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    Table of Contents Pages

    Preface i

    Acknowledgement ii

    Introduction iii

    Tables

    Figures v

    Chapter 1

    Project Summary

    Name of the Enterprise 1

    Location 2

    Descriptive definition of the Project 3

    Projects Long Range Objectives

    5

    Feasibility Criteria 6

    Highlights of the Project 7

    Chapter 2

    Market Study

    Name of the Product 11

    Composition and attributes of eggs 11

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    Other Uses of the Product 17

    Major Users of the Product 20

    Historical Demand 21

    Historical Supply 22

    Demand and Supply Analysis 23

    Market Share 23

    Historical Price 24

    Marketing Costs 25

    Marketing for Eggs 28

    Chapter 3

    Technical Study

    The Product

    31

    Quality Maintenance 32

    Factors affecting egg production 35

    Egg Production Cycle 40

    Production Planning 42

    Equipments 47

    Farm Lay-out 49

    Production Costs 52

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    Storage of Eggs 55

    Transport of Eggs 56

    Chapter 4

    Financial Study

    Major Assumptions

    57

    Income Statement 61

    Projected Income Statement 62

    Cash flow Statement 63

    Projected Cash Flow Statement 64

    Balance Sheet 65

    Projected Balance Sheet 67

    Financial Ratio Analysis 68

    Chapter 5

    Socio - Economic Study 73

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    Chapter 6

    Management Study

    Management of the Layer Farm 74

    Flock Care and Management 79

    Sanitation and Waste Management 81

    Form of Ownership 82

    Tables

    Table I - Historical Demand

    Table II - Projected Demand

    Table III - Historical Supply

    Table IV - Projected Supply

    Table V - Unsatisfied Demand

    Table VI - Market Share

    Table VII - Historical Price per Tray

    Table VIII - Marketing Costs

    Table IX - Total Cost for a Production Cycle

    Table XI - Temperature and its effects on egg production

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    Table XII Sizes and Mass of Eggs

    Table XIII -Production schedule

    Table XIV - Production planning

    Table XV - Farm Equipments and Costs

    Table XVI - Materials Needed for Farm Construction

    Table XVII - Expenses for rearing

    Table XVIII - Costs for a production cycle 1st year

    Table XIX - Production Assumption

    Table XX - Expense Assumption

    Table XXI - Revenue Assumptions

    Table XXII - Income and Costs for a production cycle 1st year

    Figures

    Figure 1 - Egg Composition

    Figure 2 - Direct marketing

    Figure 3 - Lighting schedule

    Figure 4 - Egg weight increase according to age of layer

    Figure 5 - Percentage of productive laying flock over a periodof time

    Figure 6 - Number of eggs produced over a period of time

    Figure 7 - Floor Plan

    Figure 8 - Front Face of the Farm

    Figure 9 - Cage Size

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    Chapter 1Project Summary

    A. NAME OF THE ENTERPRISE

    Jamz Supreme Eggs is owned by Mr. Jeffrey D. Janeo. The name

    of the business was derived from the name of the owner and his long

    time partner Mae Ann P. Bahinting. J stands for Jeffrey, a is and,

    and m is Mae Ann. Letter z is just an additional letter to make it

    more unique.

    Supreme in the sense that the business aims to be well known

    to their costumers defeat its competitors by producing quality products

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    and maintain its supremacy to them. The owner is optimistic to be

    successful in this chicken laying industry.

    B. LOCATION

    The location of the business is located at Purok #3, Brgy. San

    Jose, Sto. Tomas, Davao Del Norte. It is in the backyard of the owner. It

    is also located four kilometers away from the public market. The

    location of the farm also is located far from the residence of the place

    to avoid bad smell of the chickens waste. Water and electricity is also

    available in the area which are very important in the operation.

    In terms of transportation, the business firm can use the farm to

    market road which is the project of the government. The said road

    project is from the business firms location going to Fd. Rd. #5, Sto.

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    Tomas, Davao Del Norte. The road is conducive in delivering the

    products and can ensure that there will be no cracked eggs delivered.

    The farm is also located in an isolated place that will minimize the risk

    of disease.

    C. DESCRIPTIVE DEFINITION OF THE PROJECT

    1. Related national programs

    Jamz Supreme Eggs is in line with the Department of Agriculture

    program, the poultry, piggery, duck raising and fruit and vegetable

    farming activity. The said government agency are encouraging

    entrepreneurs to engage into agricultural business and giving them

    tips and effective strategy on how to manage it in a proper way. It is

    also in line with the Philippines Agricultural Training Institute

    abbreviated as ATI, is an agency of the Philippine government under

    the Department of Agriculture responsible for training agricultural

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    extension workers and their clientele; conducting multi-level training

    programs to promote and accelerate rural development; and ensuring

    that research results are communicated to the farmers through

    appropriate training and extension activities. The ATI is ISO 9001:2000

    certified.

    2. Affinity to the regional or sectoral studies

    Jamz Supreme Eggs helps many sectors in the region or in any

    other sectors which droves gain to them including wholesaling and

    retailing of the product. Like the department stores, sari-sari stores,

    and restaurants. The business firm is assuring that all the laying

    chickens are healthy and disease free, in such a way all sectors in the

    community will continue to patronize the product because they were

    sure that it has a good quality.

    3. Project Potential and Proponent

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    utility workers added to help unemployed citizen in the community.

    And to help the economy in the sense that the tax will raise if the

    project will be bigger. Jamz Supreme Eggs aims to operate not just in

    Sto. Tomas but in the whole Mindanao, the firm also aims to engage

    into other farming activities like broiler raising, duck raising and goat

    raising.

    Channel business profits to help fund other community facilities,

    such as schools or churches. Improve environmental, agricultural, and

    business awareness and understanding in the area.

    E. FEASIBILITY CRITERIA

    Technological

    Technological feasibility measures the practicality of a specific

    technical solution to the problem. It is also a measure of the availability

    of technical resources and expertise.

    Operational

    Operational feasibility is a measure of how well the project will

    work in the organization. How the management address the

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    operations strength and weaknesses. To make the operation at speed,

    accessibility to the location is also important.

    Economic

    Economic feasibility is a measure of how cost effective the

    proposed project will be. This is often called a cost-benefit analysis.

    Benefits can usually be estimated during request analysis.

    Schedule

    Schedule feasibility is a measure of the ability of the project to

    meet proposed deadlines. Deadlines may be mandatory or desirable.

    Mandatory deadlines are often imposed when the government passes

    a new law or changes an existing regulation.

    F. HIGHLIGHTS OF THE PROJECT

    1. History

    The owner of the business choose to establish poultry egg

    production an agricultural business because he noticed that there is no

    such business established in his hometown Sto. Tomas, Davao Del

    Norte. There is a poultry egg production in Bobongon, Sto. Tomas,

    Davao del Norte owned by the Department of Agriculture by

    Municipality of Sto. Tomas but it was not developed by the said

    institution and its not that big. The purpose of the business is

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    commonly to earn profit and to help the people in the community by

    providing job to several unemployed people. That is how the project

    comes about.

    Jamz Supreme Eggs produces quality eggs that are essential for

    the daily needs and consumption of the people in the society. The

    owner will do his best to maintain the supremacy of his product to his

    competitors.

    2. Project timetable and status

    Description of activities Timeframe1. Acquisition of chicken coopequipments.

    2 days

    2. Construction chicken coop. 1 week

    3. Registration of the business beforestart up:

    a. Registration of business name withthe Department of Trade andIndustry

    b. Application of Mayors Permit:

    5 days

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    1. Municipal License2. Ecological Solid Waste

    Management Permit3. Sanitation Permit

    d. Bureau of Fire Protection Permit

    4. Purchase Day-old chicks 1 day

    5. Start of the Operations 1 week after the completion of

    aboves activity

    Layer starts giving eggs at the age of 15 to 20 weeks. The

    operation is recommended to start in the month of February or March.

    The layer is ready to lay eggs in July/August.

    3. Nature of the Industry

    Chicken egg production in the Philippines is a minor industry

    compared to the broiler production sector that takes center stage in

    the Philippine chicken trade. But the chicken layer sector had the most

    growth between 2001 and 2002 because of the increase of chicken

    layers in the country.

    In 2002 alone, chicken egg production contributed 3% of the

    total value of agriculture in the Philippines.

