itexpo 2015 khris kendrick vice president business development [email protected] +1 978-290-0001...

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ITEXPO 2015 Khris Kendrick Vice President Business Development [email protected] +1 978-290-0001 Ingate’s mission is to enable the best access for telephony, global real-time and unified person-to-person communication for everyone.

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Page 1: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

ITEXPO 2015Khris Kendrick

Vice President Business Development [email protected]

+1 978-290-0001

Ingate’s mission is to enable the best access for telephony, global real-time and unified person-to-person communication for everyone.

Page 2: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Solutions for SIP

The SIP enabler

We enable SIP communication for business

The Role Of The E-SBC

Page 3: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Who Are We?Ingate Systems – Quick Facts• Founded 2001 with Intertex heritage from the 1980s• Headquarters in Stockholm, Sweden• North American subsidiary in New

Hampshire, USA• Japanese liaison office • Leader in real-time SIP communications

with more than 50,000 small and 10,000 business and enterprise installations in 50+ countries

• Leading innovator with patents registered and pending

• First SIParator® (SIP Proxy-based firewall & E-SBC) delivered in 2001

• First E-SBC certified by the ICSA Labs for VoIP SIP security firewall

• Ingate’s SIP Trunking Seminars at ITEXPO since 2006 – Bringing SIP to the Enterprisehttps://www.ingate.com/itexpo_miami_2015.php

Page 4: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Why—E-SBC Growth? Gartner Market Direction

• Enterprises are moving to SIP trunking to reduce their telecom expenses by 30 to 50%

• The Enterprise Session Border Controller (E-SBC) market based on SIP trunking is estimated to grow by 20% per year 2014 – 2018.

• 80% of enterprises in North America have some SIP trunks but only 10% of them have fully completed their migration to SIP trunking

• New UC solutions / technologies such as WebRTC will add to this growth

Gartner June 2014: Market Guide for Enterprise SBC

Page 5: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

“SIP Trunking is no longer a Nicety, it’s a Necessity” - Jonah Fink

• SIP is an important and beneficial component of the evolution of business communication• Lower cost--ROI• Single network• Centralized call management with local

numbers• Evolution to global connectivity• Revolutionary use of video and other media• Faster recovery from disasters

Implementation requires an E-SBC

Page 6: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Question: Would you ever drive your business into a storm?

Page 7: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Would you ever do this?

PSTN

Data LAN

Public Internet or

MPLS

Page 8: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Factoid: Unsecure network/PBX exposure to the Internet will hurt your business…not if, but when

Page 9: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Case Study Nationwide Processing

• Case: Nationwide provides outsourced mortgage production services to leading institutions.

• Problem: Initially connected their PBX to the Internet and continuously got Brute Force Registrations, Toll Fraud, Denial of Service (DoS) and SIPVicious attacks

• Solution: SIParator E-SBC installed by eTechHelp

Page 10: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

PBX Exposed: Not RecommendedPSTN

Data LAN

Firewall

IP- PBX

SIP Trunking Provider Network

GWPublic

Internet or MPLS

Page 11: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

NAT Breaks SIP: Not PossiblePSTN

Public Internet or

MPLS

Data LAN

Firewall

IP-PBX

SIP Trunking Provider Network

GW

Page 12: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

E-SBC Resolves Firewall Traversal allowing the PBX to be on the LAN

Public Internet or

MPLS

Data & VoIP LAN

IP-PBX

SIP Trunk

Firewall

SIP Trunking Provider Network

GW

Page 13: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

What is an E-SBC

• Device that:• Installed at the border between an

enterprise and the Wide Area Network

Page 14: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

The Border: Where is the E-SBC installed?

14

Page 15: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

How the E-SBC Role Has Evolved

And Why First-Gen E-SBCs Can’t Keep Up

Page 16: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Old World PSTN--- New World IP

Page 17: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Delivering Higher Order of Services

• Selling bare pipes is a race to zero

• Service providers (SP) must transform revenue stream to compete

Page 18: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

UC Couldn’t Happen For the Masses Without an E-SBC

Mobility Remote office Collaboration--WebRTC Presence Etc.

Page 19: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

What is an E-SBC?A edge device that is inserted into the signaling and media path between devices to provide session interworking. “Session Traffic Cop”

An E-SBC provides:• Connectivity- NAT Transversal, session aware firewall, IPv4 to IPv6• Security- DoS, IPSec and TLS origination and termination• Quality of Services- Policing, rate limiting• Media Services- DTMF• Normalizes Protocols • Policy Control• HA Resiliency and Redundancy

Ingate E-SBCVM Soft E-SBC

VM Soft E-SBC

Page 20: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

What is an E-SBC

• Device that:• Is installed at the border between an

enterprise and the Wide Area Network• Similar to a data firewall but for SIP

and related media

Page 21: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

What’s a session

• A M2M connection between two (devices) parties• A bi-directional phone call• A bi-directional video connection• A chat session

Page 22: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

What is controlled?

