICA

ETC.

THREATSDOMESTIC AND INTERNATIONAL COMPETITION.VARIOUS BANS ON SMOKING.

THANK YOU…

PRESENTED BY:MANJEET KUMAR

SHEFALI BHANDARI