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    Egg production is the most progressive animal enterprises in the

    Philippines today. The poultry industry in fact began as a backyard

    enterprise but has shifted to the formation of very large integrated

    contract farming operations.

    The growth of tile poultry industry in the Philippines has indeed

    been impressive but its problems including inefficient management

    and the prevalence of many destructive poultry diseases and parasites

    cannot be ignored.

    With the current socio-economic problems in the country, the

    chicken egg is one of the cheapest food products that are vastly

    available in the market. The chicken egg is also considered as one of

    the most complete food sources with high nutritional value. Chicken

    egg production in the Philippines mainly serves the domestic market.

    4. Mode of financing

    The capital of the business will be come from the owners equity.

    5. Investment Cost

    Costs Pesos

    Chicks (125x50) 6,250

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    Feeds 10,500

    Housing 10,651

    Vaccinations 2,000

    Equipment 1,300

    Total costs 30,701

    Chapter 2Market Study

    A. Product Description

    1. Name of the Product

    The chicken egg is most correctly named as Gallus gallus

    domesticus. Gallus gallus is the wild form. The nameGallus domesticus

    is also used.

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    A. Composition and attributes of eggs

    An egg consists of shell, membrane, albumen or white and yolk.

    The shell. The shell of an egg has a rigid yet porous structure. The

    porous shell has great resistance to the entry of micro-organisms when

    kept dry and considerable resistance to the loss of moisture by

    evaporation. The color of the shell, which may be white or brown

    depending on the breed of the laying chicken, does not affect quality,

    flavor, cooking characteristics, nutritional value or shell thickness.

    Shell membrane. Inside the shell there are two membranes. The

    outer membrane is attached to the shell; the inner membrane is

    attached to the albumen or egg white. These two membranes provide

    a protective barrier against bacterial penetration.

    Air space. An air space or air cell is a pocket of air usually found at

    the large end of the egg interior between the outer membrane and the

    inner membrane. This air cell is created by the contraction of the inner

    contents while the egg cools and by the evaporation of moisture after

    the egg has been laid. The air cell increases in size as time passes.

    Figure 1 Egg composition

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    Source: American Egg Board, www.aeg.org

    Egg albumen or white. The albumen of the egg is composed of the

    outer thin albumen and the inner firm or thick albumen. The outer thin

    albumen spreads around the inner firm albumen. The inner firm

    albumen in high quality eggs stands higher and spreads less than the

    outer thin albumen.

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    White fibrous strips. These are twisted, cord-like strands of egg

    white, known as chalazae, which hold the yolk in position. Prominent

    thick chalazae indicate high quality and freshness.

    Yolk. The yolk is almost spherical and is surrounded by a colorless

    membrane. The color of the yolk varies with the type of feed given to

    the laying hen. If the laying hen is fed on maize, for example, the yolk

    will become a bright yellow. The color of the yolk does not affect the

    nutritional content.

    The components of an egg weighing 60 grams are made up as follows:

    yolk (29%) - 17.4 g

    white (61.5%) - 36.9 g

    shell (9.5%) - 5.6 g

    B. Nutritional value

    Eggs are a good source of high quality protein. They provide

    important sources of iron, vitamins and phosphorus. As a nutritional

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    source of vitamin D, eggs rank second only to fish liver oils. Eggs are

    low in calcium, which is discarded in the shell, and contain very little

    vitamin C.

    Eggs provide a unique and well-balanced source of nutrients for

    persons of all ages. Hard-cooked egg yolks are of great nutritional

    value as a major supplementary source of iron for infants. When

    children reach one year of age they may also be given egg whites.

    Eggs contain significant nutritional value, which is essential during

    rapid body growth, and therefore are excellent food for young children

    and teenagers.

    Low caloric value, ease of digestibility and high nutrient content

    make eggs valuable in many therapeutic diets for adults. During

    convalescence, when bland diets may be required, eggs provide a

    good nutritious diet. For older people, whose caloric needs are lower,

    eggs are an easy, inexpensive and nutritious food to prepare and eat.

    Availability, modest cost, ease of preparation, popular taste

    appeal and low caloric value give eggs a primary advantage for human

    nutritional needs.

    C. Shell quality: texture, color, shape and condition

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    The ideal shape of an egg as established by tradition and by

    practical considerations.

    Shell quality characteristics that must be considered are as follows:

    cleanliness

    soundness (unbroken)

    smoothness

    shape

    The two most desirable shell qualities, cleanliness and

    soundness, are largely controlled by the production and handling of

    eggs. Eggs with shell defects should be removed from eggs destined to

    the retail trade. Clearly, consumers have adverse reactions to cracked

    or dirty eggs. Even if the cracks in an egg are only visible when

    candling, the micro-cracks may have serious consequences on quality.

    These eggs may be sold locally and possibly only a few hours after lay.

    When the membrane is broken as well as the shell, the contents

    of the eggs can leak, and therefore the only practicable market outlet

    is sale as egg pulp. If the eggs are dirty, for example, with blood or

    feces, consumers will react unfavorably to them.

    Although shell color is no indication of quality, consumers in

    some markets may prefer white eggs or brown eggs. In such

    circumstances, it is advisable to sort eggs by shell color.

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    D. Yolk and albumen quality

    In quality eggs the yolk should be round, firm and stand up well,

    and be yellow in color.

    There is often prejudice against very pale or deeply colored

    yolks, however, there are some exceptions. In some Italian markets,

    for example, red yolks are a strong selling point. The yolk should have

    a pleasant, mild egg odor and flavor and should be surrounded by a

    large amount of upstanding thick white with only a small amount of

    thin white. The egg white should have the normal slightly green-yellow

    color, though it may be slightly cloudy in appearance.

    Consumers are generally very critical of any abnormal conditions in

    the egg yolk and white. Factors that may cause loss of quality are as

    follows:

    natural factors

    temperature

    humidity

    time

    handling

    storage

    tainting

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    2. OtherUses of the Product

    A. Egg for the Face:

    Egg can reduce the puffiness under the eye. Apply thin film

    under the eye and allow to remain for 10-15mins.

    Egg white mask can make the pores appear almost invisible right

    away. Just apply the Egg white to a clean damp face and make it

    stay for 10 min (sensitive and dry skin) and 20 minutes (normal

    to oily skin).

    Egg mask can make the skin tighter and firmer.

    Egg yolk mask is ideal for those with sensitive and dry skin. Egg

    yolk is rich in vitamin A that is a strong anti-wrinkle vitamin.

    Egg mask is ideal for irritated skin, because it contains amino

    acids that help nourish skin cells to reduce inflammation.

    B. Restore Radiance to Stress and Damaged Hair.

    Excessive exposure in the sun, pollution and chlorine from the

    swimming pool can wreak havoc on your hair. To revive dry and

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    damaged hair, combine 1 egg yolk, 1 tbsp of olive oil and 1 cup

    of water. Apply to damp hair from roots to tips and let sit for 5

    minutes and then rinse with cool water. The yolk is rich in fatty

    acids and when applied to dry hair will make it shiny for up to a

    week. This concoction will also fortify hair with healing vitamin A,

    E and D to combat future damage.

    C. Egg white can keep the piecrust from getting soggy.

    Fruits are often used as filling on pie recipes, but the juice from

    fruits can make the crust soggy instead of flaky. To get a perfect

    crust every time, using a pastry brush, coat the bottom of a

    prebaked crust with 1 egg white. Let it sit for 2 minutes before

    adding the filling, then bake as usual. Egg whites contains

    Albumins a protein compound that form waterproof barrier that

    prevents fruit juices from penetrating the piecrust.

    D. Egg can make your plant stronger.

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    To keep indoor and outdoor plants healthy, crush leftover

    eggshells and sprinkle over the soil. The nutrients-rich shells add

    the dirt with calcium, a mineral that plants use to build the new

    cell walls and membranes required for growth. The shells' sharp

    edges scrape the soft bellies of outdoor pests like snails and

    slugs, preventing them from snacking on the plants' leaves.

    Beaten egg is also applied to leaves of indoor plants to make it

    strong and shiny.

    E. Restore the shine of your old leather

    To restore the shine of your old and worn out leather, separate

    the whites of 2 eggs into a bowl. Then use a dry cloth to apply

    the whites to the leather in a circular motion. The proteins in the

    egg whites moisturize the material to give it a like-new shape

    and shine.

