JAAA (Japan Advertising Agencies Association)

Special Report

TAKUYA MATSUO ’05 CREATOR OF THE YEAR MEDALIST

Work includes:

■ Nissay TVCM ■ Suntory Delica Maison TVCM ■ Alfine/Esthe WAM TVCM,poster

■ J:COM J:COM On Demand TVCM

Judges Reviews:

Matsuo’s creative work really brings the products to life by effectively linking them to dramatic

stories with an unexpected twist. He really shows us the power of a creative idea. (Enzaki)

Not only did Matsuo decide not use the typical pattern of 15-second spot featuring a celebrity, in

his work he effectively combines Western elements with a Japanese setting. He is a great

challenger. (Sato)

To be able to wow so many people with simply the creative idea of the story without a celebrity

shows that Matsuo is a pretty amazing creator. (Arihara)

Matsuo’s ideas are indeed top notch. It’s too bad that there weren’t “two spots” * for the Creator

of the Year Awards. (Yaoi)

*referring to Matsuo’s Nissay TVCM

Matsuo is truly deserving of this award with his brilliant ideas and effective solutions. (Arai)

“Two things” that are good to have: Common sense and lack of common sense. Humor and

seriousness. Hot and cool. Matsuo can go back and forth between the two worlds. He is one to

be watched. (Kashiwa)