james crabb, outfit 7 & bee7
TRANSCRIPT
Boosting LTV: The Outfit7 Way
Not heard of us yet?
Solution helped gain
3.2 billion downloads for
in just over 5 years
We are Bee7
Retention
Cross promotion
Rewarded gameplay
Rewardedvideo
Re-engagement
Bee7 by Outfit7
• Minigames in Talking Tom (Gamewall)• Cross promoting own apps
Legal Disclaimer: Any and all app-related icons or other trademarks appearing herein are the property of their respective owners. The icons were taken from the app stores and are included solely for the purposes of illustration without implying any existing commercial relations between third parties and Bee7.
Bee7 by Outfit7
• Minigames in Talking Tom (Gamewall)• Cross promoting own apps• 3rd Party app promotions• Rewarded gameplay loop• Rewarded Video• Bee7 Re-engagement
How it works?
Be part of the game mechanics & don’t interrupt
gameplay
Go Native!
Rewarded Video
View
Get rewardedReturn
Discover
Proven retention
Rewards game play andboosts retention in the new and original game
Retain more, acquire less• UA prices fluctuate greatly
• Unpredictable user quality when acquiring.
• Positive ROI on acquired users is harder to achieve
Re-engagement
Authentic engagement is key
• Completely un-intrusive and perfectly timed
• Users are being rewarded for playing their favorite game..
• ..creating a positive connection between new favourite game and the re-engaged game.
Re-engagement
Conclusion
• Un-intrusiveness• Relevancy of promotions• Identification of departing users • Authentic re-engagement
…leads to increased retention which in turn
provides a significant boost in LTV!
Thank you!*Contact me for info on becoming a
Bee7 Re-engagement launch partner.
[email protected]@bee7mobile
www.bee7.com