jeff scardino - proactive pitching
DESCRIPTION
Jeff Scardino about Proactive Pitching. Three types for the approach: usual Knowing Your Opportunities (YO) and often missing two others - Creating YO and Owning YO. jeffscardino.comTRANSCRIPT
Proactive PitchingJeff Scardino08/22/14
Why Pitch Proactively?
Creative Brief
Specific Goal
Too Many Cooks
Gun Shy
The Importance of Prototyping
FIGHT CLUBAn insomniac office worker looking for a way to change his life crosses paths with a care free soap maker, and they form an underground fight club, which leads to a bigger societal uprising.
VS.
Going Over Three TypesKnowing your opportunitiesCreating your opportunitiesOwning your opportunities
“99% of smokers start by the age of 26.”
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