Welcome to the

JB Media Institute Bootcamp 1:00 – 2:00 PM – Marketing in 2015 and BeyondPresenter: Sarah Benoit, Director of Training and Lead Instructor

for the JB Media Institute

2:15 – 3:15 PM – Search Marketing Trends for 2015Presenter: Justin Belleme, Founder & Director of Strategy

3:30 – 4:30 PM – How to Create Effective Online ContentPresenter: Mandy Gardner, Director of Content Development

Director of Training &Lead Instructor

Sarah Benoit

★ 16 years in Asheville ★ Small Business Owner ★ Writer ★ Astrologer★ Communication Junkie★ Nature Lover ★ Performer

I work really hard at trying to see the big picture and not getting stuck in ego. I believe we're all put on

this planet for a purpose, and we all have a different purpose... When you connect with that love and that

compassion, that's when everything unfolds.-- Ellen DeGeneres

Marketing in 2015

and Beyond

The Internet of Things: IoT

According to Bill Chamberlin, a Principal Research Analyst on IBM’s Corporate Marketing & Communications team:

“Early phases of the Internet included connecting people to static information and more recently, people to people. Over the next decade, the Internet will evolve to connect people to physical things and also physical things to other physical things …all in real time. It will become the Internet of Things: Billions of interconnected smart devices measuring, moving, and acting upon, sometimes independently, all the bits of data that make up daily life.”

The IoT is made up of physical objects (“things”) that have chips, sensors embedded in them that allow the sensing, capturing and communication of all types of data. These devices are then linked through both wired and wireless

networks to the Internet. Advanced “things” have actuators embedded into them as well, giving them the capability to interact with other devices, computing systems and the external environment, including people.

Image from IBM.

Since January of 2014 Google has purchased:

● Nest Labs, Inc. - home automation● DeepMind Technologies - artificial intelligence ● GreenThrottle - gadgets ● Titan Aerospace - high-altitude UAV’s (unmanned

aerial vehicles)● Stackdriver - cloud computing ● MyEnergy - online utility usage monitor ● Quest Visual - augmented reality● Skybox Imaging - satellite● Alpental Technologies - wireless technology ● Dropcam - home monitoring ● Appurify - mobile device cloud, testing services ● Jetpac - artificial intelligence, image recognition ● Dark Blue Labs - artificial intelligence● Vision Factory - artificial intelligence ● Launchpad Toys - child-friendly apps ● Thrive Audio - surround sound technology ● Tilt Brush - 3D painting

Since January of 2014 Facebook has purchased:

● Whatsapp - mobile instant messaging ● Oculus VR - virtual reality ● Ascenta - high-altitude UAV’s ● ProtoGeo Oy - fitness tracking app ● WaveGroup Sound - sound studio ● Wit.ai - speech recognition ● Quickfire - video compression ● Surreal Vision - computer vision, augmented

reality● Pebbles - computer vision, augmented reality

User Experience

UX is how a person feels when interfacing with a website, a web app or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).

UX designers study and evaluate how users feel about a system, looking at such things as: ➔ ease of use➔ perception of the value of the system➔ utility➔ efficiency in performing tasks ➔ sub-systems and processes within a system and so forth.

What is UX?(aka user experience - not beconfused with UI or user interface)

“In my opinion, no single design is apt to be optimal

for everyone.”

“Beauty and brains, pleasure and usability - they should

go hand in hand.”

The term “user experience” was coined by Dr. Donald Norman, a cognitive science researcher.

He was also the first person to describe the importance of human-centered design.

UXMag.com

The Age of DIY Social Media Video &

Graphics

Are you using video to tell your story?

Short and in Real Time

Live Streaming

SM Enhancements

Mobile applications like Periscope and Meerkat allow you to live broadcast via video to your network. You can save live broadcasts and you can invite people to watch.

Youtube is also making changes focused on live streaming

Mobile applications like Whatsapp, Snapchat and Vine are gaining popularity. Whatsapp allows Android, iPhone, Blackberry, and Nokia phones to all text unlimited audio, video, and images. Snapchat is video messaging. Vine features six second videos made by members.

Facebook is making changes to their native video feature. First autoplay, then deeper Insights, and increased forms of engagement.

Youtube is also making upgrades. YT went from Flash to HTML5. Mobile-friendly cards make engagement easier and faster.

Tips for Making Your Own Video Content

Use a Good Camera - Test out your smart phone, tablet, and laptop to see how they work. You can also buy an affordable web cam or flip cam.

