jellyfish's matt owen: long live the internet

Long live the

internet!by Matt OwenManaging Director, Jellyfish UK

Matt OwenManaging Director, Jellyfish UK

With over 20 years experience in sales and marketing and a Fellow of the Chartered Institute of Marketing (FCIM)

Areas of expertise include online strategy development, planning, management and measurement, tactical implementation of SEO/PPC campaigns, brand marketing, consumer insight and website design and build.

@mattlloydowenwww.mattlloydowen.comuk.linkedin.com/in/mattlloydowen

Digital Journeys III | Long live the internet!

The internet is THE engine for business growth


May 2013, UK shoppers spent £586.9m a week onlineup 18.3% from June 2012


During June 2013, 9.7% of UK retail spend (excluding fuel) was spent online.


71% of UK consumers will purchase products online after business hours


UK consumers are most happy to do all or most of their travel shopping online


UK consumers are most happy to do their entire utilities shopping online.


Online sales accounting for 31.8% of the total John Lewis business during this period


Thursday 26 December online sales increased by 40.4% compared to Boxing Day 2013


Sales completed via mobile devices exceeding 45% of total online sales


Show me the money rest


1 in 6marriages

start online

36.6MUS jobs via

social media

50%Americans say

internet has improved family

connections


Smart contact lenses to help Diabetes patients track glucose levels (Google X project)


Broadband is now regarded as “the fourth utility” after gas, water and electricity.

“A home without at least a standard broadband connection could be worth up to 20% less than a comparable property”



Theme One

The internet is a utility, ubiquitous, essential

Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain Name System, are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols (IPv4 and IPv6) is an activity of the Internet Engineering Task Force (IETF), a non-profit organization of loosely affiliated international participants that anyone may associate with by contributing technical expertise.


The father of the internet


“I honestly thought that if...the Internet idea actually worked that we would then build a production version of it. And what happened is it got loose! Into use! We’ve been using the experimental Internet design since 1983 when we turned it on!” Vint Cerf, 2014


‘The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own policies….. growth is often attributed to the lack of central administration’


Surely, we need some rules?(for industries, countries, even regions)


The right to be forgotten (or how to re-write history...when we already have libel laws!)


Yes, privacy…



Theme Two

The exchange economy

ICANN, is launching .vin and .wine top-level domains


Net neutrality Every site runs at the same speed, allows David to compete with Goliath


Back in February, Comcast and Netflix were in negotiations. The black line in the chart below shows Netflix internet speeds on Comcast’s service. Then, Netflix finally gave in to Comcast demands...

and look what happens YouTube/Business Insider


‘Like needing a babysitter, and hiring a dingo’


Other opinionsare available


Press and internet (incl. search) classified revenue (£bn) and respective shares

Internet has disrupted the print classified model• Internet classified revenue (including search) crossed over print classified revenue in 2008, after just six years• Online classified offer the widest reach at a fraction of the cost of print. Since the onset of recession in mid-2008,

volumes of transactions in key verticals (recruitment, property and autos) have reduced• The out come is a classified marketplace that has downsized in relation to the peak in 2007


‘Parasite, content kleptomaniac, piracy leader...’


“With the exception of biological viruses, there is nothing with such speed, efficiency and aggressiveness that spreads like these technology platforms”Mathias Dopfner, CEO Axel Springer


Government

Old media

Big business

The intelligence community


So what happens when the rulesseem wrong?


More than 47,000 public comments have been filed on the proposal in the past thirty days.



Theme Three

Power to the people

“The economic value of an open, free Internet is so powerful, and in my view, so compelling, that we should all be repeatedly articulating that the value of the network comes from what we put into it and what we get out of it.”


No thanks!


‘The key thing is getting people to fight for the web and to see the harm that a fractured web would bring’Tim Berners-Lee


‘We are proposing a digital bill of rights to enshrine proper protections for citizens’Nick Clegg

‘This call to arms is a welcome one. The threats to the web’s future are myriad and varied.’Wired Magazine


What next?


It’s complicated!


Thank youDigital Journeys III | Long live the internet!