january 2012 - a glimpse into 2012

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GRAPHIC ARTS MAGAZINE would like to thank our contributing writers:Diana Brown • Tony Curcio • Peter DulisNatalia Gilewicz • Peter Muir • Myrna Penney Kristen Read • Anita Windisman

2011 EDITORIAL BOARD Ernie BardoczDanny Ionescu, HPEvan Cambray, SpicersSteve Klaric, Heidelberg CanadaJana Lucatch, Magnum Fine Commercial PrintingGeorge Mazzaferro, RP Graphics GroupBrian O’Leary, Kwik KopyAngus Pady, Digital SolutionsPaul Tasker, Spicers

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17 A glimpse into 2012 and a look into the year that was . . . Tony Curcio

Highlights and comments from industry leaders

24 Mood upbeat as over 8,000 visit

Graphics Canada Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tony Curcio

Highlights, photos and personal picks from the show

28 Top challenges in the wide-format

printing industry today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peter Dulis

The good and not-so-good news

30 Today’s market realities: Planning for success . . . . . . . Myrna Penney

The challenges for printers

34 Product Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Diana Brown

This month’s topic: Prepress software

38 Social media 101 for print shop owners . . . . . . . . . . . . Anita Windisman

How to use LinkedIn to promote your business

40 Entrepreneurship 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Diana Brown

Top ten reads and a case study

46 Helping you help your customers: Strategy Planning . . . Peter Muir

Getting started

8 Installations and investments

44 List of advertisers

45 Classified

Publisher: Joe Mulcahy Associate Editors: Natalia Gilewicz Kristen Read Copy Editor: Mandy Bayrami Senior writer: Tony Curcio Columnist: Diana Brown Production Manager: Genevieve Doucette Account Managers: Maureen O’Sullivan Sandy Lee Tim Mulcahy Classified Manager: Bruce MacLean Creative Director: George Dedopoulos CTP supplied by: Sina Printing Paper: SNZ Trading Inc. Printing: Sina Printing

December 2011 / January 2012

A glimpse into 2012

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December 2011 / January 2012 | Graphic Arts Magazine 4 www.graphicartsmag.com

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Every month in this column, I’ve ended with the words “stay positive and stay focused.” However, there’s a lot of anxiety and uncertainty in our industry right now. So as we head into a challenging new year, my advice is simple: concentrate on what you CAN DO to improve – and don’t worry about events you CAN’T CONTROL.

A helpful book I’m currently reading describes anxiety as “uncertainty multiplied by powerlessness.” So ask yourself, “what do I know and what don’t I know” – then do your best to move forward by dealing with what you DO know and what you’re in control of. Forget about events occurring around you that you’re powerless to change. This, I believe, will help reduce your anxiety. It’s helped me.

Over the years, Graphic Arts Magazine has always tried to help printers with timely information and business-building ideas. For example, our first-ever Survivor Event in October in Toronto and our new “Helping You Help Your Customers” column by Peter Muir have been well received. We will con-tinue these efforts throughout 2012 and beyond. For me and for others in our industry, the cup must always be half full – never half empty!

Most of 2011’s good news involved successful companies re-inventing themselves by offering marketing services and/or getting into other growing markets such as wide-format and variable. Other companies just kept giving great service and putting out quality products, and as a result, kept their core customers. Companies like Nova Scotia’s Farnell Packaging

Ltd. and Tower Litho of Toronto, celebrated 50 years and 40 years in business, respectively.

My personal congratulations go out to Alexander (Sandy) Stephens for his election as Chairman of the CPIA (Canadian Printing Industries Association), the respected national voice of Canada’s $9 billion printing industry.

I also wanted to mention Jay Mandarino, founder and President of Toronto’s C.J. Graphics – not just for his won-derful open house in early December that raised over $16,000 for his Skateboard Park and $1,500 for the Daily Bread Food Bank – but for his participation as a keynote speaker at our Printing Survivor Event in October. About 15 minutes before he was to give his talk, he was informed that his dear friend and business partner of almost 20 years, George Hurley, passed away. Yet he still managed to give one of the most inspiring presentations I’ve ever heard.

On behalf of Graphic Arts Magazine and its staff, and myself and my family, I wish you a very Merry Christmas and a joy-ous and healthy new year. And, needless to say, stay positive and stay focused.

Joe Mulcahy

Joe Mulcahy

Publisher, Graphic Arts Magazine

[email protected]

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Optimism for 2012What a productive November! Hopefully you had an oppor-tunity to step out to enjoy Graphics Canada. The atmosphere at the show was very positive. I had an opportunity to chair a session about Social Media. A big thank you to Slava Apel, Lee Eldridge and Anita Windisman (whose article you can read in this very issue) for participating in an exceptionally informative panel. We celebrated the session by having a bit of fun at the Xerox booth taking silly photos. There were also many evening events, including a successful Ryerson reunion event hosted by the OPIA.

I very much enjoyed the Apple certified training provided by Witz. Charismatic and knowledgeable teachers certainly make it easier to learn all about the software technology available today. The exhibitors brought their A-game and it is a good thing because it certainly seemed like attendees were not there to have the typical “save us money” conver-sations. Innovation and diversification were the buzzwords for this show. As an example, it was great to see the Esko exhibit, along with other interesting packaging solutions. It is important for us to be open to a variety of future opportun-ities. Simply, this show felt broader in scope.

I have the opportunity to supervise a group of students called RyePack who have a specific interest in the packaging industry. This month also marked the first time this group held a speaker event. With the assistance of the PAC, we

were able to connect with Terence Tse, Account Dir-ector at Bridgemark. He spoke to a lecture hall full of future leaders about designing for packaging. His message, I thought, carried well for all busi-ness people. From an aesthetic perspective, but also when considering innovation in your busi-ness, successes are often seen to achieve what Terence called “dramatic simplicity”. Life is full of those, “oh-that-is-so-obvious” and “I-wish-I-had-thought-of-that” moments. Hopefully, participating in all of these great industry events this past month will have you brimming with ideas for the start of 2012! Wishing you happy and healthy holidays and an idea-filled new year!

Natalia Gilewicz

Natalia Gilewicz is a full-time Assistant Professor in the

School of Graphic Communications Management at

Ryerson University. Her teaching concentration is in

areas of prepress, typography, and layout. In her

research, she studies e-print and its applications.

Contact her at [email protected]

December 2011 / January 2012 | Graphic Arts Magazine 7 Your perfect connection to the printing and graphic arts industry

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ABC PRINTING ABC Printing, a commercial printer that has been servi-cing the Kitchener area for over 50 years, has just installed a brand new Polar 92X Cutter from Heidel-berg. The programmable high-speed device cuts a range of products from paper, paper board, plastic foils and more. The guillotine has an 18.5-inch colour display and touch screen operation.

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SCREEN CRAFT INDUSTRIES Screen Craft Industries, a screen, digital printing, decal and sign maker, has recently installed a Fujifilm Acuity Advance UV flatbed printer at its Edmonton-based facility. With the new Acuity, the company says it has made significant productivity improvements and enhanced customer service. The white ink option has also opened the door to some speciality printing prod-ucts for their customers.


Installations & Investments

CONTACT IMAGE Contact Image, a Montreal-based large-format digital printing business, installed an HP Scitex LX800 Printer earlier this year. The company said it chose the LX800 for its environmental benefits, as well as its flexibility. “Not only does the press give us greater resolution and therefore a better quality product, it also gives us more flexibility,” said company president Normand Limoges.

BETTER PRINTING SERVICE Better Printing Service, situated in Markham, Ontario, has an 18-year printing history. The company has recently invested in a Hans Gronhi offset press – the YK4700 model. The company says that the press is easy to operate, and the quality it produces leaves the customer with a lasting impression. “This press has become our main machine for one or two colour jobs,” says company owner Martin Yung.

Martin Yung, owner of Better Printing Service, and Mr. Lu, an engineering manager at Hans-Gronhi Canada, with the new YK4700 offset press

Bryan Hall, digital graphic sales specialist, Fujifilm; Doug Peterson, Screen Craft owner & production manager; and Cvetlin Hristov, Screen Craft digital graphics manager, with the new Acuity Advance

Normand Limoges, president of Contact Image, with the com-pany’s new HP Scitex LX800 Printer

Your perfect connection to the printing and graphic arts industry

manroland AG files for insolvencyIn late November, manroland AG filed a petition to initiate insolvency pro-ceedings with the jurisdictional court at Augsburg, after negotiations with a potential investor failed on the home stretch.

The decision to file for insolvency was triggered by a “dramatic down-turn” in orders since mid-July. manroland said in a statement that its customers are finding it difficult to

obtain financing in the aftermath of the financial crisis.

The news release reads:

“The market size is now only 50 percent of the level before the beginning of the crisis in 2008. After showing initial signs of recovery from the beginning of the fiscal year and well into the summer, the market took another downturn, particularly in the USA and Western Europe, and in the segment for sheet-fed presses.”

The announcement also says that the company’s executive board aims to rescue key units within the framework of ongoing restructuring efforts. “The initiated insolvency procedure affords the opportunity to step up the restructuring process and guide the company through this difficult phase. Despite all the disappointment over the path that now has to be taken, the insolvency procedure as debtor in possession offers plenty of prospects because the company has compelling products, the necessary know-how, and an excellent team.”

As it stands, manroland’s business activities continue to run as normal. The general representative and the provisional insol-vency administrator are now going to review the possibilities for a restructuring. manroland employs 6,500 people — 5,000 of that number are in Germany.

Most printed book in history’ turns 400First printed in 1611, the impact of the King James Bible can still be seen in the way we speak and write today – four hundred years later. It is said that no other book has influenced the Eng-lish language as much as this one.

“It was printed at the moment in history when English was said to have reached ‘its brief perfection.’ No other writing has penetrated idiomatic speech more deeply or for so long. By one linguist’s estimate, three times as many of its words and phrases have entered common usage as have those of Shake-speare,” noted the Toronto Star in a recent article.

A little history lesson:

King James VI of Scotland, who went on to also become James I of England, commis-sioned the translated Bible in 1604 to help forge unity between religious factions.

According to the BBC, the book was the work of 54 scholars working in six transla-

tion committees based in Oxford, Cambridge and Westminster. (The New Testament was translated from Greek, the Old Testa-ment was translated from Hebrew text, while the Apocrypha were translated from the Greek and Latin.) The original printing was published by Robert Barker, the King’s Printer, in 1611. It was sold looseleaf for ten shillings, or bound for twelve.

The King James Bible was often read aloud daily — it was a very public text. Its language was absorbed by millions of people throughout the English speaking world. The Bible even intro-duced around 1,000 new words and over 250 familiar phrases into spoken English that have stuck around until modern times. A few notable examples are:

“The powers that be”“Sign of the times”“The apple of his eye”“Biting the dust”“How the mighty have fallen”

The Queen (who actually holds the copyright to this version of the Bible) was recently at Westminster Abbey to mark the 400th anniversary occasion. Ancient copies of the Bible were carried during a procession to the Abbey’s altar.

Speaking before the service, the Dean of Westminster, the Very Reverend Dr. John Hall, said the Bible’s impact was not immedi-ately recognized: “It took some time to establish itself. It wasn’t really till the reign of Charles the First that it became universally used. But for the 350 years, certainly until about 50 years ago, it was the only translation of the Bible that everyone who spoke English knew. And it’s been the biggest-selling book in history.”

HP launches Print Excellence AwardsHewlett-Packard is calling for entries for the HP Print Excellence Awards, a new worldwide competition honouring graphic arts printing produced on HP Designjet, Indigo, Inkjet Web Press and Scitex systems.

An international panel of print experts will select winners in 16 categories of commercial print, wide-format graphics and label and packaging applications.

In addition to evaluating print quality, the HP Print Excellence Awards will also recognize innovative examples of environment-ally responsible printing.

“The HP Print Excellence Awards will show how customers fully express their ingenuity, creativity and skill using HP solutions,” said Christopher Morgan, senior VP, HP Graphic Solutions. “We look forward to seeing how our customers are advancing the analog to digital transformation and achieving new levels of col-our quality and innovation.”

The HP Print Excellence Awards are free to enter. Entries are due by March 15, 2012, and winners will be announced at a gala held during drupa 2012 next May in Dusseldorf, Germany. More infor-mation, including entry details and forms, is available at www.hp.com/go/printexcellenceawards


News and comments

Kristen Read


Standard Finishing named Xerox Colour Finishing Partner of the Year

Standard Finishing Systems has been named Xerox’s partner of the year, in the colour finish-ing category, for its continued contributions to Xerox, its customers and the printing industry. The award was among 15 that Xerox presented to partner firms for superior finishing and digital workflow software solutions.