• Dynamic and trusted pinholing• Far-END NAT traversal• Security• Routing• Quality• Statistics• SIP protocol normalization• Far-END diagnostics

Page 23: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

What is an E-SBC

• Device that: “SIP Traffic COP”• Is installed at the border between an

enterprise and the Wide Area Network• To control how sessions are managed

• Between two end-points• Between enterprise and service

provider• Between remote user and enterprise

• Similar to a data firewall but for SIP and related media

Page 24: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Why does the Enterprise need an E-SBC?• Deep SIP Packet Inspection

• To keep the PBX secure

• Intrusion Detection / Prevention

• To prevent Denial of Service Attacks

• Toll Fraud prevention• Authentication processes

• Encryption• To enable private communications

An E-SBC Simplifies, Secures and Strengthens any SIP Implementation

• Firewall traversal• Enables placement of the

PBX behind the firewall

• Normalization of SIP signaling

• To insure interoperability with the service provider

• Far End NAT Traversal• Support for Remote

Workers• Disaster recovery

• To address multiple PBXs or providers

• Quality of Service• To prioritize voice

• Demarcation Point• MOS scores• Logging and Wire Shark traces

Page 25: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

E-SBC Features 1SBC Features Brief Description SBC

DoS/DDoS Prevention Blocks attackers from taking down the network Topology Hiding “Hides” IP devices in the network from attackers

Rogue RTP Protection Prevents thieves from stealing long-distance service Media Encryption Keeps private communications private Signaling Encryption Ensures only authorized users send/receive communications NAT Traversal Enables SIP sessions with NAT-protected devices High Availability Operations Ensure no loss of active sessions or session state during SBC

failover

Protocol Interworking Translate dissimilar signaling (SIP , transport (UDP, TCP) & encryption protocols (none, TLS, IPsec, SRTP)

Call Admission & Overload Control Ensure continuous service availability and quality, even under adverse traffic loads and/or attack.

SIP Message Manipulation (SMM) Allows an enterprise or service provider to manually or automatically change the contents of a SIP messageto provide consistent communications between devices 

Media transcoding  Supports for multimedia, multi-device communications

Page 26: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

E-SBC Features 2SBC Features Brief Description SBC

IPv4 and IPv6 Interworking Allows IPv4 and IPv6 networks to work together seamlessly Data and Fax Interworking When a data call is detected and routed

DTMF interworking Supports interworking between different DTMF Relay methods B2BUA Software Architecture The B2BUA application completely terminates signaling and media

transport connections on one side and relays only specific information

onto new transport connections on another interface

Lawful Intercept Supports for lawful Intercept functionality Robust SIP Interoperability Provides robust SIP interworking, offering both dynamic and static SIP

normalization between a multitude of enterprise IP devices

Radius / CDR Billing Support for Radius accounting record and generation of CDR file

Embedded Routing/Policy Engine Provide route prioritization, call screening and blocking

Page 27: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

E-SBC Features 3SBC Features Brief Description SBC

ENUM lookups Performs ENUM queries to an external DNS to map E.164 telephone numbers to SIP trunk URIs and then performs SIP routing based on the service URIs

Direct Media Allows the SBC to set up calls between two endpoints so that media

can be exchanged directly without consuming bandwidth to and from

the SBC

Media Pinholes Preserves this privacy and security SIP DTMF Trigger Detection Looks for specific DTMF trigger patterns and to notify an external SIP

entity when such patterns are detected

Registration Relay Relays SIP endpoint registration information between these endpoints and the Registrar

Page 28: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

E-SBC Features 4SBC Features Brief Description SBC

SIP Peer Overload Control Traffic throttling towards a SIP peer is done based on receipt of 503 response from the SIP peer.

Codec Policy Supports setting the media (including codec) policy on a call-by-call basis.

The configurable are as follow:

• allowed codecs (ordered list)

• packetization parameters

• fax handling

• modem handling

• DTMF handling

Digit Manipulation Allows you to modify digits in called party and calling party Parameter Manipulation Allows you to modify the values of important SIP parameters Username/SIP URI Routing Username/SIP URI routing allows routing of requests based on the username

and/or domain name in the SIP Request-URI

Page 29: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

The Ingate Product Family

Page 30: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Benefits of Ingate E-SBC• Functionality – All capabilities needed to deliver SIP to the enterprise

• Security – Inspection, control, IDS / IPS, and more

• Interoperability – Tested with most PBXs and SIP Trunking operators

• Flexibility – six deployment options; hardware and software deliverables

• Scalability – Products supporting up to 20,000 sessions

• Simplicity – Start-up wizard reduces installation time

• Affordability – Price competitive

• Reliability – MTBF in excess of 10 plus years; failover option available

• Experience – First E-SBC delivered in 2001

• Service – Commitment to customer success

Page 31: ITEXPO 2015 Khris Kendrick Vice President Business Development Khris@ingate.com +1 978-290-0001 Ingate’s mission is to enable the best access for telephony,

Please contact me at any time:

Khris KendrickVice PresidentMail & SIP: [email protected]

Direct: +1 978-290-0001