ivs for festivals and live events 2014

Intelligent Venue Solutions

We are leading the way in the deployment of RFID, NFC, mobile and other contactless technologies to create significant additional value for event producers, their customers, artists and brand partners.

Contact UsSteve Jenner – [email protected] - T: +44 (0) 7968 214560

Paul Pike – [email protected] - T: +44 (0) 7950 453704

Connect, Capture, Engage, Amplify

INTEGRATED TECHNOLOGY SOLUTIONSFOR CONNECTED LIVE EVENTS

www.intelligentvenues.com

Event ControlDynamic Barcode; RFID;NFC Mode access systemsStaff and Asset trackingChild Safety & Age Verification systemsFast-track Entry Lanes

PaymentsCashless wristbands & devicesContactless + Chip & Pin fast card paymentsElectronic tokens and voucher systems

ExperiencesSocial media integrationBrand ActivationMobile integrationAudience intelligence

Our Service Menu

Intelligent Venue SolutionsWWW.INTELLIGENTVENUES.COM


Paul Pike - [email protected] T: +44 (0) 7950 453704

Payments

Managed Debit/Credit ‘Fast-Clear’ Card Payments

IVS’ unique and fully-managed solutions have proven usage at large scale festivals and events across the UK and in Europe.

Integrated EMV Open & Closed Loop Cashless Systems

Electronic Voucher Redemption

Automated Settlement

Live Transaction Visibility – Web Based

Audience Engagement

Delivering powerful and cost-effective relationship management tools for

events and their commercial partners

Social Media Integration & e-Content delivery

Brand Activation

Audience Intelligence

Gamification/ Competitions/Incentives/

Rewards

Social Photography/Electronic Cloakroom Smart table – seat finder

Access & Event Control

Dramatically improving customer experience, operational efficiency,

event/crowd management & safety, & reducing costs.

Smart Ticket Collections

Smart Access Control

Customer Management (Child Safety, Age Validation,

Medical Safety, etc.)

Smart Crew Accreditation & Catering/ Asset Management

Web Based ‘Real-time’ Dashboard Analytics




Significantly increase customer experience, increasing their loyalty to the event

Give event organisers more control and transparency over their operation

Improve the quality and efficiency of event management

Generate more revenue for event organisers through new and existing income streams

Increase audience engagement and facilitate Big Data collection

Enable stakeholders to get closer to their customer by knowing more aboutthem individually and as a whole

Make events safer for customers and reduce theft

Provide organisers with transparency over all financial transactions on their site

Increase the value of their event to artists and supporting brand partners

Significantly reduce ticket fraud and unwanted resale

IVS technology consists of a suite of modular enterprise applications and services for the connected world.

We add intelligence to live events and remove the guesswork when it comes to marketing and meeting the expectations of customers and brand partners.

We have all the hardware and software components necessary to deliver to small or large scale indoor or outdoor events, supporting RFID, NFC and barcode as well as online or offline operation.

IVS technology is proven to:

What Sets IVS Apart?




REPUTATION & CREDIBILITY – Unrivalled delivery record to some of the world’s flagship events and brands

BEST OF BREED CASHLESS SYSTEM – IVS is currently the only provider in the market with the capability to offer: A fully EMV-certified ‘Open Loop’ cashless solution with PCI-DSS compliance for maximum security Fast and robust industry-standard chip+PIN card acceptance optimised for Greenfield event

environments A unified payment and settlement infrastructure that accommodates any combination of open and

closed loop cashless solution as well as chip-PIN card acceptance via a single payment terminal device

COST EFFECTIVENESS – We have solutions to fit events of all shapes, sizes and budgets

PROPRIETARY SYSTEMS – All software and IP has been built in-house and is fully owned by IVS

INTEGRATED – Our solutions are built from the ground up for the connected world

HIGH LEVEL STRATEGIC RELATIONSHIPS – Unique network spanning banking, event promotion, brands, etc.

DEEP MARKET KNOWLEDGE – Providing us with a superior understanding of our clients’ needs

WHITE LABEL SYSTEMS – Providing seamless client integration with our clients, strengthening their brand

SERVICE DRIVEN – Client testimonials underline our strong market reputation for exceeding client expectations

ROBUST DELIVERY – Our solutions are optimised for challenging environmental conditions & high crowd-flow




Market-Leading Track RecordIVS has deployed its technology on a commercial basis to flagship stakeholders in the sectors of Live Music, Sport, Exhibitions, Academia and Brand Activations, including:

…and many more

Presenting: The Intelligent EventOur innovative and robust solutions make the next generation of technology-enabled events a reality today.