Standard has received the coveted “Xerox Partner of the Year” award in different categories for seven con-secutive years. The company offers a range of in-line and off-line feeding and finishing solutions in cooperation with Xerox.

The Xerox Partner of the Year awards are presented annually at the Xerox Business Innovation Partner conference. The awards honour business partners that contributed most significantly to the business success of Xerox and its customers.

“Standard is proud to share this award with Horizon International, our world-class manufacturing partner, who continues to apply their engineering vision and expertise to develop innovative fin-ishing solutions for customers who use Xerox digital presses,” said David Reny, EVP, Standard Finishing Systems.

Standard has been a Xerox Business Innovation partner since 1992, offering a range of paper handling, post-press and mail inserting systems that compliment Xerox monochrome and col-our printers in every production class.

xpedx to close Canadian operationsxpedx announced in early November that it will close its Can-adian locations by the end of the year. The facilities supply printing papers and graphic supplies to commercial printers in Toronto as well as in the Western Canadian markets of Vancou-ver, Calgary and Edmonton.

“The closure of our Canadian facilities is a reflection of the struc-tural decline in the print marketplace,” said Mary Laschinger, president, xpedx. “Going forward, our xpedx growth strategy will focus on our US and Mexico operations where our business is strongly positioned as we serve a wide variety of customers across multiple industries.”

xpedx Canada was established in Toronto in 2007, before the economic downturn, with a local headquarters and distribution centre.

“xpedx has international customers with operations in Canada that we will continue to support. We are evaluating service options with them on a case by case basis,” said Laschinger. “We will also work closely with our Canadian customers to ensure a smooth, professional transition to alternative suppliers and to minimize any disruptions.”

xpedx Canada facilities will continue to fill customer orders until their date of closure. Four distribution centres in Toronto and Western Canada will close by December 31, 2011. Walk-in store

locations in Brampton and Markham will close by November 30, 2011. The closures will affect approximately 110 employees across Canada.

“We recognize this is a very difficult deci-sion affecting our employees, their families and the communities surrounding our Can-adian facilities,” added Laschinger. “Despite the talented and experienced team of employees we have across our Canadian locations, the abundant supply and signifi-cant decline in the print marketplace made it difficult for xpedx to grow in Canada.”

SGIA’s Product of the Year AwardsSGIA’s Product of the Year competition show-cases digital imaging products that keep the specialty imaging industry moving forward. Entries were showcased and evaluated by a team of digital imaging professionals during the Expo.

“Winners represent the best consumables and output devices that offer faster, higher quality output for the wide-format digital market,” says Michael Robert-son, SGIA president and CEO.

Part of the competition is a Test Print Shoot Out in the Output Device category. Open to any inkjet output device available for sale during the competition, entrants were required to print and submit a test image created by the Association. The image was designed to make output devices run through their paces by printing a number of challenging images and test patterns.

The judges look for colour, appeal, detail and tonality, and the output is also judged on how closely it matches the test print.

Let’s take a look at the devices that came out on top:

Category: Flat Bed – Rigid Substrate UV (<$200K MSRP)

Winner: Mimaki JFX-1631

Category: Flat Bed – Rigid Substrate UV (>$200K MSRP)

Winner: EFI VUTEk GS3250 LX

Category: Flat Bed – Rigid White Ink UV (>$200K MSRP)

Winner: Oce Arizona 360 XT

A full list of this year’s winners, including the inks, media and fin-ishing categories, can be found on the SGIA website at www.sgia.org

HP introduces 2 Designjet printers to its Latex printing portfolioHewlett-Packard has recently introduced two new HP Designjet printers that it says are capable of handling a broader range of indoor and outdoor signage applications. The printers, featuring HP’s Latex Inks, are said to produce work that boasts better dur-ability than eco-solvent inks.

HP Designjet L28500

This 104-inch-wide printer delivers speeds up to 70 percent fast-er than the familiar Designjet L25500 model.

HP Designjet L26500

This printer, at 61-inches-wide, is ideal for customers entering the growing soft-signage market.

Both systems feature new HP 792 Latex Designjet Inks, which produce rich blacks and glossy results on banners and self-adhesive vinyl. The inks, compatible with more than 500 media solutions, also offer double-sided printing capabilities with less user intervention and more accurate registration.

The new devices produce 1,200-dpi output with outdoor display permanence of up to three years unlaminated or five years lamin-ated. The output dries inside the printer, allowing immediate finishing or use.

“With about 9,000 HP Latex Ink systems installed worldwide, HP is offering a superior alternative to eco-solvent solutions that delivers the versatility and ease of use our customers demand, while lowering their impact on the environment,” said Santiago Morera, VP and GM of HP’s Large-Format Printing Business.




December 2011 / January 2012 | Graphic Arts Magazine 11

Grahics_canada_2011_Graphic-Arts_RECONDITIONEDAD_DEC-JAN2011_4x7.pdf 2 24/11/2011 3:19:57 PM


HP Latex Inks produce odorless prints. These water-based inks are nonflammable and noncombustible. They also do not require hazard warning labels and contain no hazardous air pol-lutants. Additionally, no special ventilation equipment or external dryer is required.

“By allowing customers to cost-effectively print a wide array of new applications and providing the training required to suc-ceed, our updated HP Latex portfolio helps PSPs differentiate their business and seize new growth opportunities,” continued Morera.

Availability of the HP Designjet L26500 Printer will vary by region beginning Nov 3. The HP Designjet L28500 Printer is expected to be available January 20, 2012.

GCM students take an interest in Packaging IndustryLast month, students at Ryerson University’s Graphic Com-munications Management degree program launched a new student group called RyePAC. The group is dedicated to creat-ing opportunities for students to learn about the packaging industry.

Led by fourth-year student Andrew Wong, the student group has been planning the launch all summer. According to the latest GCM newsletter, the launch drew a crowd of more than 70 students – showing that packaging is important to current students.

James Dowham, president and CEO of the Packaging Associa-tion (PAC) helped kick off the event by speaking to the students about careers in packaging. He congratulated them on a posi-tive step toward an exciting field.

The group intends to host events, facilitate competitions, run a blog and enrich students’ knowledge of packaging at GCM.

If you would like more information, or would like to be involved, contact faculty advisor Natalia Gilewicz at [email protected].

Avanti named Xerox’s Print MIS Partner of the YearToronto’s own Avanti Computer Systems was named Xerox 2011 Print MIS Business Partner of the Year for its continued contribution to Xerox, its customers and the printing industry as a whole. The award was presented to the company at the recent Xerox Partner Summit in Tampa, Florida.

The Xerox Partner Conference is an opportunity for Xerox to recognize the partner community and highlight their partners of the year. With over 100 industry-leading software and hardware providers participating in the Xerox Business Innovation Part-ner Program, Avanti said in a news release that it was honoured to receive this recognition in the Print MIS category for the fourth time.

“The running of a the print shop has changed dramatically over the years,” says Stephen McWil-liams, EVP of Avanti. “Ten years ago, a shop would have ten jobs that had to get out in the next ten days. Now they have ten jobs that need to get out in the next hour! The only way to do that, without throwing people at the problem, is through automation. Xerox cus-tomers realize Print MIS plays a key role there.”


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C.J. Graphics’ Open House a huge hitIt was billed as the C.J. Social, but it was much more than that – it was a family affair! The head count was lost after 1,250 people (yes, including competitors!) arrived Friday evening December 2 for an open house at Toronto’s C.J. Graphics, an industry-leading printer and top North American award winner.

C.J. Graphics’ President Jay Mandarino doubled as host and auctioneer and asked those in attendance to “lend a hand by raising yours.” During the evening, both live and silent auctions were held, with all proceeds going to the C.J. Skateboard Park and School founded by Mandarino. The park is a not-for-profit facility offering year-round supervised skateboarding, as well as lessons, camps and classes to all kids in the community, including those with special needs.

Fifteen items were scooped up at the live auction while 67 were available to bid on during the silent auction. When the cheering subsided a whopping $16,180 was raised for the park. Also on hand were hard-working volunteers from Daily Bread Food Bank, who accepted dozens of donations of both food and cash ($1,500). The event was also the official launch of the George R. Hurley Scholarship with Ryerson University. Hurley, Senior V.P. and Partner at C.J. Graphics, passed away in October.

This was a family affair in every sense. On hand were members of C.J.’s family, neighbourhood children and families that use the park, volunteers and their families, and employees from the C.J. Graphics family of graphic arts professionals. Mandarino thanked all those who came, especially those who donated their time, and sponsors who donated merchandise.

Nice job Jay. George would have been very proud. 4over opens Mississauga plant with Tom Hogan as Manager4over, one of the largest North American trade printers (with 440,000 sq. ft. of office and pro-duction space in eight American states), has added another 40,000 sq. ft. with the opening of its new plant in Mississauga, Ontario, earlier this month.

Local resident Tom Hogan was named Plant Manager. Hogan graduated from Niagara Col-lege Engineering School and began his career as a Computer Engineering Technologist, working in a variety of positions in the printing industry. He has a wealth of experi-ence in start-ups, having played a key role in The Globe and Mail’s outsourcing of its production to Interweb Ontario. He was also instrumental in the start-up, development and design of Transcontinental Metropolitain, the printer for LaPresse newspaper in Montreal.

People and events

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Tom Hogan

Host and auctioneer Jay Mandarino.

Jeff Ekstein, President & CEO of the Willow Printing Group and co-chair of CPISC.

Sandra Dimini, Volunteer and Ambassador for the Daily Bread Food Bank.

Ken Wood with son Kristian (aka Eminem at the event!).

(L-R) Brian Ellis of Fujifilm Canada, Tom Oldfield from Xerox Canada and Antimo Clarizia, Fujifilm Canada.

Jay Mandarino’s mother Joan (seated) with long-time family friends.

(L-R) Marika, Rick and Mary Ann Sato with Chloe Vera.

Kids from C.J. Skateboard Park celebrate with Jay as he conducts the Live Auction.

Tony Curcio

[email protected]


Tech and design news

New concept product: vanishing labelsRumours of an interesting new concept product are circulating around the internet: FruitWash Labels. The brainchild of Amron Experimental Inc., these labels dissolve into organic, fruit-cleansing produce soap when washed. The labels can even be printed with price look-up codes and barcodes for accurate check-out.

Washing and rubbing the fruit with water triggers the transformation from label into soap. They are water resistant and can stand up to picky shoppers and check-out counters at the grocery store. When they are dissolved, they turn into an organic, fruit-cleansing produce wash that helps remove wax, pesticides, dirt and bacteria.

This is a great example of how a little thinking outside the box can open the door to a new printed product! Check out Amron Experi-mental’s website at www.amronexperimental.com for more intriguing concept products.

Quark celebrates 30 years of publishing innovation

Thirty years ago, Quark was founded in Denver, Colorado. Today, the company is well known for revolutionizing graphic design and page layout with its QuarkXPress software that millions of people use around the globe.

“For 30 years Quark has been dedicated to driving innovation in publishing,” said Ray Schiavone, Quark CEO. “Our team is proud today to continue our work to improve the entire publishing process – from content creation to delivery across any chan-

nel. We are happy to thank the Quark community of designers, enterprise organizations, education establishments, government agencies, and many others who have been an integral part of our longevity.”

Here are some things you may not have known about Quark:

-Quark was first to incorporate WYSIWYG postscript into desktop publishing software which replaced manual layout processes and served as the catalyst for a revolution in publishing.

-Quark was first to bring to market colour separations and trapping which streamlined the process of preparing layouts for press and created an immediate return on investment.

-Quark was first to offer very granular and precise control over typ-ography, first to introduce the accurate placement of geometries – down to a hundredth of a millimeter, and first to offer multi-ink: the ability to specify a colour based on a combination of ink and apply it as a single colour.

-Quark was first to integrate vector illustration tools into page layout software, allowing designers to create shaped boxes.

-Quark was first to allow designers to create content for print, Web, interactive, and digital media from one application and with the advanced functionality of layout spaces, synchronized text, Job Jackets, and composition zones.

-Quark was the first publishing software provider to define and enable dynamic publishing as the process of automating the cre-

ation and delivery of content from a single source to multiple channels, including print, the Web, mobile, and digital devices.

If you are a Quark user, you might be interested in some of the free and discounted software that the company is offering its customers as thanks for choosing its technology. Check out the company’s 30th anniversary press release at www.quark.com (near the bottom) for more information.

A new look for TranscontinentalTranscontinental has recently launched a new brand, logo and positioning: “TC. Trans-continental.” The company says its new brand reflects its comprehensive and integrated marketing communications offering, including print, media, digital, interactive and mobile.

“As our customers’ needs have evolved, so have we,” says Francois Olivier, president and CEO of TC. Transcontinental. “What customers rightly expect is proactivity, creativity, innovation, strategy, customiz-ation and market intelligence. Our new brand launch is a logical milestone in the disciplined roll-out of the development plan we began implementing in 2008 to strengthen our core operations and build new marketing communication services.”

