ivy jones. swot analysis competitor labs current clients background who to contact ...
TRANSCRIPT
Intern Final Presentation New England RegionIvy Jones
Agenda SWOT Analysis
Competitor Labs
Current Clients Background Who to Contact Recommendation
SUNY Schools Background Who to Contact Recommendation
Other Schools Background Who to Contact Recommendation
SWOT AnalysisHelpful Harmful
Strengths Easy to grow due to few clients Reaching into new markets
Weaknesses Difficulties customizing for less than
50 kits Disorganization
Opportunities
Optimization of current clients Open SUNY Other colleges
Threats Skepticism of online programs Perceived difficulty with offering
online lab courses Transferability issues Competition
Competitor Labs
Hands-On Labs’ LabPaq:
This product is most similar to ours. This is a comprehensive course-specific kit.
Strengths Weaknesses Has had more time than eScience to
establish their business Face-to-face interaction at conferences
Inconsistent brand identity Website difficult to navigate Bad customer service
Late Nite Labs:
A virtual science lab that is much cheaper than ours at $49.95.
Strengths Weaknesses Impressive graphics Inexpensive Preserve resources
No physical experiments
McGraw Hill’s LearnSmart Labs:
A program of virtual experiments that are cheaper than ours at $80.
Strengths Weaknesses Program utilizes feedback to create
accurate, reliable and useful content Well-established brand identity Preserve resources
No physical experiments
Pearson’s Mastering Program:
An online program that acts more as a supplementary study aide rather than a lab component. Their biggest selling point is adaptive learning.
Pearson’s MyLab:
An online program similar to Pearson’s Mastering Program, except virtual simulations are included and made the focus.
Strengths Weaknesses Well-established brand identity
No physical experiments No simulations for Mastering Program
Current ClientsBackground
Current ClientsBackground
Current ClientsBackground
Current ClientsWho to Contact
SCHOOL SCHOOL TYPE UNDERGRAD POPULATION
STATE SUBJECT NUMBER OF SECTIONS
TEACHER(S) CURRENT LAB
CAYUGA COMMUNITY COLLEGE
Public 4,314 NY Anatomy and Physiology
9
Michael PacelliKevin ThomasRobert HumphreyChristopher D’ArcyLuke Gilmore
Pearson’s Mastering Program
General Microbiology 5 Susan GilmoreRobert Humphrey
LabPaq
Human Biology 2 Joel Humphrey None Biology 2 Lisa Brancato NoneOTHER IMPORTANT PERSONS:Director of Distance Learning: Ed KowalskieTHOMAS EDISON STATE COLLEGE
Public 19,406 NY Geology None
Physics LabPaq Biology NoneOTHER IMPORTANT PERSONS:Director of Instructor Technology and Development: Matthew CooperFINGER LAKES COMMUNITY COLLEGE
Public 6,539 NY Human Biology 2 Kellie Aitchison None
OTHER IMPORTANT PERSONS:Director of Online Learning: Lawrence DuganAssistant Director of Online Learning: Ryan McCabeNORTH SHORE COMMUNITY COLLEGE
Public 7,912 MA Anatomy and Physiology
2 Annette Busch Hybrid
OTHER IMPORTANT PERSONS:Dean of Math and Science: Nancy Alberto
Current ClientsRecommendation
Optimize all current clients to sell kits for every course that both eScience Labs and the college offer.
Who is Open SUNY?
“Open SUNY is a SUNY-wide collaboration that opens the door to world-class online-enabled learning opportunities. Open SUNY is not a new degree program or a new school; it’s a seamless way for you to access the courses, degrees, professors, and rich academics of all 64 SUNY campuses flexibility—wherever and whenever you want. For the first time, SUNY is delivering its renowned high-quality education with an unprecedented breadth of tools, services, and supports designed to help you be successful.”
