it`s not facebook. it`s not match.com

evryu.com

1 Target market .

2 Context and the idea of the product.

3 Private profiles and public profiles.

4 Practical purpose of Evry’U.

5 Why Evry’U is different?.

6 Competitive overview.

7 Quotes.

8 FAQ.

9 References.

10 Contact info.

Evry`UEvry`U

evryu.com

Ideally, a single person 18-36,

interested in connecting with real people and

making new friends based on interests and

location, and who's still keen to stay in touch

with friends (s)he already has.

Someone who might also want to

enjoy the fun of flirting and

mobile dating and open up

social possibilities where they can

express their individuality online .

Mobile, where discovery happens.

TARGET MARKET - WHO WANTS THIS AND WHY?TARGET MARKET - WHO WANTS THIS AND WHY?

evryu.com

What app should (s)he use ?

?

Evry'U combines these needs into

one social experience!

PEOPLE YOU

WANT TO KNOW

INTIMATE

RELATIONSHIPS

PEOPLE YOU KNOW

CASUAL

RELATIONSHIPS

evryu.com

Although there are many mobile apps,

they are usually too narrow in scope…

MOBILE MAKES SOCIAL INTERACTION MORE DYNAMIC…

MORE ON THE GO…

Mobile dating is more “immediate” than online dating and

allows “intuition” and “mystery” to

still play an important role in getting to

know somebody new – it's not about matching!

It's about real people, in real places!

Evry'U is app for

meeting new people and even flirting .

It makes it easier to break the ice and to

get through the 1st barrier of

connecting with someone new and

do it with less fear of rejection

while keeping a little aura of mystery .

social discovery

evryu.com

evryu.com

We are all unique, and we have different

aspects to our identity, our personality.

And although we are unique, we are social beings at heart.

We interact with many different Social Circles.

The nature of our Social connections depends on the types of

relationships within our Social Circles.

CONTEXT AND THE IDEA OF THE PRODUCT

evryu.com

But regardless of the type of relationship

we care very much how people see us.

In mobile, your online profile is how people see you.

It is your online identity.

Online profiles can showcase different aspects

of your identity These online profiles.

determine how we relate an the interact with our

Social Circles.

evryu.com

We care very much how we are perceived by

And interact with each Social Circle .

Our private lives include our family,

our friends, our colleagues, our hobby friends ...

all grouped into separate Social Circles.

We relate to each one differently.

PROFILE FOR

CO-WORKERSPROFILE FOR FRIENDS

Evry'U allows you to create a different profile

to help you relate and interact in a unique manner

with each of your Social Circles

FACEBOOK

FRIENDS

CO-WORKERS

FAMILY

FACEBOOK FRIENDS

FacebookUFacebookU

FamilyUFamilyU

BusinessU

FitnessU

evryu.com

But our real life social network is an open and Dynamic process

that yearns to expand its horizons, to discover new people and

create new social circles.

GOING PUBLIC, DISCOVERING NEW SOCIAL CIRCLES…GOING PUBLIC, DISCOVERING NEW SOCIAL CIRCLES…

A key missing component is…

DISCOVERY… hello!

hello!

Social DiscoverySocial Discovery plays an important role in our lives!

FACEBOOK

FRIENDS

CO-WORKERS

FAMILY

FACEBOOK FRIENDS

evryu.com

PRIVATEPRIVATE

SocialUSocialU

FlirtyUFlirtyU

TennisUTennisU

FacebookUFacebookU

FamilyUFamilyU

FunU

BusinessU

PUBLICPUBLIC

FitnessU

Our real-life social networks can be

divided into two categories of social circles;

Private Circles, people you already know, and

Public Circles, people you meet through discovery .

With Evry'U, create any number of

private or public profiles.

evryu.com

PRIVATE PROFILES ARE FOR ORGANIZING YOUR PRIVATE LIFE .PRIVATE PROFILES ARE FOR ORGANIZING YOUR PRIVATE LIFE .

