1980’s Dating 2010 Dating

Push Model Opt In

Annoying Inviting

Shot Gun Targeted

Inefficient Efficient

Real World Match.com

Match.com Rosetta Stone

50 45-47

Curvy

Age

1980 Life Cycle of a Lie

2010 Life Cycle of a Lie

My Friends

Say I’m A Funny Guy

I Look Good In

Jeans or A Tux Or A

Speedo Or A Toga

Push World The Opt-In World

#1 Lying is a losing proposition The odds

of getting caught have

increased dramatically

#2 Protect your reputation

A lifetime to build and just a moment to destroy

#3 Qualification: The truth eliminates garbage

Don’t waste time on that which can’t be won at the cost of that which is winnable

It is what you do and not what you say that defines you

#4 Words are empty without consistent confirming behavior

#5 Scarcity Principle: Be the pretty girl at the dance

Being invited increases your perceived value