japan’s top content provider for it pro fessionals
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Japan’s Top Content Provider for IT pro fessionals. Last update: April 2010. What is ITpro and why is it Unique?. ITpro is a free registration site for professionals engaged in information and network systems - PowerPoint PPT PresentationTRANSCRIPT
Japan’s Top Content Providerfor IT professionals
Last update: April 2010
• ITpro is a free registration site for professionals engaged in information and network systems
• It covers a broad range of topics varying from the latest global news and trends to information on practical solutions, products /services and case studies
• With over 80% of users accessing the site at work and 45% making daily visits, ITpro is an essential portal for Japan’s ICT community
• ITpro is the first IT website to have its page views audited by a third party (Nielsen)
• ITpro focuses purely on B-to-B enterprise and networking issues, which means the quality of the users is higher and more targeted than general IT sites
• ITpro is the number one Japanese B-to-B website in gross revenue
What is ITpro and why is it Unique?
Page Views and Unique Browsers
Page Views
Unique Browsers
ITpro Users Also Read Magazines
Nikkei Computer
Nikkei Business
Nikkei Software
Nikkei Information Strategy
Nikkei Systems
Nikkei Communications
Nikkei Network
Nikkei Personal Computing
ITpro can be used effectively in cross media campaigns with Nikkei BP’s computer and networking magazines. e.g. Nikkei Computer is distributed every two weeks, but ITpro can reach the same target audience on a daily basis
Effective Web BrandingEffective Web Branding
ITpro maximizes your online advertising strategy through broad targeting of high quality users and identifying niche segment areas
Channels and Sub-Categories
Software Development
Development Archive
Security
Security Archive
Networks
Mobile
Broadcast
Network Engineers Club
Information Systems
Business Applications
Development Processes
Windows/Office
Open Source/Linux
IT Architects' Perspective
Management
Information Strategies/Business Innovations
IT Governance/ERM
Industry Trends
e-Government
* Management and Information Systems are classified together as Enterprise channel
Management Networks SecurityInformation Systems Development
Cloud Virtualization IFRS Android
New on ITpro
From April 2010, each quarter ITpro will present a series of special FOCUS themes, gathering editorial features and PR on selected topics of particular interest
Themes change every three monthsApril – June 2010 themes:Cloud computing, Virtualization, IFRS, Android
FOCUS Sponsor Package
Appears in rotation on the ITpro Focus channel homepage and article pages
Limited to 2 advertisers in rotation per theme
Size: W468 x H60 pixels
70,000 PVs/month estimated
JPY 500,000 per category/month or
JPY 1,000,000 per category /3 months
Focus Homepage
Focus Article Page
ITpro TOP PREMIUM RECTANGLE
Appears in rotation on the ITpro homepage
Limited to 3 advertisers in rotation
Size: W400 x H300 pixels
300,000 PVs/month estimated
Average CTR 0.18% (Oct 09 – Mar 10)
JPY 2,000,000/month
RUN OF ITpro
Appears in rotation on all article pages of ITpro
Limited to 5 advertisers
Size: W300 x H250 pixels or W300 x H200 pixels
1,500,000 PVs/month estimated
Average CTR 0.02% (Oct 09 – Mar 10)
JPY 1,500,000/month
Branding Campaigns
RECTANGLE
Appears in rotation on all article pages
Size: W300 x H300 pixels or W300 x H250 pixels
Average CTR 0.07% (Oct 09 – Mar 10)
JPY 6/impression
SIDE SQUARE BUTTON
Appears in rotation on ITpro homepage and all article pages
Limited to 4 advertisers
Size: W125 x H125 pixels
3,000,000 PVs/month estimated
Average CTR 0.03% (Oct 09 – Mar 10)
JPY 900,000/month
Branding Campaigns
Targeted Advertising – Channel Rectangle
Appears in rotation on all pages of the selected channel
Size: W300 x H300 pixels or W300 x H250 pixels
Average CTR 0.03% (Oct 09 – Mar 10)
Channel Options:
1) Enterprise (Management and Information Systems) * includes Platforms, Windows and Open Source/Linux from April 2010)
2) Networks
3) Security
4) Development
JPY 6.5/impressionDevelopment Channel: JPY 5/impression
Lead Generation
• ITpro offers two online advertorial tie-up packages: ITpro Special and ITpro Data Special
• These tie-up sites, created by Nikkei BP, introduce products and services in article style to enhance users’ understanding
