j-walking winter/spring 2014 | issue 1

J-WalkingIssue 1 | Winter/Spring 2014

FitnessFashionEntertainmentBeauty

Services: Executive coaching and consulting Media outreach PR strategic planning Press and news release writing and distribution Integrated marketing communications Content creation/Writing/Copy Editing Crisis management and communication Community relations Social media Issues management Reputation management Business plan research and development Information system management Policy and procedure development

Clients/Projects: Conduit Dance Buzy Body Sports Columbia Fashion Week Hair Walk: The Movement Fall in Love with Fashion Friendship Baptist Church Impressive Koncepts TJs Elements Carolina Hair Studios

On-location hair and makeup services.Call 803.354.6996.

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J - Walking | Winter/Spring 2014

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Welcome to the first issue of J-Walking magazine. Since 18 when I helped to develop my churchs first newsletter, I have desired to be a part of another publication. In the meantime, I waited for someone else to do it. So, finally after years of nurturing an unrealized dream, I determined to publish one myself.

According to Merriam-Webster, Jaywalk means to cross a street carelessly or at an illegal or dangerous place. This definition perfectly encapsulated my DIY attitude. At any time I decided to do something great, it was never at an intersection with working traffic signals. I just looked both ways, stepped onto the asphalt and STRuTTED.

Each quarter J-Walking will highlight my favorite creative arts entrepreneurs in beauty, enter-tainment, fashion and fitness from the Soda City and throughout the Southeast. Furthermore, a fashion editorial spread featuring yours truly will grace the pages of each issue.

In this inaugural issue, we spotlight the Southeasts best runway coach, Lolita Frazier, and her Loco Strut on page 21. Guest writer Kalyn Oyer gives us 5 Tips on Sifting through the Ttrash to Find Your Treasure on page 20. Finally, check my music review on one of my new favorites J. Wilss latest release, 125th Street on page 22.

Namaste,

Table of Contents

16 Southeast Runway18 PR Guerilla Tactics: 9 Steps to be PR Savvy20 Your Guide to Thrifting: 5 Tips on Siftng through Trash for Your Treasure21 Featured Model: Lolita Frazier22 Artist Spotlight: J. Wils

6 Editorial: The Lone Wayfaring StrangerJ-Walking

Issue 1 | Winter/Spring 2014

Beauty FashionEntertainment Fitness

THE COVER

PHOTOGRAPHER: DALVIN SPANNWWW.IZMSOFART.COMHAM: THE CHOSEN ONES SALON & SPAFB.COM/THECHOSENONESSCWARDROBE: MARCUS HARDINJEWELRY: MARACUS HARDINMODEL: J. ROCHELLE LOWERY

LIKE US ON FACEBOOK!FB.COM/EMERALDKINGPR

WWW.EK-PR.BIZ

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The Lone Wayfaring Stranger

PHOTOGRAPHER: DALVIN SPANNHAM: THE CHOSEN ONES SALON & SPAWARDROBE: MARCUS HARDINJEWELRY: MARCUS HARDINMODEL: J. ROCHELLE LOWERY

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Model CitizensWhether youre looking to perfect your runway walk or your everyday stride, model and catwalk coach Lolita Frazier can turn your walk into a loco strut. Learn in three classes posture, grace and attitude for a show-stopping walk .

Book yours [email protected](202) 203-9908

Southeast RunwayFebruaryDC Fashion Week Feb. 13 - 17Charlotte International Fashion Week Feb. 13 - 15

MarchNOLA Fashion Week March 15 - 22Charleston Fashion Week March 18 - 22

AprilRunaway Runway April 5Stlyle Exhibition April 17Metro Style Weekend April 25 - 26Concord Fashion Week April 23 - 26

MayMiami Fashion Week May 15 - 18

JuneColumbia Fashion Week June 18 - 21

AugustAtlanta International Fashion Week July 29 - Aug. 3HairWalk: The Movement CLT Aug. 15

SeptemberRME Florence Fashion Week(end) Sept. 19 - 20Charlotte Fashion Week Sept. 16 - 20Haute.lanta Fashion Week Sept. 17 - 20

OctoberHairWalk: The Movement CAE Oct. 3VA Fashion Week Oct. 5 - 12

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Starting over is a self-help and educational book on how to better take care of yourself and how to have a new outlook on life. In this book you will find tips on how to be healthy, how look

better, and how to feel better. Mr. Eaddys concept is based on balance of mind, body, and spirit as your guide to true health. So lets get rid of the old and add the new. With Mr. Eaddys daily reflections and action steps, you will be self-empowered with the tools to embark on a road to a healthier lifestyle. In simple terms, you will be prepared to Start Over.

Click here for yours today.8

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Rember the Golden Rule: Do unto others as you would have them do unto you.

Issue management is the basis of a solid com-munications program.

Be creatively unpredictable but consistently professional.

Write the vision plainly.

Good writing is the foundation of credible, ef-fective communications.

Keep an updated SWOT chart to help you hit business opportunities out of the park.

When naming a business, a U.S. Patent and Trademark TESS search is essential.

Choose your PR battles wisely, not all will end in reputation loss.

Check the calendar for other major happenings and competitors events.

PR tips for the beauty, entertainment, fashion & fitness professionalGuerilla Tactics

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JW: How did you get into modeling?

JW: Whats your favorite style of modeling?

JW: Whos your favorite fashion personality?

JW: What advice do you have for aspiring models?

LF: I was approached by someone at my daughters school who asked me to enter a model competition.

LF: Runway.

LF: Grace Jones. I love the fact that she was so raw and confident and was not afraid to be different.

