item 3. guidance of work area 1 markets and statistics
DESCRIPTION
Item 3. Guidance of Work Area 1 Markets and Statistics. The market side, by Ed Pepke Forest Products Marketing Specialist UNECE/FAO Timber Branch. Document TIM/EFC/WP.2/2005/3. Content of “market side” of WA1. Programme of work through 2008 - PowerPoint PPT PresentationTRANSCRIPT
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Photo: B. Michie
Item 3. Guidance of Work Area 1Markets and Statistics
The market side, byEd Pepke
Forest Products Marketing Specialist
UNECE/FAO Timber BranchDocument TIM/EFC/WP.2/2005/3
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
FA
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Photo: B. Michie
Content of “market side” of WA1
• Programme of work through 2008
• Team of Specialists on Forest Products Markets and Marketing
• Monitoring markets for certified forest products and certification
• Forest Products Annual Market Review
• Timber Committee Market Discussions
• Country-specific info on the Timber Committee/ European Forestry Commission website
• Resources
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Other speakers for Work Area 1
• Mr. Michael Buckley, Deputy Leader, Team of Specialists on Forest Products Markets and Marketing (sponsored by AF&PA and AHEC)
• Mr. Alex McCusker, Statistician, UNECE/FAO Timber Branch
• Mr. Adrian Whiteman, Forestry Officer, FAO• Mr. J.P. Schmitt, Consultant, Lignacon DRS AG
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Overarching guidance
• Note developments
• Respond to specific and general questions
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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I. Programme of work through 2008
• 2004 Strategic Review of the Integrated Programme of Work of the UNECE Timber Committee (TC) and the FAO European Forestry Commission (EFC)
• Items under Work Area 1. Markets and statistics– 1.1. Statistics on production, trade, consumption,
prices– 1.2. Analysis of markets for forest products, notably
topical and policy relevant aspects– 1.3. Capacity building for forest products marketing
in countries of CIS and south east Europe– 1.4. Monitoring and analysis of markets for certified
wood products– 1.5. Statistics on forest fires
Working Party on Forest Economics and Statistics
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1.1 Statistics on production, trade and prices
• Description– Collect and disseminate through national
correspondents– Improve quality and coverage– Collect secondary data as necessary
• Outputs– Timber Bulletin issues– TIMBER database, FAOSTAT database– Website info
Working Party on Forest Economics and Statistics
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1.2 Market analyses
• Description– Analyse markets and publish annually– Analyse and publish forecasts
• Outputs– Timber Bulletin (now only one issue printed)– Geneva Timber and Forest Discussion Papers
Working Party on Forest Economics and Statistics
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1.3 Marketing capacity building in CIS and south east Europe
• Description– Capacity building for forest products marketing– Information networks– Specific workshops
• Outputs– Workshops: Last in 2000, Next in 2005.– Seeking funds via “Forest Sector Marketing
Development” proposal.)– Loaned professional since June 2004 to work on this
programme
Working Party on Forest Economics and Statistics
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1.4 Monitoring and analysis of markets for certified forest products
• Description– Monitor, analyse and disseminate info– Primary data: Informal network of officially-nominated
country correspondents on certification and certified forest products
• Outputs– TC Market Discussions– Chapter in FPAMA– Website with info and links– Forest certification update for the UNECE region, a
Geneva Timber and Forest Discussion Paper
Working Party on Forest Economics and Statistics
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1.5 Forest fire statistics
• Description– Collect through national correspondents– Disseminate
• Outputs– Database (internal Timber Branch)– Former Timber Bulletin, issue 4– Website with 2001 statistics
Working Party on Forest Economics and Statistics
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“1.6” Teams of specialists, info network
• Description– Support above activities– Statistical correspondents network– Certification and certified forest products
network– Provide advice
• Outputs– Studies by team(s)– Meetings and activities
Working Party on Forest Economics and Statistics
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Question for Working Party onProgramme of Work
• Do the activities adequately address the items in the Work Area?