In a recent news release, the company explained the deeper mean-ing behind the new brand image:

- the ‘T’ in the new ‘TC’ stands for technology- the letter is bold and upright, symbolizing confidence and solidity- the ‘C’ in the new ‘TC’ represents community- the letter has a generous opening, signifying willingness to

communicate- the red dot from the former logo is transformed into a black one,

representing the digital economy as well as the point of contact between the company and its customers.

- the logo itself is black or white, depending on context and usage- the company will use colours to illustrate sub-brands

“This is as much about change as it is about continuity,” continues Olivier. “Printing, mixed with other platforms, is still the primary driver of marketing communications today. It remains the most efficient channel to drive traffic to the internet; new media perform best when associated with printing. Our expertise in these areas provides our clients with the best of both worlds by smartly combining the proven and the upcoming.”

TC. Transcontinental worked with two Montreal-based companies to develop the new brand: Cohesion Strategies, a consultancy special-ized in brand strategy, and Bleublancrouge, an advertising and design agency.

The company’s website, tctranscontinental.com, features a new video about its core company values, calling itself a “marketing acti-vation company.”

Kristen Read

WELCOME TO THE MARKETING ACTIVATION ERAwww.tc.tcA marketing activation company


Here are insights from some industry leaders looking back at 2011 and ahead to 2012, followed by selected monthly head-lines from 2011.

Richard Armstrong, President, Heidelberg Canada Graphic Equipment Limited

I would consider 2011 a turnaround year for equipment sales in Canada. Our level of pros-pects and equipment sales in Canada increased in 2011. Our customers are seeing the need to improve productivity and this is the primary driver in equipment decisions today. I see this trend continuing into 2012 as a lead up to drupa, so I am quite optimistic about our opportunities.

Regarding areas of challenge, a few points come to mind. Pricing has always been a challenge, but it seems to be acute right now for the industry. The commercial print market has become smaller while companies are trying to maintain previous sales levels. That helps drive this trend.

Another challenge I see is the rate of technological change. This will be positive for some firms and have a negative impact on other companies. All companies in our industry need to be continually self-evaluating and looking for new products/mar-kets and opportunities. Even though the last few years have been difficult, I still believe there are opportunities out there and we will have a strong and vibrant industry in the future.

At Heidelberg Canada, we continue to work with our custom-ers on adding value through our comprehensive portfolio of equipment, consumables and services. We are finding that this package of products and expertise is helping our custom-ers achieve new levels of productivity. When you couple this package with our Productivity Consulting Services, I think we have a unique solution in the market. Over the next year, we will continue to help our customers in this way and expand our business at the same time.

With respect to drupa 2012, I cannot tell you anything specif-ic, but I can assure you that Heidelberg will display our latest technology and services at this important event. I am looking forward to seeing our customers in Düsseldorf.

Tony Karg, Senior Director of Business Development & Marketing, Fujifilm Canada, Graphics System Division

It was a challenging year. Contracting demand for print, substitution of digital technologies for traditional print, and declining profitability were three key blows to our industry. The reality is that print must carve out its distinct niche with-in the marketing communication space and struggle hard for continued relevancy and mindshare from the print and digital-buying community. Fujifilm Canada’s value proposition of technologies that enable high-quality print-ing, backed by outstanding technical service, will enable printers to stay relevant and compete in the marketplace of 2012.

Fujifilm invests heavily into R&D for future products. This enables us to offer market-leading quality and environment-ally sustainable products and consumables, and support them with a national technical service organization that is an attractive value proposition to printers in an unstable market. We see 2012 as the year of digital inkjet technologies with both commercial and wide-format inkjet markets leading the way at tradeshows such as ISA, FESPA and drupa 2012. These technologies enable printers to deliver high-quality printed material to compete with digital and mobile delivery of information in a profit-enabling way.

Fujifilm Canada continued to enjoy market share growth in 2011 in our wide-format inkjet and offset plate segments. Our wide-format successes included the installation of four Onset-class presses. We have achieved industry recognition of our technologies achieving market penetration with over 100 installations of Onset, Columbia Turbo, Spyder and Acu-ity presses in Canada.

We also introduced the LH-NN2 newspaper plate with tre-mendous success – as it offers higher quality and less environmental impact than any of its thermal newspaper plate competitors. Major newspaper chains across the country implemented this technology in 2011, with more expected for 2012. Canada’s top-selling thermal plate, the LH-PJ, con-

Tony Curcio

AND A LOOK INTOTHE YEAR THAT WAS

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tinued its market-share growth in Canada.

Offering the highest possible quality result, at an affordable price, is how print will stay relevant in an increasingly digital world. That will continue to be a winning formula for the print industry in 2012.

Kevin McKay, Marketing Man-ager, Graphics Solution Business, HP Canada

HP graphics emerged strongly in 2011. Our Designjet Latex tech-nology, ideal for the growing soft-signage market, saw excit-ing new products that demonstrated the continuing popularity of our Latex Ink. Our flagship high-performing Indigo digital presses for high-produc-tion added the PageReady

finishing system – resulting in an enhanced end-to-end solu-tion. Our Indigo Inkjet Web Press technology was seen as a bold new production solution, especially by book publishers.

Of course, our breakthrough Latex Ink technology, combined with our customer training programs, continued to reflect HP’s commitment to helping clients reduce their environ-mental footprint – a commitment we take very seriously at HP. Print service providers who previously purchased HP products, particularly Designjet Latex devices, were poised to grow into more revenue streams due to the application versatility, while printers with eco-solvent devices could not expand beyond traditional business.

For 2012, I see more printers transitioning into wide-format, its associated costs declining and an increase in profit opportunities. Digital shops will adapt and grow and work-flow software will become more flexible and seamless for all types of print service providers. One example, our Smart-Stream workflow for digital production that provides end-to-end workflow management from job creation to fulfill-ment, has already had a big impact.

Another growing area in 2012 will be “cloud” printing solu-tions where companies (especially in the architecture, engineering and construction industries) will be able to save time, improve collaboration and reduce review cycles. We have already seen this happening with our HP ePrint & Share program that allows design teams to easily access, share and print large-format project files online anytime, anywhere. The bottom line is that most print service providers will have to reinvest in themselves in 2012, and indeed beyond, if they want to prosper.

Tim Wakefield, President, Insource Corporation

Many events and factors shaped 2011 as far as the mailing sector. The Canada Post strike certainly was a negative for value-added mailers involved in the direct-mail (DM) marketplace. On the positive side, new markets were being established with more printers considering mailing – or at least looking to understand the landscape, knowing there is opportunity in the DM market to, at the very least, increase print volumes. Digital print technology was

being used more and more for variable print rather than sim-ply short-run litho. Forward-thinking companies were looking

for “value added” opportunities, desperate to move away from “commodity priced” competition.

Our business model has always centered around under-standing the marketplace, listening to our customers and providing solutions to work smarter, maximize output and drive more results through a creative value chain. I believe we achieved our goals in 2011 utilizing many of our exclusive technologies to help grow our clients’ opportunities and revenues.

Mail is changing – no doubt about it. The high volume “shot-gun” marketing approach has been replaced by a more focused personalized offering. Our approach of enhancing DM through multiple personalization technology and read-&-print greatly benefited our customers by providing their clients with tangible, improved results that perpetuate best practices. Combining multiple media, QR codes and website in DM has broadened the creative opportunities for the print-er/mailer, not only driving volume, but spawning opportunities in creative fields.

The year 2012 looks to be focusing on “smarter, faster, less costly” with “results, results, results” being the key phrase. We see Insource continuing as an industry leader, helping our customers win the tough battle in finding “a better way.”

Stephen McWilliam, Executive vice-president, Avanti

Last year was our best year ever! We saw a positive mindset change in the market. Many print shops exhausted their cost-cutting opportunities. “Doing more with less” has translated into a very lean, overworked team, with no real room to reduce the num-ber of people any further without negatively impacting customer satisfaction. The new focus was on how to grow business by increasing the effectiveness of the sales team, adding new services and finding ways to differentiate themselves from their competition.

Avanti’s most popular product in 2011 was our CRM (Custom-er Relationship Management) Module. Unlike standalone CRM systems, having a CRM system that is incorporated into the Print MIS is key. In addition, being able to have a system that integrates with other software applications in the print shop, such as a company’s website (for capturing leads) or Microsoft Outlook (for streamlining contact management) is critical.

Many printers have implemented, or are thinking about implementing, a web-to-print solution that offers customers an e-commerce site for submitting jobs or ordering products. That is a great start but a lousy finish! In 2012, we see shops taking that to the next level and leveraging their web-to-print environment to offer their customers “a one-stop shop” – a portal where they can submit jobs, have 24/7 access to the shop to track the status of jobs, look up real-time inventory levels, make billing and invoicing queries, etc.

Secondly, the concept of cloud computing is gaining trac-tion. With cloud computing, IT resources, software and information are provided as a utility (like the electricity grid, paid for on an “as needed/as used” basis) over a network (typically the Internet). This represents a great opportunity for print shops to take advantage of the flexibility this model provides – reduce the IT resources required in-house, deploy and scale quickly and leave the IT issues to “the experts” so printers can focus more on their businesses.


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A glimpse of the year that wasJANUARY

• U.S.-based Danaher Corp. is new owner of EskoArtwork.• Canada Post raises lettermail/postcard rates 2¢ for pieces up to 30 grams.

• Stephen Harper announces new Red Tape Commission from pressroom of Harmony Printing.

• Amazon.com sales of Kindle e-books surpasses hardcover books sold on its website.

• CPISC releases “Bridging the Gaps” report examining industry skill shortages.

• MIT’s Media Lab creates new, 3D-printed, fully functional f lute.

• Antoine Fady named CEO of major ink supplier Flint Group.

• Nikos Kallas becomes President of Metropolitan Fine Print-ers (Vancouver).

FEBRUARY• Xerox adapts its business-class solid ink technology for the inkjet production sector.

• Rupert Murdoch’s News Corp. launches “The Daily” – the f irst iPad-only newspaper.

• H.B. Fenn, Canada’s largest book distributor, f iles for bankruptcy protection.

MARCH• Printed game manuals eliminated from many new releases of video games.

• Patrick Bolan, President and CEO of Avanti, joins the advisory board of CIP4.

• Rudi Lenz, CEO and President of Sun Chemical, becomes an Executive of DIC Corp.

• IAPHC hands out Canadian and Int. awards at Gallery of Superb Printing convention.

• Brian Ellis joins Fujif ilm Canada as Marketing Manager, Graphic Systems Division.

• Ontario’s Barney Printing Ltd. and Aylmer Express Graph-ics Group will amalgamate.

• New York Times creates Paywall, a digital pay format for its online content.

• Hadi Mahabadi, V.P. and Director of the Xerox Research Centre of Canada (Mississauga), receives the Robert F. Reed Technology Medal.

APRIL• Amazon to release cheaper version of its Kindle e-book that includes advertising.

• Xerox Research Centre of Canada earns its 1,500th patent.• CIP4 updates its free, 162-page JDF Marketplace book.• Winnipeg-based Printcrafters shuts down. • Students from Gordon Graydon Memorial S.S. in Toronto are top winners again at Phoenix Challenge Int. Flexo-graphic Skills Competition in North Carolina.

• TI Group integrates with all Account Management func-tions of Total Graphics

MAY• Scott Bloxham becomes Regional Sales Manager in Canada for the Flint Group.

• Don LeBlanc assumes the role of Chief Marketing Officer for Vistaprint N.A.

• Dollco Printing (Ottawa) changes name to Dollco Integrated Print Solutions.

• Robert Beaudoin becomes Western Canada Sales Manager for NuStream Graphics. (Montreal)

• Quebecor Media signs a five year, $50 million deal with Jean Coutu Group (Montreal).

• Brad Clement assumes ownership of Pacific Bindery (Vancouver).

• Printcrafters (Winnipeg) closes its doors, leaving over 125 people out of work.

• Agfa names Brian Paradis as Business Manager for Central Ontario and Western Region Sales.

• McAra Printing (Calgary) marks Earth Day by activating its 48 new rooftop solar panels.

JUNE• Hemlock Printers and Blanchette Press receive Gold Awards in the Sappi Fine Paper North American Printers of the Year Competition.

• Lowe-Martin’s Mississauga plant becomes the first in Ontario to achieve carbon-neutral status.

• Canada Post Workers return to the job after back-to-work legislation.

• 250 publishers tour Webcom Inc.’s $12-million Toronto book-manufacturing facility.

• Richmond Hill, Ontario’s Acuity Solutions Group closes its doors.