Increased convenience, speed, security & customer spend Transparency & control over all spending & merchant

activity Reduced operational costs, accounting discrepancies &

theft

Loyalty & reward schemes Group purchase incentives Transact beyond the event Social gifting Age verification Social commerce

Know your audience Data on all attendees Identify ‘influencer’ fans Reduce marketing costs Engage beyond the event Increase value to brands Sell them other targeted products,

eg. Gigs/tours

Social media interaction at live event Age protection and child tracking Gamification Mobile integration

Premium/ paid-for access, eg: Fast-track lanes Premium toilets/showers On-site VIP upgrades

Enhanced control, speed & security

Accurate real-time knowledge of numbers on-site and in specific areas

Control secondary ticketing Track all staff and assets




Our flexible, unified platform is fully backed by the financial industry and accommodates EMV-compliant open loop and closed loop cashless payments

Payments are authorised using industry-standard equipment and processes, with all card and transactional data safeguarded under strict PCI-DSS compliance for maximum security – expect no less

Supports tokens alongside currency

Supports inside commissions on transactions

Optimised for rapid-deployment Green Field environments

Any unspent funds can be automatically refunded after the event, put towards next year’s ticket or spent outside the event with our open loop system

Cashless PaymentsWe are the only supplier in the market with a single payment terminal that can accept fast and secure payments from credit and debit cards as well as RFID cashless wristbands/cards and mobile NFC devices. Our system is as robust as high street retail with far superior transaction speeds.

Our cashless solutions are backed by:




Top-up online before event or at manned customer service helpdesks and via mobile app during event

Or set an auto top-up to avoid running out of money on-site

Ultra fast payment authorisation

State-of-the-art wired and wireless payment terminals

Real-time reporting of all spending and merchant activity

Supports loyalty-based offers (eg. Buy 3 drinks and get 1 free) and discounts (eg. 20% off for crew/ fan ambassadors)

All event transactions are authorised online to prevent negative balances

Supports SMS message confirmation on spend & top-ups

Customer balance checking facilities – fixed, mobile or online

Faulty/lost wristbands can be cancelled and replaced with balances transferred at customer service points

Can connect to the social network accounts of your event and customers to support social commerce

Cashless PaymentsContinued…

Our new wireless payment terminal offers vendors more flexibility than ever

Our system also supports mobile NFC payments




Cashless PaymentsTypical User Journey




The first step to cashless – has been proven to generate significant customer spend uplift

2-4 second payment processing time – much faster than high street retail

Super-low transaction rates allow event organisers to share in the transactions generated by all vendors on-site

IP-based payment terminals capable of accepting all common Chip+PIN card types as well as contactless cards and tags

Real-time Management Interface to enable dynamic deployment of terminals and live transaction monitoring

Transaction-based charging mechanisms

On-site support and services available during all operational hours

Optimised for the live events market

Managed Card AcceptanceAs a Master Merchant with a Tier One acquiring Company, IVS can provide the fastest and most reliable managed solution in the market for accepting credit and debit card payments on site using an internet connection (rather than a mobile telecoms network which is unreliable in a live event environment).

Our cashless systems are backed by:




Social Connect

Far more than a communication tool, social media is the most powerful and cost-effective relationship management tool in existence for event organisers. Our solutions are designed from the ground up for the connected world, enabling you to forge a significantly enhanced bond with your customers, increasing loyalty and attracting a much larger pool of their friends and connections to your event.

Connecting your customers’ wristbands to their social media accounts creates a live bridge between the real and digital worlds which unleashes a new dimension of possibilities across the entire life-cycle of the event. As fans interact (socially connect) with attractions at the event, their experiences and enjoyment are broadcast online across their social graph. This means that the event and its partners are now able to engage not just with those in attendance, but also potentially with everyone they are connected to via the internet!