• Consider in light of current resources– Secretariat– Loaned experts– In-kind contributions– Interns
Working Party on Forest Economics and Statistics
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II. Market-related activities of WA 1 =Forest Products Marketing Programme
• Analysis of market developments and trends• Collection of statistics and information• Dissemination of market information• Annual TC Market Discussions• Capacity building in marketing in central and
eastern European and CIS countries• Team of Specialists on Forest Products Markets
and Marketing• www.unece.org/trade/timber/mis/fpmp.htm
Working Party on Forest Economics and Statistics
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II.1. UNECE/FAOTeam of Specialists on
Forest Products Markets and Marketing
Working Party on Forest Economics and Statistics
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Team’s mandate: To contribute to the sustainable development of forest
products markets in the UNECE region. • Provide a forum for discussion of forest products
marketing– Contribute to the annual TC market discussions
and – thereby advise the TC and EFC on market
developments• Advise implementation of Work Area 1, its
products and publications, and undertaking studies as appropriate
• Provide assistance in marketing in the UNECE region, especially to central and eastern European countries, through information collection, analysis and dissemination, including workshops.
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Team’s terms of reference
• Approved by TC and EFC in October 2005• Extended through 2008• Report annually to Working Party
Working Party on Forest Economics and Statistics
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Presentation byMr. Michael Buckley
Deputy Leader of the Team
Annual report to the Working Party on
“Accomplishments and Future Planned Activities.”
Working Party on Forest Economics and Statistics
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Team’s annual report topics
• Reorganization into 3 subgroups– Responsible trade– Market intelligence– Emerging markets
• Mandate items, and their fulfilment
Working Party on Forest Economics and Statistics
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Responsible trade subgroup
• Public procurement policies • Interactions of supply and demand between
wood for bioenergy and traditional forest products
• Illegal logging in relation to trade, including definitions, scope and possible solutions, to eventually be presented in a workshop
• Forecasting demand for forest products, including value-added products, in China and India
Working Party on Forest Economics and Statistics
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Market intelligence subgroup
• Market-related outputs’ content, quality, format and timeliness. Are the outputs reaching all the clients who would benefit? A renewed survey on outputs to be completed for the WPFES in March 2005.
• Country market reports for the TC Market Discussions, including timeliness, content, format.
Working Party on Forest Economics and Statistics
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Emerging markets for forest products subgroup
• Team’s website content to focus on global market dynamics, with a review of the site’s other content, form and functionality
• Sustainable forest products markets to include illegal logging
• Wood and forest promotion campaign effectiveness survey
• Marketing capacity building in CEECs and CIS• Enhanced use of wood, including coordination
with an EU conference
Working Party on Forest Economics and Statistics
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Mandate item 1: Provide forum for discussion, advise TC and EFC
• Providing speakers to TC Market Discussions• Contribute to Discussions as experts• Expertise to workshops, e.g. illegal logging
workshop in 2004, certification workshop planned for 2005
• Authors for chapters in Forest Products Annual Market Review
• Authored Geneva Timber and Forest Discussion Papers– Certification update– Forest, wood and energy: Policy interactions
Working Party on Forest Economics and Statistics
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Mandate item 2. Advise on implementation of WA 1, undertake
studies
• Surveys of market-related outputs, 2004 and 2005
• Evaluation of effectiveness of wood and forest promotion campaigns
• Current Issues Forum website
Working Party on Forest Economics and Statistics
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Mandate item 3. Provide marketing assistance in central and eastern Europe
• Secured loan expertise for secretariat• Marketing workshop for selected eastern
European and CIS countries, hosted by Czech Republic, 2005
• Assisting in further fundraising
Working Party on Forest Economics and Statistics
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Survey of market-related outputs
• Background• Objectives• Methodology• Summary of survey results• Interpretation of results and comments• Recommendations of the Team
See report: “UNECE/FAO Timber Branch Market-related Outputs Survey, 2005
Working Party on Forest Economics and Statistics
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Market-related outputs in survey
1. Forest Products Annual Market Review2. Status of Forest Certification in the
UNECE region3. Country market profiles4. TC Market Discussions: discussions5. TC Market Discussions: policy issue
exchange6. TC Market Discussions: expert
presentations
Working Party on Forest Economics and Statistics
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Market-related outputs in survey
7. TC annual market forecasts8. TC annual market statements9. Country market statements10. Website: TIMBER database site11. Website: Market Discussion site12. Website: Certification site
Working Party on Forest Economics and Statistics
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Working Party to consider on Team of Specialists on Forest Products
Markets and Marketing
• Market-outputs survey outcomes and recommendations
• Survey of effectiveness of wood and forest promotion campaigns
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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II.2 Monitoring markets for certified forest products and certification
• “Status of Forest Certification in the UNECE region”
• Chapter on the certified forest products marketplace in the “Forest Products Annual Market Review”
• Certification website on the TC/EFC website• Workshop on governments’ role in certification
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Status of Forest Certification in the UNECE region, 2003
• Last annual update (published 2005)• Based on primary data from TC/EFC certification
network• Chapters
– Developments of major systems– Mutual recognition, conflicts, cooperation– Marketplace– Government polices– Outlook– References
Working Party on Forest Economics and Statistics
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Status of Forest Certification in the UNECE region, 2003
• Low cost• Problems perceived by administration
– Duplication with Review chapter– Quality– Insignificant contribution to policy debate
Working Party on Forest Economics and Statistics
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Workshop on governments’ role in certification
• Postponed until autumn 2005• Objective: neutral forum, clarify governments’
role in forest certification• Focus on key issues• Date not set, venue not set• Lacking $70,000 budget
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Questions for the Working Party on Monitoring markets for certified forest
products and certification
• Do the 2 continuing activities adequately address the work area item?