    F. Egg white can be use as temporarily plug when a carradiator leak.

    If there is a minor radiator leak and there is not time for you to

    bring the car to the mechanic. It happens, the radiator springs

    minor leak midweek when there's no time to get the car to the

    shop. To keep the vehicle running until the drip can be fixed,

    pour 1 egg white into the radiator (through the same opening the

    coolant goes into) immediately after turning off the car. The heat

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    from the engine quickly cooks the egg, and the solid particles

    sink into any holes, blocking the leak temporarily.

    G. Egg white can be use as an alternative to Glue to bind lightmaterials like paper.

    To do these just separate an egg white into a bowl, then use a

    paintbrush to apply egg white in light material that needs to be

    binded. The proteins in the egg white clump together to bind

    pieces.

    3. Major Users of the Product

    Major users of the product are local bakeries, restaurants,

    cafeterias, groceries, or sari-sari store, higher income families and

    even lower income families and other regular users. The product also is

    fit to all ages.

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    4. Historical Demand

    The data gathered for the total number of household population

    is from the Municipal Planning Development Office, Sto. Tomas Davao

    Del Norte. According to them the population increases 1.92% every

    year.

    Table I Historical Demand

    Source of population: MPDO Sto. Tomas

    Table II Projected Demand

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    Year Population(Household

    )

    Estimated % of

    thepopulatio

    n

    No. ofconsumer

    (household)

    Frequencyof used

    eggs/month

    MonthlyDemand

    No. ofMonth a

    year

    AnnuaDeman

    2007 65,122 40% 26,049 30 781,470 12 9,377,6

    2008 66,372 43% 28,540 35 998,899 12 11,986,3

    2009 67,646 45% 30,441 40 1,217,628

    12 14,611,6

    Year Projected Demand

    1 14,903,587

    2 15,201,658

    3 15,505,691

    4 15,815,804

    5 16,132,120

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    Based on the historical demand data, the projected demand for

    eggs will increase to 0.02 percent (see Table II for the computation).

    5. Historical Supply

    The Competitors of Jamz Supreme Eggs are the Jewms Eggs from

    Panacan, Davao City, D.A Bobongon, Sto. Tomas Davao Del Norte and

    Mahayag Farms also from Davao City. They are the main supplier of

    eggs in Sto. Tomas public market. The proponent does not know what

    is the exact capacity of the suppliers except in Bobongon farm. The

    proponent makes some estimated capacity of the supplier based on

    the opinion of the wholesalers and retailers because they could not

    give detailed information.

    Table III Historical Supply

    Existing Suppliers 2007 2008 2009

    DA, Bobongon 300,000 250,000 230,000

    Mahayag Farms 1,500,000

    1,700,000

    1,800,000

    Jewms Eggs 1,200,000

    1,500,000

    1,600,000

    Total 3,000,000

    3,450,000

    3,630,000

    Table IV Projected Supply

    Year Projected Supply

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    1 3,884,100

    2 4,155,987

    3 4,446,906

    4 4,758,189

    5 5,091,268Based on the historical supply data, the projected supply

    increase in eggs and able to use 0.07 percent in the projected supply,

    (see Table IV for the computation).

    6. Demand and Supply Analysis

    PROJECTED DEMAND AND SUPPLY ANALYSIS

    Table V Unsatisfied Demand

    Year TotalProjectedDemand

    TotalProjected

    Supply

    UnsatisfiedDemand

    1 14,903,587 3,884,100 11,019,487

    2 15,201,658 4,155,987 11,045,671

    3 15,505,691 4,446,906 11,058,785

    4 15,815,804 4,758,189 11,057,615

    5 16,132,120 5,091,268 11,040,852

    7. Market Share

    The market share is computed based on the capacity of the firmto supply.

    Table VI Market Share

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    8. Historical Price

    History of the Price

    Table VII Historical Price per Tray

    PRICING

    Usually market demand and supply determine egg prices. It is

    important to ascertain market prices for eggs and the price trends over

    a one-year period. Once market prices are known, we will be able to

    calculate if that price or prices in a market or various markets will

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    UnsatisfiedDemand

    ProposedProduction Volume

    per year

    Market Share%

    11,019,487 36,000 .003

    11,045,671 39,600 .00411,058,785 43,560 .004

    11,057,615 47,916 .004

    11,040,852 52,708 .005

    Year Small Medium Large Extra

    Large

    Jumbo

    2007 120 130 137 147 157

    2008 123 133 140 153 163

    2009 127 136 145 156 168

    2010 130 140 149 160 172

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    cover their costs and give them a sufficient profit. It must be

    remembered that prices change and that pricing information must be

    up to date when calculating possible profits.

    In pricing we must calculate both production costs and marketingcosts.

    9. Production costs

    Refer to Chapter 3 for a detailed description of production costs.

    10. Marketing costs

    Marketing costs will vary according to the method of marketing

    chosen. The main operating expenses for marketing include:

    packaging and storage;

    handling;

    transport;

    product losses;

    unexpected costs.

    A. Packaging and storage costs. Costs for packaging include the

    materials used for packaging, which may vary from a simple basket to

    a carton made of plastic, tie back and labeling. The cost of storing the

    eggs must also be considered.

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    B. Handling costs. The cost of packaging the eggs, putting them into

    storage, loading them for transport and unloading them at their

    destination must all be calculated as handling costs. Each individual

    handling cost may not amount to much; however, the sum total of all

    such handling costs can be significant.

    C. Transport costs. Costs for transport will vary according to the

    method of transport used and the distance covered.

    D. Product losses. Product can be lost during the marketing period.

    There are two types of losses - quality and quantity. Eggs exposed to

    heat with consequent deterioration are an example of quality loss.

    Breakage of eggs during transport on a bumpy road is an example of

    quantity loss.

    E. Fees, taxes and unofficial payments. It may be that set fees

    have to be paid, for example, to a local authority for the use of a

    market stall. Taxes will have to be paid and, in some situations, bribes

    may be required to pass a roadblock or to access determined markets.

    These are all costs that must be considered.

    F. Unexpected costs. It is always important to calculate expenses for

    unexpected events that may raise costs. For example, it could happen

    that a road is closed and this may result in a longer distance to be

    covered to consign eggs. This will raise costs.

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    Table VIII - Marketing Costs

    Costs Pesos

    Packaging/storage 500

    Handling 1,040

    Transport 1,040

    Product losses 100

    Fees, taxes, unofficial payment 220

    Unexpected costs 100

    Total costs 3,000

    Table IX - Total Cost for a Production Cycle

    Production costs PESOS

    Rearing Expense 19,297

    Houses 400

    Equipment 200

    Feed 77,027

    Labor 6,000

    Vaccinations 4,800

    Mortality 600

    Various expenses 3,600

    Total production costs 111,624

    Marketing costs

    Packaging/storage 500

    Handling 1,000

    Transport 1,000

    Product losses 100

    Fees, taxes, unofficial payment 220

    Unexpected costs 100

    Total marketing costs 2,920

    Total costs 114,544

    Price per eggs 5.00

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    Less: Cost of production and Marketing 3.15

    Net Profit per eggs 1.85

    Formula:

    Total Costs/no. of days operated/no. of chicken = cost of

    production and marketing

    114,544/364 days/100 Chickens = P 3.15

    11. Marketing for Eggs

    The greater the distance between producer and consumer, the

    more complex is the marketing organization required to ensure that

    eggs reach consumers in the form, place and time desired. The owner

    chooses the direct marketing.

    Direct marketing includes the following methods of selling:

    sales from the farm (farm gate);

    door-to-door sales;

    sales to local retail shops.

    Figure 2 - Direct marketing

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    DIRECT MARKETING

    Egg producers who are situated a short distance from consumers

    may be able to practice direct marketing.

    There are four main ways to carry out direct marketing.

    Sales from the farm

    Producers may be able to sell eggs directly from the farm (farm

    gate). This, however, will depend on whether consumers are able and

    willing to go to the producers facilities. The main advantage of farm-

    gate selling is that the producer may be able to obtain a market price

    for eggs without incurring marketing costs. The main advantage for the

    consumers is that eggs will be fresh with little or no quality loss.

    Door-to-door sales/street hawking

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    Door to DoorFarm Gate Retail Shop

    Consumers

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    Some consumers prefer that eggs be brought directly to their

    door. This means that the producer must spend time on marketing;

    however, consumers may appreciate the service and be willing to pay

    a good price. Furthermore, the producer can take orders directly from

    consumers and carry only what he/she is assured will be bought.