Social ConnectHOW IT WORKS: BEFORE THE EVENT

Attendees are encouraged to register their profile online, connecting their ticket ID, personal information, social media accounts and payment card details (if the event supports cashless transactions) to their wristband (or other entry device)

The event owner receives customer data for all attendees, not just the ticket buyer

Pre-event incentives can offer rewards at the live event. For example, fans that Like the festival’s Facebook page can get an automated discount on a t-shirt, spendable credit or access to an exclusive item of merchandise

Our social commerce engines harnesses the power of the personal recommendation, turning your customers into the most powerful sales-force imaginable, dramatically enhancing your ability to sell tickets, merchandise and virtual goods

Ticket ID

SocialAccounts Wristband ID

CustomerProfile

Payment Card

DetailsPersonal Info




Audience Engagement Tools

Ticket ID

SocialAccounts Wristband ID

Payment Card

Details




User Registration Apps – Online and on-site facilities to convert visitors into direct relationships

Social Tap Stations – Enable instant sign-up for e-content, competition entry or interactive participation

(Paperless) Smart Cloakroom – links a customer’s stored valuables to their RFID or barcode ticket/ wristband

Gamification – Link multiple social tap stations to create fun, interactive challenges for visitors

Interactive Table/ Seat Finder – users ‘smart tap’ their RFID wristband/ device to locate their table or seat

Exclusive: Social Photo SystemFixed or mobile solution provides the user & friends with instant branded prints and can automatically post the electronic image via Facebook, Twitter or email with multi-tagging

Any of these can be set to trigger:

An automated Facebook post, check-in or Tweet from the user’s account

A delivery of content to the user via email, which could include information, multmedia or a ne-voucher redeemable inside or outside the event

Brand ActivationWork with us and enjoy an unparalleled competitive advantage when it comes to securing enhanced brand sponsorship and advertising revenues for your event.

Our technology offers your brand partners:

New, innovative and spectacularly impactful ways to engage with your event and its audienceThe ability to deliver personalised messages, special offers and discounts which can be redeemed automatically within the live cashless environmentMore targeted activations that connect to a highly profiled audienceThe opportunity, through our revolutionary social connection tools, to interact not just with your visitors on-site but also with their social-connected friends online creating an amplified target audience of millionsAn abundance of real-time and post-event analytics and metrics reporting their audience interactions in the physical and online dimensions of your eventA transparent and quantifiable return on investment, significantly reducing their risk in investing in your eventThe opportunity to extend their engagement into the external retail environment. Our Open Loop cashless system allows people to transact using their festival wristbands in any high street outlet that supports contactless payments

Wristband ID

CustomerProfile

Engagement activations can include:

Voucher issuance and redemption

Instant-win competition participation or registration of interest

Site-wide games or challenges

Social media check-ins, likes and branded photo uploads at the live event

Rewarding fans for online engagement with redeemable tangible gifts in the live event environment




Smart Access ControlDramatically improving customer experience, operational efficiencies, event and crowd management and safety with the ability to control secondary ticketing and substantially reduce costs.

Wristband ID

CustomerProfile

Supports RFID, barcode (a cheaper, entry-level alternative to RFID) and mobile devices

Full compatibility with any ticketing company or system

Wristbands can be mailed-out to customers as their ticket

Optimised for heavy throughput from small to large-scale events, indoor or out

Seamless automatic online/ offline switch-over for continuous operation in any environmental conditions

Real time dashboard analytics

Fraud prevention: Instant identification of fake, cancelled or touted tickets

The ability to control an unlimited amount of public and staff zones inside and outside the event site

Support for ‘Fast Track’ access lanes & instant upgrades

Give customers a personal greeting on entry

Seamless integration with our cashless payments and social media integration tools




Crew ManagementIncrease operational efficiency and reduce costs by:

• Knowing the location and movements of all working personnel and hardware at all times with our staff and asset tracking system

• Controlling staff entitlements such as meal tickets using RFID chips or barcodes fitted to their passes.




