“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Marketing On a Shoestring Cliff Quicksell, Jr., MAS+

President & CEO Cliff Quicksell Associates 301-717-0615

January 2016 Las Vegas, NV

Thanks for attending today’s presentation

cliff@ QuicksellSpeaks.com www.QuicksellSpeaks.com

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Where we are today • Amazing industry • Have a plan • Warp speed technology • Lack of loyalty, lots of players • We market wrong, it’s not about US its them • Engaging, consistent and relevance • As humans we have choices

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Today’s Learning Objectives Take-Aways and Desired Results

• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out • Creative thinking • Unique ways to market yourself inexpensively • Relatable, engagement marketing • Utilizing our strategic partners

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Quick Tips • Free PR, industry magazines

• Donate to charitable events • Write and contribute articles • Become a resource through H.A.R.O.

• Help A Reporter Out • Offer free content, i.e. white papers • Keep your brand consistent • Embrace Social Media • Make use of “good” networking events

[Relevancy & Consistency are Key]

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Blogging • Create a relevant BLOG

• Writing or video • Become a thought-leader • Comment on others Blog posts • Key’s ~ relevancy & consistency • Use video, get a YouTube channel

[Relevancy & Consistency are Key]

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

• Constant Contact…E-mail • Send hand-written thank you notes • Reconnect with old accounts

• Puzzle mailer example • Send out books…closeouts • Postcards • Utilize Video: MyEngagePage

Touchpoint Marketing

[Relevancy & Consistency are Key]

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Utilize Video

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Speak at or Create Events • Offer a class or seminar

• College, tradeshow, chamber • Trade for free booth

• Create a webinar • Top 10, How to…,

• Have relevant material available

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

What’s different?

How do you make it different?

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Develop Your Own Creative Ideas

• What are trying to accomplish? • Who are you targeting…specifically? • What is the message? • What does success look like?

How do we do this?

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

• Creative Copy, Theme Development…

Consider these tips…

• Creative Packaging…

• Product Selection (shhh! consider closeouts)

• Unique delivery….

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Closeouts…how could these be used?

What about distributor self-promos…?

What’s the “relevant” message?

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Then there’s packaging…

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Great Case Histor y to

What emotional triggers would a referring doctor

might have?

Tap into those, and you have

a winning concept!

Bear T-shirt Sharpie Cast Hangtag Message Delivery

Drive this Message

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Conclusions & Questions • Utilize you vendors better • Develop a executable plan • Look at closeouts or utilizing self promos

differently • Remember packaging • Ensure it’s about them, not so much you • Have an amazing 2017

Connect with Cliff on…

Sign up for my weekly marketing blog…

cliff@ QuicksellSpeaks.com ~ www.QuicksellSpeaks.com

301-717-0615

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

“Marketing on a Shoestring”©2014 Cliff Quicksell Associates

Marketing On a Shoestring Cliff Quicksell, Jr., MAS+

President & CEO Cliff Quicksell Associates 301-717-0615

January 2016 Las Vegas, NV

Thanks for participating in today’s presentation

cliff@ QuicksellSpeaks.com www.QuicksellSpeaks.com