• Certification status Discussion Papers:– Should they be continued?– What periodicity?
• Comments on the proposed workshop• Should certification website be maintained?
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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II.3 Forest Products Annual Market Review
• 2004 production• 2005 production plans
Working Party on Forest Economics and Statistics
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Forest Products Annual Market Review, 2003-2004 (produced last year)
• No forecasts, as opposed to 2003• Published electronically in August, on paper
in September• Executive summaries at TC Market
Discussions in English, French and Russian• Highlighted policy developments
Working Party on Forest Economics and Statistics
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Forest Products Annual Market Review, 2004-2005 (to be produced this year)
• Earlier production for earlier TC session• Maintain policy focus• More statistical info in electronic annex on web• Same chapters• Subregional comparisons
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Consideration of Working Party on Forest Products Annual Market Review
• Results of the 2004 production of the “Forest Products Annual Market Review, 2003-2004”
• Plans for 2005 production• With earlier production, consider 15 May 2005
deadline for submission of Joint Forest Sector Questionnaire
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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II.4. TC Market Discussions
• 2004 results• Country market statements• Country market forecasts• Plans for 2005• Plans for 2006
Working Party on Forest Economics and Statistics
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Questions for the Working Party on TC Market Discussions
• Are the Market Discussions achieving full potential and meeting needs of current participants?
• How could the Discussions better meet the needs of potential participants?
• Is there a trade off between focusing on policy issues and attracting industry?
• How can we improve responses to annual country market statements?
• How can we improve countries’ forecasts?
Working Party on Forest Economics and Statistics
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II.5. Country-specific information on the TC/EFC website
• Working Party called for synergies between FAO site and TC/EFC site
• Currently TC/EFC site sends users to FAO site• When transferred to FAO site, country-specific
info on TC/EFC site is overlooked
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Question to the Working Party on country-specific information on the TC/EFC
website
• How can the valuable country-specific info on the TC/EFC website be actualized?
• Timber Branch has not prioritized this work, and not allocated resources. Are resources available elsewhere?
Working Party on Forest Economics and Statistics
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II.6. Resources
• Loaned expert for marketing capacity building• Donor proposal: “Delivering improved marketing in the
forest sector in central and eastern Europe”• Loaned expertise
– Authors and contributors– Network of country correspondents on certification
and certified forest products– Statistical correspondents– Team of Specialists on Forest Products Markets and
Marketing– TC Market Discussions
• Interns from University of Helsinki, Forest Econ Dept.• Intern through German Academic Exchange Service
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Questions for the Working Partyon resources
• Where should the Forest Products Marketing Programme seek additional resources?
• What donors and programmes might be interested in the marketing capacity building project?
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Additional discussionbefore moving to statistics outputs
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Next Work Area 1 presentations
• Statistical outputs by Mr. Alex McCusker, Statistician, Timber Branch
• Mr. Adrian Whiteman, Forestry Officer, FAO• Mr. J.P. Schmitt, Consultant, Lignacon DRS AG
Working Party on Forest Economics and Statistics
22-24 March 2005, Geneva
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Ed PepkeForest Products Marketing Specialist
UNECE/FAO Timber Branch448 Palais des Nations
CH-1211 Geneva 10, Switzerland
Telephone +41 22 917 2872Fax +41 22 917 [email protected]
www.unece.org/trade/timber