iwopi - wayra brochure.pdf
TRANSCRIPT
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Our vision iWOPI is a new global movement that connects people, business and social projects through a healthy lifestyle, valuing the personal effort.
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• In Europe there are over 100 million runners. • Adding LatAm & US we count over 200 million. • In Europe, every big city has its own marathon and
there are more than 500. • A third of all runners started running in the last 4
years. It’s a growing movement following today’s healthy lifestyle which has become a sociological trend.
Physical movement is now part of global awareness
Datos: h)p://www.everythingaboutrunning.asics.eu
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What is iWOPI iWOPI is a sporty and charitable social network that connects people, business and social projects through healthy movement, donating kilometers/miles.
iWOPI is the bridge for building trust and real engagement between brands and people, a new communication medium for businesses.
iWOPI converts our personal effort into value
iWOPI generates real engagement between brands and people
iWOPI encourages funding for social projects
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How it works …
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How is iWOPI
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iWOPI aligns sport, health and solidarity. It makes us develop healthy lifestyle valuing our efforts and building a new 3D health context; physical health, mental health and social health. iWOPI in the first 3 months…
KM DONATED CAUSES COUNTRIES
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What brings iWOPI to people
iWOPI is the tangible contribution of brands to our quality of life. The ‘healthy’ person represents the new stereotype of success. And there is a global and universal awareness of sport as an active health risks prevention.
Graphic. Global Index Meaningful Brands – Havas Media 2013
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What brings iWOPI to companies
Sport is a vehicle for a business to develop its CSR, HR, Communications and Marketing. It is a safe value thanks to the many benefits ��it brings. Brand Sustainable Future – Havas Media • CSR Reputational/Intangible, corporative, social action. • HR Branding employer, corporative volunteering, health programs. • COMMUNICATION Binding, loyalty, pride of belonging, global vision of the company. • MARKETING Branding, healthy lifestyle, solidarity, social and sustainable.
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Our ‘LifeMotiv’
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Our iWOPI team
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www.iwopi.org
Join the iWOPI Community We are waiting for you!