james Сrabb, emea director of sales, bee7
TRANSCRIPT
Insights to boost retention and monetization
Not heard of us yet?
2.8 billion downloads
250 MAU
In just 5 years
We are Bee7
Retention
Cross promotio
n
Rewarded
gameplay
Rewarded Engageme
ntMonetizati
on
It’s raining apps
The average mobile game costs
$25,000 and generates $5,250 –
a shortfall of $19,750*
300,000 GAMES ON GOOGLE PLAY
*Jon Hare Mobile Games Forum 2015
What we’ve learnt
Get your game design and
gameplay right first
What we’ve learnt
Don’t force it
Let players control discovery
What we’ve learnt
Reward game play and re-engagement
Proven retention
Rewards game play andre-engagement in new and original game
1.
2.
3.
4.
What we are seeing work
View
Get rewardedReturn
Discover
The Bee7 Network
How does our typical user engage?
Downloads a new game weekly
How does our typical user engage?
Views Bee7 native game wall 1.5 times a day
80% of users view the game wall to discover new titles within the first 5 days
Interaction with Bee7 Gamewall
Interaction with Bee7 Gamewall
50 per cent retention from Day 7 to Day
21
Example of a highly effective integration
Optimal ways to access the game
wall
A closer look at Russia, Eastern Europe and USA
What days do they play?
Russia, US, Eastern Europe
Weekday gameplay compared
2pm
4pm
8pm
9pm
10pm
10am8am
12am
7pm
Russia, US, Eastern Europe
Weekend gameplay compared
9am
12am
7pm
8pm
9pm
10pm
Sunday 8pm
is when the most players are
playing!
Russia, US, Eastern Europe
Russia vs Eastern Europe vs USA Game play hours
(May 2015)
RUSSIA
4907hrs
USA
EASTERN EUROPE
1767.5hrs
2588hrs
per 1000Kconversions
per 1000Kconversions
per 1000Kconversions
Interaction with gamewall in a day
Country Number of visits to the game wall (percentage)
Russia X 1 X 2 X 3
US X 1 X 2 X 3
Eastern Europe (average)
X 1 X 2 X 3
12%19.5 %
23% 20%12.5
%
17.5%
19%12%
17%
Top 3 played games Panda
Pop
Candy Crush Soda
Cookie Jam
Family Farm Seaside
My Talking Angela
Cookie Jam
My Talking Angela
Clash of Kings
Talking Tom
USA RUSSIA E. EUROPE
Users in control of relevant discovery content are more likely to want to remain in your game
Conclusion
They love being rewarded and will come back for more
Conclusions
Conclusions
Offer engaging content supported by a seamless monetization and retention strategy
