jeff jarvis presentation to norwegian editors
DESCRIPTION
At CUNY\'s Graduate School of Journalism, April 2008TRANSCRIPT
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CUNY Interactive Journalism
Jeff Jarvis
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Google is not evil.
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Google is God.• The “fastest growing company in the history of the world.” - Times 1/29/06
• Controlled 86% of UK searches, 65% of US searches - Hitwise 2007
• Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen.
• 112 million U.S. visitors in 11/2007 - Nielsen.
• Traffic up 22.4% in 2007 - Comscore.
• Earned $15 billion revenue, $6.4 billion profit in 2007. Profit margin: 26.9%.
• Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance.
• Stock up 53% in 2007. Market capitalization: $207.6 billion.
• Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman.
• Controls estimated 40 percent of all online advertising - HipMojo.
• Employed 16,000 people at the end of 2007, a 50% increase in a year.
• No. 1 brand in the world - Millward Brown Brandz Top 100.
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How do you win against Google?
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Think like Google.
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Ask...
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Organizing principles
• The process in print leads to a product; online, the process is the product
• Section v. topic v. tag v. story
• Brand and business unit
• Medium
• Fast/slow
• Flow
• Pods - organized how? experiments?
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opportunitiesjob descriptionsorganizationnewsroom
New
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Collaboration
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Collaboration
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Collaboration
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Mobilizing the public
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Any and all media
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Live
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Every page a home page.
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If you can’t be searched, you won’t be found.
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‘How do I get a community?’
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‘Elegant organization.’
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‘Get out of the way.’
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Be a platform. Get used.
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Do what you do best. Link to the rest.
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Curate v. create
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Equip.
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Support.
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Join a network.
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Data as news
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Think feeds
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Think feeds
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Think feeds
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The social airline
So what is social media?
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New job descriptions• Reporter
• Producer
• Editor
• Curator
• Organizer
• Educator
• Programmer/Developer
• Inventor
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New opportunities• Curation: edit the world
• Collaborative, networked, pro-am reporting
• Mobilizing the public to report
• Networks as an opportunity to support journalism
• Do what we do best, link to the rest
• Any and all media
• Live (the mojo)
• Data as news
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New organization• Gatherer/presenter (reporter/editor)
• Working in any medium
• 24-hour/7-day worldwide
• Internal/external
• New relationship with the public and other journalism: Interactive, collaborative
• Cross disciplinary (green across section, media)
• News as process v. product
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New newsroom• No newsroom?
Many newsrooms? Public, open newsroom?
• Why gather? Build the room from the bottom up: what benefits come from proximity?
• Organize around what: Topic? Media? Product? Job?
• What role does the layout have in the process?
• What is the Guardian in 5 years?
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What we teach: levels
• Knowledge of tools & skills and their uses
• Ability to spec
• Ability to adapt
• Ability to create
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What we teach: tools
• Web structure - familiarity
• Blogging - adapt
• Web video, audio (Final Cut) - create
• Photos - subset
• Slideshows - create
• Equipment: audio, video, photo, mobile - use
• Flash - adapt
• Web pages - spec
• Data bases - familiarity
• Google tools, Flickr, YouTube, et al - adapt
• Feeds (RSS, Twitter) - use
• Social - use
• Mobile - use
• Spreadsheets - workshops
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What we teach: skills
• Cross-media reporting
• New-media packaging
• New media writing
• Interaction with the public
• Collaboration with journalists & the public
• Independent work
• Ability to work with technologists
• Blogging & live blogging
• Search & curation
• Mobile/live reporting
• Work flow
• File structure/web architecture
• Ethics of online
• New business models of journalism
• Innovation
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What we teach: courses
• Fundamentals of Interactive Journalism:Overview for everyone - state of journalism to making all media
• Interactive Journalism II:Making online news
• Interactive Journalism III:A capstone project
• Entrepreneurial Journalism
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The CUNY 100,000-mile guaranteeAfter you graduate, you will be able to return to get
refreshers, updates, new skills