LF: To model from the inside out! Do not base your decision to become a model to-tally off of your looks, beauty is in the eye of the beholder.

Thrifting is a lot like dumpster diving, es-pecially at global hipster haven dives like Goodwill and the local charity store. Here are some tips to really find that one-of-a-kind article of clothing you are looking for that will set you apart from the crowd and give you that low-price-tag high.

1. We all know that the average Good-will is cheap, but you can get even MORE bang for your buck at Goodwill outlets, where there are literally bins upon bins of unsorted clothes. At these outlets, which you can find around Columbia, you usu-ally pay by the pound, so you can get like four or five lightweight items for under $2! Its pretty incredible. You can stumble upon so many awesome things if you dig in. But step onelayer up on the hand sanitizer.

2. The next most important thing to re-member at any thrift store is to set aside a large block of time, so you can really dig in and sort through whats in front of you. That pile of XXL mom jeans might just be hiding a chevron 70s sweater that will go perfect with your leggings and combat boots! Always dig deeper than your eyes initially allow.

3. Do some arm workouts to improve your stamina. Im serious. Lifting mega high piles of old wool sweaters can get pretty heavy once you end up doing it about 100 times in a row. Even the racks

Your Guide to Thrifting:5 Tips on Sifting through the Trash to Discover Your Treasure

can get a little daunting, pushing aside hanger after hanger to discover if that T-shirt really says I love chicks or I love dicks. Oh, and if you ever find a T-shirt that says either of those things, please dont buy it. Lets stick to cut-off high-waisted jeans and retro grandpa sweat-ers, please.

4. Avoid stains. Even if you find the cut-est thing ever, if it has a noticeable stain on it, then that is all you are going to be thinking about when you wear it. I mean, is it blood or ketchup? These are used clothes. YOU WILL NEVER KNOW! And no matter how much you tell yourself it will be able to come out in the wash, it wont.

5. Go for those wow items that really stand out. That doesnt mean they have to be tacky, but who cares if you pick up a boring white V-neck, even if it is only $3? Stretch yourself and your style and go for those vintage finds that you might not normally wear, but when you think about it you could pair it with something already in your wardrobe to make a really cute outfit.

Stay Nifty and Thrifty XOXO,

Kalyn

Featured Model Lolita Frazieraka

Loco Strut

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97;8: Artist Spotlight 97;8:

minimalist vocalizations that occurred only in the hooks and

bridges. Still, if all elevator music were like Elevator Music

more short trips in the vertical trolley would turn into joyrides.

The Metro sounds like an el train racing furiously above

the city packed tightly with people like sardines on a

busy Monday morning commute. In another serendipitous

track The Real, the audiophile feels that Billie Holiday

could suddenly jump on the hook. With an authentic

feel of one of Americas greatest periods of melin-

ated creative eruption, this album could have been

produced in the 1930s in the shop above Franks.

An ode to one of Harlems Black Renaissance icons,

Langston Hughes, Columbia-transplant J. Wils drops

an instrumental album thats a symphonic sancopha.

Just as the title alone evokes nostalgic memories remi-

niscent of Hughess eponymous poem of the creative

effervescence of black Harlem in spite of the oppres-

siveness of Jim Crow, the multi-talented artists con-

cept album runs the gamut of his musical diversity. A

triumphant blend of smooth jazzy samples with ATCQ-

ish snares and kicks, the Citadel graduate gives a

major salute to a few of his musical heroes through

this independently produced southern masterpiece.

Although 125th Street is an euphonious sonic transmis-

sion, the visionarys absentee lyricism is painfully conspic-

uous J. Wilss powerful wordplay that led the vanguard

of his 2013 release, Food for Thought was abandoned for

If the sophomore curse existed, then Charleston- na-

tive J. Wils must be blessed with immunity as he

delivered the divine utterance Food for Thought. It

seems the 23-year-old artist has developed a for-

mula to deliver amazing rhymes full of verve, rhythm

and expert marksman-like lyricism each time. And no

surprise when his musical influence are Cutrtis Mayfield,

Kayne West, Common, Bob Marley and The Roots.

On the opening track, the young spitter flexes his lyri-

cal muscle like an NPC body builder eyeing IFBB Pro

status. In Lab Rats, J. Wils and J.I. Beaty acrobati-

cally volley rhymes like a team of Cirque Du Soleil

trapeze artists. Reminiscent of the soul-baring Dra-

konian rap ballads, Deceiving describes a woman

leading a double life that reveals a heart cold-

er than Michigan. He impressively and skill-

fully evades using bitch as a synonym or de-

scriptor of this woman; although, he does admits that

hoes will be hoes. And Id have to admit I consulted

Merriam-Websters iphone app to find preterit. If

youre wondering like I was, it means in the past.

Throughout the album J. Wils builds on the use of

well-placed accenting vocalizations as opposed to

superfluous murmurings. However, Good and Evil is

the audiophiles aphrodisiac, a special treat thickly

layered with a be-bop intro interlaced well placed

uhs. The conscious spitter surfs the samples

soulful jazz melody like he hailed from the beaches

of Hawaii rather than the Holy City. And his Food

for Thought as foretold by his Prophecy were made

holy by the baptism of the waters of his hometown.

J. WILSFood for Thought, 2013Audacrease Entertainment Group

J. WILS125th Street, 2014Audacrease Entertainment Group

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j-walking winter/spring 2014 | issue 1

Documents

quarter jwalking

walking magazine

issue of j

marcus hardinjewelry

marcus hardinmodel

pr savvy20

fashion editorial spread

dalvin spannham