jald design-le expensziv presentation
DESCRIPTION
Design PresentationTRANSCRIPT
![Page 1: JALD Design-Le Expensziv Presentation](https://reader033.vdocument.in/reader033/viewer/2022061112/54569d8caf79590d0d8b5cd5/html5/thumbnails/1.jpg)
Le ExpenszivWebsite Design
![Page 2: JALD Design-Le Expensziv Presentation](https://reader033.vdocument.in/reader033/viewer/2022061112/54569d8caf79590d0d8b5cd5/html5/thumbnails/2.jpg)
Goals for Le Expensziv Website
• Provide customers with the hours, features, location, special events, and general information about the restaurant.
• Attract new customers and generate 20% new business volume for 2011 and beyond.
• Present a trendy, hip image of the restaurant and meeting-place bar.
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Audience
• Young urban professionals and recent college graduates, both male and female that range in age from their mid-twenties to early thirties.
• Clients are striking out on their own in the big city and want to be seen in an upscale restaurant in a trendy neighborhood.
• The target audience is upper middle class and primarily single, looking to Le Expensziv as a place to meet people.
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Competition: Alineawww.alinea-restaurant.com
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Alinea: Analysis
Strengths: • Interesting layout. While the grayscale is a bit dull, it does
provide for a nice contrast when the color photos are shown.
• Interesting use of images- Image are appealing and provide a good example of the restaurant’s desired and mood. The images set it apart and make the site memorable.
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Alinea: Analysis
Weaknesses: • Navigation. The random bubbles offer the viewer no
indication that they are navigation links to the rest of the site.
• Accessibility. No use of the title or alt tags to identify the navigation.
• Images. Most of the alt tags are left blank. The site is too
image dependent for visitors using site reader accessibility software.
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Competition: Epic
www.epicrestaurantchicago.com
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Epic: Analysis
Strengths: • Main navigation links are clearly and consistently labeled.
Navigation and footer links are clearly labeled with appropriate page titles and are consistent across the site.
• Use of different colors in page backgrounds/text is
limited.The site has a clean crisp feel because the of the limited palette. Color and contrast are consistent.
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Epic: Analysis
Weaknesses: • Balance of text/graphics/white space. Too much space is
given to logo and graphics, which crowds the text.
• The media files enhance rather than distract . The Flash files distract from the text and main message. The same file is used on many pages, and restarts on each page with an unappealing redundancy.
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Competition: Blackbird
www.blackbirdrestaurant.com
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Blackbird: Analysis
Strengths • Consistency of Navigation. The site maintains a very
consistent navigation. The navigation is easily used, with drop down sub menus.
• Appealing to Target Audience. The site uses a limited color scheme along with very large background images to produce a stylish and contemporary feel, appealing to a high-end market.
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Blackbird: Analysis
Weakness • Accessibility. Flash content seems to be used for a good deal
of the content, making it poorly accessible for those with vision impairment.
• Color has good contrast with associated text. The site suffers some legibility problems. The bright orange is not legible when run over the large background food images.
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The Design
Based on the information discovered during the research phase, JALD Design has created a design to meet the client stated goals of providing information, attracting new customers and projecting a brand image of contemporary dining and entertainment.
The design is trendy and modern, reflecting the architecture of the restaurant, as well as it’s French comfort-food with a twist.
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Color Scheme
Steel Gray, Red, and White.
• Steel gray provides a solid and dark background, as well as fitting the restaurant's theme of industrialism and modernity.
• White contrasts against the darker background, to draw attention.
• Red provides for a splash of color and encourages appetite.
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Format
Jello
• Considering the target audience, it is likely that the intended viewers will own monitors with the average screen resolution of 1024x768.
• In the event of a smaller resolution, the format is flexible so the site is still viewable.
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Imagery
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Fonts
• Caviar Dreams (News, Links, etc) and Anna ITC TT (Logo). Both were chosen because they look modern and fit the desired theme of the restaurant.
• Verdana will be the secondary choice, due to its availability, Browser default sans serif will be the final option.
• Sans serif fonts were chosen for legibility on screen.
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Accessibility
• To be accessible to all potential customers, Le Expensziv’s website will be built with HTML.
• While the site will be image heavy, title tags and descriptions will be utilized to provide for those who may not be able to access them.
• The site will follow accessibility best practices.
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Copy
• Copy is written to be search engine optimized and provide maximum exposure for the restaurant.
• The home page includes informative text regarding hours and time but also includes up-to-date news items to keep page ranking high.
• Navigation and heads are also written to aid in SEO.
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www.le-expensziv.com