• Krista Nicholds, V.P. of Marketing, Dollco (Ottawa), joins Board of Directors of CPISC.

• Family-owned PolyCello (Amherst, NS) becomes the first print shop in Canada to earn certification from the Sustain-able Green Printing Partnership.

• Advertek opens a new 30,000-sq.-ft. facility in Vaughan, Ontario.

• Transcontinental says it will close its Spot Graphics plant in Winnipeg by December.

• Transcontinental, Tembec, Domtar, Cascades and Catalyst are named Top 50 Corporate Citizens by Corporate Knights Magazine.

JULY• C.J. Graphics of Toronto wins three Bennys in the Premier Print Awards. Hemlock, Kallen and Metropolitan also win a Benny each.

• Amazon.com allows students to rent textbooks through its Kindle service.

• EPN releases a new sustainability report on paper produc-tion and consumption in N.A.

• Transcontinental buys Canadian Assets of Quad/Graphics.• Parker Pad of Markham, ON celebrates its 65th anniversary.• Pacific Bindery Services and Anstey Book Binding are named best print finishers by winning Product of Excellence Awards from the Binding Industries Association.


www.graphicartsmag.comwww.graphicartsmag.com

Tony Curcio

[email protected]

AUGUST• Fujifilm North America hosts a hands-on look at its new J-Press 720 technology.• Quark purchased by Platinum Equity, a California-based private equity firm.• Xerox names Paul Smith as the head of the Xerox Research Centre of Canada.• Hal Stratton becomes Market Development Manager for Komori America (K-North in Canada).

• Students from Ryerson win two top prizes at Walmart Sustainable Packaging Conference.

• Transcontinental Media buys publishing assets of Groupe Le Canada Français.

SEPTEMBER• Graph Expo is held Sun., Sept. 11 – Wed., Sept. 14 at Chicago’s McCormick Place.• Pazazz Printing (Montreal) is the only Canadian company to win an award in the “Books” category in Xerox’s Best-of-the-Best Program.

• HP appoints Meg Whitman (former eBay CEO) as its Chief Executive Officer.• Nova Scotia’s Farnell Packaging Ltd. celebrates its 50th anniversary.• Lloyd Bryant, VP of HP Canada’s Imaging & Printing Group, is named to the Clean16 program.

• Tower Litho of Toronto celebrates 40 years in business.• Isabelle Marcoux becomes Chair of Transcontinental.• The Sustainable Green Printing Partnership celebrates its 3rd anniversary.• Canadian Printing Industries Scholarship Trust Fund awards over $80,000 to 61 printing students.

OCTOBER• George Hurley, Senior V.P. and Partner at C.J. Graphics in Toronto, passes away.• Xerography inventor Chester Carlson is inducted into the Paper Industry Int. Hall of Fame.

• PIA releases “Competing for Print’s Thriving Future” report about printing’s finan-cial future.

• HP Canada makes new executive appointments in its Imaging and Printing Group.

• Bob McCrea joins manroland Inc. as Regional Sales Manager for Toronto (sheet-fed) and Western Canada.

• Gillian Mothersill joins CPISC’s Board of Directors.• Doug Aldred named President of Flint Group’s Packaging and Narrow Web Div., N.A. & Europe .

• Transcon combines Media and Interactive Divisions under “Transcontinental Media.”

• Groupe BO Concept large-format printing (Quebec) buys Sign-A-Rama franchise.

NOVEMBER• manroland files to initiate insolvency proceedings in Augsburg, Germany.• CPISC announces that the federal government will begin phasing out its core funding.

• The most printed book in history, the King James Bible, turns 400.• Standard Finishing Systems is Xerox partner of the year in colour finishing category.

• Online printer Vistaprint acquires Amsterdam’s Albumprinter for 60 million Euros.• Xpedx says it will close all its Canadian operations by December.• Transcontinental appoints Nelson Gentiletti as CFO.• Filip Buyse, former President and CEO of Prism Group, becomes G.M. of EFI’s Digital StoreFront and PrintSmith.

• Howard Graphic Equipment (Streetsville, ON) donates Heidelberg T Platen Press to Niagara’s Mackenzie Printery and Newspaper Museum.


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When it comes large-format printing, HP leads the way in so many categories – range of substrates, output sizes, environmental responsibility, workflow flexibility, and above all, productivity. Here are four specific technologies that have helped (and will help) print service providers take their businesses to an entirely new level.

HP Scitex LX850 PrinterThis 126-inch latex-ink printer delivers maximum versatil-ity and productivity with an impressive array of accelerated large-format workflows including dual-roll, roll-to-free fall and roll-to-collector handling. The roll-to-free fall and roll-to-collector ability is a real time saver for print service providers as it allows you to start the finish-ing process while still printing on the remainder the roll. Both workflows can be combined with dual-roll capabil-ity that lets you print two 60-inch rolls side-by-side, taking advantage of the printer’s full production speed.

The printers’ innovative differential system accommo-dates rolls of varying widths and lengths by automatically adjusting the tension between them. The HP Scitex LX850 Printer also delivers high image quality at produc-tion speeds – 6 colours, up to 1,200-DPI resolution and text reproduction as low as 4-point.

The printer’s HP water-based latex inks are Hazardous Air Pollutant (HAP) free and require no special ventilation – producing odourless prints of stunning quality that are ideal for the most demanding environmentally respon-sible customers. Its wide range of printable media includes self-adhesive vinyl, paper, wallpaper, PVC ban-ners and film. Latex inks also provide direct-to-fabric printing on unlined flag fabrics.

One of the many companies reaping the benefits of HP’s latex technology over the last few years is Signage Source (www.signagesource.com) of Pickering, Ontario.

“We currently have the HP Scitex LX800 Printer and are looking forward to an upgrade to the 850,” says President Rob Press. “We have always been very pleased with HP’s latex ink technology as far as speed and printing quality. Another big plus is that we’re now able to print on both sides of the sheet. This technology is continuing to have a long-term positive impact on our business,” he adds.

In addition, the HP Scitex FB500 and FB700 flatbed printers are gaining popular-

ity among traditional commercial printers for their ability to print directly on virtually any rigid or flexible media, including corrugated plastic, from one device. With both rigid and flexible media printing capabilities, print service providers have the opportunity to offer more applications to their customers and in doing so, command more business.

HP T300 Colour Inkjet Web PressThe HP T300 Colour Inkjet Web Press, based on proven thermal inkjet technology, provides high productivity at a breakthrough cost for a range of applications including books, direct mail, transactional and newspapers. The HP T300 Colour Inkjet Web Press helps publishers reduce costs while increasing the number and type of profitable titles they offer.

Print services providers enjoy uncompromising colour at full press speed and will pay only for the ink they use – with no click charges. With environmentally responsible advantages such as the elimination of chemicals associ-ated with traditional analog technology, and better power consumption for short-run lengths, print service provid-ers are able to reduce their carbon footprint.

With a high-volume capacity of up to 70 million pages per month, the HP T300 Colour Inkjet Web Press is cost-efficient for print runs of thousands or hundreds of copies. The press is compatible with a wide range of paper types and weights, including uncoated offset, coated and ground-wood, ideal for the publishing industry.

Here’s what Canada’s first full-service book manufactur-er, Webcom (www.webcomlink.com), using the HP T300 Colour Inkjet Web Press, has to say:

“We installed our HP Indigo T300 Colour Inkjet Web Press in December of 2010 and began producing sale-able printed book pages within the first month,” says President Mike Collinge. “Our book publishing customers have been impressed with the high-quality colour repro-duction, registration accuracy and substrate flexibility.

HP = “Huge” Possibilities

A D V E R T O R I A L

HP Scitex LX850

HP T300


For many of our publishers, HP’s inkjet digital print qual-ity has bridged the gap with offset and is accepted as a 100% substitutable today. Digital technologies are reshaping our book production and publishing models as we develop new applications with our customers. Con-sistent T300 print performance has been the cornerstone to move forward with them and increase Webcom’s share of their business,” he adds.

HP Indigo 7500 Digital PressHP’s flagship press, the HP Indigo 7500 Digital Press, announced at the 2011 Graph Expo Tradeshow, leads the way in streamlined, end-to-end high-production environ-ments with its newly available PageReady finishing system from Lasermax Roll Systems. The in-line slitter/cutter/stacker solution uses fully automated job set-up features to help customers go directly from file to fin-ished product.

In short, the HP Indigo 7500 Digital Press is the most flexible, technologically advanced high-volume sheetfed digital printing solution on the market with intelligent automation breakthroughs delivering unprecedented quality, productivity and ease of operation.

Designed for high-volume production, it can print up to 120 letter pages per minute (ppm) in full colour or 240 ppm in either monochrome or two colours. Enhanced with a patent-pending Vision System for hands-free auto-mation (that keeps downtime to a minimum), it can deliver up to 3.5 million colour pages or 6.5 million mono-chrome pages per month. This pushes the economic crossover point with offset to the level of thousands.

The colour gamut is unprecedented, offering up to 7 ink stations and allowing 4, 6 and 7-colour Pantone emula-tion, and off-press mixing, matching up to 97% of Pantone colours. The additional colour stations also enable 6-colour printing with light cyan and light magenta for professional photography applications.

HP Designjet L26500 & L28500 PrintersThese exciting new products demonstrate HP’s expan-sion of its Latex portfolio. Both are ideal for the growing soft-signage market as well as for producing high-impact point-of-purchase displays, bus shelters and vehicle

graphics. The HP Designjet L26500 and L28500 Printers offer double-sided printing capabilities and can print on a broad range of materials including vinyl, paper, film, fabrics and low-cost uncoated options.

Both printers feature water-based HP 792 Latex Designjet Ink that produces superior quality, environ-mentally responsible, odourless prints ideal for any location such as hospitals, restaurants, office buildings and schools. In fact, HP PVC-free Wall Paper printed with HP Latex Inks is GREENGUARD Children & Schools CertifiedSM and meets AgBB criteria for health-related evaluation of VOC emissions of indoor building products.

You can expect rich blacks and vibrant glossy outputs across a variety of substrates (especially for banners and self-adhesive vinyl). The new inks can also print on soft-signage materials including polyester and fabrics such as cotton in a simple, one-step process.

The 104-inch-wide HP Designjet L28500 Printer further reduces turnaround time with speeds up to 70% faster than the HP Designjet L25500 Printer. The 61-inch HP Desingjet L26500 Printer is especially ideal for custom-ers entering the competitive soft-signage market that need to fulfill extremely short turnaround times.

An unequalled graphic arts portfolioHP offers the broadest range of graphic arts solutions to help companies meet the ever-increasing business chal-lenges of today’s tough economy. Scalable technology supported by powerful end-to-end software and finishing solutions, ePrint & Share cloud-enabled collaboration, and HP’s business acceleration support programs empower customers to enter new markets, expand their businesses and increase profits.

HP Indigo 7500 HP Designjet L26500

HP Designjet L28500


Exhibitors and visitors I spoke with at this year’s show in Toronto were very positive . I heard good comments about the steady flow of traffic as well as the wide range of tech-nologies and helpful seminars . “Attendance topped 8,000 and the Graphics Software Theatre seminars (sponsored by Witz Training Centre) were packed every day,” said show Manager Dan Mustata . “Also well attended was the Printing Sales Training Day presented by print sales expert Dave Fel-man and the Digital Imaging Association breakfast meeting with keynote speaker Jeff Jacobson, Chairman and CEO of Presstek .”

Here are some comments from selected exhibitors along with my personal picks from this year’s show:

Feedback from visitors to our booth was very positive. The Saphira Café gave people a chance to rest, chat or discuss business over a cup of coffee or a soft drink. The newest addi-tions to our product portfolio proved to be very popular. The Ricoh C901 Graphic Arts Edition printer, the EFI Rastek H652 wide-format printer and the EFI VUTEk GS200 grand-format printer demonstrations were busy all three days. Our col-leagues at both EFI and Ricoh provided great support for our Canadian launch of these machines. We did sell a number of Suprasetter CTPs, presses and cutters at the show, including one of our large XL162 VLF presses to Annan and Bird.– Ken Freek, V.P., Product Management, Heidelberg Canada Graphic Equipment Ltd.

While we had some direct sales, the true value was the high level of interest resulting in above-average lead generation from previous years. The interest was varied across workflow, CTP, display graphics, digital cutting and consumables. The new Acuity LED 1600 wide-format inkjet printer was demon-strated live for the first time in Canada and generated a high level of interest. We secured multiple strong leads for this prod-uct, which will be available in a few months. While we were not able to showcase the JPress or Onset products, customers still showed a lot of interest in our support displays.tWe had a couple of new products exhibited for the first time.