    Sales to local retail shops

    Producers can also sell directly to local retail shops. This requires

    some sort of agreement between the two parties regarding constant

    supply, quality and payment methods.

    In some cases it may be possible for producers to sell directly to

    institutional consumers such as hotels, restaurants, schools and

    hospitals. This type of direct marketing, however, requires negotiation,

    which may result in a written contract of the duties and obligations of

    both parties. It also requires continual interaction over time between

    producer and buyer, a standard egg quality agreement and a constant

    supply. The producer must carefully evaluate the issues involved

    including the regular production and transport of large quantities of

    eggs.

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    Chapter 3

    Technical Feasibility

    1. The Product

    An egg consists of:

    1. Shell

    2. Shell membrane

    3. Egg albumen or white

    4. White fibrous strips

    5. Yolk

    2. Other uses of the Product1. Egg for the Face.

    2. Restore Radiance to Stress and Damaged Hair.

    3. Egg white can keep the piecrust from getting soggy.

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    4. Egg can make your plant stronger.

    5. Restore the shine of your old leather.

    6. Egg white can be use as temporarily plug when a car radiator leak.

    7. Egg white can be use as an alternative to Glue to bind lightmaterials like paper.

    3. QUALITY MAINTENANCE

    Maintaining fresh egg quality from producer to consumer is one

    of the major problems facing those engaged in marketing eggs. Proper

    attention to production, distribution and point-of-sale phases are of

    vital importance in maintaining egg quality.

    4. Production factors

    The main production factors that affect quality maintenance are the

    following:

    breed

    age

    feed

    management

    disease control

    handling/collecting eggs

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    housing

    A. Breed.The breed of the laying hen affects shell color; for example,

    Leghorns produce white eggs, while Rhode Island Reds produce brown

    eggs. The following egg quality factors are partly inherited: shell

    texture and thickness, the incidence of blood spots and the upstanding

    quality and relative amount of thick albumen.

    Though it may not always be possible, a consistent policy of

    selection for breeds by egg producers can bring noticeable

    improvements to quality. From 5am to 3pm are the time layers giving

    eggs. The layers must not be disturbed in their laying house. Avoid

    cleaning or give feeds or waters within that time.

    B. Age. Birds typically begin producing eggs in their twentieth or

    twenty-first weeks and continue for slightly over a year. This is the best

    laying period and eggs tend to increase in size until the end of the egg

    production cycle. Birds lay fewer eggs as they near the molting period.

    In the second year of lay, eggs tend to be of lower quality.

    C. Feed. Egg quality and composition derive primarily from what a

    layer is fed. In terms of taste, for example, eggs laid by hens fed on

    fishmeal will have a "fishy" taste. The type of feed will also influence

    the shell of an egg and the color of the yolk. Layers must be kept away

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    from certain plant foods if egg color defects are to be avoided. These

    may include cottonseed meal and the foliage of the sterculiaceae and

    malvaceae such as mallow weed.

    Regular access to fresh or high-quality dehydrated green feed

    helps birds to produce eggs with a uniform yellow yolk. Yellow maize,

    alfalfa meal, and fresh grass provide good pigment sources for a

    normal yellowish-orange yolk color.

    D. Management.Good general management of the laying flock can

    improve egg quality. If birds are treated correctly and not put under

    conditions of stress they will produce properly.

    E. Disease control.Diseases have an effect on egg quality. Infectious

    bronchitis and Newcastle disease, for example, will cause birds to lay

    eggs with poor quality shells and with extremely poor quality albumen.

    Many of the birds continue to lay poor quality eggs even after

    recovery. Effective vaccines should be administered.

    F. Handling/collecting eggs. Frequent collection is essential each

    day in order to limit the number of dirty and damaged eggs and also to

    prevent the hens from eating the eggs. Careful handling is necessary

    in order to avoid breakage.

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    G. Laying house.The number of dirty eggs produced can be reduced

    significantly by providing good housing and clean nests for the layers.

    Cleaning and hygiene operations should be carried out frequently.

    5. Factors affecting Egg Production

    Typically, a layers production cycle lasts just over a year (52-56

    weeks). During the production cycle many factors influence egg

    production; therefore, the cycle must be managed effectively and

    efficiently in order to provide maximum output and profitability. The

    following factors influence egg production.

    A. Breed. The breed of the laying bird influences egg production.

    Management and feeding practices, however, are the key determining

    features for egg production. The owner chooses to use the white leg

    horn breed.

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    B. Mortality rate. Mortality rate may rise due to disease, predation or

    high temperature. The mortality rate of small chicks (up to eight weeks

    of age) is about 2 percent; that of growers (between eight and 20

    weeks of age) is about 3 percent; and that of layers (between 20 and

    72 weeks of age) is about 10 percent. The average mortality rate of a

    flock is from 15 to 20 percent per year.

    C. Age. Birds typically begin producing eggs in their twentieth or

    twenty-first week and continue for slightly over a year. This is the best

    laying period and eggs tend to increase in size until the end of the egg

    production cycle.

    D. Body weight. In general, optimum body weight during the laying

    period should be around 1.5 kg, although this varies according to

    breed. Underweight as well as overweight birds lay eggs at a lower

    rate. Proper management and the correct amount of feed are

    necessary in order to achieve optimum body weight.

    E. Laying house. The laying house should be built according to local

    climatic conditions and the farmers finances. A good house protects

    laying birds from theft, predation, direct sunlight, rain, excessive wind,

    heat and cold, as well as sudden changes in temperature and

    excessive dust. If the climate is hot and humid, for example, the use of

    an open house construction will enable ventilation. The inside of the

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    house should be arranged so that it requires minimum labor and time

    to care for the birds.

    F. Lighting schedule. Egg production is stimulated by daylight;

    therefore, as the days grow longer production increases. In open

    houses, found commonly in the tropics, artificial lighting may be used

    to increase the laying period. When darkness falls artificial lighting can

    be introduced for two to three hours, which may increase egg

    production by 20 to 30 percent.

    In closed houses, where layers are not exposed to natural light,

    the length of the artificial day should be increased either in one step or

    in a number of steps until the artificial day reaches 16 to 17 hours,

    which will ensure constant and maximized egg production. Effective

    day length should never decrease during the laying period.

    G. Feed. Free-range hens will produce more meat and eggs with

    supplemental feed, but only if they are improved breeds or

    crossbreeds. The selection of local hens is done on the basis of

    resistance and other criteria rather than feed utilization for production.

    Fresh and clean water should always be provided, as a layer can

    consume up to one-quarter of a liter a day.

    Figure 3 - Lighting schedule

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    Source: Smith

    H. Culling. Culling is the removal of undesirable (sick and/or

    unproductive) birds, from the flock. There are two methods of culling:

    Mass culling, when the entire flock is removed and

    replaced at the end of the laying cycle; and

    Selective culling, when the farmer removes individual

    unproductive or sick birds.

    Culling enables a high level of egg production to be maintained,

    prevents feed waste on unproductive birds and may avert the

    spreading of diseases.

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    I. Climate.The optimal laying temperature is between 11 and 26 C.

    A humidity level above 75 percent will cause a reduction in egg laying.

    Figure 2 indicates the effect temperature has on egg production.

    Table XI - Temperature and its effects on egg production

    Temperature(C)

    Effects

    11 - 26 Good production.

    26 - 28 Some reduction in feed intake.

    28 - 32 Feed consumption reduced and water intake increased;eggs of reduced size and thin shell.

    32 - 35 Slight panting.

    25 - 40 Heat prostration sets in, measures to cool the housemust be taken.

    40 and above Mortality due to heat stress.

    Source:Kekeocha

    When the temperature rises above 28 C the production and

    quality of eggs decrease. Seasonal temperature increases can reduce

    egg production by about 10 percent.

    J. Management factors. Effective and efficient management

    techniques are necessary to increase the productivity of the birds and

    consequently increase income. This entails not only proper housing

    and feeding, but also careful rearing and good treatment of the birds.

    K. Vaccination and disease control. Diseases and parasites can

    cause losses in egg production.

