Communication Method Evaluation

Jack Morton

ASA CodesNumber Name Brief Description

1 Compliance For all marketing communication it should be legal, decent, honest and truthful.

2 Recognition of marketing communications

Material should be identifiable as marketing communications, advertisements and advertorials.

3 Misleading Adverts The ASA can take the consumer protection from unfair trading regulations 2008, when the marketing commutations that are misleading.

4 Harm and Offence ASA say that ads cannot cause harm or widespread offence such as shock tactics, unsafe practices and photosensitive epilepsy.

5 Children Rules that must be followed if the advert is directed at children. The rules consist of unsafe practices and unfair pressure such as pester power and sales promotions that are directed at children.

6 Privacy ASA says that marketers should not offensive anyone unless they have written permission

13 Food, food supplements and associated health or nutritional claims

ASA says that marketing communications should not encourage poor nutritional habits or unhealthy lifestyles at children or adults.

Mind Map

Coca-Cola

Colour:Bright colors to get

the customers attention

Audience:Repetitive adverts to tell the customer to buy the product

Colour:Adverts for example they

changed Santa to red, so when customers look at Santa thy will

want a coca cola

Fancy font to tell customers it for poor

people and rich people

Image:Cold drips of water dripping of the can suggests it cold and

refreshing

Slogan:“Open happiness” suggests

that it will open social groups and chance to make new

friends

Background:The where abouts of the adverts for example the beach suggests to the

customer it for a hot and humid day

Mind MapStrengths of using this method:• You can visually see what points you can develop on• easiest way to take hold of your thoughts and write them down

Weaknesses of using this method:• It takes time making the diagram

Did you like using this method? Why?• Yes because you can visually see what points you have and you can develop them.

However it does take time to construct the diagram.• Overall I do like using this method

Mood Board

Mood BoardStrengths of using this method:• Its quick and simple • Visually see what the product is about and their target market

Weaknesses of using this method:• You cant write any information about the pictures

Did you like using this method? Why?:• Yes because its quick and simple and you can visually see what the product is

about and their target market however there is no space for information about the pictures.

• Overall I do like using this method

Style Sheet

Style SheetStrengths of using this method:• To visually see the different styles of font • To visually see what colours match with the different styles of font

Weaknesses of using this method:• Takes time finding different styles of font• cant write any information about the font

Did you like using this method? Why?:• Yes because you can visually see the different styles of font to suit the ad how ever

it takes time finding the different styles of font• Overall I don’t like using this method

Layout Plan

Layout PlanStrengths of using this method:• Visually see what your poster is going look like, which is great because you can see on

what to improve on• Quick and simple

Weaknesses of using this method:• Not much space to fit all the pictures in• Cant write any useful information

Did you like using this method? Why?• Yes because you can visually see what your poster is going to look like, which is useful

because you can develop/improve on. Its quick and simple however there's not much space and you cant write any information.

• Overall I do think this method is great.

Brainstorm

Brainstorm• Strengths of using this method

– Good to visually see all the useful ideas and develop/improve them–

• Weaknesses of using this method– There is not much space for information and your information

could not make any sense and its time consuming • Did you like using this method? Why?• Yes because you can visually see all the useful ideas and

develop/improve them, however There is not much space for information and your information could not make any sense and its time consuming

Pitch

Special Effects:Pitch's Tempo Rhythm

Other:Unique Attention grabbing openerBack ground music

Slogans: “Ice cold sunshine” “Ice cold refreshments”“The cold crisp taste of coke”

Sounds:Opening the can Coke hitting ice People sound effects Jacks voice

Structure:At the start of the radio broadcast there will be a

can being opened and being poured into the glass where the listeners will be able to hear the fizz of

the coke, it will then fade to background music and then jack reads out the coca cola slogan

Informal Pitch• Strengths of using this method

– You can simply see the ideas in a organized way and get feedback on how to develop your work

• Weaknesses of using this method– Its time consuming to set the textbox's and information because

you have write it down and organize the textboxes • Did you like using this method? Why?• No because its time consuming to set the textboxes and information

because you have write it down and organize the textboxes, however You can simply see the ideas in a organized way and get feedback on how to develop your work

Initial Reaction

I am going to make a pixel based side scrolling game for coca-cola. It will be made on a 320 (H) by 480 (W) canvas. My initial reaction is to create a street fighter style fight between coco-cola and a other fizzy drink brand. Where in the pixel side scrolling game coca-cola wins the battle against the other brand, therefore promoting coca-cola as the victor and the better brand.

Initial Reaction• Strengths of using this method

– To visually see what information you have on making the advergame and then develop it to the finished product

• Weaknesses of using this method– It is hard to come up with ideas on the spot

• Did you like using this method? Why?• Yes because you can visually see what information you

have on the advergame and therefore you can later develop it to the finished product however it is hard to come up with ideas on the spot because you are just asked to make a plan about a coca-cola game

Sketches

Sketches• Strengths of using this method

– To visually see what you can develop and successfully see what creation you have made– To see the disadvantages and advantages of your product before you make it

• Weaknesses of using this method– Its time consuming because you have to individually colour in the pixels– you cant write on the sheet so in the future you wont remember the information on

the sheet• Did you like using this method? Why?Overall I don’t like this method because its time consuming because you have to individually colour each pixel, you cant write on the sheet so in the future you wont remember the information on the sheet, however you can visually see what you can develop and successfully see what creation you have made and also you can see the disadvantages and advantages of your product before you make it

Formal Proposal• Strengths of using this method

– The strengths of using this method is to visually see what work you are submitting – Another strength is you can you can take lessons from this for a later project

• Weaknesses of using this method– Its time consuming because you have to remember information from a later dater – Confusing on what to do because it didn’t give clear information for what to do

• Did you like using this method? Why?Overall I do not like using this method because Its time consuming because you have to remember information from a later dater and Confusing on what to do because it didn’t give clear information for what to do however The strengths of using this method is to visually see what work you are submitting and Another strength is you can you can take lessons from this for a later project.