The biggest draw was the Snake Skin Wire-O System – a new packaging innovation for wire-o-wire featuring cost savings in production time as well as reduced waste. We also had a new product for making gift cards that contains no PVC, is recyc-lable and FSC-certified. Its eco-friendly features generated a lot of interest. Overall, we felt that it was a very good show and are looking forward to 2013.” – Bob Brickell Sr., President, Terry C. Stapely Co. Ltd.

Graphics Canada really delivered this year! Not only was traffic way up from the last show, but the mood was different. Last time it was about “how can you help me cut my costs?” This year, the conversations revolved around “I’m focused on build-ing the top line” – so the demos of Avanti’s Automated Lead Management were by far the most requested and most popular. Lots of traffic from not only Ontario but western Canada, New York, Ohio and Pennsylvania.”– Chantelle Bani, Marketing Communications Manager, Avanti

Our production line featured Bourg BB Adventure PUR and BB3002 EVA Perfect Binders manufacturing book blocks cov-ered with Library Binding Supplies (LBS) endsheets that were glued and pressed using on-demand equipment and finished on a Challenge trimmer. Booth visitors left with an actual hard-cover, case-bound copy of “Bookbinding Made Simple.” Our Canadian launch of the Bourg BSFx in the Xerox Canada booth, was a showstopper. The Bourg BSFx, the print industry’s first dual-mode sheet feeder for digital-print workflows, enables a user with a production line dedicated to a single digital print engine to also handle printed output from any number of differ-ent presses in an off-line mode, maximizing productivity and equipment ROI. Toronto’s Marwood Bookworks, through our dealer Robert E. Thistle Ltd., purchased a Bourg BB Adventure PUR Binder while Ken Cook Co. in Milwaukee ordered a Bourg BB3002 Perfect Binder.– Donald J. Schroeder, Vice President of Sales, C.P. Bourg Inc.

CPIA saw excellent traffic at our booth. In particular, attendees seemed to be very interested in our group-buying-power pro-grams such as discounts available with Adobe, Apple, FedEx

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Mood upbeat as over 8,000 visit Graphics Canada Show

Larry Lippert from BCT Waterloo showing printing solutions for interested prospects Carolyne Daly, national marketing

manager of PaperlinX Canada with Paul Tasker, vice-president of Spicers .


and others. Many also asked about our new Trial Membership that, at $200 for a full year, provides many of the benefits we offer. – Bob Elliott, President, Canadian Printing Industries Associa-tion (www.cpia-aci.ca)

We were very busy all three days and handed out hundreds of tote bags. We also received a lot of positive feedback about our customer service and inquiries about Sinalite.com, our fast online service. Our Tradeshow15 Promotion, where printers saved 15% on everything until the end of November, was also very popular.– Mike Meshkati, Sina Printing/Sinalite.com

The show was a huge success. Thanks to all who stopped by the booth to say hello and celebrate our 60 years in business! This meant a lot to us. Sales were excellent with creasers and paper cutters being the stars. The newly redesigned Autocre-aser Pro 33 was our best seller (4 sold) followed by the New EBA 485EP programmable 18.5” paper cutter (3 sold). Our Reconditioned Booth had plenty of traffic and several pieces sold, including our Titan 200 20” programmable paper cutter.”– Michael Steele, President, Sydney Stone

Presstek featured its full-line of consumables including CTP and DI plates. Booth visitors received a $50 coupon toward a future supplies’ order. In addition, visitors that registered for the Presstek Awards Program (a points for purchase program) were entered into a draw to win $500 in free supplies. Many were excited to learn that they can obtain supplies from Presstek’s local Canadian warehouse by visiting shop.presstek.com or by calling 1-800-387-3143.– Brian Wolfenden, Director of Marketing Communications, Presstek Inc.

EskoArtwork was exhibiting in Toronto for the first time and demonstrating our extensive range of solutions for packaging, sign and display, and commercial print providers. There was a lot of interest from wide-format printers who were examining the EskoArtwork i-cut Suite of pre-production software for digital printers and/or digital finishing systems. i-cut Suite tackles all bottlenecks in a workflow, from preflighting PDF files,


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Konica Minolta’s Kelli McCarthy, Corey Gill, Marie Novakis, Andy Mezzaluna, Denise Healey, Ron Lizee, Mike Pavia, and Chris Ng, who brought Bryan Berg for a three-day card stacking project .

Steve Antoni, Chantelle Bani, Jack Lafler and Stephen McWilliam from Avanti .

Kenneth Freek, vice-president, product management; Peter Aston, manager, business consulting; Richard M . Armstrong, president; and Manuel Gutierrez, product manager, consumables from Heidelberg .

Patrick Girard, sales manager, Quebec, Nustream Graphic; Jonathan Rogers, sales manager, Ontario, Nustream Graphic; Peter Wainberg, president, Pemla Inks; Steve Daigle, vice-president sales, Canada, Nustream Graphic at the Nustream Graphic booth .

240 Brunel Road, Mississauga, Ontario L4Z 1T5Tel: 905.501.1296 • Fax: 905.949.1021

E-mail: [email protected] • www.sherwoodprinters.com

Season’s Best Wishes from Sherwood Printers...

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“Occupy this Space”


preparing graphics and creating layouts, to printing and finish-ing in perfect registration. i-cut Automate, which ties the pieces of the i-cut Suite together, was demonstrated for the first time in Canada. It automates the entire production process from design to print to cut, allowing users to build dynamic work-flows that can automate repetitive prepress tasks.”– Marc Raad, Account Manager, EskoArtwork

The most popular attraction at our booth was a ‘panelled’ door that we printed on. We made excellent connections and as a result we have several future meetings that could lead to large, ongoing partnerships. We believe in quality partnerships with our trade partners built over the long term. We also promoted our full-time designers that can assist our trade partners.– Mohamed Dhanani, High Print Co.

It was a very successful show with a steady flow of traffic visit-ing our booth each day. Our team and our vendor partners did a super job enabling us to differentiate the value EGS brings to our customers. Our HP Latex Wall enabled our customers to think of what they can do ‘outside the box’ to grow their busi-ness. We sold a couple of latex printers and Graphtec cutting equipment. We continue to sell more and newer solutions in our vendor partners’ comprehensive line of equipment, soft-ware and consumables.– Douglas E. Green, President & C.O.O., Ernest Green & Son Ltd.

There was a lot of traffic in our booth all three days and we’re looking forward to contacting all the leads we scanned. This year we showcased the new Seiko W-64s Colour Painter. It was the most popular attraction at our booth. The W-64s is the first high-resolution wide-format solvent ink device without HAPs (Hazardous Air Pollutants). The process doesn’t require baking.– Brittany Daneliak, The Drawing Centre

My personal picks…Best overall deal: Kozzi .com stock photos

While there were some fabulous show specials, you can’t get better than “free!” Kozzi.com, a new company, featured family-friendly (i.e. vetted for good taste) stock-photo images destined to be a real hit within the industry as well as with consumers. The photos are high quality and new images are constantly added.

Most Visible Handout: Sina Printing/Sinalite

I saw hundreds of visitors carrying Sina’s yellow and black tote bags every day. Basic design, but high visibility!

Fastest sale (I’m aware of): Sydney Stone

They sold a Titan 200 (20” programmable cutter) to Paris Print-ing at 11:15 am the first day of the show. Then, on Sunday, Nov.

12, they celebrated their 60th Anniversary with friends and col-leagues with free wine, beer and cake. Joining in the celebrations was Dorothy Kent, widow of former owner David Marsh.

Best Posters: Heidelberg and KBR Graphics

Every poster I saw at this show exuded creativity and quality. However, Heidelberg’s monstrous map of the world and KBR’s numerous colourful posters were absolutely stunning and went like hotcakes. Honourable mention to Proveer (different sub-strates) and the Drawing Centre (HAP-free wide-format).

Most creative handouts: Robert E . Thistle Ltd ./C .P . Bourg and Therm-O-Type Foil Tech

Robert E. Thistle’s clever, informative “Bookbinding Made Sim-ple” booklet produced on a C.P. Bourg Perfect Binder during the show was a perfect-bound book about bookbinding – per-fect promotional idea! Therm-O-Type also wins for its ingenious 4-page folder featuring a transparent holographic-pattern foil covering that simulated a fish underwater. A small piece with a big ‘wow’ factor!

Nicest booth personnel: Heidelberg

I don’t think I’ve ever been to a trade show recently where everyone was so affable. But if I had to pick one, it would be the Heidelberg booth with its Saphira Café and wonderful staff.

Best Outside-the-Box Visuals: Ernest Green and HP

There were so many breathtaking creations, but the HP Wall in the Ernest Green Booth stands out in my mind. HP-latex-printed lampshades, pillowcases, colour and B&W wall posters and much more. I think the only thing not printed upon were the booth staffers!

Busiest Booths: All Graphic Supplies and Value-Rite Busi-ness Products

All-Graphic’s Chris Desouza and Value Rite’s Jay DeGenova should create holograms of themselves for the next show. They were busier than gophers on a golf course!

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[email protected]

Gerry Chvatal, technical advisor, digital print equipment and Brian Ellis, marketing manager from Fujifilm Canada with the first Canadian showing of the Acuity LED 1600 wide format UV inkjet printer .

Brennan Wright standing with a Duplo DSC-10/20 that was sold at the show .

240 Brunel Road, Mississauga, Ontario L4Z 1T5Tel: 905.501.1296 • Fax: 905.949.1021

E-mail: [email protected] • www.sherwoodprinters.com

Season’s Best Wishes from Sherwood Printers...

Last minute shopping needs? We’ve got you covered!

Books • Photo Albums • Family Histories • Autobiographies With our NEW PUR Binder, producing high quality books with coated text pages is not a problem. We guarantee high quality binding - Softcover or Casebound.

Scratch & Win Discount Cards!Add shine to your job with our brand new Heidelberg Press with Coater. Free AQ on any job for a limited time*

* Applies to job value minimum $500.00 before tax. Offer ends January 30, 2012



“Occupy this Space”


There can be no doubt that the global economy and the large format print industry have been tested over the last few years . The overall business climate of the last 12 to 24 months can-not be sugar coated . Several challenges face print service providers, yet opportunity still exists for those who can change their businesses .

The attraction for commercial printers to move into wide-format printing is great and one of the oft-cited benefits is that it requires relatively low capital expenditure, compared to gigantic-sized litho wide-format presses which come with a big price tag to match. So at a time when banks still do not want to lend money for larger capital investments, it is nice to know that wide-format printing is still affordable to get into and this only heightens the sector’s attraction. So what are the challenges for commercial printers wanting to get into this printing sector?

Positive News: Increased Spending for Printed GoodsLet’s look at the upside first. In June 2011, InfoTrends executed a wide-format print buyer study in North America to look at trends in demand for wide-format signage and graphics. This kind of input helps us understand some of the challenges that face print service providers in the wide-format digital graphics market. As the study goes, almost four times as many wide-format print buy-ers reported that they expect to spend more over the next 12 months than they did over the last 12 months. This is good news for print providers, yet if you want to get in on that growth you need to be prepared to offer these print services and provide the goods at a price the customer is willing to pay. There are no two ways about it -- you need to properly position your company with the right skills and equipment to get the job done efficiently. So what are some of the challenges? Let’s have a look!

Challenges of Price vs. QualityA positive factor from the InfoTrends survey was that print buyers placed greater priority on quality than on price. I have always said that you do not necessarily have to be the cheapest on the block to have a successful LF printing business. What is needed is top quality service, quality product and a good work ethic. It is a good sign that the buyers are placing a greater priority on qual-ity than on price, even though price remains one of the top considerations.

Challenges of Commodity and Raw Materials “Fuel, silver, and aluminum, were volatile in terms of cost and this directly affects our product costs. These commodities affect the prices our customers pay for necessities such as paper, fuel, and electricity. Plus, the dollar shifted, which is relevant for inter-national companies such as Agfa Graphics,” explains Peter Wilkens, president, Agfa, North America. So challenges exist in keeping the cost down even while raw prices may be going up. This is where efficiencies in business operation come in.

Challenges in Turnaround TimesThe InfoTrends survey result pointed to the fact that customers are requiring a faster turnaround time than ever before. A whop-ping 70 percent of orders need to be fulfilled within two days of being ordered! Customers take forever to make their purchasing

decisions and then expect the print provider to turn these jobs around quickly. Here is another reason why workflow efficiencies must get better: companies such as Canon spend lots of money in research to develop software and equipment to help in areas just like this.

“New technology provides speed and efficiency like never before. We need to view this as an opportunity for workstation consolidation. A new high speed printer can replace two or three old printers. Newer technology takes up less space, needs fewer people to run, uses fewer resources and has lower operating costs, but it takes courage and capital to set all this in motion. If we do not embrace these concepts then we will become less competitive. In this respect, the last 12 years have been relatively easy since most of the growth came from a shift from analogue to digital. Now that the industry has matured, we need to become as efficient as possible. It is not as much fun, but it is what is required for future success,” remarked Peter Spring, VP Sales TI Group & SCL Imaging Group.

