j339tfinalproject
TRANSCRIPT
MY PROJECTTo create an online portfolio to
showcase my work through Wordpress
Goals: • Showcase my up-to-date journalistic
work• Finally utilize my purchased domain:
www.therachelp.com • Attract potential employers
RATIONALE• Significance: viewers can see my
skills, style, etc• Audience: potential employers• Why we need it: to get me hired!
CONTENTSections:•Home – about me, menu of pages•Articles I’ve written• Previous multimedia work•Resume (with PDF version)•Blog – to share experiences, projects, etc•Contact information
The main feature will be my previous journalistic work
MULTIMEDIA• Photo galleries• Interactive resume• Twitter feed sidebar• Search bar• Social media link badges• More?
MARKETING STRATEGY
• Feedback: share website with colleagues, friends and family•Receive feedback and critiques•Update website based on viewer comments
• Marketing and Promotion• Facebook• Twitter• Email•Word of Mouth
MARKETING AND PROMOTION STRATEGIES• Twitter• Tweets announcing website launch• Tweets asking for website feedback• Add website link to my Twitter profile
• Facebook• Public post to all friends to view my website• Private messages to select friends• Add website link to my Facebook profile
• Email• Include website link in my email signature• Send to professional contacts for critique and for them to
forward topotentially interested parties
ANALYSIS
• Feedback from viewers• Editing content, layout, etc• Utilizing critiques and suggestions
• Google Analytics• Tracking statistics and improvements