it's not all flash!
DESCRIPTION
Join Hobsons University presenter, Al Nunez Jr., as he delivers pointers for successful communication plans.TRANSCRIPT
‘it’s not all flash!(or designing and executing effective communication
plans across traditional and digital channels)’
al nunez jr. associate director of
multimedia communicationsadmissions, recruitment & financial aid
cal poly
the online version of this presentation with full multimedia can be found at this url after July 15:
admissions.calpoly.edu/hobsonsu2012/notallflash.html
where’s cal poly? (video)
communication flows
our goals
inform promote encourage change sway or ‘the spin cycle’
communication plans for discussion
prospective applicant admitted parents alumni ambassadors veterans counselors
prospective
prospective
prospective
initial VIP message (video) p episodes (web series with themed episodes)
(video) dept messages (every undergrad major
represented) campus tours – qr codes check-in grand avenue (web broadcast with themed
episodes) (video)
samples
(videos to play)
applicant
applicant
application received authentication message periodically special notices tour messages application loaded to database (access Uportal)
admitted
conversion or the ‘admitted to enrolled gambit’
entire campus effort multitech
letter parents vip page events flow website e-mail drivers gps tour out of state reception chats phone-a-thon phone blasts
continues to first day
department chairs grand avenue special tours qr tour confirmation u portal virtual viewbook e-surveys
admitted
samples
(videos to play)
parents
prospective parent
information on majors tour registration general campus information
newly admitted parent VIP page
the letter information gathered
parent bio/demo connection to student established parent comments
vip page (video) out of state receptions special open house meeting orientation programs
alumni ambassadors
vip page building ambassador pool out of state receptions advancement touch
how?
the evolution the team the process
the evolution
300+ letters Brochures Catalogue CD Rom’s Mailers Paper application Printed View Book
Out of state reception Parents VIP page Phone blasts Phone-a-thon QR tour confirmation Social media Special tours U portal Virtual view book Website Phone blasts Phone-a-thon QR tour confirmation Social media Special tours U portal Virtual view book Website
Then Now
the team
my team (video – true life) equipment
steadicam (video) dolly (video) DSLR
space ‘more with less’ defined (video)
the process
no committees (allergic) knowing the campus ford tough! initial stage
identify need establish timeline determine content
script wordsmith clever copy
production distribute
results
applicant pool admitted pool my pool
what’s in your world?
evaluationswww.eventmobi.com/HU2012
www.hobsonsuniversity.com/surveys
‘it’s not all flash! (or desining and executing effective communication plans across
traditional and digital channels)’al nunez jr.
associate director ofmultimedia communications
admissions, recruitment & financial aidcal poly
the online version of this presentation can be found at this url after July 15:admissions.calpoly.edu/hobsonsu2012/notallflash.html