1. Prepared by student from CS2243C : SITI MURNI HIDAYAH BT. MISTAM [2009628574] RUHANI BT. MAT KHALIL [2009641548] NUR ATIQAH BT. ISMAIL [2009297764] Prepared for : Madam Mardziah Hashim ITS450 : Introduction to e-Business RETAILING

2. Groupmembers Ruhani Atiqah Murni 3. Table of content Definition Retail chain Retails outlet Type of retails outlet Retail pricing Transfer Mechanism Sales techniques / Strategy Conclusion 4. Definition Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Purchasers may be individuals or businesses. Retailing may include subordinated services, such as delivery. 5. Retail chain Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In 2004, the world's largest retail chain, Wal-Mart, became the world's largest corporation based on gross sales. 6. Retails outlet A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world. In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over by large retail chains. 7. Types of retails outlet Supermarkets Sell mostly foods products Department store Very large stores offering a huge assortment of soft & hard goods Discount store Tend to offer a wide array of products and services, but they compete mainly in price General Merchandise store A hybrid between department store and discount store Warehouse store Low-cost, often high quantity goods piled on pallets or steel shelves, Variety store / dollar store Extremely low-cost goods , with limited selection 8. Retail pricing This involves adding a markup amount (or percentage) to the retailer's cost. Cost-plus pricing This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer. Suggested- retail pricing 9. Transfer mechanism Counter service Where goods are out of reach of buyers and must be obtained from the seller. Is common for small expensive items (e.g. Jewelry) and controlled items like medicine & liquor. Delivery (commerce) Where goods are shipped directly to consumers homes or workplaces. Ordering by telephone is now common, either from a catalog, newspaper , etc. Door-to-door sales Where the salesperson sometimes travels with the goods for sale. Self service Where goods may be handled and examined prior to purchase, has become more common since the 1920s. 10. Sales techniques / Strategy Know your self Plan ahead Know the industry Understa nd your customer Manage your cash 11. Conclusion The retail and trade market is one of the most important drivers of national economies. Therefore, it is necessary to develop it, especially in postmodern economies with high demanding consumers and intense competition. When it comes to retailing, however, what works today will very probably not work tomorrow. The challenge is to indentify the next development while it is still the next. Therefore, analysis of the current status of the retail landscape offers a good insight into the future shape of this extremely important market.