“Wide Format printing will parallel what has happened in com-mercial offset printing. To survive in commercial offset today, a company needs to be highly automated, lean on labour and must keep up with technology changes. Workflow is becoming the ‘elephant in the room’ for wide format companies. WF Prepress processes today are disjointed, redundant and error prone. Workflow automation can improve quality, reduce re-work and labour”, explained Marc Welch, North America VP of Sales at GMG Americas.

Printing Technologies to ConsiderInfoTrends is projecting about a 20 percent growth rate in wide-for-mat UV-curable inkjet. The advances we have seen in UV-curable inkjet are delivering a lot of these advantages. So if you are looking at industrial type printing, UV offers a lot of advantages.

Durable aqueous printers will also continue to grow as more vendors offer ink sets that provide high quality prints plus dur-ability while also offering lower prices and enhanced environmental properties.

ConclusionAs seen above, customers are looking for high quality, low prices and a fast turnaround time. The wide-format printing business is becoming more competitive than ever before. This is certainly a time we must gain the maximum efficiencies in our businesses. Larger companies like Canon, OCE, etc. spend millions on developing solution based technologies.

The last piece of good news from the InfoTrend 2011 wide-format print buyer study is that these buyers strongly endorse wide-for-mat graphics as an effective way to communicate their advertising or informational messages. That is, they plan to buy wide-format graphics because it is a cost effective way to com-municate advertising or their informational messages. Do not hesitate to contact me if you have any further questions.

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Peter Dulis

Wide Format Printing Specialist

Canon Canada

[email protected]

Top challenges in the wide- format printing industry today



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The Digital Imaging Association hosted a breakfast presen-tation on Friday November 11, 2011 at Graphics Canada . Keynote speaker, Jeff Jacobson, Chairman and CEO of Presstek addressed the survival tactics used in a tough economy by printers who are thriving .

Jacobson began his presentation by highlighting how the con-tinuing digital transition has changed the way we communicate. He defined “the good old days” with relatively limited choices – print consisted of ads, brochures, catalogues and bulk mail. All were mass produced and aimed at a general market. Ads are now targeted to very specific markets. Brochures and cata-logues have been refined by interest and personalized mail has replaced bulk mail distribution. Further delivery options now include email. Technology has enabled this and is also giving us the ability to refine point of purchase materials to deliver product information. Websites facilitate e-commerce and are augmented through search engine optimization and search engine based marketing. Radio and TV are now competing with YouTube and Podcasts. The multi-media marketing message is prevalent. It seems like a new channel arises almost every day. Marketing budgets remain relatively flat, which means, said Jacobson, that the same number of dollars are being spent over a larger number of channels.

The challenge for printersPrinters need to adjust their business model to the new dynam-ics. Print, said Jacobson, is still by far the largest piece of the multi-media market spend today. However, the role of print is changing. The major changes are to shorter runs, faster turn-around, and more colour. The print and distribute model has been replaced. People print what they want for the short term – and they want it done quickly. 80% of colour runs are now 5000 impressions or less. Changes in printing technology have enabled marketplace demands. With the right production plat-form, printers can profitably deliver the short-run, fast-turn work the market is demanding.

Our job, Jacobson told the DIA audience, as owners of printing businesses and suppliers to the graphics art market, is ensure that media buyers understand all their options. We want them to turn to us as the experts and we want to be able to guide them toward the best media mix for a given project.

Jacobson prefaced his next statement to DIA listeners as per-haps the most important thing he had to say at the morning session:

“We want to position print as the igniter for the overall multi-media marketing message.”

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Today’s market realities: Planning for success


He further explained that we have to understand that print may not be the most important media in a given campaign. The sig-nificant role of print is to ignite the message and to drive people to other parts of the media spend. If we do this, we will be vibrant and we will stay relevant.

The challenges to remaining profitableFirst and foremost, Jacobson believes, we must have the right infrastructure consisting of people, processes and technology. One of the most important things any business needs to do in today’s world is ensure that business and pro-duction processes are as streamlined as possible, taking any unnecessary steps out of the process to make the workflow as lean as possible.

The world has changed. Volumes are not where they used to be – thus driving unit costs up. Every company needs to look at each part of its operation, no matter the size, and ask how can we do it differently and how can we drive costs down? The DIA audience was able to hear examples of how Jacob-son suggests companies work to achieve this. He truly believes that your own people can be key contributors to your company’s ultimate success.

Where investments are involved, it is even more necessary than ever to do a detailed and realistic ROI analysis and to track outcome once the investment has been made.

Technology enablers must include a web to print solution, some form of automated workflow. Savvy printers are investing in efficient bindery according to Jacobson.

When demand first started moving to shorter runs and con-sistent high quality colour, many printers started to invest in toner technology to bridge the gap with jobs where offset was no longer cost efficient. This move created a new gap – between toner-based digital technology and traditional offset. DIA is the technology Presstek recommends to bridge that new gap and to compliment other production options. In addition to downward run lengths, the toner technology enables variable production. Jacobson shared his own sta-tistics with the DIA audience. He said that when he asks what volume of a printer’s business is variable production, he gets one of two answers: “I don’t know,” or, “probably less than 10%.” There certainly are companies that might be doing 50%-70% variable, he said, putting them in that mid range between the efficiencies of toner technology at the short-run end of the scale and offset for the larger runs – the new gap.

In Jacobson’s opinion, however you configure your press-room, your focus should be on how to profitably handle the range of runs your customers are asking for.

The role of people in profitabilityIn most companies the structure consists of an owner, a leadership team, a vision, and a company culture. Once you have defined a company culture and have put systems in place, how, asked Jacobson, can you fire your people up to drive and achieve your vision? It is all about moving the nee-dle forward, not staying in the same place forever.

One of the areas in the people equation that requires special consideration, Jacobson told DIA listeners, is sales. Today’s sales professionals need to develop deeper more connect-ed relationships with customers, sell programs not project and add value to customers’ marketing programs. Solutions-based selling requires a different skillset from that required for transactional sales. The foundation of this is the ability to move out of procurement into marketing, moving further

upstream into the decision process. If you do not have a seat at the customer’s table upstream in the organization, said Jacobson, you will likely be relegated to the role of commod-ity sales. Jacobson told the DIA audience that he has found that the best sales people he has understand their custom-ers so well... as if they are part of that customer’s operation. The best sales people are fighting for their customers and, said Jacobson, telling us internally what their customers need. That, he said, makes us – and will make you – a better company. The seat at the customer’s table puts valued sales people in a position to influence the media mix chosen – making print the igniter of the overall multi-media message. This type of influence requires that companies make a great-er investment in the people who can drive it. But...the peak ROI is longer term relationships with higher margin accounts.

Selling the graphic industry to investorsPresstek is a public company, so selling to investors is some-thing Jeff Jacobson does every day. He told DIA listeners that the most frequent question potential investors ask is if print is going to be here in five years. Their perspective is that newspapers are on-line, books are on-line, everyone is going to iPads – what is left in print? You can then show them some facts such as what percentage print still enjoys in the overall multi-media marketing message. Print is still into the well-solid 40% spend range. It is still huge, it is still sig-nificant and it is still relevant.

Certainly, he said Canada has fared better in this economy than the US, but financing is still hard to acquire. He further stated we need to do a better job of selling our industry to investors. It will be a different market as we go forward, but, Jeff Jacobson believes, Print is an industry in which we can still thrive. There is still too much capacity in this industry and some of it has to go by the wayside. But somehow we still have to make print even more relevant to utilize that cap-acity. The challenge here is that, statistically, about five years ago press capacity utilization was tracking at 82%. Now it is at 62%. That forces lower pricing into the market and it forces costs to go up at the same time. That’s why we need to streamline our processes to take cost out of the industry and drive a positive message to investors.

To sell a compelling story about the industry’s future and about your company, Jacobson advised, you need to explain how your company is well-positioned for the future. Tell stor-ies about your customers and how you have made a difference in their businesses. Jeff Jacobson proceeded to do just that for the DIA audience – summarizing some real-life cases and demonstrated returns on analysis for three of Presstek’s customers, showing how they have become more successful than their competitors. His examples identified companies that migrated to complementary platforms, utiliz-ing a hybrid digital and offset strategy, demonstrably increasing business volume, utilization capacity – and profit.

Jeff Jacobson ended his presentation by tasking the DIA audience with sharing their own success stories that demon-strate how having the right people, process and technology in place can drive innovative ways to meet their customers’ needs and to drive profitability in today’s ever changing market.

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Myrna Penney



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XantéXanté’s iQueue 5.0 prepress workflow is a comprehensive sys-tem for Xanté’s digital print solutions and it has the ability to manage multiple jobs across multiple Xanté devices, employ advanced screening options to reduce waste, monitor consum-ables across multiple devices, estimate job costs, provide imposition templates and much more.

Xanté’s iQueue 5.0 enables the operator to set custom screen-ing options including desired linescreen, screen angle and halftone shape. Additionally, Xanté’s colour management

allows for colour adjustments on-the-fly and custom profiles to be saved and stored for later use. New to iQueue 5.0 is the Right-On spot colour matching system. This feature uses a vis-ual gamma matching system providing a visual comparison for the operator who can then make the necessary changes. This enables the operator to maintain complete control over

colour conversions so that settling for unexpected spot colour conversion issues is no longer a problem.

Job cost estimating is also available at one’s fingertips, where-by clicking on the Job Ticket and entering the desired quantity will provide an estimated consumables cost. Detailed consum-ables usage across multiple devices is another great feature that provides a detailed view of toner levels, drum life, belt life and fuser life of active Xanté ILUMINA devices. iQueue 5.0’s Print Queues allow jobs to be removed, prioritized and moved between devices with the simple drag and drop feature on the user-friendly interface. When it comes time to archive a job, simply create a folder and drag and drop all projects for the customer. Job Ticket information will be saved in the folder that include customized settings, thereby allowing the operator to simply “press print” when it comes time to reprint. All of these automation and functionality features provide opportunity for greater bottom-line profitability and a better night’s sleep!

XMPie, A Xerox CompanyCreating one-to-one marketing campaigns is at the heart of XMPie’s functionality. XMPie was established in the year 2000 to make it easier for people to produce personalized communi-

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This month’s topic: Prepress software

Diana Brown

Product Profile



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cations. Their prepress technology integrates the Adobe Creative Suite to create personalized mar-keting pieces that can be executed across multiple mediums. Designs can include personalized images, graphics and data-driven charts and graphs. From a cross-media standpoint, this technology is extremely valuable because it incorporates personalized web pages, response URL’s, personalized emails and mobile messages. As our world becomes more and more hyper-customized (and arguably less driven by messages in print), XMPie’s software solutions allow for intense personalization across a range of mediums to remain relevant to customers. XMPie promises “reach.rel-evancy.results”.

XMPie’s uDirect VDP and personalization software suite is available in three options: Classic, Studio and Premier. uDirect Classic allows the user to link to data sources (like Microsoft Excel), as well as incorporate static images, text and graphics from InDesign and make them variable. On the higher end, uDirect Studio and uDirect Premier are ideal for VDP projects that are more image and data-intensive (incorporating Adobe Illustrator and Photoshop) that allow advanced variable data image, graphics personalization and customized business data rules.

Another fantastic benefit of the latest XMPie software is the comprehensive ROI reporting capabilities to better measure campaign success. This includes their exclusive technology for up-to-the-minute monitoring of an entire cross-media cam-paign from one, comprehensive database. This information can then be used to prompt a phone call from sales or customer service, for example, to capture the optimum window of oppor-tunity. Marketing efforts should always be measurable and XMPie helps get the right information into the hands of market-ing executives.

EskoArtworkEskoArtwork provides a broad-range of prepress software solutions for the com-mercial print market. More specifically, EskoArtwork specializes in prepress solutions for the packaging market.

EskoArtwork’s Automation Engine is a prepress workflow sys-tem that helps printers “increase quality, reduce errors and drive cost out of the process.” The system is designed to be transparent by allowing for a simple user interface that the

operator, manager or any level employee can easily use. The Automation Engine also supports JDF communica-tion between devices for increased productivity. It avoids the need to provide the information more than once, as well as avoiding conflicting double entries. MIS integration allows for job milestones to be communicat-ed to key individuals, such as “approved”, “plates ready”, and so on.

Advanced job management tools provide a complete overview of the entire prepress process, providing bet-

ter visibility and control of a given job. The Automation Engine also has a unique “report card” functionality, whereby a report card can be generated for a given job based on predefined custom templates. 3D PDF files can be generated to accurately show how a package will look when complete. The 3D PDF files can be merged into the report card for a comprehensive docu-ment relating to all job specifications, images and customer information for easy reference.