    Some of the diseases are as follows:

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    bacterial: tuberculosis, fowl typhoid

    viral: Newcastle, fowl plague

    fungal: aspergillosis

    protozoan: coccidiosis

    nutritional: rickets, perosis

    Some of the parasites are:

    external: lice, mites

    internal: roundworms, tapeworms

    Vaccinations are administered to birds by injection, water intake,

    eye drops and spraying. Clean and hygienic living quarters and

    surroundings may eliminate up to 90 percent of all disease

    occurrences.

    6. EGG PRODUCTION CYCLE

    Birds usually start to lay at around five months (20-21 weeks) of

    age and continue to lay for 12 months (52 weeks) on average, laying

    fewer eggs as they near the molting period.

    The typical production cycle lasts about 17 months (72 weeks)

    and involves three distinct phases, as follows.

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    Phase 1: Small chicks or brooders. This phase lasts from 0 to 2

    months (0-8 weeks) during which time small chicks are kept in facilities

    (brooder houses) separate from laying birds.

    Phase 2: Growers. This phase lasts about 3 months, from the ninth to

    the twentieth week of age. Growers may be either housed separately

    from small chicks or continue to be reared in brooder-cum-grower

    houses. It is important to provide appropriate care to the growers

    particularly between their seventeenth and twentieth week of age as

    their reproductive organs develop during this period.

    Phase 3: Layers. Growers are transferred from the grower house to

    the layer house when they are 18 weeks old to prepare for the laying

    cycle. Birds typically lay for a twelve-month period starting when they

    are about 21 weeks old and lasting until they are about 72 weeks old.

    Figure 4 - Egg weight increase according to age of layer

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    Table XII Sizes and Mass of Eggs

    Modern Sizes

    Size Mass per eggCooking Yield

    (Volume)

    JumboGreater than 2.5 oz. or 71

    g

    Very Large or Extra-Large (XL)

    Greater than 2.25 oz. or 64g 56 ml (4 tbsp)

    Large (L) Greater than 2 oz. or 57 g46 ml (3.25

    tbsp)

    Medium (M)Greater than 1.75 oz. or 50

    g43 ml (3 tbsp)

    Small (S)Greater than 1.5 oz. or 43

    g

    PeeweeGreater than 1.25 oz. or 35

    g

    7. Production Planning

    On average a bird produces one egg per day. Furthermore, not

    all birds start to lay exactly when they are 21 weeks old. Planning is

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    therefore required for egg production to be constant so as to meet

    market demand. A schedule similar to the one shown in Table 2, which

    indicates on average satisfactory levels of production for a flock of

    birds, can be used. In more temperate climates birds can produce on

    average between 250 and 300 eggs per year.

    In Table 2 the age of the flock is shown in the first column and

    the percentage of birds that actually lay during that week of age is

    shown in the second column. Usually at 21 weeks of age only 5 percent

    of the flock lay.

    As shown in the third column, for 100 birds at 21 weeks of age

    only five would actually be laying. In the fourth column the actual

    number of eggs produced is shown. On average a bird produces 208

    eggs over a twelve-month period, which is a weekly production rate of

    four eggs per bird. At 21 weeks of age 20 eggs are produced (five birds

    produce four eggs each) and at 22 weeks 40 eggs are produced, etc.

    The graph in Figure 3 shows the actual percentage of productive

    laying flock over a period of time, and the graph in Figure 4 shows the

    number of eggs produced over a period of time for 100 birds. Egg

    production rises rapidly and then starts to fall after 31 weeks of age.

    When less than 65 percent of the flock are laying eggs (71

    weeks of age), it may become uneconomical to retain birds. Feed costs

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    and sales of culled birds for meat must be considered as well as prices

    for eggs. In some instances when egg prices are high it may be viable

    to delay culling birds until only 45 percent of the flock is still laying

    eggs (78 weeks of age.

    Table XIII -Production schedule (100 birds)

    Age of flock (inweeks)

    % of flocklaying

    No. of birdslaying

    No. of eggs producedper week

    21 5 5 20

    22 10 10 40

    23 18 18 7224 34 34 136

    25 52 52 208

    26 65 65 260

    27 74 74 296

    28 84 84 336

    29 88 88 352

    30 92 92 368

    31 94 94 376

    32 - 39 88 88 352

    40 - 47 83 83 332

    48 - 59 77 77 308

    60 - 64 73 73 292

    65 - 70 70 70 280

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    Figure 5 - Percentage of productive laying flock over a period

    of time

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    Figure 6 - Number of eggs produced over a period of time

    Clearly, egg production requires planning for costs as well as for

    profit generation and for meeting market demand. Planning involves

    not only the number of eggs laid by the flock over a period of time, but

    also when to hatch chicks to replace birds with diminishing laying

    capacity.

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    If production is to be kept constant, a simple chart as shown in

    Table 3, for example, will be needed to plan when new chicks must be

    hatched so that they can be introduced to laying in time to pick up on

    diminishing egg production.

    Table XIV - Production Planning

    Layer flocks 0 11 21 31 41 51 61 71 81

    (......................... Time in weeks..........................)

    1st layers Born Lay

    2nd layers Born Lay3rd layers Born Lay

    As indicated on the chart, the first layer flock was hatched at 0

    weeks to become productive after 21 weeks. The second flock of layers

    was hatched at the 21st week to be ready to lay after the 41st week,

    as the first layer flock starts to diminish production. This type of

    production entails having flocks of birds of different age groups.

    Clean and hygienic living quarters and surroundings are essential

    to control disease. There should be no more than three or four different

    flock age groups present at one time. The mortality rate on average is

    between 15 and 25 percent. This means that if one wants 100 birds to

    lay, it may be necessary to buy between 115 and 125 small chicks.

    8. Equipments

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    A. Feeding troughs or feeders

    Feeders can be placed inside or along the front of cages. When

    making feeders, consider the ease in cleaning and avoidance of feed

    spillage. Feed spillage may be avoided by placing a metal or wooden

    strip along the inner mouth of the feed trough.

    B. Waterers

    To facilitate cleaning, the shape and size of the waterers should

    be semi circular, fairly wide and supported by an adjustable bracket to

    permit easier adjustment. It may have a removal stopper at the

    drainage end to allow for easier cleaning. For chicks, the waterers are

    usually one gallon plastic jars

    The most common waterers are the plastic waterers because

    they do not rust therefore they will last longer.

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    C. Lighting

    In shade houses, natural daylight must be supplemented with

    artificial lighting in order to obtain desirable lighting patterns which are

    necessary to adequately control sexual maturity. A constant or

    decreasing lighting pattern during rearing is essential to prevent too

    early sexual maturity. An increasing or constant light pattern is

    necessary after 22-24 weeks of age.

    D. Egg trays

    It is where the harvested eggs are placed.

    Table XV - Farm Equipments and Costs

    Farm Equipment Unit Unit Cost Total cost

    1. Feeders 5 100 500

    2. Waterers 5 100 5003 Lighting 5 30 150

    4. Egg Trays 30 5 150

    Total 1,300

    9. Farm Layout

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    Figure 7 - Floor Plan

    6 m 5 m

    2 m 1 m 2 m

    Figure 8 - Front Face of the Farm

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    Rearingc

    age

    1m

    Rear in

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    4 m

    Figure 9 - Cage Size

    Table XVI - Materials Needed for Farm Construction

    Materials Unit Unit Total

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    Cost Cost

    1. Galvanized Iron 12 pcs. 141 1,692

    2. Round Timber post 6 pcs. 80 480

    3. Wood ( 2 x 2) 10 pcs. 30 300

    4. Wood ( 1 x 1) 20bundles

    50 1,000

    5. Sand 1 dump 1000 1,000

    6.Cement 6 sacks 226 1,356

    7. Screen (Plastic) 25m 120 3,000

    8. Nails 4 1.5 kls. 60 90

    9. Nails 2 3 kls. 64 192

    10. Labor 7 days 200 1,400

    11. Bisagra 20 pcs. 7 141

    Total 10,651

    10. PRODUCTION COSTS

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    Records should be kept of costs incurred during the operation

    and of proceeds from the sale of eggs. Costs must be covered by the

    sales of eggs. The difference between the proceeds from the sales and

    costs incurred represents profit.

    A. Brooder-grower stage

    The costs to be considered are not only those concerned with the

    birds during the laying period, but also those incurred in the brooder

    and grower stage during which time no eggs are being produced. The

    brooder-cum-grower stage lasts about five months (0-20 weeks). The

    main costs to consider during this stage can be seen in Table 4.