Evry'U private profiles are for people you already know - such as

family, friends, co-workers, and even your Facebook friends .

These are the people already in your phonebook or contacts lists

because you don't want to miss an opportunity of discovering them nearby

and meeting with them, whether in an airport, a mall, or even a nightclub

– keeping connected is a good thing.

Evry'U public profiles are like mobile identities allowing U the freedom to

re-create yourself for discovering new people nearby .

PUBLIC PROFILES ARE FOR SOCIAL DISCOVERY, FOR EXPANDING YOUR NETWORK .PUBLIC PROFILES ARE FOR SOCIAL DISCOVERY, FOR EXPANDING YOUR NETWORK .

She is 23 and a student of psychology

evryu.com

For example, take Eli...

She has...

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FAMILY

She has...

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FAMILY

COLLEGE

FRIENDS

She has...

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ACQUAINTANCES

ON FACEBOOK

FAMILY

COLLEGE

FRIENDS

She has...

ACQUAINTANCES

ON FACEBOOK

evryu.com

FAMILY

COLLEGE

FRIENDS

CO-WORKERS

Content in one profile is not visible to

the other profiles, and that is how

she arranged her private life!

Each profile she created is unique and

it contains different information,

different photo gallery, different chats,

different visitors, different visitor's notes,

even different blocked users lists.

That is why she created different private profiles...

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ELI IS A DIFFERENT PERSON TO DIFFERENT PEOPLE...ELI IS A DIFFERENT PERSON TO DIFFERENT PEOPLE...

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But Eli`s social circles are not closed ...But Eli`s social circles are not closed ...

She want to discover and meet new people.

ACQUAINTANCES

ON FACEBOOK

FAMILY

COLLEGE

FRIENDS

CO-WORKERS

evryu.com

In social Discovery mode,

parallel profiles help protect your privacy

by limiting the information others can see,

to what you want them to see…

public profiles!

That is why she created public profiles!

evryu.com

The possibility of creating multiple

profiles exists because there is

a privacy need for it .

What is unique with Evry'U is that

multiple profiles are created in parallel

making it easy for users to switch from one profile to another,

no need to log out or re-entering your passwords...

Most unique is that multiple profiles

are created in parallel making it easy

for users to switch from one profile to another,

no need to log-out or re-enter your passwords...

Evry`U, connects U to each of your existing Social Circles

and helps U discover new ones.

WHAT MAKES EVRY`U DIFFERENT...WHAT MAKES EVRY`U DIFFERENT...

1 Possibility of creating parallel profiles within one account .

2 Every profile contains different: . personal info, photo gallery, visitors, visitors notes, blocked users list

3 Division of personal and public profiles .

4 Real-time display of users location on a map .

5 “Hide me” option for additional safety and privacy.

6 Advanced chat features - winks, smiles, . pictures and location

7 Extra feature: classifieds with map.

8 It`s free..

evryu.com

WHY EVRY`U IS BETTER

With a good user interface, Badoo is popular and it's really focused on dating. There are many users, so it has a potential to find someone nearby.

There are no unnecessary features to clutter the app, but you have to pay for “superpowers” which really brings it alive.

But watch your contacts lists, they scoop them all out and send annoying invitations to all your contacts asking them to join.

On the more negative, Badoo is forcing users to upload about 5 pictures about themselves before users can view other users and it's inbox without having pictures uploaded.

Badoo is also forcing users to upload a profile picture every time they log-in.

Lastly, Badoo wants to know your income.

the User interface translates in a great user experience.

Evry'U is for both finding friends and mobile dating/flirting.

With the “People Around Me” and Map features, users can find flirts, date and friendship as well and have a separate profile for each need.

Evry'U is not limited if a picture or some detail is missing. It's very user friendly.

evryu.com

Quick look at the competitor app


Skout is good for flirting and has a good feature in the backstage.