Accreditation and Asset Management

√ Enables quick and easy Crew Accreditation√ Supports equipment Sign-Out and Tracking using robust RFID/barcode stickers affixed to the equipment√ Can be used with people, vehicles and miscellaneous hardware such as microphones, walkie-talkies, tablet PC’s, etc.√ Supports RFID, NFC and barcode on wristbands, laminates, key-fobs, stickers and mobile devices√ Can dramatically reduce on-site emergency response times√ Control an unlimited number of zones and access rights√ Supports photo ID for increased security√ Supports time restrictions to control access rights outside of working hours√ Integrates with existing systems

Electronic Crew Catering System:√ Supports the issuance of simple RFID or barcode devices

(laminates, wristbands, cards, etc.) encoded with pre-determined entitlements (vouchers or currency) to eligible crew customers

√ Deployment of mobile readers at the Crew Catering location to validate entitlement and decrement vouchers

√ Ability to dynamically allocate further entitlements as required

√ Real-time and post-event reporting and analysis of usage and spend

√ Can be used in conjunction with a cashless payments system to allow staff to redeem their entitlements with participating public vendors, supporting staff discount schemes

Customer ManagementThe IVS system can link intelligent data to event visitors enabling the following additional onsite customer management services:

Wristband ID




Child Safety System• Links children’s wristbands to their guardians’ contact details• Alerts event staff if a lost child tries to pass through any access

points• Prevents children from leaving the event unless accompanied by

registered guardian

Age ValidationDrinking age credentials can easily be assigned to a customer’s wristband, for bar staff to scan

Behaviour ControlRestrictions for purchasing alcohol and entering certain zones can be remotely activated on specific customers’ wristbands

Medical Safety System• Logs medical conditions on customers’ wristbands increasing their

safety and efficiency for healthcare professionals or event staff if the person becomes incapacitated

Audience IntelligenceWorking with our systems enables you to gain an unparalleled insight into your audience, helping you to build better customer relationships, more closely shape your event to fit their preferences and target new customers more effectively. Our user-friendly dashboard provides comprehensive real-time and post-event analytics at individual, group and audience-wide perspective and integrates seamlessly with your existing CRM systems.

The benefits of intelligent audience profiling:

Increase fan loyalty and attract more visitors by delivering a more tailored customer experience

Increase advance sales and save costs through more targeted and streamlined marketing and programming

Respond quickly and productively to shifts in consumer expectations

Make your event more attractive to sponsors and your sponsors more relevant to your audience, increasing both revenues and customer experience

Offer fans targeted consumer offers before, during and after the event increasing revenues and engagement whilst reducing opt-out

Accurately measure the return on investment from promotional campaigns and experiential activities for the event and your brand partners

Plan/model new offers, products and services more effectively

Wristband ID

CustomerProfile




Mobile IntegrationIVS’ solutions are designed for an online and increasing mobile-connected environment - one that integrates the ticket, cashless wallet, event information, location services and social media onto a smartphone.

Our mobile services include:

Cashless balance-checking, top-ups and transactional records

Social gifting – send credit or drinks tokens to friends on-site

Instant VIP and premium access upgrades

Locational apps to find your friends, tent and car

Wristband cancellation (in the event of loss or theft)

The phone as the access device (using barcodes or NFC)

Promotional discount vouchers and tokens redeemable at cashless payment points

Push alerts when friends arrive on-site or check in to specific areas

Content sent directly to the smartphone when the user socially connects to an attraction, stage or brand area

Wristband ID




ConsultancyDigital technology is transforming the way audiences experience and interact with live events and the industry is undergoing a dramatic shift as a result. Fortunately, the same technology offers event organisers powerful new ways to build customer relationships and gain deep insights into their audiences. Our role in this exciting transition is to guide organisations to implement intelligent operational solutions that enhance revenues, efficiencies, customer relationships and visitor experiences to the maximum possible extent.

Wristband ID

CustomerProfile

Opportunity Identification

Bringing together events, technology providers and brands, identifying common aspirations and promoting a sustainable partnership model

Solution Design

Working iteratively with all stakeholders, including sponsorship, product and acquiring teams and their agents, Promoters and their rights holders, and the delivery partners to agree a holistic design for contactless activations. Focus is on:

Requirements gathering

Customer Journey definition

Product Construct and service definition

Partner identification

Stakeholder Liaison

The Festivals and events industry is a complex web of inter-relationships – promoters, sponsors, rights holders, artists, ticket agents etc. IVS, with in excess of 50 years’ combined live events experience, can help navigate these waters to ensure a successful project delivery

Prototyping, benchmarking and testing

In the innovation space, it is important to have mechanisms to introduce improvements and measure real-world performance

Project Management

End-to-end project management and delivery responsibility




Enjoy the benefits of RFID at much less cost

As well as RFID chips and mobile handsets, our systems are configured to interact with barcodes which enable many of the same features and benefits at a fraction of the cost – typically just 1p more per wristband – providing a great entry-level platform

