iue2010 proquest redesign

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Transforming the ProQuest Search Experience IUE2010 Presentation Chris Farnum Joanna Markel Serena Rosenhan

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Page 1: IUE2010 ProQuest Redesign

Transforming the ProQuest Search Experience IUE2010 Presentation

Chris Farnum

Joanna Markel

Serena Rosenhan

Page 2: IUE2010 ProQuest Redesign

Our talk

• Some Background• Process Before & After• Design Before & After• Lessons Learned• Questions

Page 3: IUE2010 ProQuest Redesign

Some Background Transforming the ProQuest User Experience

Page 4: IUE2010 ProQuest Redesign

What is ProQuest?

• We create specialized information resources and technologies

• Customers are libraries worldwide – academic, public, business, government

Users range from elementary school students to scholarly or scientific researchers.

Page 5: IUE2010 ProQuest Redesign

ProQuest is also…a search application

Page 6: IUE2010 ProQuest Redesign

A bit of (recent) history

• 1999 – ProQuest acquires Chadwyck-Healey

Page 7: IUE2010 ProQuest Redesign

98+ different search UI’s!

Page 8: IUE2010 ProQuest Redesign

An example

Page 9: IUE2010 ProQuest Redesign

A bit of (recent) history

• 1999 – ProQuest acquires Chadwyck-Healey• 2007 – CIG acquires ProQuest

Page 10: IUE2010 ProQuest Redesign

CSA Illumina

Page 11: IUE2010 ProQuest Redesign

A bit of (recent) history

• 1999 – ProQuest acquires Chadwyck-Healey• 2007 – CIG acquires ProQuest

• 2008 – The transformation begins

Page 12: IUE2010 ProQuest Redesign

The transformation

1. Develop a single, unified search platform

Page 13: IUE2010 ProQuest Redesign

The transformation

1. Develop a single, unified search platform

2. Become a unified, global UXD team

UXD

Page 14: IUE2010 ProQuest Redesign

The transformation

1. Develop a single, unified search platform

2. Become a unified, global UXD team

3. Transfer from a waterfall development model to an agile model

Business Case

Functional Design (prototyping, JADs usability testing )

Technical Design

Business requirements

Functional requirements

Design documents

Implementation

Test

Release

Design

Develop

DeployDefine

Page 15: IUE2010 ProQuest Redesign

Process Before & AfterTransforming the ProQuest User Experience

Page 16: IUE2010 ProQuest Redesign

Our process – before

Business Case

Functional Design

Technical Design

Business requirements

Functional requirements

Design documents

Implementation

Test

Release

UXD processes

Page 17: IUE2010 ProQuest Redesign

Our process – introducing agile

Prototyping?

Usabilitytesting?

IA?

Business owner prioritizes product

backlogSprint

backlog

2 week development sprints

Shippable product build

User research?

Documentation?

UXD role?

Page 18: IUE2010 ProQuest Redesign

Our process – UXD role after agile

Same role Different framework for collaboration (Scrum and

user stories)

Page 19: IUE2010 ProQuest Redesign

Our process – design activities after agile

Incremental Iterative Just enough – just in time

Page 20: IUE2010 ProQuest Redesign

Our process – design approach after agile

Bi-focal design• Attention to framework, architecture, big picture • Deliver detailed design on very small aspects of system.

Page 21: IUE2010 ProQuest Redesign

Our process – Persona-driven design

Page 22: IUE2010 ProQuest Redesign

Our process – user research after agile

Multiple approaches to user research Formative usability testing

Prototype and functioning system Remote usability testing – quick spin up Findings feed into next sprint

Summative usability testing (long lead time) See how discrete functionality integrates to whole experience Findings feed into next release

Customer feedback Demos Test partners

User observations

Page 23: IUE2010 ProQuest Redesign

Design Before & AfterTransforming the ProQuest User Experience

Page 24: IUE2010 ProQuest Redesign

High level architecture - challenges

1. Many products = how do users select?

2. Many starting points

3. Cross search vs. specialized functionality

Before - selecting databases

Page 25: IUE2010 ProQuest Redesign

High level architectureMultiple access points – home, subject area, database product

ProQuest Search Home

Arts & Humanities

BusinessNatural

Sciences & Technology

ABI

EntreP

HAR

A&H FT

BHI

IIMP

AFSA

Illustrata

NTIS

Product

Product

Product

<Subject Area>

Page 26: IUE2010 ProQuest Redesign

After - selecting products

Page 27: IUE2010 ProQuest Redesign

Before - basic search / cross searchSearch screens for ProQuest, Chadwyck-Healey and CSA Illumina

Page 28: IUE2010 ProQuest Redesign

After - basic search / cross search

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Subject area search

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Individual product search

Page 31: IUE2010 ProQuest Redesign

Before - advanced search (CSA Illumina)

Page 32: IUE2010 ProQuest Redesign

Before - advanced search (ProQuest)

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Advanced search

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Before - results pageNarrowing options

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After - results pageMore narrowing options, preview, counts

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Before - My Research

Page 37: IUE2010 ProQuest Redesign

After - My Research

Page 38: IUE2010 ProQuest Redesign

Lessons LearnedTransforming the ProQuest User Experience

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How successful was the transformation? Reactions from a range of users have been favorable

“This would be really helpful for school. I'd definitely be a fan.  Where can I find this?” – High School Student

“I know how to use search engines and ProQuest is easy.” – Undergraduate student

“While it looks more like the familiar interfaces that I’ve gotten accustomed to on some competitors’ platforms, ProQuest does offer some considerable improvements on them. I think ProQuest will be the new standard to emulate with the improvements it offers.” - Librarian

Page 40: IUE2010 ProQuest Redesign

How successful was the transformation? Reactions from a range of users have been favorable We are now one global UXD team.

Page 41: IUE2010 ProQuest Redesign

How successful was the transformation? Reactions from a range of users have been favorable We are now one global UXD team. Agile is our development method.

Page 42: IUE2010 ProQuest Redesign

Lessons learned

Be aware that agile can lead to feature creep. It is important to prioritize features. Don’t lose sight of your personas. Don’t over design – do the simplest thing that can possibly work.

You can use agile to your advantage. Opportunity to rework. Opportunity to see features working earlier. User test frequently.

Designing for both novice and expert searchers is challenging but possible. Advanced features are available but not obstacles. Design for discovery.

Page 43: IUE2010 ProQuest Redesign

Questions?