jeff stewart, founder institute presentation, 12/03/09, new york city
TRANSCRIPT
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Vision and IdeasPresented - By Jeff Stewart
New York City – December 3, 2009
Founder
Institute
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
http://slidepdf.com/reader/full/jeff-stewart-founder-institute-presentation-120309-new-york-city 2/17
Agenda
Context / Introduction
Idea and Vision Generation
The Urgent Process™ Evaluating and Prioritizing Ideas
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Intro: Some Context
Who is Jeff Stewart: Former Management Consultant
Serial Entrepreneur (Square Earth, Mimeo,Monitor110, Urgent Career, Belgrave Trust, etc.)
Inventor (Web-tech, HR-Tech, Green-tech)
Board Member
Angel Investor
Blogger (www.UrgentSpeed.com) Nice Guy*
*Source: Mother Stewart
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Ideas > Vision > Action
“ I have never seen an Idea that in isolation mattered ”
Ideas need to be….
Bundled with other Ideas
Paired with Vision
Surrounded with Action
A lone Idea seldom matters!
Ideas
Vision Action
$
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Ideas – More is Better
“Let your ideas battle so only the strong survive”
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Not all ideas are equal
“Let some ideas die” Jeff Stewart
“The fittest win out at the
expense of their rivals”
Charles Darwin
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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“Experts” won’t like your best Ideas
AT&T – “Why would you want to hear a voice? ”
Ford – “But we want faster horses”
Microsoft, Apple – “But PCs are toys” ATMs – “Why would anyone need that?”
Sony Walkman – “People want bigger not smaller ”
Google – “Search is over, Yahoo won”
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Experts did not like my ideas either Square Earth – “But no one uses the Internet”
Result: Proxicom Merger, Inc500, Incorporation to IPO in 51 months, 2B MarketCap.
Mimeo – “Who Prints over the Internet?”
Result: Inc500, 8,600 corporate customers, over 300+ of the Fortune 500 ascustomers, loyal customers
Urgent Career – “Computational Linguistics, That's not how assessment hasworked for 50 years”
Result: Sales candidates that ramp faster and generate more revenue; venture
backing; loyal customers
Belgrave Trust – “Why would the affluent want to offset their footprint?”
Result: Recent Acclaim by CNBC, Treehugger, Inc. Magazine and AmericanExpress
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Chart your own course
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Explore your passions
What are your passions?• Startups• Technology Transfer • Software Development• Financial Services Industry• Energy
• Semiconductors• Alternate Energy• Zero-G Farming• CleanTech• GreenTech• Carbon Trading• Online Media• Media• Digital Printing
• Thin Film Solar • Online Advertising• Web 2.0• Sustainability• APIs and Development tools• Technology Commercialization• Innovative Financial Products
• Angel Investing• Entrepreneurship• AdTech• Publishing• International Business
• Luxury Marketing• Sales Technology• Attracting Talent• Human Resources• Talent Acquisition Strategies• Project Management• SalesTech• Computational Linguistics• Business Process Outsourcing
• Offshoring• Learning Management
Systems• Online Education• Corporate Training• Carbon Offsets• Governance
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Temper you Ideas against your capabilities
Analysis, Research & Due Diligence
Prototyping, Mockups & Pre-selling
Planning & Budgeting
Funding Recruiting
Information Technology
International Sourcing Marketing & Promotion
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The Urgent Process™
“A more predictable process should result ina more predictable outcome”
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Evaluating Your Ideas
1. Are you passionate about it?
2. Will it change the world?
3. Are there huge margins?
4. Is it a billion dollar idea?
5. What’s the market …or potential market?
6. Can you field the right team?
7. What is your competitive advantage?
8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City
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Curating Your Ideas
Talk to lots of people, especially customers
Read everything
Use multiple mediums (conferences, video, etc.)
Explore!
Constantly iterate
Investors can be helpful, or not
Look for negative and positive feedback
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Serial vs. Parallel Entrepreneurship
Sometime an idea requires 110% focus
Sometimes the best ideas are in the spacebetween ideas
Is serial possible? Depends on the team
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Case Studies: Ideas & Vision
Zip Car Modem based copy shop Yahoo hardcopy
Catalogue e-commerce Short your own home equity Satellites for hedge funds A better way to screen sales people Using the social graph for prediction
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Contact & Suggested Reading
Jeff Stewart CEO – Urgent Career
Phone: 646-237-3401
Blog: UrgentSpeed.com
> Innovation Tournaments – by Karl Ulrich
> The Triumph of the Nerds: The Rise of Accidental Empires – 1996
video
> Intellectual Capital: The New Wealth of Organizations – By ThomasA. Stewart