The barcode can be affixed to the wristband, laminate or any carrier via a small, ultra-resilient sticker

The same hardware used to read RFID chips can also scan barcodes for access control and on-site social media integration

Barcodes cannot be used to make cashless payments but they can be used to load and redeem drinks and catering tokens

Wristband ID

CustomerProfile

By using barcode wristbands/devices

As used successfully at:

SERVICE RFID Barcode Mobile

Access Control ✔ ✔ ✔

Social connect ✔ ✔ ✔

Brand activation ✔ ✔ ✔

Cashless payments ✔ ✔

Token system ✔ ✔ ✔

Locational services ✔

Staff & Asset Tracking ✔ ✔ ✔

Child Safety & Age Verification

✔ ✔

Audience Intelligence ✔ ✔ ✔

NEW!




Wristband ID

CustomerProfile




2013: A breakthrough year for IVS




Client TestimonialsRobert Langford, Isle Of Wight Festival:”IVS delivered a professional and effective access solution using smart wristbands. This system allowed us to have valuable real time attendance data from their back-end reporting software. IVS have also provided a cashless payment system to provide our customers with fast payment in a green field environment. This year they also implemented an electronic staff accreditation system which they modified to our bespoke requirements. We have continued to work with IVS each year since 2011 and believe that in IVS we have reliable partners who are willing to work with us to find robust technical solutions to all variety of challenges that we throw at them. They are a very approachable team who offer an attentive and personal service.”

Katt Alexander, T In The Park:”Moving to the use of electronic access controlled solutions on site at T in the Park was something we have wanted to do for several years. With the help, support and innovative response of IVS to our particular requirements we created a very successful system that we plan to build on in years to come. Their knowledge of the events industry, flexibility to customise services to particular customer needs and management team are first class and we look forward to working closely with the team in the future.”

Bradley Thompson, Snowbombing:”We’re thrilled to have made Snowbombing Europe’s first music festival to roll out this technology. The system definitely added to the event and the experience for guests that visited the Barclaycard Arctic Disco. We appreciate that Snowbombing’s location brings its own set of environmental challenges, so hats off to IVS for a flawless delivery. We very much hope to work with them, and Barclaycard at our future events.”

Wristband ID

CustomerProfile




About IVSWe are the UK’s market-leading provider of integrated access control, cashless payment, event management and audience engagement solutions for live events and brands using contactless RFID, NFC, barcode and mobile technologies.

Our solutions are revolutionising the way that live events are produced, experienced and shared, due to their ability to empower event organisers to more effectively meet the changing needs of customers and brand partners whilst delivering greater cost and operational efficiencies and increasing revenues.

Our delivery capabilities are unmatched, due to our unique network of high-level strategic relationships within the live event and banking sectors. Our track record is second to none and our client-base boasts some of the world’s most prestigious music and sport events. .

Awarded for our work with Barclaycard at British Summer Time in Hyde Park

Awarded for our work at the Goodwood Festival Of Speed

Wristband ID

CustomerProfile




Our Company

Company Directors

Iain Case Identity and personalisation specialist, having designed e2e systems for UK NHS, the Houses of Parliament, The O2, the UK Passport Office and HM Prisons

Paul Pike30+ years pioneer in live music merchandising and sponsorship. Worked on Live Aid & major world tours and with brands including Levis, Coca Cola & Sony

Steve JennerSpecialist in connecting festivals & live events to audiences and brands using digital technology. Founder of the UK and European Festival Awards

Tim Atty & Michele SmithLong-term suppliers of software, IT, project management & service delivery to IVS, Tim and Michele were appointed directors in 2014

A service delivery and high level consultancy company, operating principally in the ‘live event’ business sector Enables organisations to understand and implement intelligent operational solutions that use technology to

drive enhanced revenue, operational efficiency and visitor experience through greater knowledge and understanding of their customers

Comprises experienced and well-connected professionals from the entertainment and hospitality industries Based on a common distributed database platform that has been specifically designed to operate in high-

density greenfield environments, IVS’s suite of event management tools and services have demonstrated their reliability and robustness in the field, accumulated a prestigious client-base and won multiple industry awards.

Wristband ID

CustomerProfile




The future of event technology today

ivs for festivals and live events 2014

Technology

event organisers

managed solutions

efficiency of event

event promotion

event producers

live events

brand partners

steve jenner