But user beware, you have to pay for every step to be useful. The application is always prompting users to buy their stuff which is really annoying. Be prepared to pay and pay and pay and pay…

It's also cluttered with features, making it difficult to handle.

When they say “people nearby” they mean within a country: Germany, Turkey, Netherlands, Spain, Italy etc. which is not really nearby… Yet, in other countries there is nothing, such as Serbia.

Too many notifications – especially about spending points to unlock and view it.

evryu.com

is completely free!

Users can use the application without having to be interrupted by ads or commercials and without having to fork out hard currency to pay for points – just to see if someone viewed their profile.



SpeedDate is for users to find matches, but users complain that the matches rarely have anything to do with the registered user.

It's complicated for new users to understand as no instructions are provided. You have to figure out how the application works by yourself, and it's not obvious.

SpeedDate Matches: shows every registered woman in a country, with no way to filter out those that are not real matches…

Only has a grid mode while discovering people showing only a small picture, it lacks a list view which would include basic info on each person.Buttons are way too small for thumbs.Bottom line, nothing special, nothing new.

evryu.com

is not meant to be a “matchmaking” app, there is interest based matching for those interested. It's not about finding people nearby, that could be interesting.

Evry'U is also very helpful in walking users through the app on a step-by-step basis when you first log-in with very friendly and understandable tutorials.



Flirtomatic allows users to search for people, meet new people and play “Look at Me” encounters game.

But it doesn't have detailed filters and the chat feature is very simple without the option to send pictures or locations.

Users can invite friends via sms, Facebook, Twitter and e-mail, and have the ability to link their Facebook, Twitter and Foursquare profiles to improve their private profiles.

Sometimes however, when log-in with Facebook the app crashes. (too often really).

Most annoying are the Bots!!! Bots are constantly spamming the mailbox with ads and commercials.

The colors in the application are ugly in my opinion, and it is not possible to change theme.

Tiny buttons

Has a notification, when a saved user comes online, so the phone is ringing when the WiFi is turned on, I think this is annoying. Of course it can be turned off, but it is on by default.

The application is slow, even on the hi-end Nexus S.

Ads everywhere!

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Because it's also location based Evry'U allows you to find people on the map but it also includes an adjustable filter for better search results.

Yet you can set whatever Discovery range you find most useful for U, whether 50m or 5km or 500k, and do it whenever you want, it's very dynamic.

Evry'U chat includes sending locations, pictures, smiles and wink/flirt.



Jazzed is very popular mostly in the United States, but it asks a of frustratingly ton of personal questions and information during the setup, and that step can't be skipped.

Very match oriented .

Being a user by subscribing only app, it mean that the user has a higher probability of finding a date.

Jazzed always asks for the password while logging in, had to reset multiple times because I forgot it.

Without the pricy subscription the application is virtually useless.

Jazzed is for dating or really matchmaking only, not for friendship.

evryu.com

has a quick and easy registration, the app does not force users to share anything they don't want to, and they can do it anytime they want.

Evry'U is for everyone worldwide.



MeetMe shows who's near you and ready to chat! But it doesn't have a map and detailed filters. Users can meet new people or make friends only near you.

MeetMe was originally “My Yearbook”

Too many features which are not really important.

Basically this is a Facebook knock off if not rip-off…

Poor Map

Poor Filters

No tools for flirting (winks, flirts, icebreakers)

No information on user profiles

Really, why?

evryu.com

is not just for finding people who are near you, you can set your discovery range as wide or as narrow as you wish, even worldwide if that is your thing.

Evry'U includes detailed filters so you can easily use our search based on interests. After all, it's more fun to talk to someone who is interested in the same things you're into…



Lovoo is for flirting and meeting new people and is restricted to Germany; it doesn't recognize postal codes for other countries for example.

The app doesn't have map, but has a flirt radar function with max 400km distance.

Best user iterface of all competitors and is the best looking app I've seen, but it is only for Germany.