Don’t Skimp on Equipment - Audio is IMPORTANT. Test your microphone in various scenarios and if it is not great buy a mic you can attached to your phone, laptop, tablet, or camera. Get a tripod. Learn about settings and file formats

Use Natural Lighting - You can buy lighting kits for between $150 and $200, but the key is to test your location at various times of day and figure out the best time to shoot.

Wear Simple Colors and No Loud Patterns - Testing is key if you want to wear patterns on camera. Tets to make sure your clothes are not a distraction.

Learn to Use Video Editing Programs - iMovie is free with the MAC. Camtasia is a wonderful paid program available for the MAC or PC. Windows Movie Maker, WeVideo, and Avidemux also offer free versions.

How to Create DIY GraphicsStock

Images & Graphics

Graphic Design

Programs

Professional Presentations

Use Fotolia.com, iStock.com, Creative Commons to find photos, illustrations, and graphics like buttons, icons, thought bubbles, and more for very affordable prices or for free.

There are simple programs like iPhoto, Preview, and Pixlr. Check out a new program available online is called Canva. Photoshop is also now available in the cloud from Adobe and is much more affordable, but there is a learning curve.

SlideShare, Prezi, Emaze, and Visme are all sites where you can build presentations that are visually engaging and easy to share.

Redefining Reality

Virtual Augmented Mixed

Virtual Reality (aka VR): In VR you often wear a “head-mounted display” that resembles goggles. The screen is controlled by a computer, smart phone, or gaming console. High end systems include 3-D audio. VR from offers a high level of immersion. VR is about “presence”.

Augmented Reality (aka AR): AR is also often delivered through a wearable device, like Google Glass. AR is about “utility”. Augmented-reality is less exciting, but the potential market is larger than VR’s. AR adds digital data and information accessible as you view of the real world. This includes everything from text notifications to a simulated screen. AR can be hands free.

Mixed Reality (aka MR): The least-popular form of these three. MR is about “flexibility”. It’s a combo of the best aspects of VR and AR. MR lets you see the real world as well as believable, virtual objects (like VR).

How Virtual, Augmented, andMixed Reality Can Benefit Business

➔ testing, evaluation, and product development➔ meetings and trainings ➔ data analysis and forecasting trends ➔ human simulation, surgery, and diagnostics for humans➔ social media integration ➔ more engaging online shopping experiences

What do the People Want?

2013 Janrain Study● 74 percent get frustrated with websites when content, offers,

ads, promotions, etc. appear that have nothing to do with their interests

● 67 percent would leave the site if asked for donations from a political party that they dislike the most

● 57 percent would leave the site if they were married and shown ads for a dating service

● 50 percent would leave the site if shown a recommendation to purchase underwear that is for the opposite gender

Personalized Content

35% of Amazon’s revenue are generated by its recommendation engine, according to Venture Beat.

75% of users select movies based on Netflix’s recommendations, according to a Gigaom.

61% of consumers feel better about a company that delivers custom content, and are more likely to buy, according to Demand Metric study.

According to Monetate, marketers see an average sales increase of 20 percent when employing content personalization.

Personalized Content

Social Media Today

At the Las Vegas Consumer Electronics Show at the beginning of the year Fortune did a SurveyMonkey survey and the top tech need on the mind of most Americans wasn’t fancier TV’s, smarter watches, VR glasses or connected appliances, it was better batteries.

An Autotrader study in the spring of 2015 found 72% of car buyers want to complete the credit application and financing paperwork online. 71% - 72% of people surveyed want to save time at the dealership and have less pressure while filling out paperwork. 84% of consumers in the study indicate that they want to buy a car in person.

Usefulness & Usability

Ericsson ConsumerLab created a report titled 10 Hot Consumer Trends 2015 and found some interesting conclusions:

Usefulness & Usability

A year-end report put out in January 2015 by the mobile analytics firm Flurry shows mobile app usage increased by 76% in 2014.

Today nearly two-thirds of Americans own a smartphone.

PewInternet

Usefulness & Usability

SmartInsights

Easy, Secure Mobile Payments

Takeaways★ Feeling and being human matters more than EVER! ★ Create useful, relevant, easy to navigate content online that has a personal

touch. ★ The Internet is much bigger than the screen! How could this technology help

your business grow and achieve your organizational goals in the future. ★ Every business or organization should be telling and sharing stories through

multimedia content. ★ Social media programs and mobile Apps are integrating and connecting more

than ever with one another . Soon other things will also be connected to make daily life easier.