james towers' presentation at entertainment marketing 2016
TRANSCRIPT
Engaging Reality
How AR & VR Will Drive True Consumer Connection
@jtowers1983Jamestowers.com16Kagency.com
Content marketing on steroids
Marketers will build experience campaigns
Audience emersion
Virtual touch points in the sales funnel
There is a content gap currently
AR or VR? Think about practicality reach & experience
How will you drive true consumer connection?
Lower cost to entry than most think