    B. Laying birds

    Once the costs for the brooder-cum-grower stage have been

    calculated, it will be possible to calculate costs for the laying birds.

    Calculations may be made on a daily, weekly or monthly basis.

    However, the most useful calculations are made at the end of the

    laying cycle. Daily, weekly or monthly calculations give approximate

    indications of costs and relative profits or losses. The main concern for

    farmers during this period is probably whether or not the proceeds

    from the sale of eggs cover feed and rearing costs. Feed cost is

    generally estimated to be about 75 percent of the production cost of

    eggs.

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    Comparing feed and rearing costs and egg proceeds for a week

    or a month may give an indication of profitability or loss. A farmer

    would have to subtract the cost of feed for a week from the proceeds

    for the total number of eggs sold that week. Furthermore, the rearing

    costs (expenses incurred before the birds start laying) should be

    amortized. This can be calculated by dividing the total rearing costs by

    the laying period.

    11. Costs for the laying cycle

    Calculations for the laying cycle (52 weeks) are more accurate

    and enable the farmer to determine whether the egg laying enterprise

    is running at a profit or a loss.

    Table XVII - Expenses for Rearing

    Costs Pesos

    Chicks (115x50) 5,750

    Feeds 9,597

    Housing(maintenance) 200

    Equipments(maintenance) 100

    Labor 0

    Vaccinations 2,000

    Mortality 150

    Various 1,500 Total costs 19,297

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    Costs. When calculating costs for the laying cycle, the main

    expenditures to consider are:

    rearing - rearing brooders until they become layers;

    housing - building or maintaining laying house and brooder

    house;

    equipment - the cost of miscellaneous items such as

    feeders, buckets, etc.;

    feed - total feed used during the year;

    vaccinations - medicines and veterinary visits;

    mortality - loss of laying birds due to disease, etc.; and

    various expenses - lighting, water, etc.

    Table XVIII - Costs for a production cycle 1st year

    Costs Pesos

    Rearing (carried forward from table 4) 19,297

    Houses(Maintenance) 200

    Equipments(Maintenance) 100

    Feeds 77,027

    Labor 6,000

    Vaccinations 4,800

    Mortality 600

    Various expenses 3,600

    Total costs 111,624

    12. STORAGE OF EGGS

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    The storage of shell eggs during the main laying season, in order

    to conserve them for consumption when they are scarce, has been

    practiced for many centuries.

    For the successful storage of eggs, the following conditions must be

    met.

    The eggs placed in storage must be clean; they must not

    be washed or wet.

    Packaging material used should be new, clean and

    odorless.

    Loss of water due to evaporation should be reduced to a

    minimum.

    The storage room must be free from tainting products and

    materials and should be cleaned regularly with odorless

    detergent sanitizers.

    The storage room must be kept at a constant temperature

    and humidity must be checked.

    There should be air circulation in the storage room.

    Eggs should be stored so that they are allowed to breathe.

    As far as possible, interior quality should be monitored;

    there should be a good proportion of thick white, the yolk should

    stand up well, and the flavor of white and yolk should be good.

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    13. TRANSPORT OF EGGS

    For the successful transport of shell eggs three essential

    requirements must be met.

    a. The containers and packaging materials must be such that the eggs

    are well protected against mechanical damage.

    b. Care should be taken at all stages of handling and transport.

    Workers handling eggs should be instructed so that they appreciate

    the need for careful handling. The provision of convenient loading

    platforms at packing stations, loading depots and railing stations, and

    handling aids, such as hand trucks and lifts, are of great help.

    c. The eggs must be protected at all times against exposure to

    temperatures that cause deterioration in quality as well as

    contamination, especially tainting.

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    Chapter 4

    Financial Feasibility

    1. Major Assumptions

    Table XIX - Production Assumption

    Number of chickens 115

    Total Mortality Rate 15%

    Mortality Rate ( Rearing period ) 3%

    Mortality Rate ( Laying Period ) 12%

    Total Mortality Loss (Birds) 15

    Total number of Birds Laying Eggs 100

    Length of Rearing Period (weeks) 25

    Length of Laying Period (weeks) 52

    Lag time between the Flock(Weeks) 2

    Table XX - Expense Assumption

    Raw material price growth rate 2%

    DOC Cost (Day Old Chicks) 50

    Weight of Feed Bag(Kg) 50

    Rearing Period FeedConsumption/Bird/Month(Kilo)

    427

    Rearing Period Cost of Feed/Bird/Month 9,597

    Laying Period FeedConsumption/Bird/Month(Kilo)

    3,349

    Laying Period Cost of Feed/Bird/Month 77,027

    Vaccination Cost per Bird 3.49

    Electricity Expense per Month 3,000

    Water Expense per Month 600

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    Feeds consumed Computation

    1. Rearing Period

    First two weeks

    Chick Booster 13gms x 14 days x 115 chicks = 21 kilos

    21 kilos x P22 = P462

    Preceding two weeks

    Chick Starter 28gms x 126 days x 115 chicks = 406 kilos

    406 kls. x P22.5/kl. = P9,135

    Total price of feeds consume P9,597

    2. Laying Period

    Layer Mash 80gms x 364days x 115 chickens = 3,349 kilos

    3,349 x P23/kl = P77,027

    Table XXI - Revenue Assumptions

    65

    Availability of Eggs in Year 1 (Months) 12

    Production Capacity in Year 1 (Dozens) 300

    Eggs selling price (per Dozen) 60

    Birds selling price 100

    Chicken Manure Selling price( kilo ) 1

    Feed Bags selling price 1,150

    Sales price growth rate 10%

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    Income. When calculating income for the laying cycle, the earnings to

    consider derive from:

    the sale of eggs;

    the sale of culled birds after the first cycle of production;

    and

    where applicable, manure sold as fertilizer.

    Initially, capital is required to start an enterprise; proceeds from

    the sales of eggs should, however, provide funds to continue with the

    business before the end of the first laying cycle. Indeed, three months

    after point of lay (30 -31 weeks of age), when the birds should

    normally have reached peak production, the proceeds from the sale of

    eggs should be sufficient to operate the business on a revolving fund

    basis. The three-month period is sufficiently long even for the low

    producing birds or those that peak late.

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    Table XXII - Income and Costs for a production cycle 1st year

    Income PESOSSale of eggs (300eggs x 100chickens x 5pesos) 150,000

    Sale of culled birds (P100 x 100chickens) 10,000

    Sale of manure (1peso per kilo x 500kls) 500

    Total income 160,500

    Production Cost

    Rearing Expense 19,297

    Houses 400

    Equipments 200

    Feeds 77,027

    Labor 6,000

    Vaccinations 4,800

    Mortality 600

    Various expenses 3,600

    Total costs 111,924

    Marketing costs

    Packaging/storage 500

    Handling 1,000

    Transport 1,000

    Product losses 100

    Fees, taxes, unofficial payment 220

    Unexpected costs 100

    Total marketing costs 2,920

    Total costs 114,844

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    Jamz Supreme EggsIncome Statement

    For the fiscal year 2011

    Sales 160,500

    Less: Cost of Goods Sold

    Feeds 77,027Rearing expense 19,297Labor 6,000 102,324

    Gross Profit from Sales 58,176Less:

    Operating Expenses:

    Farm House Maintenance 400Equipments Maintenance 200Vaccinations 4,800Mortality 600Electricity expense 3,000Water Expense 600Depreciation Expense (Housing) 1,065Depreciation Expense (Equipment) 130 10,795

    Selling Expenses:

    Packaging/Storage 500Handling 1,000Transport 1,000Product losses 100Fees, taxes, Unofficial payment 220Unexpected losses 100 2,920

    Net Income 44,461=====

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    Jamz Supreme Eggs

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    PROJECTED INCOME STATEMENT

    Year1 Year 2

    Year3

    Year4 Year 5

    Sales

    160,50

    0

    176,55

    0

    194,20

    5

    203,91

    5 220,228Cost Of Goods Sold

    Feeds 77,027 78,568 80,139 81,742 83,377Rearing Expense 19,297 19,500 20,200 20,700 21,100Direct Labor 6,000 6,000 6,400 6,400 6,600

    Total102,32

    4104,06

    8106,73

    9108,84

    2 111,077

    Gross Profit From Sales58,17

    672,48

    287,46

    695,07

    3109,15

    1

    Less: Operating Expenses

    Farm House Maintenance 400 500 400 450 480Equipments Maintenance 200 400 200 350 360Vaccinations 4,800 5,000 4,800 4,800 5,200Mortality 600 600 500 550 600Electricity expense 3,000 3,060 3,120 3,180 3,240