Kodak Kodak’s Prinergy prepress workflow has been in existence for almost 13 years and incorporates job proofing, imposition and RIPing into one cohesive workflow. JDF integration enables increased efficiency as job parameters are set up only once early in the workflow and communicate job specifications to other, third-party devices. Kodak says it best: “With zero-touch automation and connectivity to the widest range of digital presses, the Prinergy Digital Workflow allows you to do more with your digital print system – for less.”

Kodak’s Intelligent Prepress Manager (IPM) is a unique way to save time, reduce waste and improve productivity in the plate room. The IPM allows Kodak plate-making equipment to oper-ate continuously without operator intervention. It eliminates the need for manual checks at regularly scheduled intervals so that operators can attend to more important work. The system con-tinuously monitors the equipment and if anything needs attention it will send an email or SMS to various addresses based on the issue. For example, if the platesetter is in need of restocking, the IPM will alert the operator. When preventative maintenance is required or the chemistry needs replacing, an operator or service techni-cian can be notified. In addition to the obvious time savings and productivity increase opportunities, the IPM also provides custom reports about actual costs of a job. This information can be used by the man-agement team to help calculate job profitability. Estimators can also benefit from this feature to draw from more accurate job costs and apply them in the early stages of future projects.

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Diana Brown

Diana Brown is the Owner of ON-SITE First Aid & CPR

Training Group, a health & safety company who

provides training to the Graphic Arts industry.

diana@onsitefi rstaid.ca



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With all the buzz about social media and the speed at which it progresses, it is sometimes hard to separate the hype from the real help . It can be intimidating to understand because there are so many tools available to use . For anyone starting out in social media, I always advise them to start with one tool, and learn how to use it well before moving on to the next . In this three part series, I will make the case as to why printers should choose LinkedIn .com as the first platform you should be on . I will show you how to optimize your per-sonal profile, how to increase your visibility and also how to use it to promote your business through Company Pages .

What is social networking?If you are a print shop owner, you know that having that per-sonal touch in business is important. You strive to have meaningful business relationships with your customers and value the interaction you have with them on a one-on-one basis. You take an active interest their businesses and in turn are rewarded by their loyalty in the long run. If this sounds like what you are doing now, that is great. Now you can take that personal approach and apply it online through social network-ing, which is extending your presence and interacting with your customers and prospects online with tools such as LinkedIn.

Why LinkedIn?The first step in your social media journey starts with YOU. If you are the owner, partner or employee of a printing company then you need to have a professional profile on LinkedIn.com. With over 131 million members in over 200 countries and over 4 million users in Canada, LinkedIn is where you will find your tar-get audience. Whether it is VPs of Marketing, Directors of Marketing, Brand Managers or Procurement Managers, they can all be found on this social networking site. Based on the concept of 6 degrees of separation, this is the site where you start to connect directly with people you know and can research the people you want to get to know – such as deci-sion makers who can purchase your products or services. Consider it an online Rolodex that is always kept up to date.

5 Tips for optimizing your LinkedIn profileLinkedIn is the place to put your professional foot forward. Your online profile is the place to showcase your business back-ground, your expertise and credentials. Here are five tips to help you present your best self online:

Write a descriptive headlineYour headline is the sentence that appears just below your name. Rather than just stating your title and company, make it a short descriptive phrase that provides a snapshot of what you

and your company do. For example: Account Manager at XYZ Printing Company, specializing in variable printing and data-base marketing solutions.

Upload a professional photoYou know the phrase, “a picture is worth a thousand words.” Make sure you upload a professional photo of yourself, prefer-ably in colour and against a light or neutral background that includes only yourself – no pets or kids! A friendly photo of yourself will draw people into you. Plus, LinkedIn statistics show that a profile with a photo is seven times more likely to be viewed than one that without a photo.

Tell your story in the summaryThe summary section is the place where you can shine and “tell your story.” Are you passionate about printing? Do you have a certain philosophy about how you serve customers? Definitely state it here and show how you are unique. Also, make sure that you summarize your experience here to back it up. For this sec-tion, make sure you write in full sentences in the “first” person, using the word “I”. Two or three short paragraphs will be enough.

Add specialties and skillsThere are two places in your profile where you can list your expertise. One is in the “specialties” section underneath your summary and the other is under “skills” – where you can add up to 50 of them. Make sure you pay extra attention to skills, because this one of the key ways in which you will be found when someone conducts a search. Be specific, using terms such as: digital printing, wide format printing, print on demand, event graphics, banners, etc.

Get recommendationsIn order to have a 100% complete profile on LinkedIn you will have to add at least three recommendations to your profile. This is the place where you can ask your satisfied customers to provide a short testimonial for you. After all, nothing beats a word of mouth referral.

In the next article, I will cover how you can increase your per-sonal visibility on LinkedIn. But first make sure you complete your profile. See you on online!

Ma

rke

ting

Anita Windisman

Anita Windisman is the President of One of a Kind

Marketing where the philosophy is building business

relationships one at a time through social media. The

company specializes in providing LinkedIn training for

sales teams and business professionals.

[email protected]

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Diana Brown

Entrepreneurship 101

Entrepreneurship is an exciting adventure that I have recent-ly leapt into . The idea of creating your brand, signing your first customer, the smell of fresh ink on your business card . . . this is the stuff dreams are made of! Once you have your great idea, the next big question is: “What do I do now?” Here are some insights that I appreciated learning during my start-up and now I want to pass them on to you .

You need to understand your offering and identify what differ-entiates your business from your competitors’ businesses. Your offer needs to be compelling and solve a problem for your cus-tomer. You need to be excited about your offering and believe it provides true value in a way that is different from your com-petitors. If you don’t believe in your offer, you cannot expect your customers to either.

You need a plan! It does not matter if it’s a formal document or a photo collage on your wall. What is important is that you have a plan in place that helps you understand your marketplace (including your competitors and prospective customers), as well as where you fit in, how you will bring your offering to market and your vision at the end of the road. There is nothing saying that you have to stick to your plan, but you need a starting point and this is it.

You don’t need to spend a lot of money (or any money at all) marketing your services. There are so many free and almost free avenues in which to market your business. Social media

outlets (Twitter, Facebook, Google +, LinkedIn), blogging and PR opportunities all provide amazing outlets to reach prospect-ive customers for free. Creating lots of outstanding content for your target market and continuing to stay relevant with the material you provide helps strengthen your position as a thought leader in your industry.

You should already have customers onboard and additional prospects in the pipeline before you open your doors. These first few customers will be instrumental in helping to establish your credibility and can be invaluable references moving for-ward. Depending on how willing they are to give feedback, these customers can also help you refine and shape your offer-ing to make it stronger moving forward.

Focus on your strengths. If you are a phenomenal sales repre-sentative but you are bad with numbers, hire a freelance bookkeeper to ensure your finances are in check. It is generally recommended to outsource your weaknesses to someone who can do it quickly and efficiently for you. The time and energy it would take you to learn the skill and apply it correctly, as well as the lost opportunity cost of not spending that time selling, make it worth paying a professional to handle it for you.

Don’t be afraid to try something new. If you have an idea, the hardest part will be taking the leap of faith and giving it a try. Once you try it, refine it, then try it again, refine it and so on. Because starting is the hardest part, do not get stuck on trying



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SHEET FED PRESSES1993 KOMORI L240II, 96 MIL IMPS1988 KOMORI L440 112 MIL IMPS1998 KOMORI L440P, 4/ COLOR 28X40, PQC CONSOLE, ESS SYSTEM E500, IVT COMBI, AUTO BACK CYLINDER WASH, AUTO PAPER SIZE, AUTO INK KEYS WITH PQC, 42 MIL IMP, 2/2 PERFECTORCUTTERS2002 POLAR 115ED CUTTER, AIR TABLE, INFARED LIGHTS , FACTORY COMPUTER1987 POLAR 115 EMC MON CUTTER, INFRARED RED SAFETY LIGHTS, AIR TABLES,1995 POLAR 115ED CUTTER, W, POLAR R-4 JOGGER, POLAR LIFT2001 WOHLENBERG (54”) PAPER CUTTER SYSTEM, BAUMANN PNEUMATIC RETRACTABLE SIDE-GAUGE, BAUMANN BFS-1 GRIPPER TRANSPORT SYSTEM, BAUMANN BA-3 UNLOADING SYSTEM (55” STACK HEIGHT), BAUMANN AUTOMATIC JOGGER W/AIR EXPULSION2006 WOHLENBERG CUT-TEC 155 (61”) PAPER CUTTER SYSTEM, WOHLENBERG TOUCH SCREEN DISPLAY & CIPS3 INTEGRATION, BAUMANN TOUCH BSB-6L (41 X 67”) AUTOMATIC JOGGER W/AIR EXPULSION ,BAUMANN NUP-100L PILE HOIST W/ AIR, BAUMANN BSB-6L & BFS-1 PREPARATION BAUMANN PNEUMATIC RETRACTABLE SIDE-GAUGES, BAUMANN BFS-1 GRIPPER TRANSPORT SYSTEM, BAUMANN BA-3 UNLOADING SYSTEM (55” STACK HEIGHT),BAUMANN APS AUTO WASTE REMOVAL SYSTEM, WOHLENBERG ASE RETRACTABLE AUTO WASTE REMOVAL SYSTEM, C & P COUNTING SCALE SYSTEM, ELECTROGRAPHIC WASTE CONVEYOR/INCLUDING 114” X 11.8” CROSS CONVEYOR, INCLINE WASTE CONVEYOR 108” X 11.8”2000 LAWSON 60" MPU CUTTER ,LAWSON COMPUTER, DOUBLE END PULL1986 LAWSON MODEL MPU100, 70" GUILLOTINE CUTTER, WITH LAWSON DIGITAL SPACER;SEYBOLD HYDRAULIC 85” GUILLOTINE CUTTER, MICROCUT COMPUTER, AIR TABLES1987 LAWSON 87: CUTTER, MICROCUT COMPUTER100” SEYBOLD CUTTER, MICROCUT COMPUTERLAWSON 110 ‘ MILL TRIMMER (CUTTER), LAWSON MCC COMPUTER, SAFETY LIGHTS,BINDERY2006 MULLER MARTINI BOLERO BOOK BINDING LINE (HIGH SPEED DOUBLE PRODUCTION LINE) 21 STATION GATHERER X 3695 GATHERER, 1 MULLER MULLER MARTINI BOLERO21 CLAMPS, MULLER MARTINI BOOK SAW, PLUS TURNER BELT (WITH IN LINE DIVERT, 2 MULLER MARTINI ZENITH S 3672 THREE KNIFE TRIMMERS, (COLOUR CONTROL PANEL (CO-PILOT), 2 MULLER MARTINI CB 16 COMPENSATING STAKERS1989 NORMBINDER BINDER NB2,20 CLAMPS, 24 STATIONS, 3670 THREE KNIFE TRIMMER, 1504 ASTRO STACKER, 3 PUMPS 1994 STAHL FOLDER MODEL KC66 4KZ W/CONTINUOUS FEEDER & PCS100 BATCHCOUNTER, #48834 1994 A CONTINUOUS FEED “HIGH SPEED” SIGNATURE FOLDER – WITH ELECTRONIC MONITORING AND FAST SET CONTROLS. 26” X 45” MAXIMUM SHEETS, 4 BUCKLE PLATES IN PARALLEL SECTION

1997 MULLER MARTIN PRESTO STITCHER, 4 POCKETS, COVER FEEDER, TRIMMER, BELT DELIVERY, 10+ HRS2005 BOURG COLLATOR 2 10 BIN TOWERS,STITCHER, FOLDER, SHEETER, STITCHER, FOLDER, SHEETERSTAHL FOLDER , 20” W/ R ANGLE, KNIFE FOLD UNITSULBY VACUUMATIC PAPER COUNTERDIE CUTTERS1981 GEITZ FSA 720 FOILER AND DIE CUTTER BUSCH MODEL A, 7 X 7 DIE CUTTERHEIDELBERG 10 X 15 WINDMILLHEIDELBERG 10 X 15 WINDMILL W/ FOILHEIDELBERG 28” CYLINDER DIE CUTTER HEIDELBERG SBG CYLINDER DIE CUTTER 22” X 30”HEIDELBERG SBD 35” CYLINDER PRESSHEIDELBERG SBG CYLINDER DIE CUTTER 30”1996 BLUMER PB-18-1 LABEL HIGH DIE CUTTER, FEEDER, BELT CONVEYOR DELIVERY, COMPUTERIZED1978 BOBST 102E,2 CHASES,2 PLATES,NICE MACHINE1994 THOMSON 29”X 41”, CLAM SHELL DIE CUTTER THOMSON 28” X 41” CLAM SHELL DIE CUTTERTHOMSON 44 X 64 DIE CLAM SHELL DIE CUTTERFOLDER GLUER1999 BOBST MEDIA GLUER 100-11 STRAIGHT-LINE, NORDSON GLUE SYSTEM/ LOCKBOTTOM1988 PERMAFOLD - POCKET FOLDING - SPINE FOLDING & GLUE HEADS SERIAL #811407 PURCHASEDSHEETERS & SLITTERS57” MAXON SHEETER, VOLTAGE, 460/3/60, 100 AMPS, CUSTOM UPGRADE 2003, CONSISTING OF TWO ALLEN BRADLEY 1336 IMPACT VECTOR DRIVES AND TWO ALLEN BRADLEY VECTOR DRIVE MOTORS WITH ENCODER FEEDBACK. (ONE EACH FOR THE KNIFE ROLL AND THE DRAW ROLL). ALLEN BRADLEY SLC 500 PLC CONTROL WITH SCANPORT MODULE FOR DRIVE SYNCHRONIZATION.,ALLEN BRADLEY PANELVIEW 300 FOR OPERATOR INTERFACE.,1 MARTIN ROLL STAND WITH WARNER PNEUMATIC BRAKE SYSTEM AND WARNER MSC2000 CONTROLLER., 1 MARTIN ROLL STAND FOR PARTS.BECK 45 SHEETER, W/ LAYBOY DELIVERYSMALL SILK SCREEN SHOP EQUIPMENT FOR SALE PLEASE CALL

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to deliver a perfect version of your product or service the first time. “A good decision today is better than a perfect decision tomorrow” is a piece of wisdom that helped me overcome those days when I did not quite feel ready to release my ideas to the world but knew I needed to. As Nike says: “Just Do It!”

