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Marketing on Social Networks

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The Pain

• Reaching out to your target audience and making a positive connection.

• Managing your brand’s social awareness is time consuming and costly.

• Preserving existing customers and receiving feedback in real time.

• Reacting out & communicating with a mass of people on social networks.

• iTweetLive is a social network engagement tool.• We help businesses efficiently communicate with

their audience on social networks:

»Customer support »Customer Feedback »Marketing »Sales

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Market• IDATE expects the global online advertisting market to grow from 31 billion euro in

2008 up to 59 billion euro in 2012 - accounting for 15% of advertisers’ total spending.

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Tweets on social networks is a phenomena that can be used for connecting business with their audience

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Social networks “tweeting” is growing in an exponential rate with more than 50 million tweets a day 2-2010

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Product and TechnologyiTweetlive enable businesses to increase brand awareness on Twitter.

ITweetLive current key features: • Monitor Twitter posts for key words and send automated and pre-programmed

@replies to them when those words are used on Twitter. • Based on Geo-location• Manage multiple accounts.• Increase follower base by automatically following users based on keywords (with

an auto un-follow option).• Provide on search reply, follower and click-through statistics• Ensure a low-spamming rate on twitter by providing automated cool and relevant

posting and maximizing replies per tweet.

* We would first enable a solution for twitter and would expand to other socialnetworks such as Facebook MySpace and others.

Eardoc Case study

• Itweetlive found targeted audience on twitter that surfed from ear infections . Itweetlive then initiated a conversation and telling the audience about the eardoc product.

• Itweetlive also feeds health news in to twitter to interest its audience.

Case Study Eardoc

iTweetlive initiates a connection by sending preprogrammed replies to the targeted users

Search twitter for

Itweetlive Monitor Twitter posts for key words.

Each and every one is a targeted potential customer.

Use Feed to update the twitter account

Users that receive a tweet from Eardoc can visit the twitter page. They check for the number of followers, lists and get more information on the brand. This gives them a good feeling that there is some one behind the massage.

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Positive responses from audience

InfluencersComparing with competitors

Comparing with competitors

Comparing with competitors

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Product and Technology• Normal ads on search engine are not necessarily read• Tweets are up to 140 characters and are presented in the visual focus of the

reader.

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Pricing

• Every targeted potential customer that receives a tweet costs only one cent.• For unlimited tweets and account manager the cost is only $250 a month

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Thank you