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Lampiran A.1. : Kuesioner

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65

66

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Lampiran B.1. : R Tabel

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Lampiran B.2. : Hasil Perhitungan SPSS Versi 19.0

RELIABILITY

/VARIABLES=X1 X2 X3 X4 X5 X6 X7 X8 X9 X10

/SCALE('ALL VARIABLES') ALL

/MODEL=ALPHA

/STATISTICS=DESCRIPTIVE SCALE

/SUMMARY=TOTAL.

Reliability

[DataSet0]

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 50 100.0

Excludeda 0 .0

Total 50 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.833 10

Item Statistics

Mean Std. Deviation N

X1 4.30 .647 50

X2 4.28 .497 50

X3 4.22 .465 50

X4 4.32 .513 50

X5 3.90 .614 50

X6 3.82 .661 50

X7 4.04 .669 50

X8 4.10 .463 50

X9 4.16 .468 50

X10 4.08 .528 50

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Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

X1 36.92 10.606 .341 .839

X2 36.94 10.098 .671 .805

X3 37.00 10.531 .568 .815

X4 36.90 10.133 .633 .808

X5 37.32 10.508 .396 .832

X6 37.40 10.082 .463 .826

X7 37.18 10.028 .469 .825

X8 37.12 10.434 .606 .812

X9 37.06 10.302 .646 .809

X10 37.14 10.082 .626 .808

Scale Statistics

Mean Variance Std. Deviation N of Items

41.22 12.461 3.530 10

NEW FILE.

DATASET NAME DataSet1 WINDOW=FRONT.

RELIABILITY

/VARIABLES=Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10

/SCALE('ALL VARIABLES') ALL

/MODEL=ALPHA

/STATISTICS=DESCRIPTIVE SCALE

/SUMMARY=TOTAL.

Reliability [DataSet1]

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 50 100.0

Excludeda 0 .0

Total 50 100.0

a. Listwise deletion based on all variables in the

procedure.

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Reliability Statistics

Cronbach's Alpha N of Items

.875 10

Item Statistics

Mean Std. Deviation N

Y1 4.38 .567 50

Y2 4.34 .519 50

Y3 4.34 .479 50

Y4 4.18 .438 50

Y5 4.10 .544 50

Y6 4.12 .480 50

Y7 4.08 .665 50

Y8 4.24 .476 50

Y9 4.18 .560 50

Y10 4.12 .594 50

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

Y1 37.70 11.031 .571 .865

Y2 37.74 10.972 .657 .858

Y3 37.74 11.217 .642 .860

Y4 37.90 11.316 .678 .858

Y5 37.98 11.612 .430 .875

Y6 37.96 11.917 .410 .875

Y7 38.00 10.204 .672 .857

Y8 37.84 11.076 .694 .856

Y9 37.90 10.786 .653 .858

Y10 37.96 10.774 .610 .862

Scale Statistics

Mean Variance Std. Deviation N of Items

42.08 13.504 3.675 10

DATASET ACTIVATE DataSet0.

NEW FILE.

DATASET NAME DataSet2 WINDOW=FRONT.

CORRELATIONS

/VARIABLES=X Y

/PRINT=TWOTAIL NOSIG

/MISSING=PAIRWISE.

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Correlations

[DataSet2]

Correlations

Promosi

Keputusan

Pembelian

Promosi Pearson Correlation 1 .765**

Sig. (2-tailed) .000

N 50 50

Keputusan Pembelian Pearson Correlation .765** 1

Sig. (2-tailed) .000

N 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT Y

/METHOD=ENTER X.

Regression [DataSet2]

Variables Entered/Removedb

Model Variables Entered

Variables

Removed Method

1 Promosia . Enter

a. All requested variables entered.

b. Dependent Variable: Keputusan Pembelian

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .765a .585 .576 2.392

a. Predictors: (Constant), Promosi

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Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 9.262 4.005 2.313 .025

Promosi .796 .097 .765 8.224 .000

a. Dependent Variable: Keputusan Pembelian