    Water Expense 600 600 600 600 600DepreciationExpense(Housing) 1,065 1,065 1,065 1,065 1,065

    DepreciationExpense(Equipment) 130 130 130 130 130

    Total Operating Expenses10,79

    511,,35

    510,81

    511,12

    5 11,675

    Less: Selling Expense

    Packaging/Storage 500 600 550 560 620

    Handling 1,000 1,050 1,120 1,130 1,150Transport 1,000 1,100 1,130 1,170 1,190Product losses 100 120 160 200 230Fees, taxes, Unofficial

    payment 220 250 300 330 350Unexpected losses 100 130 120 150 130

    Total Selling Expense 2,920 3,250 3,380 3,540 3,670

    Net Income44,46

    157,87

    773,27

    180,40

    8 93,806

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    Jamz Supreme EggsCash flow Statement

    For the fiscal year 2011

    Cash flow from operating activities:Net Income 44,461Depreciation 1,195Decrease/Increase in:Accounts Receivable 7,657Stocks and Inventory 0(7,656)Total 38,000Increase/decrease in:Accounts payable 2,000

    Net Cash provided by operations 40,000

    Cash flow from Investing Activities:Reduction/addition in:Housing and equipment 0

    Net Cash provided by investing

    Cash flow from financing activities:Capital/Retained earnings 0

    Net Cash provided by financing

    Net increase in cash 0

    Cash Balance, beginning 0

    Cash Balance, end 40,000

    Jamz Supreme Eggs

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    71

    PROJECTED CASH FLOW

    Year

    0Year

    1Year

    2Year

    3Year

    4Year

    5Cash flow from operating

    activities:Net Income 0 44,461 57,877 73,271 80,408 93,806Depreciation 0 1,195 1,195 1195 1,195 1,195Decrease/Increase in:

    Accounts Receivable 0(7,656

    ) (2695) (3616) 475 2,496Stocks and Inventory 18,750 0 (2500) (2100) (2100) (2050)Increase/decrease in:Accounts payable 0 2,000 (500) 700 300 200

    0

    Net Cash provided byoperations

    18,750

    40,000

    53,377

    69,450

    80,260

    95,247

    Cash flow from InvestingActivities:Reduction/addition in:Housing and equipment 11,951 0 0 0 0 0Net Cash provided byinvesting

    11,951 0 0 0 0 0

    Cash flow from financingactivities:Capital/Retained earning 30,701 0 44,461 57,877 73,281 80,408

    Net Cash Provided byfinancing

    30,701

    44,461

    57,877

    73,281

    80,408

    Net increase in cash 0 0 8,916 11,573 6,989 14,839Cash Balance, beginning 0 0 40,000 48,916 60,489 67,478

    Cash Balance, end 040,00

    048,91

    660,48

    967,47

    882,31

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    Jamz Supreme EggsBalance Sheet

    For the fiscal year 0

    ASSETSCurrent Assets:

    Cash 0Accounts Receivable 0Stocks and inventory 18,750 Total Current Assets 18,750

    Non-current assets:

    Housing 10,651Equipment 1,300Less:

    Accumulated Depreciation 0 Total Non Current Assets 11,951

    Total Assets 30,701=====

    LIABILITIES

    Accounts Payable 0

    Owners Equity

    Jamz, Capital 30,701

    Net Income 0

    Total Liabilities and Owners Equity 30,701====

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    Jamz Supreme EggsBalance Sheet

    For the fiscal year 2011

    ASSETSCurrent Assets:

    Cash 42,604Accounts Receivable 5,052Stocks and inventory 18,750

    Total Current Assets 56,802

    Non-current assets:

    Housing 10,651Less: Accumulated Depreciation 1,065 9,586

    Equipment 1,300Less: Accumulated Depreciation 130 1,170

    Total Non Current Assets 10,756

    TOTAL ASSETS 75,162=====

    LIABILITIES

    Accounts Payable 2,000

    Owners Equity

    Jamz, Capital 30,701Net Income 44,461

    TOTAL LIABILITIES AND OWNERS EQUITY 77,162=====

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    Jamz Supreme EggsPROJECTED BALANCE SHEET

    Year

    0Year

    1Year

    2 Year 3 Year 4 Year 5ASSETS

    Current Assets Cash 0 40,000 48,916 60,489 67,478 82,317Accounts Receivable 0 7,656 10,351 13,967 13,510 11,014Stocks and Inventory 18,750 18,750 21,250 23,350 25,450 27,500Total Current Assets 18,750 66,406 80,517 97,806 106,438 120,831

    Non - Current Assets Housing 10,651 10,651 10,651 10,651 10,651 10,651

    Less: AccumulatedDepreciation 0 1,065 2,130 3,195 4,260 5,325 Total 9,586 8,521 7,456 6,391 5Equipment 1,300 1,300 1,300 1,300 1,300 1,300

    Less: AccumulatedDepreciation 0 130 260 390 520 650 Total 1,170 1,040 910 780Total Non - Current Assets 11,951 10,756 9,561 8,366 7,171 5,976

    Total Assets

    30,70

    1

    77,16

    2

    90,07

    8

    106,17

    2

    113,60

    9

    126,80

    7

    LIABILITIES

    Accounts Payable 0 2,000 1,500 2,200 2,500 2,300

    OWNER'S EQUITY

    Jamz, Capital 30,701 30,701 30,701 30,701 30,701 30,701

    Net Income 0 44,461 57,877 73,271 80,408 93,806

    Total Liabilities andOwner's Equity

    30,701

    77,162

    90,078

    106,172

    113,609

    126,807

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    2. Financial Ratio Analysis

    A.Tests of liquidity These measures are used to determine a firms

    ability to meet short term obligations, and to remain solvent in the

    event of adversities.

    Current Assets

    Current ratio = ------------------Current Liabilities

    66,406 Year 1 = ----------

    2,000

    = 33.20

    80,517 Year 2 = ----------

    1,500

    = 53.68

    97,806 Year 3 = ----------

    2,200

    = 45.46

    106,438 Year 4 = ----------

    2,500

    = 42.56

    120,831 Year 5 = ----------

    2,300

    = 52.53

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    B.Test of debt-service - These tests are employed to present the

    projects ability to meet long-term obligation.

    Total liabilitiesDebt-to-networth ratio = -----------------Total equities

    2,000 Year 1 = -----------

    75,162

    = .026

    1,500

    Year 2 = -----------88,578

    = .017

    2,200 Year 3 = -----------

    103,972

    = .021

    2,500 Year 4 = -----------

    111,109

    = .023

    2,300 Year 5 = -----------

    124,507

    = .018

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    C.Tests of profitability These show the operational performance

    and efficiency of the project.

    Net income

    1. Net profit margin = ---------------Sales

    44,461 Year 1 = ---------------

    160,500

    = 28%

    57,877 Year 2 = ---------------

    176,550

    = 33%

    73,201 Year 3 = ---------------

    194,205

    = 38%

    80,408 Year 4 = ---------------

    203,915

    = 39%

    93,806 Year 5 = ---------------

    220,228

    = 43%

    Net Income2. Return on owners investment = --------------

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    Stock equity

    44,461Year 1 = ---------

    30,701

    = 149%

    57,877Year 2 = ---------

    30,701

    = 186%

    73,201Year 3 = ---------

    30,701

    = 238%

    80,408Year 4 = ---------

    30,701

    = 262%

    93,806Year 5 = ---------

    30,701

    = 306%

    D.Test of operating leverage These functions indicates how the

    project employs assets for which it pays a fixed cost.

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    1. Break-even selling price analysis

    Total costBESP = ------------ x Selling price

    Sales

    114,844

    = --------- x 5.00160,500

    = 3.58

    2. Break-even sales analysis

    BES = BESP X Unit Volume

    = 3.58 x 3,600

    = 12,888

    Chapter 5Socio-Economic Study

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    In terms of employment, the business directly benefits

    individuals and families in the society by providing jobs. If the business

    become more successful and make some expansions in the future

    operation, it can help those unemployed citizens because the business

    will need more manpower. Indirectly, the entire economy may be

    benefited. More income in the hands of the people would mean greater

    demand for other goods. This additional demand may in turn, stimulate

    the production of more of the other goods.