Can't really say bad things about the app, but the language: some parts are written in German, so I can't understand what it does.

One to watch!

evryu.com

is not just for flirting and meeting new people, it offers more than that with the parallel profiles option.

Users can create many unique public and private profiles, suitable for each a separate social circle.

Multiple profiles also help protect your privacy while you go “social discovering” by limiting what users can see… but as importantly by letting users see what you want them to see…

Evry'U icebreakers and winks and help in starting to chat with a new person.


Quick look at the competitor app WHY EVRY`U IS BETTER

Miumeet can get the job done but is not the best looking app. It is also not the fastest.

It is cluttered with many unnecessary features and remains plagued with many and ongoing technical issues.

Miumeet doesn't really feel like an android app, but rather more like an old flash application converted to android.

The landscape mode doesn't change the aspect ratio, it stays the same, but if you have to scroll, it doesn't make sense to use it that way.

Miumeet is cluttered with useless features that make it even slower… like “Horoscope” and “Love calculator”… really, why?

People near my location means “Europe”. Can't change to country or even City which would be more useful.

Miumeet is suggesting other free apps time after time which I'm not interested in - it's a really annoying feature.

Users can't quit the application with the hardware back button on their phones, you have to press the menu button and close it manually – tricky developers… too bad they don't understand essentials of good UI or Ux.

One to avoid!

evryu.com

is optimized for all new platforms [android, iPhone and WP7], so it performs faster even on most devices without lags or crashes. Also it looks and feels great. Very intuitive Ux.

Evry'U is better from every aspect, design, speed, look and feel, UI, Ux… there is no real comparison to be made here. Evry'U is the best choice hands down!

evryu.com

“Imagine trying to flirt with someone new and they've already checked your

facebook - now they know everything about you, your family, your friends, your

likes, your dislikes… !” “Are you ready for that?

says Milenko Radic, marketing manager… “There's no privacy left It's a bit creepy!”.

About flirting and privacy…About flirting and privacy…

“Mark ZuckerbergMark Zuckerberg, founder and CEO of Facebook

John SulerJohn Suler, cyberpsychologist

…in the real world, we adopt different social roles The way you .

behave at work is different than with your family, and different

than with your friends In an ideal life style, we “create” these .

different identities to fit the roles we play, thereby getting the

most of what we need from a certain social environment What .

happens online with one's identity is not very different than

this, for most people.

“

You have one identity The days of you having a different image .

for your work friends or co-workers and for the other people

you know are probably coming to an end pretty quickly …

Having two identities for yourself is an example of a lack of integrity.

But is it really like that...But is it really like that...

evryu.com

“What happens privately in facebook becomes public in facebook?”

“We are on the cusp of Social discovery's true potential… it's all about how

mobile delivers the real world nearby, interactively in real time.

It's the difference between “you've got mail” and “somebody just checked you out” .

You don't just reply, you interact, and when you interact, you create sparks!”

Marc BisnaireSays , president of SmaartMobileMarc Bisnaire

“Love is something that is most often discovered accidentally It is a .

mysterious process of developing chemistry It's not about .

searching on facebook how cool someone looks with his/her friends .

It's about turning a spark into fire ” .

About love in social discovery…About love in social discovery…

Ramon Martensen,says blog writer Ramon Martensen,

evryu.com

FAQ

Another social network… Why should I sign up for it? Another social network… Why should I sign up for it?

Because you want to have fun from your mobile This is a Social Discovery App to find and .

meet new users nearby, or far away, using your mobile It is to connect to and open the .

possibility of meeting new people nearby You sign up and the discovery begins… and .

besides, with our private profiles, it let's you connect to your other social networks too.

?Why should I use location based apps ? I don't want people to know where I am all the time.

?

