james commander brand identity 12122010
DESCRIPTION
Brand Identity Assignment; Full Sail Master's Program; Brand Development Course; 12-12-2010TRANSCRIPT
- 1. Brand Identity James Commander Full Sail University Master Program December 12, 2010
- 2. BRAND NAME
- MO Amper has over 15 years of public, business and federal copyright use within the name The MO Amper Sounds and The MO Amper, LLC.
- The public and legal name usage,
- direct and subtle meanings within the name
- use in promotion, marketing, branding and company mantra/mission.
- 3. BRAND NAME
- only one name involving computer technology that was similar according to USPTO.
- Suggestive because it speaks indirectly about some benefits, advantages and product traits.
- 4. BRAND LOGOS
- The shape lends itself to being bendable for graphic animations and advertisements, and, the colors can be changed according to moods or message needs.
- Effective as memorable, simple; plus, clearly states products and company mission.
- Best suited based on the categories presented.
- Reflects the quality and types of products we have.
- 5. BRAND LOGOS
- SIMPLE (although too wordy)
- LOGO (although not clear)
- 6. BRAND LOGOS
- STYLE: The bold letters symbolize GRAND in improvement, quality and style.
- COLORS: Black and white; yet, interchangeable depending on moods.
- 7. BRAND IDENTITY
- Company Vision: Providing great products, quality music and sense of improved lifestyle.
- Believe in creating and providing the best quality of music, dependable products (CDs, mobile phones, etc.), and improving customers lifestyles.
- HOW: Tie-in great music with product endorsements, placements, and forms of lifestyle (business, family, clubbing, etc.).
- 8. BRAND IDENTITY
- MISSION STATEMENT: Provide a unique, benefits-based mission statement that reflects the concepts learned in this course.
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- 9. BRAND IDENTITY
- TAGLINE : More music. More mobile. More lifestyle:
- 10. BRAND IDENTITY
- TAGLINE : Speaks about greater quality and quantity of music. Better variety and quality of mobile phones; and, an enrichment of personal lifestyle choices.
- Slightly imperative and provocative.
- Reinforces why our brand provides MO AMPER or grander products & services.
- Speaks of HOW customers will benefit from our product.
- 11. Thank you
- www.moamper.com
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