    It also helps the municipality in terms of taxes and fees collected

    from the business. The firm also aims to help in some community

    development projects.

    Eggs are one of the basic commodities that every household

    used. In other way, the business help lowered the prices this means

    another supplier of the certain commodity because if the supply is high

    the prices are low.

    Chapter 6

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    Management Study

    1. Basic Consideration

    A. MANAGEMENT OF THE LAYER FARM

    The success of the egg-production business greatly depends on

    successful management of the layer farm. Each factor below

    contributes to the success of the business.

    1. Housing and Equipment

    Poultry housing and equipment can be as simple as a shed roof

    with chicken water fountains and hand-filled feeders to an

    environmentally controlled fully automated cage layer house. Make

    sure that the birds are given adequate floor space. A maximum of

    three birds per half square meter is ideal one. Keep the housing and

    equipment always clean.

    2. Lighting, heating and ventilation

    Heat stress is one of the major risk factors that one must

    consider in layer farm management. The ideal temperature for laying

    hens is between 18 degrees and 29 degrees Celsius.

    Air movement around birds at floor level has a beneficial cooling

    effect. In shade houses, take full advantage of natural breezes using

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    paddles or circulating fans in periods of still weather and particularly

    during the heat of the day. In controlled environment houses, use

    inlets with moveable louvers which can direct moving air directly on to

    the birds at floor level.

    3. Rearing equipment

    Poultry housing should provide clean, dry, comfortable quarters

    for birds throughout the year.

    To brood chicks, you need adequate heat and space. The house

    and equipment should be clean and in good repair.

    Set up and warm the brooding area before the chicks arrive.

    Chicks will need a warm, draft-free location with proper ventilation and

    access to clean water, appropriate feed and protection.

    The normal brooding period, when heat is required, is from the

    time chicks hatch until they are about six weeks old. Chicks may be

    brooded many places on the farm. The main requirements are

    adequate space, a reliable source of heat and proper ventilation.

    A brooder house measuring 10 by 12 feet will take care of 120

    chicks to eight weeks of age. The feeders are placed in a spoke like

    arrangement radiating outward from underneath the outer portion of

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    the brooder canopy. This provides chicks access to feed and allows

    them to move freely in and out from the heat source.

    4. Feeding equipment

    The mechanics of feeding are nearly as important as the feed

    itself. Supply enough feeder space so that all the birds can eat at the

    same time. When space is limited, some birds dont get enough to eat.

    Keep feed available for the birds constantly. Meal feeding (giving a

    limited amount of feed several times each day) can reduce productivity

    if not managed carefully.

    Place feeders so the trough is at the level of the birds backs.

    This practice reduces feed spillage, which encourages rodents, wastes

    feed, and costs money.

    5. Watering equipment

    The distribution of waterers should be such as to minimize the

    distance any bird has to move in order to drink; ideally, both feed and

    water should be distributed so that no bird has to move more than 1

    1/2 meters to get its requirements.

    Whenever possible, use a water supply such as well which provides

    cool water. Bury or insulate water pipes to maintain the original

    coolness. Additionally, supply troughs in which breeders may dip their

    combs and wattles so that evaporation of water cools the blood supply

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    in the combs and wattles. In extremely hot weather, do not place drugs

    or other substances in the water which might decrease its palatability.

    6. Dead bird disposal

    Disposal of dead birds on the farm continues to be a challenge

    from the standpoints of cost, environmental safety, biosecurity and

    practicality. While we, hopefully, have to deal with only a relatively

    small amount each day, disposal or preservation must also occur daily

    in order to meet the above challenges.

    Burial has been the method of choice for years because of its low cost

    and convenience. A deep pit with inside framing and a tight-fitting

    cover can be constructed.

    Incineration is probably the most biologically safe method of

    disposal. It creates only a small amount of benign waste that can be

    easily disposed of and does not attract pests. It is also a serviceable

    option where a high water table or soil type precludes excavation.

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    7. Biosecurity

    As a bird owner, keeping birds healthy is a top priority. Your birds

    can become sick or die from exposure to just a few unseen bacteria,

    viruses, or parasites. In a single day, these germs can multiply and

    infect all your birds. However, by practicing biosecurity, you can keep

    your birds healthy.

    Restrict access to your property and your birds. Consider fencing

    off the area where your birds are to form a barrier between clean

    and dirty areas. The clean area is the immediate area surrounding

    your birds, and the dirty or buffer area must be considered to be

    infected with germs, even if the birds appear healthy and disease free.

    Allow only people who take care of your birds to come into contact with

    them.

    Keep cages, food, and water clean on a daily basis. Clean and

    disinfect equipment that comes in contact with your birds or their

    droppings. That includes tools such as feed scoops, shovels, rakes, and

    brooms. All manure must be removed before disinfectant can work so

    clean surfaces with soap and water first. Properly dispose of dead birds

    by burial or incineration or take them to a landfill.

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    B. FLOCK CARE AND MANAGEMENT

    1. Chick quality

    Healthy flocks start from healthy stocks. So from the start,

    choose only healthy chicks for the farm. Do not acquire chicks that

    have wet vents and dull eyes. Characteristics of healthy chicks are dry,

    fluffy feathers, bright eyes and alert and active appearance.

    2. Rearing

    Sufficient heat should be provided to keep day-old chicks warm

    during the day or night. Abrupt changes in brooder temperature should

    be avoided during the first two weeks.

    Provide adequate space for chicks as they grow. Overcrowding is

    one of the factors affecting poor growth. Also provide a good light

    source, as a well-lighted brooder encourages chicks to start feeding.

    Also prove good ventilation for chicks to avoid future respiratory

    diseases. Egg-type chicks should be transferred from the brooding

    house to the grower pens at six to eight weeks old. They are then

    transferred to the laying house when they reach the age 16 to 18

    weeks old or three weeks before they lay eggs.

    Make sure to provide anti-stress drugs, vitamins and minerals to

    the birds two to five days before and after their transfer. Also make

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    sure the bird houses are thoroughly cleaned before the birds are

    transferred.

    The head should be moderately long and well-filled in forward to

    the eyes to avoid a crow-headed appearance. The face should be

    clean-cut, smooth and free from wrinkles. The comb should be large

    and bright red in color. The eyes should be large, bright, and

    prominent.

    The pullet should be fully feathered with plumage of good

    quality. Shanks should show a good healthy color, but place no

    emphasis on color intensity with birds of this age. Feet and toes should

    be completely normal and the bird should be well balanced on her

    legs.

    The body should be deep, broad, and well developed, with a

    heart girth of ample circumference. The keel should be of good length

    and the back should be relatively long, broad, and flat.

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    3. Sanitation and waste management

    Maintain only a very shallow layer of litter on concrete floors.

    This will maximize any cooling effect which the concrete floor may

    have on the birds through absorption of body heat. Dry, dusty litter can

    cause severe irritation and damage to the eyes of chickens. Avoid

    dustiness by sprinkling water generously on litter at regular intervals.

    This spraying can, during extremely hot, dry spells, be advantageously

    extended to the birds themselves and the feed.

    Vaccinations and control of common pests and diseases many

    bird diseases can be difficult to diagnose. The list below includes some

    of the things to look for that signal something might be wrong with

    your birds. Early detection of signs is very important to prevent the

    spread of disease.

    Watch out for the following signs of disease:

    Sudden increase in bird deaths in your flock

    Sneezing, gasping for air, coughing, and nasal discharge

    Watery and green diarrhea

    Lack of energy and poor appetite

    Drop in egg production or soft- or thin-shelled misshapen eggs

    Swelling around the eyes, neck, and head

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    Purple discoloration of the wattles, combs, and legs (Al)

    Tremors, drooping wings, circling, twisting of the head and neck, or

    lack of movement.

    Proper handling of vaccines should be practiced. The quality of a

    vaccine cannot be guaranteed if the product is mishandled or

    improperly used after it leaves the manufacturing plant. All vaccines

    are labeled with instructions for use and dates of expiration.

    Selling directly to local shops, institutions and businesses like

    restaurants, schools and hospitals would require a prior agreement and

    contract. The owner should be able to meet the quantity and quality

    demand of the customer organization.

    2. Form of ownership

    The form of ownership is single proprietorship because it is solely

    owned by one person. This proposed feasibility study is owned by Mr.