[jan 2015] neue funktionen in der personalbeschaffung auf linkedin

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©2012 LinkedIn Corporation. All Rights Reserved. Live-Webinar Neue Funktionen in der Personalbeschaffung auf LinkedIn Jan 2015

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Page 1: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Talent Solutions

©2012 LinkedIn Corporation. All Rights Reserved.

Live-Webinar

Neue Funktionen in der

Personalbeschaffung auf LinkedIn

Jan 2015

Page 2: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Thomas Heger

Sen. Relationship Manager

LinkedIn D-A-CH

[email protected]

Die Vortragenden

(45 Minuten)

Timo Bock

Recruitment Product Consultant

LinkedIn D-A-CH

[email protected]

Page 3: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Agenda

– LinkedIn Recruiter Updates

Search, Profile, Projects, Hiring Manager features

– Quality Updates

New InMail policy

– Live Demo

– Career Pages – Showcase your Employer Brand

– Q & A

Page 4: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

LinkedIn Recruiter Enhancements

Page 5: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Insights | Personalized | Smarter

Recruiter Search Enhancements

search insights personalized

search

Search relevancy

improvements

A better, faster, data-driven way to get to the right candidate

Page 6: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Finding the right one candidate starts with understanding your talent

Search Insights

Share insights throughout

your organization

Real-time updates with full

Recruiter accuracy

Allows “what if” analyses

one or multiple data points

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Understand & Educate With a better understanding of a given talent pool, 77% of recruiters strongly agree they are

more effective in their recruiting efforts and 71% would share insights with hiring managers.

Page 7: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Search learns from you to get you to your talent faster

Personalized Search

Quickly get to the right talent Early tests saw ~10% increase in profile views per search and ultimately a ~50% increase in

InMails sent per search*.

Surfaces the most used

filters based on usage

Real-time results tracker

updates as you filter

Search results page

allows for easier filtering

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*early testing subject to change

Page 8: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Search relevancy improvements

Prioritize, not override All results will still meet all search requirements. Recruiter will now take advantage of

LinkedIn’s network data to better prioritize results to get you to your target talent faster.

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•Does this person show signs of being a company fit? • (if applicable)

•Is this person following your company?

•Is this person following companies in your industry?

•Is the candidate past the average tenure of a person in their role?

•Is the person reading relevant news to your company?

•Is the person connected to your people at your company?

Additional data sources

LinkedIn’s network data is making Recruiter search smarter

Smarter results

order

Page 9: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

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Profile 2.1

Connection Path

Page 10: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

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Hiring Manager 2.0

New Hiring Manager

Experience

Page 11: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

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Projects 2.0

Enhancements

Filter Pills, Instant Filter view and more…

Page 12: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Spotlight for Free

12 LinkedIn Confidential ©2014 All Rights Reserved

* Currently English only

Spotlight

The new premium subscription for enhancing your identity

on LinkedIn

Page 13: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Improving InMail response

Page 14: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Project Boost

Improving InMail response rates

Live-Demo

Page 15: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

LinkedIn Career Pages

Page 16: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Career Pages on LinkedIn

Page 17: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Great recruiters think about jobs the

way marketers think about products

Strong brands move people toward

purchase long before they enter the store

Page 18: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

A company’s reputation as a place to work

is the strongest driver of job consideration

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17% The company has

a reputation for

great people

7% The company has

a reputation for

being prestigious

20% The company has a

reputation for great

products and services 56% The company has a

reputation as

a great place to work

56% 20% 17% 7%

Great place to work

Great products & services

Great people

Prestigious

Source: LinkedIn 2014 Talent Trends Survey, n=18K, 26 countries

Page 19: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

BUT

Page 20: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Back to emails

Being better at her job

reading content

Erika Robertson Software Engineer Your ideal candidate

Networking with colleagues

Visiting Home page

If talent is not active, how will they know you

are hiring?

Page 21: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Apply to your jobs

Bringing her to your targeted Career Page

If talent is not active, how will they know you

are hiring?

Erika Robertson Software Engineer Your ideal candidate

Seeing relevant Jobs

Visiting Home page

Page 22: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Tell the right people you’re hiring

Reach your ideal

audience automatically

wherever they go on

LinkedIn

Page 23: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Engage your audience with the right message

©2014 LinkedIn Corporation. All Rights Reserved.

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Page 24: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

©2014 LinkedIn Corporation. All Rights Reserved.

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Engage your audience with the right message

Page 25: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

©2014 LinkedIn Corporation. All Rights Reserved.

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Engage your audience with the right message

Page 26: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

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If talent is not actively looking, how will they

know you are hiring?

Page 27: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Gold Pages can be the bridge for clients on the path to bigger deal sizes by

showing proof of concept and how media works

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Brigde the gap between you and

the right Talent!

Page 28: [Jan 2015] Neue Funktionen in der Personalbeschaffung auf LinkedIn

Mehr zu unseren Lösungen

de.talent.linkedin.com

Folgen Sie uns auf LinkedIn

linkedin.com/company/linkedin

Abonnieren Sie uns auf YouTube

youtube.com/user/LITalentSolutions

Folgen Sie uns auf SlideShare

slideshare.net/linkedindach

Abonnieren Sie unseren Blog

talent.linkedin.com/blog

Folgen Sie uns auf Twitter

@LinkedInDACH

Mehr Informationen

Effektivere InMails schreiben:

https://business.linkedin.com/content/dam/bu

siness/talent-

solutions/global/en_US/site/pdf/datasheets/lin

kedin-inmail-strategies-guide-en-us.pdf

LinkedIn Global Recruiting Trends

Jährlich befragt LinkedIn weltweit

Personalbeschaffer zu aktuellen Recruiting

Trends. Die aktuellste Befragung aus dem

letzten Jahr finden Sie hier:

https://business.linkedin.com/talent-

solutions/resources/recruiting-tips/global-

recruiting-trends

NEU!