• ITpro Data Special is a detailed product listing on our online database, whereas ITpro Special is a more content-oriented microsite which usually takes the form of either a detailed explanation of the product; an interview with the company’s CEO, or a case study with a user company
• We can provide advertisers with details of users who requested further information or downloaded PDFs (this information can only be supplied to a client’s Japanese office or business partner due to personal data protection regulations)
Traffic Drivers – Text Ads and e-Mail Newsletters
• Text ads are a popular and relatively inexpensive way of driving traffic to your website or ITpro microsite
• They are widely used for recruitment or to promote events
• ITpro offers various text ads and e-newsletters including This Week’s Topics, which appear on the ITpro Top Page and Channel Text Ads which are more targeted
Appears on almost all pages of ITpro, including the home page
Exclusive to 5 advertisers
Size: 1 line of up to 33 Japanese characters (20-25 words in English)
Estimated PVs: 2,000,000 PVs/week (runs Tuesday to Monday)
Average CTR 0.03% (Oct 09 – Mar 10)
Rate: JPY 400,000/week
Text Ad - This Week’s TopicsHomepage Channel Top Page Channel Article Page
Channel Text Ads
Appear on top page and article pages of selected channel
Exclusive to 5 advertisers (Channel : Enterprise)*
Exclusive to 3 advertisers ( Channels : Networks, Security, Development)
Duration: 1 week, 2 weeks, or 4 weeks (runs Tuesday to Monday)
Average CTR 0.06% (Oct 09 – Mar 10)
Inexpensive ads with high CTR
Channel Dimensions Rates
1 Week 2 Weeks 4 Weeks
ManagementUp to 33
Japanese characters
(approx. 20-25 words in
English)
JPY 300,000 JPY 500,000 JPY 800,000Information Systems
Networks JPY 300,000 JPY 500,000 JPY 800,000
Security JPY 300,000 JPY 500,000 JPY 800,000
Development JPY 150,000 JPY 250,000 JPY 400,000
Channel Top Page Channel Article Page
* Management and Information Systems are sold together as “Enterprise Package”
E-mail Newsletter Text Ads
Email Newsletters Outline FrequencyNumber Delivered
(March 2010)Rate Header Ad Rate Centre Ad
ITpro News MailDelivers updated information of ITpro, as well as the latest IT-related news and trends from home and abroad. Core readership is engineers and IT professionals.
Every business day
143,592 JPY 200,000 JPY 180,000
ITpro Report Mail
Delivers a popular column on IT trends, 'Eye of a Reporter', written by the reporters of Nikkei BP, as well as practical solutions for IT-related problems. Core readership is engineers and IT professionals.
Every business day
126,286 JPY 150,000 JPY 150,000
selfup MailE-Newsletter devoted to improving the skills of IT-related engineers. Core readership is engineers and IT professionals.
Thursdays 145,355 JPY 150,000 JPY 150,000
ITpro Network Mail
Technical information on communications, network and broadcasting is offered from ITpro Network. Flash news and quality columns are written by specialist writers. Core readership is managers of corporate network systems, information systems engineers and managers.
Thursdays 107,861 JPY 150,000 JPY 150,000
ITpro Solution Provider Mail
Delivers the latest news and trends in the market and industry, as well as sales strategies of computer manufacturers covered by Nikkei Solution Business. Core readers are those involved in distribution of computer systems - system integrators, VARs, resellers, etc.
Alternate Wednesdays
50,468 JPY 150,000 JPY 100,000
ITpro Security Mail
Computer viruses and worms, causes of personal information leakage and security holes are reported virtually daily. Security information is becoming ever more essential. This e-newsletter is provided by IITpro’s Security editors. Core readership is those in charge of corporate network systems.
Thursdays 70,028 JPY 150,000 JPY 150,000
Nikkei Computer Express Mail Subscribers of Nikkei Computer magazine only Twice a month 90,793 JPY 200,000 n/a
Nikkei Information Strategy Mail
CIOs Wednesdays 52,617 JPY 300,000 JPY 200,000
Nikkei BP Government Technology Mail
Information system managers and system engineers working in local government
10th and 25th of each month
18,105 JPY 200,000 n/a
* Click count can be provided if requested at time of booking. Charge is JPY 50,000 (non-commissionable), ** Header Ad: 38 Japanese characters x 5 lines, exclusive to 3 advertisers. Centre Ad: 38 Japanese characters x 10 lines, exclusive to 1 advertiser.