itmgmt500 s smith informative v3
TRANSCRIPT
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Business IntelligenceWeb Analytics
Omniture SiteCatalyst
Sengdaloune Smith
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AgendaAgenda
Definition of Web Analytics History of Web Analytics Introduction to Omniture Omniture Products & Tools Introduction to Site Catalyst Features and advantages Services provided by a Data Analyst Sample of Excel & Omniture Dashboards Conlusion Questions & Comments
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Definition of Web Analytics
Study of user behavior on Web sitesThere are two categories; off-site and on-
site web analytics Off-site - measurement and analysis
whether you own or maintain a website On-site - measures the performance of
your website in a commercial context
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History of Web Analytics
Start of the web analytics industry was credited to the founding of WebTrends Inc.web
WebTrends started the Web Analytics Association
Their definition:Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
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Introduction to Omiture
Omniture launched products in 1996Omniture named to Fast Company
magazine’s Fast 50 List of The World’s Most Innovative Companies.
Omniture ranked # 30 above Wal-Mart (#32), Intel (#34), Microsoft (#41).
66% of the “Fast 50” are Omniture customers.
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Omniture Products & ToolsOmniture Products & Tools
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Introduction to Site Catalyst
Measure, analyze and automate customer interactions to optimize your business
Real-time data to make timely decisionsA quick snapshot of the key performance
indicators (KPIs) for your online efforts in a reader-friendly dashboard
Automatic alerts anytime a KPI moves to a dangerous or impressive level
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Features and advantages
Efficient navigation quickly puts the most relevant reports at your business’ fingertips, including
Contextual Knowledge Base articles and bubble help.
Speedy delivery—send a good-looking report across hundreds of report suites in less than a minute.
Easily build and customize reports that everyone in your organization can use.
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Services provided by a Data Analyst
Web trafficReportsAnalysis
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Excel DashboardsExcel Dashboards Sample of a Dashboard
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Excel DashboardsExcel Dashboards Another sample of a Dashboard
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Omniture DashboardsOmniture Dashboards Weekly reports mailedout
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Conclusion
Why do you need Web Analytics? Track the trend of user behavior online Collect data and create reports from trends
Help grow your business by show casing your products and services online
Use Web Analytics as an effective way in measuring your site's visitors.
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Question & Comments?Question & Comments?
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Thank You!Thank You!