-open.suny.edu
Open SUNYBackground
Open SUNYBackground
Top Online Schools by Headcount
Open SUNYBackground
Open SUNY schools: 64
Open SUNY schools that teach courses that align with our product: 24
Open SUNY schools we sell to: 4
Open SUNYWho to Contact
NAME SCHOOL POSITIONDeb Amory Empire State College Acting Provost and Vice President for Academic Affairs
Cole Camplese Stony Brook University Vice President for Information Technology
Susan Deer Rockland Community College Vice President of Student Affairs
Martha Dixon Erie Community College Assistant Academic Dean, Distance Learning and Alternate Programs
Christy Fogal Monroe Community College Associate Professor, Mathematics
Tina Good SUNY Trustee, President, Faculty Council of Community Colleges
Kathleen Gradel SUNY Fredonia Professor, College of Education, Department of Language
Karin Hilgersom Sullivan County Community College President
Lenore Horowitz University at Albany Professor, Department of Informatics
Mark McBride Monroe Community College Director of Library Services
Kenneth O’Brien College at Brockport Provost’s Fellow, Associate Professor of History
James Pitarresi Binghamton University Executive Director, Center for Learning and Teaching
Tremayne Price President, SUNY Student Assembly, SUNY Trustee
Anita Bleffert-Schmidt Ulster County Community College Chair, Business and Professional Studies
Candace Vancko SUNY Delhi President
Ed Warzala Empire State College Associate Professor
Open SUNY Advisory Board
Open SUNYWho to Contact
Open SUNY SchoolsSCHOOL SCHOOL TYPE UNDERGRAD
POPULATIONSTATE SUBJECT NUMBER OF
SECTIONSTEACHER(S) CURRENT LAB
BROOME COMMUNITY COLLEGE
Public 5,952 NY Human Biology 16 Adriane SumnerPhyllis O’Donnell
Hybrid/None
General Chemistry 3 Michael Wovkulich Late Nite LabsOTHER IMPORTANT PERSONS:Chief Academic Officer: Francis BattistiDean of Distance Learning: Andrea WadeERIE COMMUNITY COLLEGE
Public 13,990 NY Human Biology 5 Carol Mack Karen DefriesRozanne Redlinski
None
Environmental Science 3 Yashu XuanPatricia Trawinski
None
OTHER IMPORTANT PERSONS:Assistant Academic Dean of Distance Learning: Martha DixonAssistant Director of Distance Learning: Patrick RyanALFRED STATE COLLEGE
Public 3,528 NY Microbiology 5 Brian Monesson-OlsonMichael Putnam
Yes
Human Biology 2 Kathryn Link NoneOTHER IMPORTANT PERSONS:Dean of the Schools of Arts and Sciences: Robert Curry
Open SUNYWho to Contact
Open SUNY Schools
ONONDAGA COMMUNITY COLLEGE
Public 13,018 NY Chemistry 3 Denise Gigante Yes
Physical Geology 2 Christian Sturick NoneHERKIMER COUNTY COMMUNITY COLLEGE
Public 3,463 NY Anatomy and Physiology 2 Lorraine SiniscarcoJulie Risley
None
Biology 2 Jennifer HerzogNicole McDaniels
None
ROCKLAND COMMUNITY COLLEGE
Public 8,076 NY Chemistry 2 Tom Butler None
OTHER IMPORTANT PERSONS:Director of eLearning and Academic Technology: Lilia JueleBUFFALO STATE Public 9,747 NY Human Biology 2 Michael Heintz NoneCLINTON COMMUNITY COLLEGE
Public 2,249 NY Environmental Science 2 Janice Padula Yes
SCHOOL SCHOOL TYPE UNDERGRAD POPULATION
STATE SUBJECT NUMBER OF SECTIONS
TEACHER(S) CURRENT LAB
Open SUNYRecommendations
Present to the advisory board of Open SUNY. Contact all of the listed schools.
Other SchoolsBackground
Other SchoolsBackground
Other SchoolsBackground
There are few opportunities in the bottom four states: Connecticut New Hampshire Rhode Island Vermont
Other SchoolsWho to Contact
SCHOOL SCHOOL TYPE UNDERGRAD POPULATION
STATE SUBJECT NUMBER OF SECTIONS
TEACHER(S) CURRENT LAB
EXCELSIOR Private Not-for-Profit
37,707 NY Biology
6 McGraw Hill’s LearnSmart Lab
Microbiology 6 None
Anatomy and Physiology
4 None
General Chemistry 3 Virtual ChemLab
Physics 3 Yes
OTHER IMPORTANT PERSONS:Director of Online Learning Design and Technologies: John PruschDean of Online Education: George Timmons
BERGEN COMMUNITY COLLEGE
Public 17,015 NJ Introduction to Human Biology
4 Barbara DavisDrorit Beckman
Hybrid Class
Chemistry 3 Frank RamdayalJoan Tscherne
Hybrid Class
OTHER IMPORTANT PERSONS:Head of Science and Technology: Joshua Guttman
UNIVERSITY OF MAINE AT AUGUSTA
Public 4,990 ME Human Biology 4 Sheila Bennett Yes
OTHER IMPORTANT PERSONS:Dean of Arts and Sciences: Gregory Fahy
Current ClientsRecommendation
Contact all of the listed schools.
Questions?