the walt disney company the entertainment king james ambrose courtney hamm brandy o’neal joseph...
TRANSCRIPT
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The Walt Disney Company
The Entertainment KingJames AmbroseCourtney HammBrandy O’NealJoseph Rendon
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Disney Timeline 1923-Disney Brothers
Cartoon Studio 1927-”Oswald the
Lucky Rabbit” 1928-loses contract for
Oswald the Lucky Rabbit 1928-Steamboat Willie
Premiers
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Steamboat Willie
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Disney Timeline 1937-Snow White and the
Seven Dwarfs 1940-IPO 1950-First Live-Action film
& television debut 1955-Disneyland 1966-Death of Walt
Disney 1971-Walt Disney World
Opens
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Disney Timeline 1982-EPCOT Center opens 1983-Tokyo Disneyland
opens 1984-Michael Eisner and
Frank Wells
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Disney’s Success Creation of new
characters Looking to the future Walt Disney’s Vision
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Disney Timeline 1987-First Disney Store 1988-Who Framed Roger
Rabbit 1989-Disney-MGM Studios
Theme Park 1992-Euro Disney
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Disney Timeline 1992-Best Picture
Nomination 1994-Frank Wells dies 1995-purchase of ABC TV 1998-Animal Kingdom 1998-First Cruise Ship
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Issues Revitalization of TV and
Movies Coordination among
businesses Expanding into new
businesses, regions, and audiences
Maximizing Theme Park Profitability
Tokyo Disneyland
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Revitalization of TV and Movies Network Television
Programming Increased movie production Animation Department
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Coordination Among Businesses Promotional Campaigns Internal Transfer Prices Conflict Resolution Corporate Marketing Function
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Expanding into new businesses, regions, and audiences Retail-as-entertainment Euro Disney Full Length Animated Features
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Maximizing Theme Park Profitability Walt Disney World Tokyo Disneyland Euro Disney Disney America
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Michael Eisner’s Effect Revitalizing TV and
Movies Theme Parks New Businesses
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Disney’s Diversification Vertical Geographic Product Effects of Diversification
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Disney’s Stock Price HistoryAdj. Close*
05
1015202530354045
1/2
/19
62
1/2
/19
66
1/2
/19
70
1/2
/19
74
1/2
/19
78
1/2
/19
82
1/2
/19
86
1/2
/19
90
1/2
/19
94
1/2
/19
98
1/2
/20
02
1/2
/20
06
Date
Price
Adj. Close*
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Conclusion
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QuestionsandComments