it’s about having the right attendees!
DESCRIPTION
TRANSCRIPT
It’s Not Just About
Having Attendees,
It’s Having the RIGHT Attendees
High Net-Worth:
• Female
• Ages 38-48
• College Educated
• Travelled to at least 4
countries in their life
• Prefers European cars
• 15+ Years in Business
• Hold Director Titles +
• More than 500
Followers on Twitter
• Supports Charitable
Causes
• Supports Professional
Association
• Mother of 1-3 Children
How Much Data Does an Event Contain?
How Can I Use My Data to Identify
My High Net Worth Attendee?
Case Study: ICCA Annual Meeting
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12/20/2012
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10
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60
I love cashews I love chocolate I love coconut I love red wine
Female
Male
Survey Population-Level
Data
12/20/2012
0
2
4
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12
Admin Head Marketing Project Manager Sales
Female
Male
Target Market: Cashews
Add Social Data to Find the
Most Influential Cashew
Most Influential Cashews
• Dr. Steven R. Frimtiz 5,060 Twitter followers
• Luis Jorge 1,671 Twitter followers
• Patty Lewis 960 Twitter followers
Viral Ticketing
Reward
Cashew’s Friend
Reward
More Cashews
Cashew
Create More Demand through
Target Marketing & Value Add Reward
Programs
Drink Pink Party
Tomorrow at 18h
Stand O150