Yes, we understand What’s pretty cool with revealing something about your location is .

that you can find other people and they can find you It makes it easy to meet, whether .

for work, family dinner, drinks or dates With Evry’U, you can set different location .

settings for each profile… so family and maybe friends will see your exact location, but your

flirting profile will show you within a radius of 5 km from the club or just somewhere

within your city it's really up to you and it's pretty easy to change It’s more fun to let ....

other people know at least a little about your location such as what neighborhood you're

in But if you must, you can disappear altogether… but where is the fun in that? After ...

all, this is a Social Discovery App, not a ghost app .

evryu.com

Parallel profiles are useless and I don't really see the point of selectively sharing. I'm the same

person to everybody!

Parallel profiles are useless and I don't really see the point of selectively sharing. I'm the same

person to everybody!

Do you really act the same with your parents as with your friends? I think not!

We're like a box of chocolates, a lot of different flavors, one for every occasion .

So why not socialize like we live - expressing our individuality according to the situation .

For once, we encourage you to be creative and it won't cost you anything more ...

you get to control how different people in your life sees you the different aspects of the same person... .

$$$$$ Yup! It happens but not with us Our app is 100% free to download and use You . ....

don't have to pay for any features or actions Keep your wallet closed and have fun . .

I hate when they say "free! Free! Free!!!!!!" And it’s not free!!!!I hate when they say "free! Free! Free!!!!!!" And it’s not free!!!!

A lot of mobile apps are impossible to uninstall...A lot of mobile apps are impossible to uninstall...

evryu.com

Of course they are they don't want you to uninstall or to leave ... ...

and to be perfectly honest, neither do we! But even if it makes us sad,

we're going to let you do it! However, you're always welcome to come back anytime

and if you do leave and delete a profile or your entire account,

you'll have to start over, because we don't keep anything you delete .

Yes, this is regrettable situation! But the more friends you invite the more friends those

friends will invite and before you know it, there are a lot of people around Social discovery .

is not new, but it is new to a lot of people around you Give it a bit of a chance. ...

it will be worth it.

There's nobody around to chat with? This is useless!There's nobody around to chat with? This is useless!

My daughter is 15, there is no way I want any creep out there to be able to stalk her

through GPS location tracking.

My daughter is 15, there is no way I want any creep out there to be able to stalk her

through GPS location tracking.

And neither do we That is why we put some really cool features for "masking" her location. .

For each profile she can set different discovery ranges For example in a public profile, she .

could be within a 5km or even a 100km range But for her private family profile, she could .

allow all family members to see exactly where she is .

evryu.com

REFERENCESREFERENCES

(2004) Duyvendak, J W en M Hurenkamp (red ) Kiezen voorde kudde Van Gennep: Amsterdam. . . ..

(1966) Charles Kadushin The Friends and Supporters of Psychotherapy: On Social Circles is Urban Life , .

American Sociological Association, Washington, DC

(2009) Burch W R Jr The social circles of leisure: competing explanations, Journal of Leisure Research Vol . . . . .

41 No 3 pp 313-335. .

(1911) Jeanne S Hurlberti, Social Networks, Social Circles, and Job Satisfaction, Sage Jurnals: Work and .

Occupations Vol 18 No 4 415-430. .

(2009)Lynne Hamill and Nigel Gilbert, Social Circles: A Simple Structure for Agent-Based Social Network

Models, Journal of Artificial Societies and Social Simulation vol 12, no 2 3. .

http://users.rider.edu/~suler/psycyber/psycyber.html

http://users.rider.edu/~suler/psycyber/identitymanage.html

http://www.slideshare.net/padday/bridging-the-gap-between-our-online-and-offline-social-network

http://www.goodreads.com/quotes/

http://www evryu com/blog. .

evryu.com

Available FREE for ANDROID, for WP 7 - coming soon!iPhone and

Screenshot pictures can be found on this URL address:

https://play.google.com/store/apps/details?id=com.evryu

http://www.evryu.com/screenshots.rar

it`s not facebook. it`s not match.com

Technology

different people

different social circles

different private profiles

evryu private profiles

new friends

evryu public profiles

online profiles

social interaction