As I continue to learn each and every day, I know there is a lot I am doing right, and a lot I could improve upon. I know there is a lot more to learn and that learning is a neverending process, so think of entrepreneurship as a journey, not a destination. I recently came across a very simple diagram that has helped ease the days when I have feelings of uncertainty or doubt in what I’m doing. I take a look at what success really looks like… and then I smile and get right back to building my business.

In-Action Example: Dan Thompson, DT Print Solutions DT Print Solutions is a small digital printing company based in the heart of Toronto, servicing core customers in the downtown area. I had the pleasure of speaking with Dan Thompson,

Founder of DT Print Solutions, to discuss his thoughts on entrepreneurship.

Dan started his business in April 2003 and he hasn’t looked back! When asked to what he attributes his success, his response is clear: “Starting off in an atmosphere and environment where people like to deal with us, vendors like selling to us and people like working with us, was essential.”

Generating goodwill with all of one’s business com-munities (vendors and customers) enables trust and relationships to form where everyone has each other’s best interests in mind. Dan believes that this type of environment creates a solid foundation to build a busi-ness and allows everyone to grow together.

When asked about challenges faced today by entre-preneurs in the Graphic Arts industry, Dan said that there are two major challenges. The first is cash flow: making sure there is enough cash coming in to pay all of your expenses. The second is being consistent and making sure you deliver exactly what you say you are going to deliver. “This can often mean delivering the same service as a larger company who has access to more resources than you.”

When asked to give advice to new and soon-to-be entrepreneurs, Dan lives by the mantra: “We’re going to be successful because we have to be”. When framed this way, it creates a self-fulfilling prophecy for you to be successful because there is no other alternative.

ResourcesBlog - Mixergy .com

Mixergy.com is a very interesting blog concept whereby not just one or two individuals contribute to the blog. Instead, many different entrepreneurs contribute their ideas and insights. This blog, therefore, offers a diverse range of les-sons learned from entrepreneurs all over the world. The blog topics cover everything from PR to lead generation to how to deal with uncertainty in your business idea. It is all here and accessible free of charge.

YouTube - Marie Forleo (Marie TV)

Marie Forleo is all about “helping women around the world live rich, happy and hot!” Marie is a best-selling author,

speaker and online entrepreneur, who helps women in busi-ness succeed through coaching and online tools. Marie’s sense of humour and approach is not for everyone, but if you don’t mind her tell-it-like-it-is style, she has a whole YouTube channel full of insightful business videos that you can access for free.

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Diana Brown is the Owner of ON-SITE First Aid & CPR

Training Group, a health & safety company who

provides training to the Graphic Arts industry.

diana@onsitefi rstaid.ca

Diana Brown

Top 10 Entrepreneurial Reads

1. Escape From Cubicle Nation by Pamela Slim

2. Negotiation Boot Camp by Ed Brodow

3. Enchantment by Guy Kawasaki

4. The Art of the Start by Guy Kawasaki

5. Made to Stick by Chip Heath & Dan Heath

6. How I Raised Myself From Failure to Success in

Selling by Frank Bettger

7. It’s a Jungle In There by Steven Schussler

8. Good to Great by Jim Collins

9. How to Have Kick Ass Ideas by Chris

Barez-Brown

10. The Language of Trust by Michael Maslansky

with Scott West, Gary DeMoss and David Saylor



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• Coupon Labels Front & Back Print• Consecutive & Static Bar Codes• Consecutive Numbering• Custom Laser Sheets• Garment Hang Tags• Drop Shipments to Your Customer• Rush Deliveries Available

The Label Factory Inc.Georgetown Ontario L7G 4S2Tel: (905) 873-0867 Fax: (905) 873-1775

905-873-0867

• Trade only for over 25 years •Custom Label Specialists

e-mail: [email protected]

X-PRESSELECTRIC SERVICES LTD.

416-410-9006Graphic Arts Specialists for

Installations, maintenance& repairs on all equipment



ClassifiedFINE ART INK FOR EPSON

Very high quality pigmented fine art ink

for Epson Up to 12 colours, archival quality

made by a master

Symphonic Inks, from A.I.C.

[email protected] www.scan11.com

WANTED

Used Offset Presses for Export

The Print Connectors Ltd

Tel: 905-792-8521 Fax: 416-981-8701

Email: [email protected]

LABELS - TRADE

Ideal Labels - (T) 416 292-6221

(F) 416 292-0517

(E) [email protected] (Web) www.

ideallabels.com

UV FLEXO up to 7 colours + UV varnish

Your account protected

WANTED

Scrap Graphic Film, med x-ray and industrial

x-ray film.

Cash paid upon pick up, Ontario wide.

Jake 1-877-745-7420

ADVERTISE WITH US

Best deal in print. Only $40 for 25 words in

our classifieds pages.

Call 877-513-3999 or email classified@

graphicartsmag.com

RichmondElectric Services Ltd.

10660 Yonge St. PO Box 30618Richmond Hill, ON L4C 0C7

Specialist in press repairsand transformers

Electrical InstallationsService and Maintenance

24 Hour Service

Tel: (905) 889-2634

WANTED URGENTLYFOR EXPORT

KORD, SORDZ, SM-72-V

Any model Heidelberg presses or

Any surplus printing machines,

Polar Guillotines & Binding, Finishing Equipment. Top prices paid$$$$$$$$

Any model, immediate decision

E-Mail: [email protected] Call- 416 824 0236, 647 835 6224

Fax-905 450 2748

Legal note: this product and service has no affiliation and/or endorsed by these manufacturers.

Mimaki™ Roland™Mutoh™ Hp™Canon™Seiko™,Grandinnova-tion™Agfa™ Vutek™, Colorspan™, Epson™ *.


Graphic Arts Magazine is looking for an intern for a twelve month position (possibly leading to a permanent position) to initiate and implement a research project to improve our magazine’s marketing strategies. Through a combination of new strategies and technologies, the applicant will better allow our company to target its marketing efforts. The successful applicant will generate leads from research results for the sales team to act upon.

Concurrently, the applicant will initiate and implement a similar project to attract and retain new subscriptions using social networks and other new technologies. Development of these two marketing projects will allow our company expand through increased revenue.

Applicants (Youth under 30 or Non-Youth over 30) will be graduates from a secondary/post secondary institution. Knowledge of the printing and associated industries would be beneficial. A good working knowledge of the internet and using social media is crucial.

If interested, send resume to: [email protected]

SALES AND MARKETING INTERN NEEDED


Unless you are starting a new company, you likely already have some kind of plan in place for ongoing work coming in . This is my invitation to you to improve on that plan – and because your business is constantly changing, you may want to keep your strategic planning updated too .

Consider this a two-part process. First, do it for yourself and your own business. Then, with the expertise you will have gained, share that knowledge with your customers and sug-gest ways for both of you to move forward TOGETHER. The time you take to work on your business can be some of the best strategic planning you will ever spend to help make this year and next even more successful.

Strategy planning involves creating/updating and following a business plan and the marketing plan inside of it. Start by sit-ting down with your managers, employees, partners – even outside trusted advisors. Ask for their objective opinions about your business, how they perceive it and what improve-ments they would make to help your business, your employees and your customers. Start with these initial ques-tions, use them as conversation starters, capture the input and organize it as you go:

• Will my current path get me to where I/we want to be?• If yes, how is it progressing, where are the roadblocks,

what are the successes?• If not, what are the reasons? What will it take to move in that

direction?• Does my current direction align with my new and long-time

customers’ needs?• If yes, how can we continue to innovate and stay ahead of

their needs?• If not, what am I doing to identify opportunities as an

ongoing process?

A business development mindset – genuine efforts to help your customers grow their businesses and be a key part of that growth along the way – can be a great mantra for you and your strategy teamwork.

Step 1: Establish/Update a Business Plan and stick to it

A business plan describes the entire business including mar-keting information, financial information and management structure. It does not need to be a huge document that never gets reviewed or updated, but it should contain the basics –with one of the most important being the goals you would like to achieve and how you plan on getting there. Research, evaluate and always record your thoughts. Organizations that do not grow are often too busy working IN their busi-ness and not taking some time and effort to work ON their business. It takes a mix of both – but as I mentioned previ-ously, working ON your plan can be one of the single most effective strategies for success.

Step 2: Research strategic development resources to help you

To help you write a sound business plan, check the Canada Business Network website at www.canadabusiness.ca/

eng/125/138/. You’ll get information on what is essential and what should be included in each section of your plan. There are also free templates, writing guides, sample plans, etc. The U.S. Small Business Administration also has a helpful, self-paced 30-minute online course well worth viewing at http://app1.sba.gov/training/sbabp/index.htm.

Step 3: Develop and create your plan

The basic parts of a business plan include corporate, finan-cial and marketing information. Corporate or business information includes:

1. Description of your Business2. The Market3. Competition and Feasibility4. Location of the Business5. Management6. Personnel7. Application and expected effect of loan or investment8. Summary

Financial includes information on:

1. Sources and Application of Funds2. Capital Equipment and Furniture3. Projected Balance Sheet4. Break-Even Analysis5. Projected Income Statements6. Cash Flow Projections7. Existing/New Business Specifics8. Supporting Documents

Marketing includes information on:

1. Market Research2. Target Market: Who do you plan on going after?3. Product/Service4. Competition5. Mission Statement6. Marketing Strategies7. Pricing8. Positioning9. Branding10. Budget11. Measurable Marketing Goals12. Monitoring Your Efforts

In the next issue, we’ll expand on these three key areas and get down to some specifics you can consider as you develop your strategic plan further.

Ma

rke

ting

Peter Muir

Peter Muir is President of Bizucate Inc. (www.bizucate.

com). His company specializes in improving corporate

business strategies, marketing, workfl ow, service, sales

and profi tability. [email protected]

Helping you help your customers

Strategy Planning

A World

of Paper...

is just a phone call away.

SNZ Trading Inc. is the fastest growing paper distribution company in Canada. Establishedin 2005, our unprecedented growth from a mere 3,600 sq. ft. to a more than 40,000 sq. ft. facility in ve short years can be attributed to our customers’ loyalty and our high standard ofcustomer service. At SNZ, we ensure your performance expectations are met and exceeded,and it is our commitment to help our customers succeed in their businesses.

Today, we stock all substance and size of paper and cover including coated two-side glossand silk, offset paper and copy paper. We can also supply SBS, CCNB, Security Paper forBank Notes, Passport, Cheques, Bank Drafts, Metalized Paper and Board, Cigarette TippingPaper, Carbonless Paper and Hot Stamping Foil.

Experience the difference!

SNZ Trading Inc.SUPPLIER OF PRIME QUALITY PAPERwww.paperforbusiness.com

Of ce: (905) 370-1197Fax: (416) 987-1997

Email: [email protected] Rayette Road, Concord ON, L4K2E8

january 2012 - a glimpse into 2012

Documents

color printing

print smart

xant logo

integrated color management

improved print quality

digital solutionspaul

spicersgraphic arts

c o m2011 xant corporation